E-commerce website concept

Let’s Party Delight

Project 2 UXDI 7 2015Nejal Patel

Project 2 UXDI 7 2015

Age: 24 Job: Marketing Manager

“i love having parties at home, themes are always

fun”

Wants to see party themes or suggestions

Needs something to show who will be attending to get numbers

carries most of the financial burden - “why can’t i split the cost”

organising an event takes too long - “wish i could afford a party planner”

Main Persona - Gayle

Project 2 UXDI 7 2015

Problem User Flow

Project 2 UXDI 7 2015

Gayle’s Problem Journey

Excited

overwhelmed Frustrated & annoyed Feeling unfair

Project 2 UXDI 7 2015

Comparative Analysis

Organiser/planner Save featurePrevious

PurchasesSplit cost with

friends

Project 2 UXDI 7 2015

• Organising events & guest list

• Splitting costs

• Theme inspiration

http://marvl.in/57b71j

Proposal

• Organising events & guest list

• Splitting costs

• Theme inspiration

Project 2 UXDI 7 2015

Design Studio

Project 2 UXDI 7 2015

Express ideas

critique

iterate

Design Process

Project 2 UXDI 7 2015

Clickable Prototype

Project 2 UXDI 7 2015

Design Process

Project 2 UXDI 7 2015

• Create concept website to allow user to plan their parties and encourage them to host themed parties

• Understand and observe user pain points and frustrations, user journey emotions, user testing and iterations

• Implemented party features for organising and splitting cost between friends.

Summary

Nejal Patel

Navigation needs to be easy

Mobile friendly

budgets

Future Direction

Nejal Patel

&

Nejal Patel

Thank You Let’s Party Delight

http://marvl.in/57b71j

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