progressive preschool may/june 2015

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ISSUE 17 MAY/JUNE 2015The B2B Publication For Preschool Products and Retailers

Toy Time Toymaster Show 2015

Infant Entertainment Nickelodeon’s Preschool Push

Getting Started Early Essentials For Baby

Game Time Games And Puzzles

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PROGRESSIVE PRESCHOOL 03

www.progressive-preschool.com

With recent reports estimating that the latest addition to our monarchy is likely to bring upwards of £300,000 to the UK economy (more if it happens to be a girl), nursery and baby retailers are already stocking up on lines which are ‘fit for a prince/princess’. The commemorative market is particularly strong where the royal family is concerned and the ‘Prince George effect’ is expected to go into overdrive yet again as parents across the UK seek to emulate the latest in line to the throne.

Even Will and Kate will be stocking up on baby essentials for their latest addition - and this itself is a booming market full of innovation, as we discuss

in more detail on p61. We also talk a lot about free play in this issue - the importance of allowing children to go ‘free-range’ and make up their own games, played to their own rules.

We have spoken to a number of play experts who have gone some way towards explaining the benefits of playing outside and getting physical (Getting Outside - p56). It’s clear that is as important as getting down on the floor and helping a toddler put together a jigsaw puzzle or learn to play Snakes and Ladders without cheating (harder than it sounds).

Taking the lead from children in this way can be liberating - for all the careful planning suppliers and manufacturers put into creating ranges of toys, books and entertainment, it’s the kids themselves who will make the product a success - or otherwise. And of course the retailers who put the product in front of them in the first place.

It’s this unique perspective which gives the toy or nursery retailer such a valuable overview of the whole market. Seeing the way children and parents interact with product on a daily basis is a fail-safe way of learning what works well. And it’s not always what we expect!

It’s for this reason that we ask a whole host of top notch retailers to come and spend a day judging the product entries for the Progressive Preschool Awards - for which entry has just opened. We’ve already got an incredible line-up of industry support (see news page 7 for more information) and entering the awards is as simple as - well - as simple as learning to play Snakes and Ladders without cheating.

In other news, Harrogate Nursery Fair was a success, as seen in our exclusive feedback from retailers and exhibitors, which can be found on page 33. The annual pilgrimage back up to Yorkshire for Toymaster is taking place from 12 to 14 May - slightly earlier than last year. It’s always a supremely successful show, and is open to all independent retailers.

PPS Awards product entry is open now, as is Toymaster registration - so what are you waiting for? We say, go play!

The Progressive Preschool TeamJacqui Parr, Rob Willis, Judy Stevens, Ian Hyder, Jakki Brown, Warren Lomax

Our editorial wordsmiths include: Fiona Pavely, Sue Marks, Michelle Board

M A Y / J U N E 2 0 1 5

@prog_preschool

t h i s m o n t h

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jakki Brown - Editor-in-Chief and Joint Managing Director. Jacqui Parr - Editor. Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Ian Hyder and Warren Lomax - Joint Managing Directors. Judy Stevens - Sales and Marketing. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: [email protected], [email protected], [email protected] Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

Above: Jacqui and Rob try out the award-winning Omnio Rider for size.

Max Publishing Ltd, United House, North Road, London N7 9DPT: 020 7700 6740 F: 020 7607 6411www.max-publishing.co.uk

MARKET LEADING TRADE MAGAZINES

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

March/April 2013

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contents


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38COME AND PLAY

41GAME TIME

27TOY TIME BABY’S FIRST ROOM

49INFANT ENTERTAINMENT46

NEWS Reporting from the preschool world.

INDUSTRY INSIGHTS From market research company GfK.

DESIGN FOR LIFE The thoughts of Hamleys’ toy designer.

MEDIA WATCH What’s in the papers.

TOY TIME Toymaster show preview.

FEEDBACK Your opinions on Harrogate nursery show.

LYNDSAY LOGS IN On being prepared.

COME AND PLAY Visiting CBeebies Land.

GAME TIME Puzzles and playtime.

INFANT ENTERTAINMENT Nickelodeon’s preschool push.

BABY’S FIRST ROOM Furniture and decor.

CATH’YS COLUMN The Toy effect.

GETTING OUTSIDE Outdoor play.

BABY ESSENTIALS Must-haves for those early months.

WHAT’S HOT Retailer’s best sellers.

BABY ESSENTIALS61

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TOP STORY

The Progressive Preschool Awards 2015 are now officially open for entry. These popular and prestigious trade awards celebrate excellence in product, retail and marketing throughout the UK preschool market.

Now in their third successful year, the Progressive Preschool Awards are owned and organised by Progressive Preschool magazine. The product awards – which are now open - allow suppliers to enter their very best ranges, totally free of charge, and will be judged by a large panel of major and independent retail buyers, in person.

The awards will be presented at a lavish lunchtime event, held at London’s Dorchester Hotel on Thursday 12 November 2015, bringing together hundreds of retailers, suppliers, licensing

heads and industry supporters. “It is thrilling to be working towards

the third year of hosting the Progressive Preschool Awards,” said publisher, Rob Willis. “We have been overwhelmed with support for this celebration of excellence in the sector, and are certain that this year’s event will surpass all expectations.”

Headline sponsor for the 2015 event is GfK Retail Technology, while Bump PR has pledged its support as an invaluable media partner for the second year running. Sponsors for this year’s awards include: Tomy, Nickelodeon, KDUK, Misirli, BBC Worldwide, VMC Accessories, Centum Books, East Coast Nursery, Travis Designs, Manhattan Toy Europe, Harrogate International Nursery Fair, Bkids, DHX Media, Misirli, Clarion Events, Cheeky Rascals, MIPR and Global Solutions for Clothing.

The product categories for 2015 are now open for entry – simply visit www.progressive-preschool.co.uk or contact Rob Willis on 0203 370 4752 for more information.

PPS takes a look at the recent happenings in the preschool world

Europe’s Largest Toy Shop OpensHamleys continued its international expansion with the opening of a new store in Moscow last month, its largest yet.

The new shop covers 6,750 square meters, and is the second largest toy shop in the world after Toys R Us’ New York location.

Located on the famous Lubyanka Square, the retail outlet is designed to take shoppers into ‘a world of entertainment and discovery’ with nine different themed interactive ‘worlds’ in-store.

“Hamleys is about making toys fun for families all over the world,” said chief executive Gudjon Reynisson. “We have developed our retail experience to be even more memorable. This store is starting a new era in toy retail. There is nowhere anywhere like this store.”

The Russian store is also poised to become the biggest toy shop in the world in January 2016, when Toys R Us is widely expected to be closing or downsizing its Times Square store.

BPA MD Named ENPC PresidentLast month’s AGM saw the European Nursery Products Confederation (ENPC) appoint Robert Anslow, current managing director of the BPA, as its new president.

The ENPC is a membership association which represents and promotes the European nursery product sector. It plays an active role in the development of product standards, lobbies MEPs and raises awareness of relevant issues with the EC.

“The BPA is a founding member of the ENPC and has already played a great part in influencing initiatives for the nursery sector across Europe,” said Robert Anslow. “My appointment as president of the ENPC means that the UK’s nursery sector will have greater influence over matters affecting the industry at a European level.”

More details about the ENPC can be found at: www.enpc.eu.

Above: Robert Anslow is a popular figure in the nursery trade.

BPA Secures Additional Kind + Jugend FundingThe Baby Products Association has secured additional funding for British companies exhibiting at Kind und Jugend.

British companies hoping to receive a grant to exhibit at Cologne in September are advised to return Trade Access Programme (TAP) application forms

before May 22.As the UKTI

Trade Challenge Partner for the UK’s nursery

sector, the BPA is responsible for all TAP allocations and has negotiated additional grants which will be distributed in line with eligibility criteria.

“This additional allocation of grants is fantastic news,” said Adrian Sneyd, UK Pavilion organiser. “It will open doors for newer exhibitors to participate at one of the world’s largest baby trade shows.”

Download an information pack for more information about exhibiting in the UK Pavilion at Kind und Jugend (Sept 10 – 13) from the news pages of the Progressive Preschool website, where the TAP Funding Grant information and forms can also be downloaded.

Peter Usborne Wins Lifetime Achievement AwardFounder and managing director of Usborne Publishing, Peter Usborne, was awarded the 12th annual London Book Fair Lifetime Achievement Award in International Publishing this April.

The prestigious award recognises an individual who has had a significant effect in the sphere of global publishing. David Roche, non-executive chair of The London Book Fair, said: “Peter Usborne is a one-off. He has long been a leading figure in children’s publishing. As founder of Usborne he has created a much-loved brand which has introduced the joys of reading to millions of children worldwide.”

Peter set up Usborne Publishing in 1973. He commented: “I’m thrilled and astonished about this award, particularly since this is I believe the first time it’s been given to a children’s publisher. Not surprisingly, I find this an appropriate reflection of the extraordinary growth of the children’s book industry, both in quality and importance, in the 40 years since I came into it.”

PPS Awards Officially Open

Inset: The Hamleys store took three

years to complete.

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COME AND VISIT TOMY AT

TOYMASTER TOY FAIR12th – 14th May

Place your order now by calling the TOMY customer services team on 01392 281 928

or by e-mail [email protected]

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TOP STORY

Car Seat ConfusionUpdated government information about the proper use of car seats has been causing widespread confusion across social media as parents remain unclear about the new rules and when they come into effect.

Legislation allowing the use of i-Size child restraints has been introduced and was made public on 2 April, following its initial ratification back in July 2013.

However, there has been very little publicity about the change, meaning that concerned parents have been taking to social media and online forums to ‘spread the word’, before getting in touch with their local nursery retailers to seek clarification.

Two key pieces of car seat safety legislation have now have completed parliamentary processes and came into force on 27 March and 1 April respectively.

However, the new regulation does not replace the current one (UNECE Regulation 44) as both will run parallel to one another. It is this point which nursery

retailers must be confident of, in order that they can reassure their customers.

Child restraints complying with either regulation may continue to be sold and used, and there is no requirement for carers to purchase a new restraint if they are using one that meets the current regulation.

There are a number of official sources which will give retailers and concerned parents more detailed information about the law. The BPA has also produced a simplified overview which can be found on its website, www.b-p-a.org.Below: The two regulations run alongside one another.

Argos’ Birthday ClubOver 40,000 parents have signed up to Argos’ new targeted, personalised service, designed to help parents plan birthday parties and choose presents for their children.

The online Birthday Club scheme asks parents for their child’s gender and date of birth. In return Argos will send them tailored gift offers and party planning ideas in the lead-up to their child’s birthday.

So far over 70,000 children have been registered with the scheme, which was originally soft-launched in November 2014.

“This is the first time Argos has requested customer information to send out personalised emails,” said business development manager Helen McIntyre. “Now we know when birthdays are coming up and how old children are, we can send relevant product suggestions, offers and useful tips and advice that best match that child at the right time, making the communication far more helpful to parents.”

Toy Fair On TrackFollowing the recent announcement that Toy Fair dates for 2016 have been confirmed as Sunday 24 January to Tuesday 26 January, the response rate for bookings for Toy Fair 2016 has exceeded expectations. The show has received 160 bookings so far, 15 of which are new exhibitors.

“It is fantastic to have had such an amazing response already,” said Majen Immink, head of Toy Fair operations and sales. “The change of dates for 2016 meant that we could not open the booking process until later in the year so it really is testament to companies commitment to the London Toy Fair that we have had such great bookings already.”

Re-bookings are currently being confirmed before new exhibitors can be allocated. Companies interested in exhibiting are being encouraged to contact the organisers as soon as possible before space sells out.

“The one-year-only change of dates has focused all our attention on the overall theatre of the show. We will be planning ahead to make this the best Toy Fair experience possible,” concluded Majen.

If you would like more information, please contact Majen on 020 7701 7271 or email [email protected]

Nature Trail ToysA new Sylvanian Families Nature Trail has opened to the public at National Trust property, Hatchlands Park in Surrey, to celebrate the brand’s 30th birthday.

The first Sylvanian Families went on sale in Japan 30 years ago and manufacturer Epoch Toys is marking the occasion with a raft of celebratory activities, including an ongoing partnership with the National Trust. The Sylvanian Families nature trail opened on Friday 1 May, and will encourage young children to learn about the surrounding wildlife.

“We are thrilled to be partnering with National Trust Hatchlands Park to open this new nature trail during our 30th anniversary year,” said Sally Carnall, a spokesperson for Sylvanian Families. “We hope Sylvanian Families fans will love spotting their favourite characters, and that the trail will inspire children to explore and discover nature around them.”

Below: Young explorers can have fun spotting familiar Sylvanian characters.

Nickelodeon Champions SambroSambro has been named Nickelodeon’s Licensee Of The Year 2015, as Nickelodeon and Viacom Consumer Products UK honoured its licensees at an annual awards ceremony recently.

Sambro has enjoyed a longstanding successful relationship with Nickelodeon, developing SpongeBob Squarepants, Teenage Mutant Ninja Turtles and most recently Paw Patrol ranges across several categories.

“We are over the moon to have been named Licensee of the Year,” said Nikki Samuels, licensing director. “We love working with the team at Nickelodeon and their great properties inspire our team to consistently create unique products. I accepted this award on behalf of the whole team at Sambro who have worked so hard in helping grow our business.”


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Nursery and maternity specialist Mothercare has announced a 5.1% increase in its UK like-for-like sales for Q4 2014, with international and online sales also performing strongly.

The latest figures, released towards the end of April, report that Mothercare’s UK business is beginning to see some benefit from recent initiatives with total sales up by 1.5% in the 11 weeks to March 28. Positive like-for-like sales have been delivered for each quarter of the financial year, resulting in 5.1% growth. Worldwide retail sales were also up, by 11.4%.

Elsewhere, online sales for the retailer have grown by 32% and now

account for 30% of the retailer’s total UK sales (compared to 25% last year). Significantly, mobile sales saw a growth of 31%, with the click-and-collect initiative now running at 36% of total online orders.

“By restricting discount periods we produced a stronger end-of-season sale, with improved sell-through rates as a result,” explained chief executive Mark Newton-Jones. “Like-for-like and online sales have also benefited from this approach along with the initiatives to improve product and service put in place during the year.”

“Our strategy of reducing promotional and discount activity and returning to

being a full-price retailer has continued to stabilise margin,” Mark added. “Over the last year, we have made good progress with our strategic plan. It is still early days in our turnaround, but we are putting the foundations in place by modernising and investing in our business.”

Mothercare ended its trading year with 189 stores, as space rationalisation continued as planned.

Big News At Brother MaxAlong with a number of new lines and refreshed designs, the past 18 months have seen some exciting changes for nursery brand Brother Max. As well as moving to new offices and restructuring the team, a dynamic rebranding project has resulted in a fresh new-look packaging design and new products for spring/summer 15.

A new responsive website to showcase the products launches this month, where parents will have the opportunity to join ‘Max’s Club’ and gain access to weaning recipes, parenting hints and tips as well as promotions and other exciting opportunities.

Baby BearToy company Golden Bear has partnered with renowned parenting expert Sarah Ockwell-Smith to launch the company’s new My First Forever Friends range.

The well-known parenting expert and established popular parenting author will be working in collaboration with Golden Bear to develop and launch its new nursery-focused My First Forever Friends range.

“Sarah has already provided valuable insight into various sleep-related developmental issues which we are looking to incorporate into our Forever Friends line,” said Barry Hughes, commercial director at Golden Bear.

The new My First Forever Friends range will feature multi-sensory toys aimed at developing a baby’s senses as they explore the world.

SnapDragon Defends SMEsThe founder of UK-based child harness manufacturer Totseat has announced a new anti-counterfeit service for small-to-medium-size enterprises (SME) in the nursery and toy industries.

Called SnapDragon, the service will use proven techniques to search and monitor sites around the world and use clients’ registered IP addresses to take down offenders on e-commerce portals.

Rachel Jones, founder of Totseat, decided to launch SnapDragon after using the techniques developed to defend the Totseat’s registered IP to successfully help several other brands.

“Having defended the Totseat chair harness across the world for the last decade we have built up a huge amount of experience,” said SnapDragon’s head of research, Jet Doran. “As an SME we totally understand how infuriating counterfeits are. SMEs in the nursery and toy industry cannot afford to ignore counterfeits yet they do, mostly because they do not know where to start.”

The company will offer a free trial to anyone concerned about the potential impact of counterfeits on their business.

Mothercare Sales On The Up

Fiesta Crafts Celebrates Quarter-CenturyToy company Fiesta Crafts is celebrating its 25th anniversary this May.

The company first started in 1990, when founder Andrew Bacon launched the company with just a handful of handmade soft toys brought over from his travels in Asia.

Since then the company has launched over 1,400 different products – many of them award-winners – with Fiesta Crafts’ lines now sold across five continents.

Fiesta Crafts has innovated in many types of toys over the years but puppets have been one of the most successful areas for the company with a vast and popular range of fabric animal hand and finger puppets.

The company is also moving its offices to Waltham Abbey and outsourcing its warehousing to an experienced company in Suffolk.

Toy Shop Scoops Top AwardThe Entertainer has been named the Speciality Retailer of the Year at the Retail Week Awards 2015, which took place on Thursday, 12 March.

The family-run toy chain was nominated in three categories at the annual ceremony, and was named Speciality Retailer of the Year, championed for in-store customer service and education, its charitable work and its community involvement.

Founder of The Entertainer, Gary Grant, added: “It’s a real honour to be recognised by Retail Week and given such a prestigious accolade.”

Above: Parenting expert Sarah Ockwell-Smith.

Right: New website and new look for Brother Max.

Above: Mothercare announced a 5.1% increase in its UK like-for-like sales for Q4 2014.


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TOP STORY

Nursery Fair HighlightsThe doors closed on yet another successful Harrogate International Nursery Fair last month, as the only UK’s only baby trade show proved once again to be the highlight of the calendar year for many in the nursery sector.

Attendance was consistent with previous years, with visitors from 19 countries travelling from as far afield as Iceland, Korea and Australia. Representatives from savvy independent retailers and many specialist multiples attended, including Mothercare, Kiddicare, Babys R Us, Amazon, Shop Direct, Boots, John Lewis and Marks & Spencer; as well as supermarket chains

Asda, Costco, Tesco and Sainsbury’s.“We loved the show,” said Debbie

Homer-Davis, managing director of nursery retailer BabyLady. “We have signed up with a number of new suppliers and are looking forward to working with them.”

Exhibitors also agreed that the show was a success. Satu Niemel of SEP Solutions – the company behind the Omni Smart Care baby monitoring system – said: “For a new supplier like us, Harrogate is great because it enables us to find and be found by key people in the industry. It’s efficient, it’s convenient and it’s valuable.”

The Monday night after-show drinks reception, sponsored by Progressive Preschool, and the BPA Banta Awards evening were both well-attended, lively events; proving that the nursery industry is as vibrant and buoyant as ever.

Harrogate International Nursery Fair 2016 takes place from 20 - 22 March. More information can be found on the website at www.nurseryfair.com

See pages 33 for more feedback on the event.

HOF Rocks!Kids’ fashion brand Rockabye-Baby has now arrived at the globally successful House of Fraser.co.uk, thanks to last year’s pop-up store competition.

The online concession was initially built upon the success of the brand in the two week pop-up shop ‘POP at HOF’, which was held both online and in the Oxford Street store last May.

The brand was not the overall winner of the initiative, but sold the most in units and was subsequently awarded the ‘people’s choice award’.

“House Of Fraser has always been the stylish department store to head to for great fashion,” said designer and owner Emma Parkes-McQueen. “We

are delighted with the outcome and this collaboration offers Rockabye-Baby a whole new exciting audience.”

The permanent online concession is aimed at children aged from birth upwards and featuring the classic and summer 2015 collection.

All Go For Play-DohNew live-action show Play-Doh Live, based around the hit arts and crafts brand, is heading to Butlin’s at the same time as 20th Century Fox teams with Hasbro for a Play-Doh movie. Aimed at children aged five and under, the 20-minute show is a mix of story and song as it brings the Play-Doh brand to life on stage. The show is a highlight of a wider collaboration between Butlin’s and the Play-Doh brand, which will also include brand specific Activity Sessions on all Just For Tots breaks during 2015.

“The relationship with Butlin’s is a

perfect fit for the Play-Doh brand, “ said Kay Green, marketing director at Hasbro UK. “It’s the coming together of two iconic brands that kids adore, creating a unique live experience for the whole family.”

The news comes at the same time as an announcement that 20th Century Fox has teamed with Hasbro to develop a Play-Doh film, expected to be a mix of claymation and CGI.

Above: Rockabye-Baby staged a kids protest demonstration against ‘boring baby clothes’ around Oxford Street.

LICENSING LOWDOWN▶ Hoho Rights, the commercial arm

of kids production company Hoho Entertainment, has appointed Zippy as the new UK baby and toddler clothing licensee for Cloudbabies.

▶ Toy supplier Flair and fancy dress expert Rubie’s Masquerade teamed up for the first time to celebrate Frozen Fever with a joint #LetItGo campaign coinciding with the 27 March release.

▶ Independent studio Acamar Films is taking its award-winning TV star Bing Bunny to the big screen in a key partnership signed with independent cinema operator Picturehouse Cinemas (part of the Cineworld Group).

▶ An art parade featuring 60 decorated statues celebrating 60 years of Miffy the bunny are on display in the Netherlands and Japan, throughout May 2015.

▶ H&A has launched three new Disney Frozen haircare products in Sainsbury’s, coinciding with release of Frozen Fever.

Bristol’s Babywearing Boon

Following the success of the first conference in 2013, the European Babywearing Conference will be returning to Bristol in 2015. The three-day event is designed to promote the use of baby carriers and slings to professionals and parents alike.

Taking place from 19 - 21 June, the EBC will be taking place at the Severnside Complex at Thornbury, offering a weekend of talks, workshops and exhibitors.

The event is sponsored by Ergobaby, We Made Me and Manduca with a number of other companies, such as Baby Bjorn and Close, supporting and exhibiting in the Babywearing Exhibition Hall. Workshops will be running throughout the weekend, making the conference an ideal opportunity for anyone working professionally with parents and young children.

“This is such an exciting opportunity,” said Victoria Ward, director of Babywearing UK. “We’ve been able to arrange some very exciting speakers and the conference is supported by many international sling companies.”

A full schedule can be found online at www.babywearingconference.co.uk

Below: The BabyStyle Egg was a popular draw at the show.

Right: Stage show and film will bring Play-Doh brand to life.


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TOP STORY

Mumsnet Exposes Marketing MythsParenting website Mumsnet.com partnered with advertising agency Saatchi and Saatchi to find out the truth about marketing to mothers. With £1.9 billion spent targeting this demographic, the research – which spoke to over 900 mums – found that many mothers are unhappy with the way they are defined in advertising.

Less than half of all those surveyed believe that motherhood defines them, while 30% are unashamed to admit putting themselves before ‘being a mum’. More specifically, more than 75% of mothers actively dislike being called ‘mum’ by anyone outside the family.

Only one-in-five believe there are any examples of mums in advertising that they can relate to, and just 13% of working mums feel guilty about

working. The dads get a mention too, with 60% of those surveyed agreeing their partner is just as involved in day-to-day parenting as they are.

Frustrations with the ‘practically perfect’ mum shown in advertising are emphasised, with an impressive 74% of respondents saying they ‘are not perfect and are not trying to be’. Perhaps most importantly, the survey results showed that most parents wholeheartedly disagree with the over-worked, put-upon stereotype often seen in advertising.

Taken as a whole, the survey findings reveal that marketing today is working to a series of tired myths about mothers. Their lives have changed immeasurably in the past twenty years and it’s time for marketing to catch up.

The Baby ShowTaking place from 15-17 May 2015 at Birmingham’s NEC is The Baby Show – the UK’s largest and leading pregnancy and parenting event.

It offers the opportunity for exhibitors and suppliers to meet an

unrivalled consumer audience of over 62,000 new and expectant parents looking to touch, test, try and buy products and services, spending over £10,000 both during and after the shows.

For more information, contact [email protected] or call 0207 384 8125

Above: Parents get hands-on at the show.

Retailers Hope For Royal PrincessPrince George generated almost £400 million for the UK economy and retailers have their fingers crossed that his sibling – unborn at the time of press – will be a baby girl.

Baby product store www.naturalbabyshower.co.uk saw a huge spike in demand for aden + anais products after the young prince was photographed leaving the hospital in one their swaddles.

Company founder Victoria Hampson commented: “We’ve all see the power both Kate and now George have when it comes to shifting stock. The baby girl market is much bigger than that of the baby boy market, so a new princess would be a real boost.”

Experts at the London School of Marketing have also predicated that a princes will generate more revenue for the country than her older brother.

New Face At Frugi Frugi, one of the UK’s leading ethical and organic children’s clothing brands, has appointed Laura Hickman-Sparkes to head up its marketing department.

The new role will see Laura getting involved across all aspects of marketing for the organic children’s clothing brand. Her appointment marks the start of a strategic recruitment drive planned for 2015 as the brand bolsters its team to support continuing growth.

“I am honoured to have joined Frugi at such an exciting time,” said Laura. “The brand has experienced phenomenal year-on-year growth and with the ambitious plans to increase turnover from £5m to £30m over the next five years I am getting stuck in right away.”

NEWS IN BRIEF

Miffy’s Buggy PushMuch-loved children’s character Miffy will be appearing at London’s Hyde Park on June 13 as she joins a Buggy Push fundraiser in aid of special care baby charity Bliss.

Kicking off a week of 60th birthday celebrations, the classic bunny character

will be at the starting line to wave off parents and children who will be walking one of two designated routes, 3km or 7km. Families of all ages can join in, raising vital funds for Bliss’s work with babies that are born too soon, too small or too sick.

Buggy pushes will also be taking place in Manchester on 27 June, Leeds on 4 July and Edinburgh on 26 July. For more information, please visit www.bliss.org.uk

Left: Miffy will be celebrating her 60th birthday celebrations in June.

Above: Laura Hickman-Sparkes.

Inset: No pressure, kid!

▶ ABC Kids Expo will be hosting the first ever North American Pavilion at CBME SEA (Singapore). Exhibitors include Baby K’tan, Bumkins, Itsy Bitsy Pantry, Kittrich and Zoli.

▶ Cuddledry has teamed up with the World Wildlife Fund to create a new design, with money from each sale going to help conserve the snow leopard.

▶ Smart Toys and Games is delighted to announce it is now a member of the Toymaster group.

▶ Vital Baby has announced a brand new partnership with successful family brand, Ella’s Kitchen, to launch new flexible spoon tips.

▶ Pabobo has appointed Clever Clogs as its distributor for the UK and Irish market.

▶ International celebrity shoe manufacturer Yosi Samra has appointed bébélephant as UK distributor for its new kids’ range.

▶ Baby Brands Direct has been appointed by Dorel UK as a preferred wholesaler of Tiny Love products to the independent nursery trade.


• Best Supermarket Retailer• Best Multiple Retailer• Best Mixed Retailer• Best Department Store Retailer• Best Online Retailer• Best Retail Initiative• Best Independent Nursery Retailer• Best Independent Apparel Retailer• Best Independent Toy Retailer• Best Independent Gift Retailer

• Best Preschool Essentials Range• Best Preschool Publishing Range• Best Preschool Outdoor Range• Best Preschool Home or Furniture Range• Best Preschool Mobility Range• Best Preschool Apparel or Accessories Range• Best Preschool Toy or Games Range• Best Preschool Gift Range• The Innovation Award

• The Marketing Award – (best consumer/trade PR/promotions/advertising/ marketing campaign)

• The Outstanding Achievement Award• Best Wholesaler or Distributor Award

Categories

The Retail Award Categories

The Product Award Categories

Special Awards

Sponsors include

Prog Pre Awards 2015_NEW_muk_Layout 1 28/04/2015 15:37 Page 2

Please contact Clare Davies, Createvents Ltd:T: 01183 340085

E: [email protected] W: createvents.co.uk

www.progressive-preschool-awards.co.uk

For ticket information

The Progressive Preschool Awards take place on Thursday 12th November 2015, at The Dorchester Hotel in Mayfair, London.

Now in its third year, this hugely popular awards ceremony sees all sectors within the preschool aged product and retail sector coming together to network, celebrate and enjoy.

The Progressive Preschool Awards recognise retail and product excellence, as well as marketing,innovation and both individual and company talent within the trade. The nomination,

voting and judging process differs for each of the various categories to ensure that the utmost integrity is maintained to the highest level.

All entry forms will be live on the website from 7 April - visit www.progressive-preschool-awards.co.uk, where you can also sign up for the newsflash to be kept

informed of the awards and other industry news.

All product award categories will be judged in person by an extensive panel of retail buyers. Companies can enter product ranges that have been launched at retail between 16 July 2014 and

15 July 2015. By ‘launched’, this means on sale with a third party retailer during this period.

The closing date for product entries is Friday 7 August 2015. Entrants should send a physical sample with the entry form completed and attached.

All retail award categories will involve an exhaustive poll of trade suppliers, manufacturers, and agents,who are encouraged to nominate retailers who have excelled in the preschool sector in the last year. This

nomination process is followed by a validation process by a panel of industry experts.

The closing date for retailer nominations is Tuesday 1 September.

The Marketing Award (which covers marketing, PR, and promotional activity) will involve onlinesubmissions by companies with all entries being judged by a panel of marketing and promotional

experts, who will arrive at the finalists and the winner.


NEW awards for 2015* Best Wholesaler or Distributor of Preschool Product: Open nominations from both manufacturers

and retailers, to recognise excellent service to the trade.

* The Outstanding Achievement Award: Nominated by industry peers for outstanding contribution toone’s own company, retail or service, or to the industry at large.

The closing date for the Outstanding Achievement and Wholesaler or Distributor awards is Tuesday 1 September.


16-17_PPS_May_June 2015.indd 2 28/04/2015 15:37

• Best Supermarket Retailer• Best Multiple Retailer• Best Mixed Retailer• Best Department Store Retailer• Best Online Retailer• Best Retail Initiative• Best Independent Nursery Retailer• Best Independent Apparel Retailer• Best Independent Toy Retailer• Best Independent Gift Retailer

• Best Preschool Essentials Range• Best Preschool Publishing Range• Best Preschool Outdoor Range• Best Preschool Home or Furniture Range• Best Preschool Mobility Range• Best Preschool Apparel or Accessories Range• Best Preschool Toy or Games Range• Best Preschool Gift Range• The Innovation Award

• The Marketing Award – (best consumer/trade PR/promotions/advertising/ marketing campaign)

• The Outstanding Achievement Award• Best Wholesaler or Distributor Award

Categories

The Retail Award Categories

The Product Award Categories

Special Awards

Sponsors include


Please contact Clare Davies, Createvents Ltd:T: 01183 340085

E: [email protected] W: createvents.co.uk

www.progressive-preschool-awards.co.uk

For ticket information

The Progressive Preschool Awards take place on Thursday 12th November 2015, at The Dorchester Hotel in Mayfair, London.

Now in its third year, this hugely popular awards ceremony sees all sectors within the preschool aged product and retail sector coming together to network, celebrate and enjoy.

The Progressive Preschool Awards recognise retail and product excellence, as well as marketing,innovation and both individual and company talent within the trade. The nomination,

voting and judging process differs for each of the various categories to ensure that the utmost integrity is maintained to the highest level.

All entry forms will be live on the website from 7 April - visit www.progressive-preschool-awards.co.uk, where you can also sign up for the newsflash to be kept

informed of the awards and other industry news.

All product award categories will be judged in person by an extensive panel of retail buyers. Companies can enter product ranges that have been launched at retail between 16 July 2014 and

15 July 2015. By ‘launched’, this means on sale with a third party retailer during this period.

The closing date for product entries is Friday 7 August 2015. Entrants should send a physical sample with the entry form completed and attached.

All retail award categories will involve an exhaustive poll of trade suppliers, manufacturers, and agents,who are encouraged to nominate retailers who have excelled in the preschool sector in the last year. This

nomination process is followed by a validation process by a panel of industry experts.


The Marketing Award (which covers marketing, PR, and promotional activity) will involve onlinesubmissions by companies with all entries being judged by a panel of marketing and promotional

experts, who will arrive at the finalists and the winner.


NEW awards for 2015* Best Wholesaler or Distributor of Preschool Product: Open nominations from both manufacturers

and retailers, to recognise excellent service to the trade.

* The Outstanding Achievement Award: Nominated by industry peers for outstanding contribution toone’s own company, retail or service, or to the industry at large.

The closing date for the Outstanding Achievement and Wholesaler or Distributor awards is Tuesday 1 September.


16-17_PPS_May_June 2015.indd 3 28/04/2015 15:37

BOOKING FORM

INVOICE ME CHEQUE CREDIT CARD

PAYMENT OPTIONS

Please note: price includes drinks reception, three course lunch and celebrity hosted awards ceremony. All otherbeveragesincluding table wines are additional which are ordered with and charged by the venue directly. Full details inyourcon�rmation email which will be provided following receipt of a signed booking form..

to the sum of £

Please note: ALL INVOICES MUST BEPAID 30 DAYS FROM INVOICE, TICKETSWILL NOT BE SENT UNTIL PAYMENT ISRECEIVED. This means that we can onlyprocess bookings that require us toissue invoices until 15 October 2015.For bookings made after this date eithera cheque or credit card is required.

Made payable (INCLUDING VAT) to:Max Publishing LtdPlease send to:The Progressive Preschool Awards2015c/o Createvents Ltd450 Brook Drive,Green Park, ReadingRG2 6UU

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BOOKING CONTACT INFORMATION

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Signature: Date:

County:

The 2015 Progressive Preschool Awards will take place during a lunchtime ceremony at the Dorchester Hotel, Park Lane London onThursday 12 November 2015.

To con�rm your attendance, please carefully complete this booking form and return to Createvents.

Allocation of tables are made on a �rst come �rst served basis.

For table bookings & event logistics:Contact: Mandy Biddle, +44 (0) 1183 340 085Email: [email protected]: The Progressive Preschool Awards c/o Createvents Ltd, 450 Brook Drive

Green Park, Reading, RG2 6UU

For entry nomination& Sponsorship enquiries:Contact: Ian Hyder, +44 (0) 207 7006740Email: [email protected]

NOTE: if paying by personal credit card, please provide home address

CardholderAddress:

cvc:

CardholderSignature:

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Bookings will be con�rmed upon receipt of a completed booking form. By signing this form youauthorise Createvents Ltd on behalf of Max Publishing Ltd to proceed with your booking, and youacknowledge and understand the cancellation policy as follows: Noti�cation of cancellation must be made in writing to: The Preschool Awards, c/o Createvents Ltd, 450 Brook Drive, Green Park, Reading, RG2 6UU No refund will be made/full payment will be required for Cancellations received after 12 October 2015 Cancellations received on or before 12 October 2015 will be accepted and refunds will be given less a 15% administration charge

@ £1,800.00Table/s of TEN (10)

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@ £2,592.00

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Purchase Order # :

EXCL VAT INC VAT @ 20%(Amount Payable)

Max Publishing Limited will use your information for administrative purposes and analysis. We may share your information with carefully selectedthird parties. We, or they, may send you details of other goods and services which may be of interest to you. The information may be provided by letter,telephone or other reasonable method of communication. [ ] Please tick this box if you do not want your details to be shared with carefully selectedthird parties. Max Publishing, United House, North Road, London N7 9DP

- Issue #:

Table/s of Twelve (12) @ £2,160.00

@ £216.00

Please reserve the following:

18_PPS_May_June 2015.indd 1 28/04/2015 15:43

INDUSTRY INSIGHTS


“There are three million babies and toddlers (up to four-years-old) in the UK, which means that parents are buying an equivalent of 25 units of nursery products per child per year. The nursery sector has had strong growth in 2014, especially in the last quarter of the year.

A strong value growth rate of 5.4% has been supported by positive growth in the average prices across various product categories within the sector. With over 10% volume growth, the feeding and bathing product areas have both emerged as strong growth categories.”

Parents’ Priorities“Innovation was on trend in 2014, as new products introduced performed much better than in previous years. Baby monitors, highchairs and strollers led the way but there is still room for improvement as manufacturers focus on what parents really want.

Parents also trust mother and child retailers to provide the first stroller, car

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look back at the recent growth in the UK’s nursery market and what that means at retail.

seat or highchair for their child as the specialists slowly but surely grow their share in these categories.”

Retail Push“Interestingly, despite being a heavily promoted sector, Black Friday did not have significance in the Nursery calendar. Even though the sales in November 2014 were up as compared to 2013, the value growth was minimal.

This should be a consideration for the industry as Black Friday starts to emerge as a popular event in the consumer calendar. Sales across product categories and across online/offline increased significantly across other home and living categories.”

Looking Forward“As the nursery industry looks ahead in 2015, there is good news. Consumer confidence is up, inflation is at its lowest level in modern times and that suggests

that consumers have more disposable incomes for big ticket and impulse purchases. The mood remains tempered though, with the looming elections and the households struggling to emerge from the recession.

Some of the key drivers to growing this industry would include a focus on online for higher basket values. Innovation in products like frame-only strollers, lightweight strollers, iSize car seats, breast-shaped teats and wide-necked bottles are some of those.”

The Next Step“According to Erol Sukan, who presented our most recent findings at Harrogate, it is time for the nursery industry to externalise its focus and recognise the value of providing customers a convenient way to shop and the freedom of choice in features as well as pricing. Parents are savvier, better connected and heading towards a connected smart home with a smart nursery.”

JOURNEY TO THE£1BILLION UKNURSERY MARKET

Inset: Seats and playtrays are a popular choice.

Below: GfK’s infographic outlines a number of key changes in the industry over the last year.

19_GfK.indd 19 28/04/2015 19:31

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Free play in early childhood develops a child’s personality – and potentially

paves the way to what they will choose to do in the future. It’s about unrestricted movement, activity and interplay. It’s about children choosing what they want to do, how they want to do it – and when they want to stop and try something else.

Free play is a time for having no external goals, adult-imposed curriculum or carefully planned end goals, where the child is free to take the lead and choose their own preferred method of play. It provides them with an opportunity to explore a variety of experiences and to discover what they really enjoy. Most importantly, early childhood free play is a time to learn social, conceptual and creative skills, as well as increasing knowledge and understanding of the world.

From my research within the community, whether it was a school challenge to design a toy in Cornwall, delivering character-building workshops in Westminster Libraries or mentoring play theory students at UAL, I have seen how creative play can make a difference to everyone’s life – both adults and children. My work within the community continues to challenge my views on play, ultimately giving me the opportunity to improve my design skills and my ever-evolving design ethos.

It is important to have a healthy balance of free play in parallel with structured play, and the jigsaw puzzle is a good example of a toy built specifically to encourage structured play.

Puzzles took up a lot of my time when I was younger. Completing one can be very satisfying and rewarding, with the level of reward equal to

Free play might be where a child’s personality is truly built, but Stacey explains why structured play is also important for developing more traditional skills.

the time spent completing the challenge. The purpose of puzzle play is very clear – the goal: to rebuild an image with a set number of pieces by identifying colour, size, form and shape.

It can be both an individual or group play activity. Building a puzzle with friends encourages development of social skills – sharing pieces, delegating tasks out to reach the end goal quicker. I was always tasked with finding side-pieces and laying them out in an organised manner!

Puzzles also enhance cognitive development, including decision-making, problem solving and patience. Teaching children the art of patience is incredibly useful in the preparation for the adult world – children find ‘the waiting concept’ very difficult to understand.

Testing piece after piece before finding the one that fits is a very good learning curve!

While many adults are still mastering the art of patience and persistence, giving a child a puzzle will soon help them realise their choices will either help or hinder the task at hand. This challenging thinking and exercising of their minds also helps refine motor skills, as they are required to pick-up, grasp and then manipulate pieces into slots.

There are similarities between free play and puzzle-based structured play. A puzzle piece is unique, just like a child. So if a child combines with other children in a team, just like they might in free play, a new concept or goal can be realised. A single puzzle piece doesn’t make much sense on it’s own – it’s only in a combination with all other pieces that a new concept can be realised. The accomplishment of achieving a goal brings so much satisfaction and giving a boost to their self-confidence and self-esteem prepares them for many other challenges in life.

I think a jigsaw is a great metaphor to living a life full of challenges – so why not help children learn the art of living from a young age, by stocking up on puzzles.”

PERMISSION TO PLAY

A DESIGN FOR LIFEHamley’s brand design manager and toy designer, Stacey Dix has a special interest in preschool product and play and is perfectly placed to share her insights and thoughts about play theory and creative play patterns.

“


Above: Jigsaws can be a useful way of honing more traditional developmental skills.

Above: A play workshop taking place at Westminster library.

21_Hamleys.indd 21 28/04/2015 19:32

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34_PPS_May_June 2015.indd 1 28/04/2015 17:35

In the Public Eye

In Media Watch, Progressive Preschool takes a look at the consumer press to see what parents will be splashing their cash on over the coming months.

MAY2015

Easter AlternativeA somewhat unusual highlight for Galt Toys appeared in the parenting press in the run-up to Easter. The Ambi Chirpy toy whistle – shaped like a bird - appeared in the ‘Alternative Easter Gifts’ feature of February’s issue of Prima Baby & Pregnancy magazine.

Best Wheels ForwardA best pushchair feature in the spring issue of B Baby

magazine focused on a number of different pushchairs, with East Coast Nursery’s Bébecar Hip Hop highlighted for its stylish looks and practical features. The ergonomically-shaped handles even got a special mention!

Form And FunctionThe March issue of FQ, the parenting

and lifestyle magazine which is designed for dads,

took a look at car seats. Specifically, the Britax Advansafix, which

it describes as a ‘functional seat which

offers longevity from a consistently reliable brand’.


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Value:

Client:Source:Date:

1750.55

Page:

James Galt

Reach:

Prima Baby & Pregnancy (Main)

01 April 2015

Size:

1525804157cm2

Colour And CardsA parenting feature

in the March issue of Vegetarian Living highlighted a number of ecologically-friendly ideas and products, with a large section dedicated to Carddies. Praised for ‘planet-friendly principles’ and ‘ethical production process’, it’s clear to see why the colouring sets were such a hit.

23_25_Media Watch.indd 23 28/04/2015 19:33

Experience diversity, discover new ideas!A guarantee of diversity for over 50 years: The leading international trade fair for the baby and toddler out tting sector. In addition to plenty of new ideas, you can also look forward to the Kids Design Award 2015. Aspiring young designers present trendsetting design concepts. Let yourself be inspired – we are looking forward to seeing you!www.kindundjugend.com

International Business Media Services42 Christchurch Road | Ringwood | BH24 3JU | United KingdomTel.: +44 1425 486830 | [email protected]

10. – 13.9.2015

145x110_KJ15_Progressive_School.indd 1 24.04.15 09:48

15–17 May ‘15 NEC Birmingham23–25 October ‘15 Olympia London19–21 February ‘16 ExCeL London

Be Part Of The UK’s Leading Pregnancy & Parenting Events

* Over 60,000 visitors attend The Baby Show series

Our O� cial Charity

Book Your Stand NowTo register or to find out how The Baby Show can benefit your business, get in touch:

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Meet an unrivalled consumer audience of new and expectant parents looking to test, try and buy

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24_PPS_May_June 2015.indd 1 28/04/2015 17:28


Drive TimeTaking a star turn on Ant and Dec’s Saturday Night Takeaway back in March were two Feber Ferrari Californias, from Famosa. Used as part of a skit for Little Ant and Dec, the two electric cars were centre stage as the mini pair arrived to interview Wayne Rooney for the show.

Keep CleanA report in The Independent at the end of March looked at ten of the best baby bottle sterilisers – with Vital Baby’s Nurture Microwave Steam Steriliser coming out well thanks to efficient storage, ease of use and quick action sterilising – ideal for fuss-free feeding.

Sit DownThe May issue of popular lifestyle magazine Wired featured CuddleCo’s Doona as its winner in a car seat test. The testers liked its generous length and deep, double-walled side-impact protection, awarding the innovative seat an almost perfect score of 9/10.

MEDIA WATCH

Who’s Who?The PR companies, distributors and suppliers featured in this issue of Media Watch are: Energy PR (Galt Toys), East Coast Nursery, Media Three (Hauck), Threepipe Media (Britax), Butterfly Consultancy (Famosa), Bump (CuddleCo and Vital Baby), CleverstiX and Carddies.

MAY 2015

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WellmanSK15 Wired FP Ad.qxp 19/03/2015 3:48pm Page 1

25

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Are you sittingcomfortably?

WIRED takes baby car seats for a little spin

DOONA

The Doona can beconverted intoa stroller at the pullof a lever – perfectif you don’t wantto wake baby whileswitching from carto street. This alsofrees up bootspace. Dr Qureshiliked its generouslength and deep,double-walledside-impactprotection. “Itsorthopaedicstructure supportsa baby’s back, butyou wouldn’t wantto keep a child ina car seat for morethan two hours.”9/10 £300cuddleco.co.uk

SILVER CROSSSIMPLICITY

A rear-facingdesign with anadjustable five-point harness andheadrest, this cangrow with a babyto up to 12 monthsand can be usedwith Silver Crosspushchair bases.It is roomy enoughfor heavier babies,although it alsohas a newborninsert. “This wasthe simplestto operate and feltthe lightest out ofall four models,”says Dr Qureshi.7/10 £130 silvercrossbaby.com

Plenty of paddingkeeps the babywell supported

TEST

CYBEX SIRONA

MAXI-COSI PEBBLE

Suitable from birthup until four years(or around 18kg) inthe advised rear-facing position, theSirona will alsowork front-facingfrom nine months.Dr Qureshi liked itsside protection andthat force is evenlydistributed to theseat’s chassis.“It’s the mostexpensive andheaviest, but it’sspacious andoffers all-roundprotection for a

This design can fiton to a Maxi-Cosior Quinny stroller.Getting the handleto recline can beawkward, but oncedone it’s a practicalseat to manoeuvre,with a three-pointsafety harness andbuilt-in Sun shade.It can take a childof up to 12 months,but it alreadylooked snug onBethany. “I like the

playful baby whomay try to wriggleout of it,” says DrQureshi. 7/10 £375mothercare.com

protection it gives,”says Dr Qureshi.“It also feels sturdyand compact, andis a good price.”8/10 £150johnlewis.com

990m

m

Time to strap seatin 30s Time toinstall seat 6mWeight 6.5kg Timeuntil tears 20m

Time to strapseat in 24s Timeto install seat 4mWeight 4kg Timeuntil tears 15m

Time to strap seatin 20s Time toinstall seat 5mWeight 15kg Timeuntil tears 25m

Time to strapseat in 17s Timeto install seat 7mWeight 4.1kg Timeuntil tears 10m

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WIRED enlisted seven-month-old Bethany, a full-time baby,and Dr Bashir Qureshi, afellow of the Royal College ofPaediatrics and Child Health.The seats were checked fordesign, weight and time to setup and strap Bethany into theback of a VW Polo. Dr Qureshisaw how comfortable Bethanylooked, then WIRED took her fora drive – and timed the tears.

HOW WE TESTED

05-15-GEbabyseats [P].indd 1 18/03/2015 03:09

50429_001_WI8703-001_MAY15 3:11 AM 3/18/15

Stick It!Making a name for itself in The Independent On Sunday last month was

CleverstiX, the child development chopsticks which use a special pincer design to help children get the hang of using traditional chopsticks. A special 25% offer also drew the reader’s attention.

Do The TwistA glowing review in the spring issue of B Baby Magazine for the Hauck Twister Trio centred around the simple turning mechanism which allows the child to be front- or parent-facing. The expensive looks and low price were another plus-point.

23_25_Media Watch.indd 25 28/04/2015 19:33

26_PPS_May_June 2015.indd 1 28/04/2015 11:59


Taking place halfway through the year, and perfectly timed for the Christmas buying season, Toymaster is a notably

different type of trade show. Open to Toymaster members and non-members alike, and with a strong focus on placing orders, doing business – and, of course, networking – the much-anticipated event is vital for retailers making their preparations for the all-important second half of the year.

“We have 114 suppliers exhibiting at the show this year, and they’ll all be showcasing their ranges for Christmas

2015, with many of them also offering some great show-only deals,” said Ian Edmunds, Toymaster’s marketing and operations director, who has been working on the show for the last 16 years. “The success of the show speaks for itself – it’s always a key buying point for both Toymaster members and the other independent retailers who attend.”

According to Ian, one of the biggest challenges faced by the toy industry this year is to replace last year’s big crazes. “Loom bands and World Cup collectables were vital to last summer’s success,” said Ian. “These created lots of footfall and people will be looking to find something to fill that gap at this year’s show. There’s always something exciting for people to look forward to!”

So what can retailers who make the journey to Harrogate expect to see

this year? Well, there’s the usual mix of new lines,

exclusive offers and innovative ranges – but it’s more than that, as John McDonnell,

managing director at Galt Toys, explained.

“Toymaster provides an opportunity for suppliers to meet buyers, but it specifically differs in the fact it enables independent retailers to meet with Toymaster decision-makers and other group members. You could easily say it is a more focused show with a community feel both on a business and social level.”

Galt will be showing a number of new products for 2015, including the brand new Express Yourself range and six new Ambi toys. New products in Galt’s First

Each year, Toymaster – the toy trade show designed especially for independent retailers – sells out quicker than the last. For this year’s show, which takes place from 12 -14 May 2015, all available space at Harrogate’s The Majestic Hotel was filled within a matter of days. With exhibitors keen to stake their place at the show, anticipation levels run high for the three-day exhibition. PPS finds out exactly why the Toymaster show is so popular.

TOYMASTER SHOW PREVIEW

PARTY TIME!▶Socialising at Toymaster is as important as doing business during the day. Two big events are scheduled for this year’s show – with the party night taking place on Tuesday 12 May and the black tie dinner taking place on Wednesday 13 May. The latter will formally acknowledge guest of honour Roger Dyson, who stood down from his position as Toymaster chairman in February, after 15 years.

Left: Pop Up Pals is one of the new Ambi toys which can be seen on the Galt stand, all designed to encourage discovery and learning through play.

Above: Business getting done at last

year’s show.

Left: Clementoni will be showing its Baby Clementoni range, alongside the new products which have been introduced to Clemmy Plus.

TimeToy

27_29_Toymaster.indd 27 28/04/2015 19:34

GiraffeFun Station

Lights

Sounds

Actions

28_PPS_May_June 2015.indd 1 28/04/2015 18:11

Years range will also be on display, including the new Dino Playnest, an evolution of Galt’s award-winning Playnest, as well as a number of brand new preschool puzzles.

Clementoni’s UK and Ireland country manager, Michele Marziliano, points out that the show is a great opportunity to show off the latest lines to a dedicated audience. “The Toymaster show allows us to tap into the independents and show our new products for the coming year. It also allows us to demonstrate the quality, differentiation and added value of our ranges compared to other competitors in the market.”

Toymaster’s informal atmosphere allows exhibitors to give each retailer the attention they deserve, as B Kids’ UK president Ian MacCrimmon pointed out.

“B Kids is looking forward to another successful Toymaster show,” said Ian. “It’s a very important date for our calendar as we have built and established a strong working relationship with Toymaster specialist toy shops. These are important to establishing our brand awareness within the UK and to help us continue to grow the brand-year on-year.”

“The May Toymaster fits in perfectly with the launch of our new spring/summer new lines”, Ian continued. “This year we will be showcasing over 30 new additions to the B Kids UK collection including our new innovative Soft ‘n Safe collection, bath toys and much more.”

Offering special deals for visitors to the show is a tried-and-tested way of ensuring plenty of interest, and KD UK will be offering a very


TOYMASTER SHOW PREVIEW

HALILIT’S HALF-CENTURY▶Celebrating 50 years in business in 2015, Halilit will be showcasing its newest range of preschool, role-play, transport and bath toys from Battat with some amazing launch offers.

The latest baby toys from Taf Toys, musical toys from Halilit, sensory, water and bath time toys from Edushape and construction toys by Interstar will also

be on show. The team welcome you to the stand, where celebratory champagne will be flowing!

Left: Halilit’s Battat range includes the Take-Apart Airplane which was voted best toy at the London Toy Fair by child blogger, Beau of Beau’s Toy Farm.

HEY DOLL!▶Visitors to the Famosa booth will be able to see key Nenuco lines for 2015, including ‘Bathtime’ and ‘Hugging’. The innovative doll and playset brand offers a broad variety of price points and play patterns within the collection.

generous 5% discount on all orders made for its licensed and own brand electronic learning aids on the sales partnership stand placed at the show.

“The Toymaster Show is a fantastic opportunity for us to engage with retailers,” said Kyna Covington, the

company’s UK trade marketing manager, “and for them to preview our ever-growing

licensed range of ELA’s which this year has

the addition of Thomas & Friends and Paw Patrol.”Licensed lines

remain as popular as ever, so its no surprise that Posh Paws will be showcasing plush brands from the latest blockbuster movies including; Frozen Fever, Inside Out, Star Wars, Cinderella, Marvel Avengers and DreamWorks blockbusters Shrek, Madagascar and Kung Fu Panda.

“We love exhibiting at Toymaster and meeting face -to-face with independent toy shop owners and buyers,” said Lauren Hayward, group brand manager. “This year we’ll be offering exclusive discounts and show

offer bundles to Toymaster members that place orders at the show.”

Posh Paws will also be highlighting the

Minions and Care Bears backpack

ranges alongside products at pocket

money prices (such as a selection of Mystery Eggs

from popular Disney brands). Sticking with licensed plush,

Rainbow Designs will also be showcasing a number of preschool lines at this year’s show. “The Peppa Pig Nursery collection will be making its Toymaster debut,” explained managing director Anthony Temple. “This collection has been designed especially for babies to encourage early development through play and includes everything from comfort blankets and teethers to the award- winning Peppa and George activity toys.”

Rainbow will also be showing new additions to its Peter Rabbit, Guess How Much I Love You, The Very Hungry Caterpillar and Miffy collections.

So with retailers looking to make their real buying decisions and place orders at Toymaster, the show is expected to be productive, enjoyable and relevant for all concerned. See you there!

Above: New Thomas & Friends lines from KD UK. Right: Some 30 new additions to the B Kids UK collection include the new Soft ‘n Safe collection.

Right: Nenuco Bathtime has its own dolphin float and blows bubbles below the water.

Below: A key line from Rainbow Designs’ new Peppa Pig Nursery collection. Right: A cuddly Hulk plush from Posh Paws, showing the range of licensed lines available.

27_29_Toymaster.indd 29 28/04/2015 19:35

Call for our new catalogue Tel: 01329227300 Email: [email protected] Web: www.rainbowdesigns.co.uk

The beauuful new Peppa Pig Nursery Collecuon is made from baby soo plush and includes a variety of tacule fabrics

and features to sumulate babies’ senses and engage their imaginauons.

30_PPS_May_June 2015.indd 1 28/04/2015 17:59

WHAT’S NEW TOYMASTER 2015New products to be seen at this year’s Toymaster show.

POSH PAWSThe DreamWorks

Evergreen collection features all the

favourite characters from the blockbuster animation movies. The plush assortment

includes the hilarious Marty and Alex from Madagascar, the heart-warming and fierce Po and Shifu from Kung-Fu Panda and the loveable Ogre and his sidekick

Donkey from Shrek.

CASDONCasdon’s fine range of branded and generic role-play toys such as washing machines, cookers and vacuum cleaners are the focus of many a game of “let’s play house.” They are the choice of parents wanting their little ones’ play experiences to be as close to the real thing as possible. The My Perfect Pastry Set has everything needed for a young baker with mixing bowl, cutters, measuring spoons and three separate tins. 01253 766411 www.casdon.com

GOLDEN BEARPacked with innovative play features, the Twirlywoos pull-along Big Red Boat mimics learning patterns from the CBeebies TV show - combining electronic elements and character figures to encourage imaginative play. The play-set offers lots of hidden features, including character phrases and songs, flashing lights, opening doors and the all-important Fruit Tea Machine.01952 608308 www.goldenbeartoys.com

FAMOSANenuco Bubble Bath is a 42cm soft body, water friendly doll that blows bubbles and comes with her own dolphin float. Nenuco Bubble Bath recently made the ‘Must Have 2015 Toys’ list, released by leading parenting website Parentdish. +34 900 200 488 www.famosa.es

BRAINSTORMBrainstorm’s best-selling range of projector torches each come with 24 colour images that can be projected up to one metre wide onto walls and ceilings. With a colourful CDU available, choose from Space, Sharks, Animals, Horses and Dinosaurs. Further torches available include Wildlife, Sea Creatures, Dinosaur and Space patterns.01200 445113 www.brainstormltd.co.uk

BKIDSOver fifty brand new items launch from the firm for 2015. Strenghtening the already popular range for retail is the introduction of the Soft ‘n’ Safe wood range and innovative Watch Me Grow activity gym. With a specialism for preschool aged product, the Bkids range for 2015 will seriously engage your consumers.02086 574734 www.bkids.co.uk


01268 567290 www.poshpawsinternational.co.uk

31_Toymaster_WN.indd 31 29/04/2015 11:10

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Steve Clint owner, Baby Wonderland

“ For the first time in many years of coming to Harrogate, we have been having a very relaxing show mixing business with pleasure. Not having to fit in the usual appointment slots, has allowed us to spend more time browsing amongst the smaller stands, and un-earthing a few little gems. We also attended a seminar for the first

time – on social media – and found it very productive.The BabyStyle Egg and the new iCandy Peach DC both

seem to be the stand-out items for us and many of our fellow retailers. I would also like to thank all our suppliers for their fabulous hospitality, and our fellow retailers who we had a great night out with.”

Becky Robinson sales manager, Cuddledry

“Harrogate nursery fair is always a great chance to see our retailers from all over the UK in person, as we don't have an 'on the road' sales team – so it is a great opportunity to catch up, present all our new products, and to share marketing plans with each other.

Being quite new to the team, it is lovely for me to meet our customers in person. Our team also had some really valuable meetings with journalists and some of our international contacts. Will we be here next year? We're not sure yet – we will be talking to our retailers about what is most helpful for them, and will make our decision based on the feedback.”

FEEDBACK

Gina Adams and Andrew Morris area sales managers, Galt Toys


Harrogate:The doors closed on yet another successful Harrogate International Nursery Fair last month and proved to be the highlight of the calendar year for many. PPS spoke to a number of retailers and suppliers from right across the nursery sector to find out whether the UK’s only baby trade show lived up to their expectations?

The Verdict

Jacqui Smyth owner, Cuddles and Hugs

“This was my first ever Harrogate, and I have really enjoyed it! I wanted to have it all – and I had a fantastic and

quick response from most of the companies I showed interest in. The event itself was really enjoyable and I would most definitely attend again. My only negative view would be that the selection of food available was very poor – we had to leave the venue to source food.”

“This is our first year here, and we weren't really sure what to expect. We have hopefully improved awareness of Galt within the nursery industry. We bought all three nursery toy ranges with us and they were all received well. The classic Galt range has a lot of history, Ambi offers a high-end plastic toy alternative and the Dr Miriam range is really popular for those focusing on developmental play. The dino play nest and trampoline have seen a lot of interest on the stand.”

FEEDBACK

Below: BabyStyle's Egg was a popular draw.

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www.misirli.co.uktwitter.com/MisirliUKLtd

HOT NEW

LICENSES

A FIRMFAVOURITE!

34_PPS_May_June 2015.indd 1 28/04/2015 18:58


FEEDBACK

Jane Clarke childrens' essentials buyer, Matalan

“This year is our first time at the show and there is lots to get excited about! It's not all necessarily applicable to our market, but this is definitely an event that is important to us as a family-friendly retailer so we can keep abreast of whats going on in the marketplace.

It has been great to catch up with the brands we do work with and see the hard work that had gone into making their stands set them apart from the others. We will be back next year.”

Kay Rees nursery buyer, John Lewis

“This is my 10th Harrogate show! It is always great to see so many suppliers in one location. I cover the pushchairs, car seats and toy categories for John Lewis, so there's a lot for me to get through. My main focus is searching for newness, so I have been spoilt for choice! My favourite 'new

discoveries' are the new elephant rockers from Nattou – they're lovely.”Darren Pumfrett commercial director, Obaby

“Harrogate gives us the opportunity to display our full range of furniture room sets as well as showing the 2015 range of ABC Design strollers/prams.

We are very pleased with the response to all the products we displayed, and found that being able to see the full range of the ABC Design brand opened the door to a number of new stockists.

Harrogate will continue to be part of our plans for 2016 as we look to introduce new products and give the trade the first chance to see them in a good location.”

Lisa and Michael Barlow owners, Green Child of Mine

Lynda Harding managing director, Sweet Dreamers

“The team at the Harrogate International Nursery Fair continue to provide an excellent show year after year! We are having an amazing exhibition and have been thrilled with the early excitement surrounding the launch of our new colourway, ewan the grey. The interest we are experiencing has been amazing and

we have had orders flooding in... We'll certainly be kept busy for the foreseeable future and are already looking forward to next year.”

Alan Gear key account manager, Thule Outdoor

“This year has been Thule’s first time at the show and it has proved extremely productive, with many walk-ons to the stand. There was a general excitement about our 'Active with Kids' category, especially with the Urban Glide and Glide strollers. We will certainly look to be at the show again next year, with the brand firmly established within the infant and juvenile sector.”

Julie Wilson director, Cheeky Chompers

“Harrogate has been a fantastic show for us this year. We have already signed up some exciting new retailers, met with many of our existing retailers and distributors and got amazing feedback on the prototypes for our new products and designs. It's been a very useful few days so far.”

This is our fourth year at Harrogate and it has been great to catch up with our current suppliers and see first-hand the new products they have on offer. We've also spotted some lovely new suppliers that we hope to stock in the future.

I've got my eye on lots of products that we’d like to try on our own little product testers. This gives us the edge with our customers as they get a real insight into the benefits of the products we sell.”

“Aurelie Hare head of buying home and travel, Mothercare

“Harrogate is always worth attending as at Mothercare we are constantly looking for newness and innovation. The fair is a perfect platform for smaller or new brands to showcase their latest products and the size of the venue allows us to see everyone in one location. We loved Belly Bandit, Babymoov, Perfectly Happy People, Closer Parents and PegPerego to name a few, and will definitely be back next year.”

33-35_Harrogate Feedback.indd 45 28/04/2015 19:36

+44 (0) 207 298 [email protected]

Perfect for preschoolers and kids of all ages.

Games that grow with your family!

36_PPS_May_June 2015.indd 1 28/04/2015 12:04

super-efficient packing for all five of us. However the recent joyous spring weather had rendered me a little giddy and resulted in a suitcase excitedly stuffed with floral maxi dresses, sun hats and sandals… and frankly not much else.

When we arrived at Bluestone – which appeared not to have received the spring memo and was instead enjoying its own Arctic microclimate – The Husband considered the fruits of my packing with a raised eyebrow and reminded me that we were in North Wales for an outdoorsy holiday and were blatantly all going to freeze.

While I had a gorgeous chiffon Ted Baker number and a ‘couldn’t-resist’ Mini Boden sundress for my five year old, I had packed absolutely no essentials for the baby. And zero underwear for myself - a new all-time epic fail on my part. Until I realised I’d also forgotten the travel cot.

Miles from any major town and a captive audience to Bluestone’s retail offerings, we just had to make do. The Husband went and bought what baby essentials he could from the on-site shop where they charged silly prices to silly parents who had forgotten the basics like nappies, wipes and cotton wool. Meanwhile, I was busy layering our 16-month old with anything I could find lurking in the car (a Next raincoat sized 6-9 months) and persuading my seven-year-old that the sock and sandals look had worked for German tourists and the over-70s for decades.

Despite my questionable packing and woeful preparation, we muddled our way through the weekend. I managed to ‘love bomb’ the kids regardless of having bought no extra toys, we enjoyed some rather bracing downhill cycles with the (freezing cold) wind in our hair and found that snuggling for warmth at night (due to a distinct lack of cosy pyjamas) is not such a bad thing.

In fact in places it felt like a rather satisfying challenge and I think The Husband quite fancied himself as a bit of a Bear Grylls. The best part though, on first discovering we were out of nappies, I managed to fashion quite a nifty number out of our only flannel and a spare muslin I found in the glove box. Okay, so it wasn’t quite as… er… compact and streamline as a Pampers Active Fit, but it did the job perfectly. Perhaps I’d make a Girl Guide after all.”

LINDSAY LOGS IN LINDSAY RANDALL

Going anywhere with young children requires both expert planning and specialist equipment. However, the Scout motto ‘Be Prepared’ was particularly relevant to PPS columnist Lyndsay last week, during a family weekend at Bluestone in North Wales.

BARE ESSENTIALS


“ The website promised long, carefree days of rugged outside adventure, plenty of swimming, cycling, stick collecting, bug

hunting and the sort of Enid Blyton-esque fresh-aired exploring that leaves children ruddy faced and satisfyingly sleepy by 7pm (happily not encroaching a minute into wine-o’clock).

I, however, was not the Girl Guide type and it turns out The Husband didn’t make it into the Scouts either, so despite my best efforts to ensure all the essentials were packed, ‘prepared’ we were not.

My intentions the day before the holiday were in the right place: to write a list of all the basics we needed to take and to leg it to the nearest

Toymaster to stock up on new puzzles. These would of course encourage me to spend at least 30 minutes a day at floor level with my offspring in a ‘love bombing’ that would make Oliver James proud.

Instead I became side-tracked with rushing around the house like a lunatic, emptying bins,

cleaning surfaces, tidying and sorting the children’s bedrooms. This is an integral part of my pre-holiday routine. I seldom see the bottom of our laundry baskets between New Year’s Day and Winter Solstice, but for some reason when I return from holiday I need the house immaculate and sanctuary-esque, boasting polished surfaces and crease-free beds.

Usually I manage to accommodate this off-piste clean-freak behaviour and still find time for

Above: The perfect holiday fantasy...

Above: … and the reality!

37_Lindsay's.indd 37 28/04/2015 19:38

38 PROGRESSIVE PRESCHOOL

CBeebies has long been the number one TV channel for preschool children and their families, but in an

ever-competitive market for preschool brands, it’s no longer enough to be just on TV. Parents and children want to have days out with their favourite characters in the real world as well and CBeebies Land gives families another new way to experience the brand.

In May 2014, Alton Towers opened CBeebies Land in association with BBC Worldwide. CBeebies Land has been incredibly popular with a significant increase in the number of young families (with children under six years old) visiting Alton Towers; a previously under-represented demographic at the theme park. There’s also been an increase in leisure room nights

booked at the on-site hotels.“We’ve had so much positive

feedback about CBeebies Land, it’s really hitting the mark for young families, delivering fantastic memorable experiences,” says Wayne Burton, head of product excellence. “We wanted the programme and character choices to

be the right ones for the children, so we spoke to hundreds of young

families to get their input and ideas. Through focus groups

and surveys we made the decisions on what were the right characters

and shows for each attraction.”For young CBeebies fans, a day out at

CBeebies Land is quite an experience. It is a separate area to the rest of the park covering around five acres. There are a number of rides suitable for even the youngest guests, bringing to life some of the most-loved characters from CBeebies, including the In the Night Garden Magical Boat Ride,

Postman Pat’s Parcel Post, Get Set Go Treetop Adventure, Something Special

Sensory Garden, Nina’s Science Lab,

Numtums Number

Alton Towers Resort is home to the very first CBeebies Land; a range of uniquely themed rides, attractions and live entertainment. For the first time ever, CBeebies viewers can step right into the world from Postman Pat, In The Night Garden and Tree Fu Tom; all in the one place.

ComeandPlay

The on-site toy shop’s top selling properties:■ CBeebies bugs■ The Night Garden ■ Postman Pat ■ Something Special ■ Tree Fu Tom

THE GIFT SHOP▶

Inset: The new Octonauts Rollercoaster Adventure is proving a big hit with visitors to CBeebies Land.

Above: The In The Night Garden boat ride is one of the most popular rides. Below: Iggle Piggle’s Floaty Boat playset is one of the toy shop’s best sellers.

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Go-Around, Charlie & Lola’s Moonsquirters and Greendrops, Justin’s House Pie-O-Matic Factory, Mr Bloom’s Allotment and Tree Fu Tom Training Camp.

New in March 2015 was the Octonauts Rollercoaster Adventure, giving little visitors their very own first rollercoaster experience. “All of the rides and entertainment score very well, particular favourites include the In The Night Garden Magical

Boat Ride, Postman Pat’s Parcel Post and our brand new Octonauts Rollercoaster Adventure,” says Wayne. “A key favourite for mums and dads is the Justin’s House Pie-O-Matic Factory, that may have something to do with the hundreds of foam balls that you can launch at each other!”

CBeebies Land also features The Big Fun Show Time pavilion which hosts live experiences and entertainment including shows from Mike the Knight, The ZingZillas and Nina and the Neurons.

An important part of the CBeebies Land experience is the Little Explorer’s Toy Shop, which stocks one of the biggest ranges of CBeebies retail product in the UK. “All our ranges in the shop are CBeebies – either our own bespoke CBeebies range designed by our buying team or the IPs that are featured on the TV and in CBeebies Land itself,” says Andrew Lakin, retail director. “The buying team have endeavoured to source whatever product is out there. We have a total of 37 of our own bespoke lines, on which we liaise closely with the BBC.”

The best-selling brand is the park’s own CBeebies bug range. The CBeebies bugs are the little yellow idents synonymous with the CBeebies channel and one of the bestselling lines is the large CBeebies plush. “Iggle Piggle’s boat set, Postman Pat’s train, the talking Mr Tumble and Tree Fu Tom’s magic belt also are among are top sellers,” says Andrew. “And the Octonauts

range has also started to sell well with the introduction of the new ride.”

The shop also stocks ranges from CBeebies shows not featured in the park, including Waybuloo, Chuggington, Rastamouse and Timmy Time. “We are constantly reviewing opportunities to not only further develop our retail space but also to source additional products,” says Andrew.

CBeebies Land will be continually updated with new content, while a varied programme of events will run alongside the main attractions ensuring

that no two visits to CBeebies Land are the same. CBeebies Land

is a memorable day out for so many young children and

with continued investment in the brand by BBC Worldwide

and Alton Towers, is likely to be for many years yet.


CBEEBIES

Alton Towers Resort is home to the very first CBeebies Land; a range of uniquely themed rides, attractions and live entertainment. For the first time ever, CBeebies viewers can step right into the world from Postman Pat, In The Night Garden and Tree Fu Tom; all in the one place.

A trip to Cbeebies Land in the words of blogger Emma Button (mellowmummy.co.uk), and her daughters Lara (5) and Holly (2).

“My mum treated us to a day out at CBeebies Land, and once the girls found out, it was all they talked about until the day we went! The attraction is very close to the main entrance so you don’t have to worry about little ones trekking all over the park.Holly most enjoyed riding on the Numtums Number Go-Around and was still talking about it several weeks later. Lara loved having her photo taken pretending to be with Mr. Tumble!

There was so much to do at CBeebies Land that we didn’t even get a chance to ride the Get Set Go Treetop Adventure or explore Mr Tumble’s Sensory Garden. There are also loads of live shows throughout the day if you need a sit down or a sing song.”

A DAY OUT▶

A night in the Alton Towers Hotel is an experience in itself. The hotel is themed to the eccentric fictional character Sir Algenon Alton and his travels. The rooms are decorated in a quirky English style with pictures of Sir Algenon’s inventions. There are a number of themed rooms available including Tree Fu Tom, Mike the Knight, Postman Pat, Peter Rabbit, Benjamin, as well as pirate rooms and an ice age room.

STAY AND PLAY▶

Above: Kids will love sleeping in the Tree Fu Tom themed room.

Inset: Live shows in The Big Fun Show Time pavilion change regularly so visitors will always see something different.

Left and below: Some of the exclusive lines in the toy shop include t-shirts and mugs.

Below: Holly’s favourite ride was the Numtums Number Go-Around.

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40_PPS_May_June 2015.indd 1 28/04/2015 15:39


GAMES AND PUZZLES

Simple family games and jigsaws are a childhood staple. From chunky wooden shapes to more complicated picture puzzles, the benefits they offer both children and parents cannot be overstated. PPS gets some help filling in the gaps.

Children of all ages need challenging and stimulating in different ways, and games and puzzles offer parents the

opportunity to get down on the floor and spend some really valuable quality time with their preschoolers. While some will enjoy the methodical nature of piecing a puzzle together, others may be better suited to a scaled-up version of snakes and ladders. Both options offer valuable life lessons about winning and losing while also honing fundamental motor skills.

With so much research highlighting the importance of challenging young minds, parents are keen to purchase good quality products to stimulate, entertain and educate their children from a very young age, as Jumbo Games’ managing director Gray Richmond pointed out.

“Games and puzzles are a fantastic platform for parents to engage and work together with their children to complete the given task,” he explained. “Unlike gadgets and tech games, which are generally targeted towards one player, they encourage interaction and communication to progress as a team.”

Many of Jumbo’s puzzles, especially those from its Playlab range, provide an educational

platform with numbers, letters, shapes etc, which allows parents to teach and challenge little ones during play.

The importance of games and puzzles in the preschool market has certainly

increased in the last few years, with NPD data for 2014 indicating that, while the toy industry as a whole

grew by 4.4% last year, the games and puzzles category grew

by twice that in the run-up to Christmas, making

it the second biggest category in

the UK toy industry in the most important month of the year.

“We believe that this is because retailers and consumers are returning to the traditional formats and seeking a return to classic, affordable toys,” said Gray. “As such, we pride ourselves on offering age-appropriate games and puzzles to keep children interested and engaged. For example we have

seen great customer response from our bathtime and big floor puzzles which all show great ways for children to enjoy puzzling in different ways.”

Licences are a key factor for Jumbo as they help drive both demand and sales and the company offers a wide range of preschool licences including Peppa Pig, DC Comics, Mr Bloom’s Nursery, Furchester Hotel and Disney, which of course includes Frozen.

It’s clear that games and puzzles have much to offer the preschool market, and as Mary Wood, marketing director at Drummond Park, is keen to point out, it’s also increasingly competitive. “TV

GAMESMind

“It’s very important that puzzles and games are age-appropriate. If a game or puzzle is too taxing then the child is likely to become frustrated and soon lose interest, while youngsters who engage with age-suitable puzzles and games can enjoy maximum confidence building and learning.

Our floor puzzles and layered puzzles are among the most challenging but we also offer a wide variety of cube, chunky lift-out and matching puzzles for preschoolers, allowing children to practise colour recognition and improve their dexterity while using strategic thinking.”Alice Chaganis, global marketing and pr coordinator, Bigjigs Toys

CHALLENGING THE CHILDREN

▶

Above: The high-quality wooden Goula 1-10 numbers duo puzzle is ideal for helping children learn while having fun.

Above: This new Stacking Tower Game is Bigjigs Toys current bestseller.

Inset: The My World range from Gibsons Games offers

progressive puzzles which start from two-pieces all

the way up to 16-pieces in a single pack.

41_43_Games and Puzzles.indd 41 28/04/2015 19:41

42_PPS_May_June 2015.indd 1 28/04/2015 12:17


advertising and enticing consumer promotions are important drivers in this sector but, as we see across the whole of the toy and game market, licenses are also playing their part.”

The clearest example of this is Frozen, which achieved a massive £68m at retail in 2014, with some of that coming into the games and puzzles market. “We will be bringing a Frozen version of the well-known Spot the Difference game to the market later this year,” said Mary.

While some parents might shy away from licensed merchandise, the benefits of puzzles and games often sidesteps this issue as Mary explained. “The open-ended play that games and puzzles offer is proven to be beneficial to children’s brain development, and the more that a child can engage in free, creative play, the better.”

Apart from being great fun – an all-important factor, of course! – games can help children develop their motor skills, and encourage counting, spelling and build social skills through interacting with family and friends. Shh…Don’t Wake Dad, due to launch in July this year, is a great example of this. “It’s an enthralling counting game guaranteed to provide hours of fun for little ones,” explained Mary. “With surprises which will make them want to play again and again!”

Of course, games and puzzles can be as educational as they like, but if children don’t want to engage and play with them then they won’t be much use. “It’s vital that the game is

appropriate for the minimum age set so that it challenges the child’s capabilities but not too much that they are deterred,” explained Karen Clarke, brand director of Smart Toys & Games.

“Having a visually engaging game or puzzle will also hold the child’s attention and interest. Key skills such as logical thinking, planning, co-ordination, and visual perception are

all developed with games and puzzles at this age – they are an integral part of a young child’s learning development so keeping them interested is vital.”

Smart Games has seen an upward trend across this category, and the general feedback is that products focusing on education and development are growing in importance. So what can retailers do to maximise these important

selling opportunities? “We find that in-store demonstrations are always successful for our games,” suggested Karen, “while clear signposting is often neglected, but can be used to highlight the type of skills a child will gain from the game – whether that is counting or problem-solving.”

There is no doubt then, that consumers value games and puzzles as a toy that requires concentration and problem-solving skills while also offering social and developmental benefits. The only real question is who wants to go first?

TESTING TIMES▶

Below: Shh…Don’t Wake Dad is an electronic board game from Drumond Park which encourages counting and repeat plays!

GAMES AND PUZZLES

Above: The new Three Little Piggies game from Smart Games is a perfect multi-level logic game for children aged three-years plus.

“We support our retailers by providing them with information about our range; many of them have worked with us for years and have a fantastic knowledge of our games and jigsaws. They can then in turn use this knowledge to make recommendations to customers based on age, developmental needs and interests.

We invest a huge amount of time in testing and developing our games and jigsaws to ensure they conform to our standards of age-suitability, visual appeal and fun factor, while being underpinned with educational values.

Simon Newbery, managing director, Orchard Toys

Below: Pizza, Pizza! is a fun colour and shape matching game, for children aged three-years upwards.

41_43_Games and Puzzles.indd 43 28/04/2015 19:41

44_PPS_May_June 2015.indd 1 28/04/2015 15:39

WHAT’S NEW GAMES AND PUZZLESNew products in the games and puzzles retail market.

Veg Patch Match is a fun, strategic matching and memory game. Children learn about different fruits and vegetables as they take turns swapping veg patch cards to match the veg patch in the centre of the table. But if the Mr Sproat wild card is played, the game can be turned on its head. Educational, fun, and ideal for retail.www.orchardtoys.com 01953 423422

JOHN ADAMSJohn Adams is launching a brand new collection of bright and colourful educational games aimed at kids aged three to six years, designed to encourage learning through game play. Based around concepts such as counting and basic strategy, colour and shape recognition, ordering, matching and co-operative play, the range teaches these core skills via fun game formats.www.johnadams.co.uk 01480 414361

JUMBO GAMESThis July we will see the launch of the new Peppa Pig Tumble and Spin from Jumbo Games. This fun and exciting electronic memory game is ideal for playing with friends and family. Spin Peppa and hear the music play – listen carefully though, as Peppa will tell you what to do next. Using your memory skills and listening to Peppa’s instructions, try to find all your playing cards. A perfect game for playing inside or outside in the sun.www.jumbo.eu 01707 260436

SMART GAMESSmart Games are the worldwide leader in multi-level logic games. From their award-winning pre-school collection, Camelot Jr. is the romantic challenge where children arrange the hardwood towers and stairs to create a seamless path for the knight and his princess to be reunited! Includes 48 surprising challenges and hours of brain-challenging fun.www.smartgames.eu 01903 885669

BANANAGRAMS PAIRSinPEARS contains a range of games that adapts as the family grows up. It’s packed with eight engaging, educational activities for children of varying ages, plus two competitive word games for advanced players. For pre-readers, PAIRSinPEARS helps developmental learning with the games Pattern Grouping and Letter Hunt. Aged three+, PAIRSinPEARS teaches children how to build words, match patterns, have fun... and learn!www.bananagrams.com 020 7298 9500

ORCHARD TOYS


45_Games & Puzzles_WN.indd 45 29/04/2015 11:12


As a children’s entertainment brand Nickelodeon – and, of course, Nick Jr. – has a long history in the preschool

arena. Dora the Explorer has been a key flagship brand in its preschool portfolio for the last ten years, with more recent additions such as Dinosaur Train and Paw Patrol helping to ensure that preschool remains a key component within the business.

“That investment in our preschool slate will continue to grow,” said Marianne, as she outlined the impressive plans which are already taking shape for the rest of this year and into 2016.

Things first started to change last year, when Viacom, the company behind Nickelodeon, acquired Channel 5. This meant Nickelodeon was presented with a whole slate of new programming opportunities, many of them linking into Channel 5’s much-loved preschool segment, Milkshake!.

“Obviously this has bought us some great opportunities,” explained Marianne, “and has allowed us to look at how we can work with the international content that we have coming down the pipeline, as well as how we can best position UK-generated local content.”

The international content Marianne is referring to is Dora and Friends, a new preschool show building on the global success of Dora the Explorer, while UK-generated content includes new brands like Lily’s Driftwood Bay, where Nickelodeon is representing the consumer products business. The animated preschool show started airing in May 2014 on Nick Jr., before launching on free-to-air channel Milkshake! at the end of April 2015. “It’s a beautiful programme,” said Marianne, “and we’re

really excited about representing it.”“These developments allow us

to expand our preschool portfolio from a local point of view while equally having the strength of our international portfolio behind us,” Marianne pointed out.

However, the Channel 5 acquisition has been significant for Nickelodeon’s business in more ways than one. “There are two elements to this for us. The first is obvious; it enabled us to get our key content on a free-to-air platform – as has been the case with Paw Patrol and Dora and Friends. We have also worked very strategically with the programming

The last year has been a busy one at Nickelodeon & Viacom Consumer Products (NVCP). The Channel 5 acquisition in autumn 2014 saw Milkshake! become part of the family and open up significant business opportunities for the preschool slate, while the UK’s first ever Nickelodeon store is opening later this month. PPS spoke to Marianne James, vice president of consumer products UK and Ireland to find out more.

InfantEntertainment

Above: Lily’s Driftwood Bay is a beautifully animated preschool show which is set to be a highlight within the varied Nick Jr. slate.

Inset: Produced by Spin Master Entertainment, Paw Patrol has been a huge success for Nick Jr. Below: Marianne James, vice president of consumer products UK and Ireland.

Below: London’s flagship Nickelodeon store will be a landmark retailer in the capital’s famous Leicester Square.

46-47_Nickelodeon.indd 46 28/04/2015 19:45

team to create windows of opportunity which allow us to maximise the brands which support consumer product.”

Broadcasting these shows on a free-to-air platform has had an immediate impact on Nickelodeon’s audience reach, with licensees and retailers all benefiting from the increased equity across the individual brands.

“We can’t put everything on free-to-air,” said Marianne, “but we’ll be selecting priority consumer product brands and working very closely with Milkshake! and Channel 5 on these.”

The priority preschool brands already mentioned – Dora, Paw Patrol and Lily’s Driftwood Bay – will be joined by a slate of new content which is coming

through for 2016. “One of the other key benefits of working with Milkshake! is that they already have some great partnerships with UK production companies,” Marianne continued. “We are able to work with them directly now, which helps us better understand the opportunities available. It’s all early days at the moment, but it’s very exciting.”

The new preschool programmes which are front of everyone’s mind are Nella the Knight – which was announced at BLE last October – and Digby Dragon, which is scheduled to launch towards the end of 2015, and the level of investment in these animations highlights the importance of the preschool market to NVCP.

“The Nick Jr. portfolio is incredibly important to us,” Marianne explained. “The properties allow us to grow our overall representation so we’re able to offer a wide expanse of

brands which appeal to different demographics. This is key, as it ensures that we’ve got a robust offering to take to retailers and licensees.”

Giving some physical weight to that offering is Nickelodeon’s latest project – a dedicated Nickelodeon store, which will be opening at the end of May in London’s Leicester Square. The sixth store to open so far, it will be the first of its kind to open in Europe and will be a flagship retailer for the company.

“We’ve been working on this for a very, very long time,” laughed Marianne. “It’s a huge project which has needed an incredible amount of planning.” The team has worked very closely with

Entertainment Retailer Limited (a division of Entertainment

Retail Enterprises), which also owns and

operates the current Nickelodeon stores, but opening a flagship store in London presents

its own challenges.“London is such

a high equity city globally, that we’ve had to be extremely precise about how we bring our properties to life here,” explained Marianne. “There will be no mistaking that the customer is walking into a Nickelodeon space – it will be a fully immersive experience.”

The retail space itself is split up into different ‘zones’, with an inclusive Preschool Zone taking centre stage. “We have made sure that customer engagement is absolutely key,” Marianne continued. “This isn’t just about buying merchandise, although having said that, we anticipate that around 80% of the product offering will be store exclusives. It looks amazing, and we’re all really

excited about the grand opening!”With a flagship store about to

open and a slate of new shows in the pipeline, it’s fair to say that the next year is going to be very important to Nick Jr.’s portfolio, as Marianne explained. “For a long time we’ve been investing in preschool content from an on-air perspective – and now it’s starting to take shape and come into fruition from a consumer products point of view as well.”

The next 12 to 18 months will see Nickelodeon’s preschool offering swell significantly, forming a balanced mix of the international shows and the UK-generated content. Consumer engagement is key and Nickelodeon ensures that its brands are present wherever its fans are – whether that’s on-screen, on-stage, or in-store. “Visibility is so important,” Marianne concluded, “and with so much now available to us, we have some great plans for the future!”

With so much to offer at each stage, it seems that retailers, parents and children alike have got a lot to look forward to.


NEW FACES

DORA AND FRIENDS

▶

▶

The two newest preschool shows to come out of Nickelodeon’s stable are Digby Dragon and Nella the Knight.

Digby is a little dragon-in-training who is always trying to get better at being a dragon, and is due to launch later this year. Due to follow in 2016 is Nella the Knight, the first Nick Jr. show to have been commissioned with Milkshake! since the Channel 5 acquisition, which follows the adventures of a little girl who is both a knight and a princess.

A new iteration of Dora shows the preschool favourite in a slightly older guise. Seen with her friends in the city, last November’s debut saw the biggest audience ever recorded for a Nick Jr. UK launch.

Dora has always been a core brand for the channel and the new line will be no different, with on-air and in-store teams working closely together to maximise the launch. The new show also aired on Milkshake! in February this year and consumer products will be launching in-store this July. Over 20,000 members have already joined the Dora fan club since it launched at the end of last year.

NICKELODEON’S PRESCHOOL PUSH

Above: Paw Patrol plush from master toy licensee Spin Master.

Right: Digby Dragon is scheduled to launch on Nick Jr. at the end of 2015.

Inset: Dora and Friends builds on the success of Dora the Explorer.

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www.obabytrade.co.uk 01652 641491 Des

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The Disney furniture set is engraved with the fun and loveable Winnie the Pooh bear and his pot of hunny.

Your little one can join Pooh in his adventures in a choice of stylish co-ordinating changing units, wardrobes and under drawers and in two colour options. The cot bed includes teething rails and three position base. Snuggle your little one in with the cosy matching bedding collection.

Have a look at our online nursery room wizard to find a set to suit your nursery,visit www.obaby.co.uk/roomwizard to find out more.

New to the range is the lovingly decorated Minnie Mouse furniture and bedding collection, with gentle pink and green tones making your little girls room cute, cosy and calming.

Obaby - full page - Progressive Preschool - April 2015 - Disney Furniture.indd 1 16/04/2015 10:5648_PPS_May_June 2015.indd 1 28/04/2015 12:18

There are endless options available across the nursery furniture and décor sector. Some parents choose to

buy a complete set that contains everything they need, while others prefer to pick and choose to suit their individual needs. As the nursery will often undergo a series of changes throughout the years, many parents choose items in neutral tones and use accessories such as bedding, cushions, wall stickers and lighting to ensure the room grows with the child.

THE FIRST BEDCots are one of the bigger purchases parents will make and there are options out there to suit every style

and budget. Cot beds are popular with parents who want something that will last longer. Many parents opt for furniture sets (cot bed, wardrobe, dresser) and a wide range of options gives them the chance to mix-and-match their own personal room set.

Parents are also getting bolder in the choice of colour and style of their children’s rooms, according to Mike Chapman, group sales director from East Coast Nursery. “Sales of our sleigh cot beds are increasing, as are our painted and stained ranges. We are now introducing bedding ranges sold as separates rather than traditional bales, giving parents the freedom to create a unique look.”

He continued: “While not every customer is a lover of licensed characters, our branded lines have strong fan bases. Between our Disney characters, Tiny Tatty Teddy, and the Very Hungry Caterpillar, we have a wide coverage to appeal to all tastes,

with a character bedding range to suit all nurseries and budgets.”

Licensed characters are top sellers for Obaby as well. “Our customers respond extremely well to the Disney brand when purchasing for baby, particularly with items featuring Winnie the Pooh,” says Josie Giles, sales and marketing manager. “We will be extending our Disney furniture range with an exciting and unique collection of Minnie Mouse furniture, which features cute full colour illustrations of Minnie and will be available in white with pink trim. We are also going to be


FURNITURE

Decorating the nursery is a task many parents-to-be enjoy planning, and there are plenty of options to suit all tastes, whether that is a classic traditional look, a bright bold statement or a favourite licensed character.

First Room

Inset: Nursery room sets, such as the Devon set from East Coast Nursery,

are popular with parents.

Baby’s

Above: The Very Hungry Caterpillar bedding range has a strong customer base for East Coast Nursery.

Left: The Minnie Mouse range is new from Obaby. Right: Character World’s new Paw Patrol toddler bed should be a hit with young fans of the TV show.

49_51_Furniture.indd 49 28/04/2015 19:46

Love Colour, new from Silvercloud, the

home of beautiful nursery bedding

For customer care or enquiries:01692 408802silvercloudnurserybedding.co.uk

Tel: 01692 408802www.eastcoastnursery.co.uk

Introducing Toulouse, one of the stunning new furniture ranges from East Coast Nursery.

EastCoastNursery @EC_Nursery

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releasing some wooden toy boxes to co-ordinate with our existing ranges.”

SLEEP CLOSE TO ME As co-sleeping becomes more popular, so do the options for bedside cots that attach directly to the parents’ bed. The SnüzPod has been a phenomenal success for The Little Green Sheep Family.

“Bedside cribs were becoming increasingly popular and seeing a gap in the market, the SnüzPod was born,” explained co-founder Mark Nicholls. “It has been designed to ensure parents can keep their baby close, and can be used in three different ways – as a bedside crib, a stand-alone crib or simply

as a rocking bassinette.” In the two years since its launch, the crib has won multiple awards and is widely praised for its style and unique functionality.

The Bednest was also invented to give parents another option for co-sleeping. “Latest health expert advice is that babies should sleep in the same room as their parents in a crib beside the bed for the first six months,” said Mark. “Apart from the practical benefits of easy access there are the emotional rewards of baby being close. If they stir in the night, sometimes a comforting hand on their tummy is all the reassurance needed to settle them again.”

MOVING ON UPThe transition from cot to bed can be a difficult time for children and parents. It can be scary sleeping in a big bed and parents worry about their child falling out, which is why many parents choose a less-daunting toddler bed.

“At present, the market is experiencing a growing awareness of toddler beds and subsequent appetite to buy,” says Lucy Wynn-Jones, head of licensing at Worlds Apart. “Increasing numbers of parents are looking for a toddler bed as a safe option to ease the transition from a cot to first bed. Our HelloHome range of toddler beds and storage continue to sell well across all channels.”

She continued: “We’ve seen great success with licensed beds from parents who prefer evergreen brands such as Peppa Pig, Disney Princess and Cars for core bedroom purchases. In addition, those parents looking for fun kids’ furniture that fits with their modern home décor have been engaging with our own HelloHome designs such as our new StarBright and BearHug ranges.”

Licensed characters are also popular across Character World’s range of toddler beds and textiles. “There is a new design for Peppa and George Pig coming out and our Paw Patrol beds are expected to sell well too,” said Becky Brown, marketing manager.

“We’re also introducing a new range of toddler bedding bundles,” she continued. “Our current bed

bundle offer has proven a big hit so we have carried out research into

the market and begun segmenting our offering here.”

For digger enthusiasts, JCB is proving to be a big hit for Kidsaw. “Joey, the fastest digger in town makes a perfect junior bed and with his bright eyes and big wheels he certainly looks the part,” says Jason Leech, managing director. “JCB is a household name with a licence longevity that only gets stronger. This is the best-selling piece within the range and we believe it’s because kids just love to role play.”

If having a favourite character waiting for an otherwise sleep-resistant child at bedtime makes for a smoother evening routine, then parents are unlikely to argue!


White nursery furniture is proving popular with many parents, as the trend for minimalist Scandinavian-chic hits the nursery. Parents can add a few pops of colour on pillows, small furniture and mobiles for a modern and child-friendly room.

It’s a trend that a number of suppliers have noticed: “Over the past few years we have seen parents shift more towards white furniture, with our white and white with pine trim options becoming increasingly popular with families,” says Josie Giles, Obaby sales and marketing manager.

ALL WHITE▶

Wall stickers are a fast and easy way to transform a room and are a great choice for a nursery, where parents may want to redecorate in a year or two. Wall stickers have instant impact and are available in almost any theme imaginable.

Belle & Boo’s range of reusable wall stickers are creating lots of consumer demand according to Warren Parker-Mills, national sales manager: “Our reusable wall stickers are 100% reusable, transferable, hardwearing and extremely child-friendly. We have rigorously tested them, and even after being screwed up into a ball and re-applied the sticker still looked amazing!”

STICK IT ON▶

Below: White furniture is becoming increasingly popular, such as this set from Obaby.

Above: Wall stickers from Belle & Boo are reusable, transferable and hardwearing.

Left: The Snuzpod can be used as a bedside crib, a stand-alone crib or a rocking bassinette. Above: Parents who wish to co-sleep can do so with the Bednest.

Below: Peppa Pig is a popular licence for Worlds Apart.

FURNITURE

49_51_Furniture.indd 51 28/04/2015 19:47

Baby Hammock

The most natural sleepingenvironment for a babyMick Lowe07957 36266201509 213443www.amby.co.uk

For a better night’s sleep,use an Amby Hammock

Amby air Baby Hammocks advert v3:Layout 1 05/03/2015 12:23 Page 1

052_PPS_May_June 2015.indd 1 28/04/2015 18:29

WHAT’S NEW HOMEWARESNew infant and preschool furniture / homewares product.

COTS.IEBoth the Universal Armsreach Co-sleeper and the Mini Armsreach Co-sleeper from Cots.ie attach to the adult bed using the patented attachment system. So baby can co-sleep with mum and dad but in babys own sleep space. The Co-sleeper is also a free standing bassinet, travel cot and play-yard.00353 86 3421458 [email protected] OBABY

Obaby’s adorable new licensed Minnie Mouse nursery selection is ideal for those searching for cute and cosy finishing touches for their tot’s room. The pretty collection includes stylish quilt and bumper sets for cot and crib, sleeping bags in two sizes, a musical mobile and a high quality moses basket.01652 641491 www.obaby.co.uk

EAST COAST NURSERYWith its dark finish and curved shape, the Devon range is truly eye-catching.

The cot bed includes a large under-bed drawer, and converts easily into a toddler bed and daybed. The dresser features drawers, a towel rail and additional nappy storage area. The wardrobe includes hanging rails, an internal shelf and a drawer.01692 408802 www.eastcoastnursery.co.uk

THE LITTLE GREEN SHEEPFollowing the launch success of SnüzPod - the award-winning bedside crib, the latest addition is Snüz, a new brand line that will sit within The Little Green Sheep family. As well as the home of its flagship SnüzPod, Snüz will introduce unique and functional products, which have been cleverly designed with both parents and babies needs in mind. 01386 791076 www.thelittlegreensheep.co.uk

CHARACTER WORLDNew ranges in 2015 include Nickelodeon’s pre-school hit Paw Patrol. The set includes bed covers and accessories, as well as a junior bed, launching in Autumn. Paw Patrol’s high TV ratings coupled with a successful consumer product launch in toys and apparel have created strong industry hype for this new breakthrough brand.www.characterworld.uk.com 0845 004 9217


AMBY BABY HAMMOCKS

The Amby Baby hammock is 25 years old, originating in Australia and designed, initially, for babies with colic or reflux, more than 100,000 babies have now used the hammock. The Amby Air is its fourth iteration and compliant with relevant EU safety standards.01509 213 443 www.amby.co.uk

53_Furniture_WN.indd 53 29/04/2015 11:13

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Visiting your average nursery shop, there is rarely much in the way of toys. “It’s not our market,” one retailer told me. “We don’t have room to display toys” said

another. “Not enough demand” said a third. Are they right?

After all, babies spend all their time sleeping, feeding and having their nappy changed, don’t they! But in reality this stage only lasts a few weeks. Even from birth there is an argument that a baby should have something to look at in their cot. Ceilings are very boring!

A mobile or other toy is something a retailer should be selling with every cot. This could be an add-on sale – or why not give away the cot toy? Something free always helps sales and there are plenty available in the £15 to £20 bracket. Like bedding, a cot toy can brighten up a display and lead customers to take a look at a cot they would perhaps otherwise ignore.

What about other toys? Mats are popular for babies to lie on and explore, and many of these are now combined with a ‘baby gym’. Playmats have also come a long way in the last few years and now many are more cushion-like, giving an ‘aah’ factor which always helps sales.

The early months of a child’s life are important in developing their motor skills. Babies spend a lot of time on their backs, and while this may be the safest position for sleep, too much time with the head against a solid surface can result in positional plagiocephaly (flat head). Time spent on their tummies is important in helping strengthen babies’ neck, shoulder and upper arm muscles.

There are the rattles and teethers that no self-respecting baby – or baby store – should be without. Bathtime is often the nicest time of the day and playing with water isn’t only for babies – it’s for mums and dads too! Displaying the selection of bath toys near the baby baths and changing mats can only be a good idea. And what about placing highchair toys alongside the highchairs?

Of course, although young babies don’t often actually play with cuddly toys, no nursery is complete without a few around. Not only that, they also improve the look of a nursery store if they are dotted about strategically.

To answer our retailers, baby toys are very much our market. We’re selling products for babies and babies need toys. They don’t take up much room so space isn’t an issue. No demand? How do you know before you’ve tried? Customers rarely ask for something if it’s obvious you don’t stock it, and many of the larger retailers sell a huge variety.

Argos has 52 products in its cot toys and baby mobiles category and Mothercare has 22 playmats. Neither shop sells anywhere near every product available in those categories. It’s easy to be different.

Toy shops often sell a few products for babies, coupled with more lucrative lines for

older children. Toys for babies are often in a separate section. Why? Because parents of tiny babies do not frequent toy

shops. They go to nursery shops. That’s where they want to find baby toys.

Finally, if a mum, dad, grandparent or doting aunt sees a lovely toy while looking for something else they are less likely to go online. After all, prices are probably not that different and you can capitalise on the “I want it NOW!” that often drives these smaller, impulse purchases.

Toys can be a very lucrative add-on indeed – so if you don’t already carry them, then perhaps it’s time to think again.”

This year, the Harrogate Nursery Fair had a large increase in the number of toy companies exhibiting, suggesting that the role toys have to play at nursery retail is increasing. Cathy asks; is this a trend which is here to stay?

PLAY TIME


CATHY’S COLUMN

“

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

Top: Toys were a big attraction at this year’s Harrogate nursery show, with Golden Bear one of the toy brands showing for the first time. Above: Tummy time toys – like this one from Lamaze – are always popular.

55_Cathy's Column.indd 55 28/04/2015 19:48

Simon Nickols managing director, Nicko Toys

Practise Makes Perfect

“We have experienced a huge growth in popularity of our mini two-in-one bikes. These bikes allow budding bikers from 18 months to enjoy the freedom of a set of wheels, and the bike can be set up as a three-wheel

trike or a two-wheel bike, perfect for all ability and confidence levels. Balance bikes are the perfect way for preschoolers to play and exercise outdoors.

Whether it’s a gentle push along with a parent, a safe three-wheel cruise for a first-timer or a speedy bike ride by a confident toddler, they are loved by all ages and abilities. Once a child gains confidence and the ability to balance on two wheels, the next step is a proper bike, and the stabiliser stage can be skipped completely.”

Michelle Lilley job title, Little Tikes

Getting Active

“At Little Tikes our mission is to make products which get preschoolers active; stimulating imagination, creativity and developmental play. We continuously work on our outdoor position to engage, develop, excite the consumer and keep our brand at the forefront of parents’ minds when it comes to active play.

For us the market is extremely positive and new developments in our wood and trikes lines have helped fuel growth in sales throughout the spring/summer months. Having said that, active play is important no matter what the season, so a comprehensive range of exciting products which can be used for both inside and outside play is key.”

Green Fingers

“Sales of our outdoor toys follow the seasonal trend and with the recent warm weather we’re definitely starting to see an increase in demand for these products. Bigjigs balance bikes have been so popular that we've now introduced

a range of three new trikes in a matching style, allowing

Alice Chaganis, global marketing and pr coordinator, Bigjigs Toys

youngsters to progress on to a balance bike once they’re ready.

Both balance bikes and scooters are great for independent outdoor play and exercise, though my personal favourite is gardening tools and playthings that encourage children to explore the outdoors; a product that gets children outside, nurturing something they can watch grow over time, plus a chance to learn about the environment is a great all-rounder for me.”

It's often reported that young children don't get outside and play enough - but is that really the case? Do sales of ‘outside products’ rocket when the sun comes out? Are balance bikes and scooters to thank for rejuvenating the wheeled outdoor toy market for the under-fives? Or has the popularity of getting outside 'for some fresh air' never really gone away? Whether it’s trampolines, cars, water tables or sandpits, PPS asks a number of play experts to share their thoughts on the state of the current preschool market for outdoor toys.

The Great Outdoors


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SHOOTING THE BREEZE: GETTING OUTSIDE

An Outdoor Experience

“Today's children are a multimedia generation - constantly exposed to different stimuli, and they often leave the world of toys earlier, in favour of technology. There is no doubt that scooters and bikes encourage interest in the overall outdoor

experience and offer an alternative to this.

Yael Meir sales and marketing manager, smarTrike

Today's parents are also very aware of the importance of exposing their children to the outside world from a very early age, where even a simple stroll to the park provides the child with the opportunity to communicate with the environment and develop motor skills.

SmarTrike is a seasonal product, with peaks in early spring through to autumn and at Christmas, but we are seeing an increase in business across the board, so we know that this is a growth category.”

Right: Galt's smiley tortoise trampoline is perfect for young children.

Nikki Johnsonsales director, Maressa

Cool Canvas

“Both professionally and personally I long for summer: to see my children

playing with the freedom of no walls and to enjoy our

sales peak, second only to Christmas. When designing our

playtents we add wonderful illustrations and features that bring additional fun for the children and practicality for the adults - such as printed play floors and removable roofs.

They are especially useful in a smaller garden where other outdoor options are not possible and are a fabulous way of playing after an energetic game or when the weather treats us to a hot day.”

John McDonnell managing director, Galt Toys

Jump Around

“Toys that encourage physical activity are essential as they help children discover the freedom of movement and develop balance and motor skills. As a result, we’ve seen an increasing demand for outdoor toys that persuade youngsters to put

down the remote control and get out in the garden to enjoy some fresh air.

Retro toys in particular are making a comeback, with popular demand fuelling the reintroduction of Galt’s classic Tiny Trike, a traditional wooden ride-on that was first launched in the 1960s. Also a firm favourite among preschoolers is the trampoline. Children love jumping around and it’s a great way to get them active outside.

With another heatwave due, we’re confident that our range of outdoor toys will fly off the shelves and bring hours of fun this summer.”Chris Beardsmore UK marketing manager, Greenover Sports

Summer Sales

“ From a business point of view we notice a substantial difference in trade when the sun comes out.

Obviously during the Christmas period sales increase, but the summer months tend to show an increase in sales as well. The scooter

market specifically has become very saturated over recent years, due to the amount of brands within the market. Outdoor wheeled toys are as popular as ever and the concept of getting outside ‘for some fresh air’ has never

really gone away.From a personal point of view I think it is important that preschoolers get outdoors as much as they can. Sadly I think in the modern day preschoolers

are too easily occupied by TV and early technology gadgets and do not get outdoors as much as

perhaps they should do.”

Phil Ratcliffe sales and marketing director, MV Sports & Leisure

On Your Bike

“The market for outdoor toys is the second largest sub-category and last year grew at a faster rate than the overall toy market across ride-ons, sports toys and summer seasonal products. Our outdoor sales have also grown

exponentially over the last three years.Outdoor play might be competing with video games and

multi-channel entertainment for kids' time, but once outside they love it. This week the kids have been on school holidays and the phone has been ringing with extra orders, especially on our outdoor play brand Hedstrom.

Scooters have become more popular in recent years, and we have a couple of new concepts such as Sit & Scoot (which converts from a ride-on to a scooter) and Scootcases (which combine a scooter, suitcase and travel trolley).

Balance bikes have also become more popular, and sales of our two-in-one 10” bikes have rocketed.”

Above right: Balance bikes – like this one from Nicko Toys – are perfect for toddlers gaining independence.

Left: Little Tikes' slides are a staple of preschool outdoor play.


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GREAT PROMOTIONAL PRICES FOR RETAIL

58_PPS_May_June 2015.indd 1 28/04/2015 17:38

WHAT’S NEW OUTDOORNew products for spring and summer season trading.

VTECHThe Kidizoom Action Cam allows children to take photos and videos on the go and comes complete with a waterproof case and mounts for bikes and skateboards. Whether on a trip to the park, on a bike, or a summer holiday by the pool, the Action Cam provides great fun for children who can add photo effects to their images and create stop motion videos. It will be a must have toy for any outdoor activity.01235 555545 www.vtech.com

GALT TOYSGalt Toys has recently introduced a Nursery Trampoline to its Outdoor Play range for lively children 12 months plus. Featuring a bright tortoise face for maximum fun, it’s suitable for both indoors and outdoors with tubular steel frame, padded cover, easy grip handle and rubber feet. The handle and legs detach for ease of storage.0161 428 9111 www.galttoys.com

H GROSSMANNew for the summer are Sand Sculpt sets from H.Grossman. Fabulous designs that contain a kilo of re-usable sand, sculpting tools, moulds and cut out figures. Bringing the beach to the back garden. Choose from a medieval castle or a princess castle. Age three+.www.ozbozz.co.uk 0141 613 2525

WORLDS APARTBack by popular demand in 2015, Worlds Apart is re-launching DreamTown – previously the number one brand for role-play in the UK. Launching this August with marketing support including TV advertising, the restyled Rose Petal Cottage and co-ordinating accessories has improved play features and a high specification, modern design making it a hot main gift line for Christmas. www.worldsapart.com 0800 389 8591

LITTLE TIKESThis spring/summer sees Little Tikes launching an extensive range of new outdoor toys that will keep kids entertained for hours while encouraging individual development, creativity and imaginative play. Highlights include Cozy Coupe, Dinosaur, Cape Cottage Playhouse, Sizzle n’ Serve Grill and Fish ‘n Splash Water Table. www.littletikes.co.uk 01908 268 480


MV SPORTSNew for 2015 is the expansive range of Disney Princess wheeled toys, enhanced with magical features and touches such as pretty tassels, bespoke mouldings and sparkly details; fit for a princess. Classic evergreen licences Thomas and Peppa also have new innovation in the form of Scootcases; a scooter, travel trolley and case in one ideal for kids travel belongings. The new Sit n Scoot converts from a ride on to a scooter and is available across all key preschool licenses. Look out also for hot new licences, In the Night Garden, Clangers and Disney’s Cars.www.mvsports.co.uk 0121 748 8000

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www.kiddicorp.co.uk [email protected]+44 (0)203 137 5172

Parenthood made simple

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FOCUS ON: BABY ESSENTIALS

Part of the fun of getting ready for baby’s arrival is shopping for all the little things you need once you get home. Babies don’t need a lot of gear, but there are a few essential items that many parents wouldn’t be without. PPS takes a look at some of these useful products on the market.

STARTING OUT

There are some indispensible items you’ll need from day one for your baby – nappies, bodysuits, blankets and the

like – and the web is full of helpful lists for the first-time parent. Big-ticket items, such as a pushchairs, car seats and cots also have pages and pages of advice and reviews. But there’s also a multitude of smaller items that can also help make a new parent’s life a lot easier.

BED TIMEAsk any new parent what they’d like the most, and chances are it will be a good night sleep for them, and for baby. All babies are different, with some sleeping better than others, and for those that struggle, there are a number of products


Just

Protecting baby’s delicate skin from the sun is essential, and Cheeky Rascals stock a range of sun essentials from Australian company, Outlook. “We have products that protect children from UV and glare in the car and then the solar-shade, sleep-pod and shade-a-babe, which all work with prams, pushchairs and buggies,” said director, Simon Russell. “All are made from the best quality, breathable fabric and with the backing of the Skin and Cancer Foundation, Australia, retailers know they are offering a trusted, effective brand.”

HERE COMES THE SUN▶

to help baby drift off to the land of nod.One such product is the Tranquil

Turtle from American company, Cloud b, which recently won a BANTA award in the sleep accessories category. It combines sight and sound, projecting an underwater light effect with a gentle wave motion, while playing gentle sounds.

Linda Shuh, CEO of Cloud b, is committed to developing high-quality products that help babies sleep, which in turn gives peace of mind to parents and strengthens the bond between them. “We offer a wide range of products which accompany children and parents at key moments of transition in their lives, and create the ultimate sleeping environment that soothes, reassures and helps build self-confidence,” said Linda.

Many parents now use baby sleeping bags to ensure baby stays warm, cosy and comfortable all through the night, as they’re perfect for active babies who are prone to kicking their covers

off during the night. There are many available on the market, including the Swaddle Up from Australian company, Love to Dream.

The Swaddle Up mimics the effects of swaddling and aids baby’s natural and

preferred ‘arms up’ sleeping position and can be used from birth. Distributed by

Cheeky Rascals in the UK, director Simon Russell said, “This is one of our fastest growing baby essentials. It’s a real word-of-mouth product and consumer feedback is always so positive – once tried, parents are very committed to the brand.”

BATH TIMEBathing a baby is about much more than just cleanliness. Giving baby a bath can be a lovely way to strengthen parents’ attachment; and it can also be a lot of fun for baby. Giving a newborn baby a bath can be a bit worrying for new parents, but a new product from Jané is sure to help. Donna McCollough, marketing manager at

Inset: The new layette collection from aden + anais features clothing essentials in muslin cotton.

Left: The Outlook sleep-pod helps baby get to sleep and stay

asleep when out and about.

Inset: Love to Dream

Swaddle Up allows baby

to sleep with its arms up.

Below: The sophisticated

Camber changing bag from JJ Cole.

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If you would like to become a stockist

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62_PPS_May_June 2015.indd 1 28/04/2015 12:21

“Our award-winning range was designed to make feeding time safer and easier for parents”

Brett Capon, Yoomi


A pile of muslins really is an essential for any new parent, as the extremely versatile cloths are typically used as a swaddle, nursing cover, tummy time blanket, burp cloth, pram cover and more.

“Muslin is a workhorse: it becomes softer and better with age and wash, which is important because when you have a baby, you know how much laundry is involved,” explained aden + anais co-founder, Raegan Moya-Jones. “We’ve got a new layette collection launching at the end of the summer, and it’s a truly wonderful collection of clothing essentials in our all-natural muslin cotton.”

A MUSLIN MUST-HAVE▶

Johnston Prams, the UK distributor for Jané explained: “The 2in1 Hammock Bath Seat can be used from birth. It has a soft backrest and seat with front opening. It is can be used as a hammock from birth and as baby grows, it converts into a bath seat. It has been hugely popular through a series of Facebook competitions that we have been running through our retailers.”

Another innovative product is the Cuddledry baby bath towel, a product developed by two long-term friends, Helen Wooldridge and Polly Marsh. “The Cuddledry baby towel attaches to the parent like an apron, so when you lift baby out of the bath you just wrap the bottom part of the ‘apron’ up and over baby, bringing the cosy hood over their head,” says Helen. “Word continues to spread about how this genuinely makes a difference when you have a new baby.”

BOTTLE TIMEWarming bottles before a feed is an age-old bugbear of many parents; especially for those early morning feeds. Yoomi’s unique feeding system warms baby’s feed to the natural temperature of breast milk in 60 seconds by simply pressing a button.

“Our award-winning range was designed to make feeding time safer and easier for parents,” says Brett Capon, head of commercial. “From late spring 2015, we will be launching a host of new range extensions, the most significant being our new all in one manual and electric breast pump and an electric steam steriliser. Driven by demand from Yoomi parents, we are making our range more comprehensive to offer our loyal consumers a ‘one stop shop’ feeding brand.”

NAPPY TIMEReusable nappies have come a long way in such a short space of time and are now more popular than ever before, with a wide range of options available on the market. The Pop-in range of reusable nappies and accessories from Close continues to go from strength to strength as marketing manager, Michelle Smith explains: “The extra awareness generated around Reusable Nappy Week and our recent world-record breaking Great Cloth Diaper Change

event has helped to grow this area of our business and with summer just around the

corner demand is high for our reusable swim nappies and liners.”

A good changing bag with plenty of room and pockets is another must-have for any parent, and there are plenty of options to appeal to all tastes and budgets. For parents looking for a changing bag that doesn’t necessarily look like a changing bag, the new Camber bag from JJ Cole (distributed by Tomy UK) is worth a look. It features easy-access front pockets, a roomy and organised interior and a removable, padded shoulder strap. It comes with grips buggy attachments and a wipeable changing pad.

Parents have so much choice when shopping for a new baby, and what works for one parent, might not for another. Just like babies, every parent is different as well.

Below: Reusable nappies, such as the Pop-in nappy from Close, are more popular than ever before. Middle: Bath time is made easy with the Cuddledry baby bath towel. Right: The Tranquil Turtle from Cloud b won a BANTA award.

Left: The 2in1 Hammock Bath Seat is a versatile bath seat that can be used from birth. Above: Baby bottles can be

warmed in 60 seconds with the Yoomi feeding system.

FOCUS ON: BABY ESSENTIALS

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3-in-1 Thermometer

2-in-1Thermometer

Using infrared technology, our 3-in-1 thermometer provides easy & quick ear, forehead & room temperature readings - accurate to 0.2 degrees in just 1 second.

For forehead & ear temperature readings, our 2-in-1 thermometer is accurate to 0.2 degrees in just 1 second. Unlike other thermometers, there is no need for probe covers, just wipe after each use.

Non-contact Thermometer provides touch-free temperature reading. There’s no need to disturb your sleeping child with probes, the display is easy to see in the dark too. Just one touch = accurate to 0.2 degrees in just 1 second.

Finn / RayBath Thermometers

Floats on water & stands on a shelf. With a high temperature warning and an LCD temperature display, for peace-of-mind that baby’s bath is safe. Displays ambient room temperature when stood on a shelf and is fun to play with in the bath too!

Non-contactThermometer

stand can be wall mounted or freestanding

for quick easy access

hard carry case perfect

for storage or travel

3000 readings from 1 set of

batteries

backlightfor night-time

no need for probe covers - just wipe after

each use

For more details on our range of Thermometers or our Feeding and Highchair ranges, please contact: [email protected] or Call 0203 751 1790

Brothermax ProgPreschool Full Page Ad.indd 1 28/04/2015 20:4164_PPS_May_June 2015.indd 1 29/04/2015 10:49

New products for retail, from Ardega Nursery Distribution.

MOMMY’S HELPER FROGGIE CUSHIE TRAVELLERFollowing the success of the popular Cushie Traveller, Mommy’s Helper has released a fun frog printed Cushie Traveller Potty Seat, designed to aid transition from potty to toilet with a fun, comfortable and portable solution. Children can now feel confident and have fun at the same time while developing and learning new life skills.

LIGHTS OUT BLINDNew to Ardega Nursery Distribution is the multi-award winning Lights Out Pop-up Blinds, designed to block the sunlight from baby’s bedroom, especially now that the evenings are getting longer, to help them sleep longer. Quick and easy set-up with two in each pack. Portable, lightweight and ideal for travelling.

RESPISENSE DITTO BREATHING EFFORT MONITORThe award winning Respisense Ditto Breathing Effort Monitor has been successful in the nursery industry for many years, silently monitoring babies breathing efforts. After many reviews, the Respisense Ditto includes a new and improved hinged clip to accommodate the growing popularity of reusable nappies along with disposable nappies.

JL CHILDRESS DOUBLE COOL PUSHCHAIR CONSOLEOrganise all travel essentials within easy reach when on a stroll. Designed for double pushchairs, it is ideal for drinks, snacks and security items on the handlebar of the pushchair. Attaches with buckle Velcro straps and folds away with the pushchair.

MOTOROLA BLINK83 WIRELESS VIDEO CAMERAMonitor home and baby from anywhere with the new Motorola Blink83 Wi-Fi Camera using their smart application Hubble. Receives instant sound and movement notifications with saved snapshots as well as being able to remotely play lullabies, check the temperature and record special moments, all accessible from a smart phone.


WHAT’S NEW ARDEGA

www.ardega.co.uk [email protected]

01473 228862

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The essentials range from Hauck, must-stock products for retail.

COOL ME A universal child seat protector suitable for all car seat groups and infant carriers. The Cool Me protects the child seat effectively against direct sunlight and overheating. Made from high-quality tear-proof materials.

WATCH ME 1A mirror for the back seat head-rest of the vehicle, so parents can keep an eye on the child in its baby carrier or reward facing car seat. The mirror can be mounted safely to any head-rest with four straps and can be adjusted both horizontally and vertically. The large sight field ensures a free line of sight and the high-quality, shatter-proof material reduces the risk of injury.

PROTECT MEReliable insect protection for strollers, child safety seats and travel cots. This breathable mesh fabric has elasticated sides so fits all Group 0+ car seats and most strollers and buggies.

WATCH ME 2A mirror for the front windshield of the vehicle so parents can keep an eye on the child in all forward-facing child seats. The high-quality suction cup with caoutchouc clings safely and securely to any clean, grease-free glass surface. With an integrated ball joint, the mirror is always directed exactly towards the child’s position. The mirror is made of high-quality, shatter-proof plastic.

CHANGE METhis large changing mat (70 x 80 cm) is ideal for changing baby’s diapers while travelling. Use anywhere whether in airports, restaurants or service areas, or on the back seat of the car. The changing mat is tear-proof, washable and can be transformed into a compact bag with two mesh pockets and a zipper pocket offering additional space for smaller items.


WHAT’S NEW HAUCK

Tel: 01978 664362

www.hauckuk.com

67_Hauck.indd 67 29/04/2015 11:19

WHAT’S NEW GENERALNew products for preschool aged retail.

PRINCE LIONHEART The new stepSTOOL comes in three funky colours, berry blue, gumball green and flashbulb fuschia. Non-slip top and bottom with carry handles for easy transportation. As well as a step, a vital product for all child friendly households, it also acts as a storage unit for the bathroom. A great multi-functional purchase, ideal for retail.0208 9977054 www.princelionheart.com

USBORNE PUBLISHING Even tiny babies will enjoy looking at the brilliantly coloured illustrations in these delightful soft cloth books, presented in smart gift boxes. Each page has a scene such as a garden of butterflies, fish in the ocean or a rocket flying through the sky. Popular with parents who want to introduce their baby observing and reading as early as possible. Perfect for little hands, the surprise sound that comes from the crackly foil sewn inside the book will delight babies.0207 430 2800 www.usborne.com

BROTHER MAXThe new-look Baby Weaning and Toddler Feeding range from Brother Max has been launched into Boots, Mothercare, ToysRUs, Kiddicare, Amazon and Ocado. With refreshed colours and packaging design, the products are designed to help parents get things done more quickly and easily so that parents can spend time doing the fun stuff! 0203 7511790 www.brothermax.com

PACAPODStylish and practical, PacaPod’s spring/summer designs take inspiration from vintage styling and urban classics and dealing with twins and travel too. Madison is exquisitely designed with an elegant vintage inspired 1960’s structured style. Idaho ‘lite’ brings the soft slouchy style without the problem of everything falling to the bottom of the bag. All the while the flat pack 3-in-1 pod system keeps everything organised for outings with baby. Samui Trio ‘lite’ is a cavernous bucket bag with an organised interior that’s perfect swinging off the shoulder, buggy to see exactly what’s inside to simply grab and go. 0844 351 0222 www.pacapod.com

KIDDICORPThe new Wow Baby Cup from KiddiCorp is a patented spill free training cup suitable for babies aged 9 months plus. Featuring a new comfort lip edge and functional handles, it includes three easily assembled components complete with freshness lid. Babies will find the 360 degree drinking edge easy to master and with no spouts it’s just like drinking from a normal cup. Wow Baby Cup joins the Wow Kids Cup range as KiddiCorp extends its feeding portfolio.0203 137 5172 www.wowcup.co.uk


CHEEKY RASCALSCheeky Rascals is delighted to announce that it has added Scrunch by Funkit World to its range of toys. Funkit World makes several toys under the Scrunch brand and the first to be launched by Cheeky Rascals is the Scrunch Bucket. Made from food grade silicone, Scrunch Bucket can be rolled, folded and scrunched into the smallest spaces, so it’s great for travelling with families. 01730 895761 www.cheekyrascals.co.uk

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WHAT’S NEW GENERALNew products for preschool aged retail.

BIBETTA See Bibetta’s award winning neoprene UltraBibs with their beautiful new, animal patterns and the revolutionary Super-Soft Dribble Bibs with their unique fast-acting fabrics! Also showcasing are machine washable, waterproof lunchbags, swim and wet bags. 01223 840236 www.bibetta.com

CLIPPASAFE The danger of heavy items toppling onto small children in the home, which can cause serious injury or worse, has been addressed by Clippasafe. Their Anti-Tip TV and Furniture Straps secure these items so they pose less risk to curious, climbing toddlers. 01159211899www.clippasafe.co.uk

ABEILLEThe first blanket parents use for their newborn is treasured forever. Abeille have transformed the cellular blanket by using a carefully selected colour palette to complement the modern home, a generous size so that the blanket is more versatile; by increasing the weight to make it bouncy and by making it noticeably softer on baby’s skin. The clever ‘cell’ construction traps air to keep baby warm in winter and cool in summer. Every blanket is individually packaged in a beautiful box.020 3151 7570www.abeille.co.uk

PRINCE LIONHEARTThe anti-microbial bathMAT from Prince Lionheart comes with 18 brightly coloured pieces. It can be arranged any which way parent or child child choose on the base of the bath - or even on the walls; the puzzle design means the options are endless! The soft rubber construction makes it comfortable for even the most sensitive bottoms to sit on. A truly essential product that consumers will always seek out at retail.www.princelionheart.com0208 9977054

BUGBRUSH The first product in the world to combine the plaque-removing effectiveness of toothbrushes, with the fun and safety elements of a toy – empowering infants to clean their teeth through play. With x10 more super-soft bristles than any other toothbrush, BugBrush helps prevent baby tooth decay. Paediatric dentist approved.07872 329204www.bugbrush.co.uk


MERRYGOROUNDMuslinZ premium quality muslin products from Merrygoround are pleased to announce the launch of MuslinZ dribble bibs. Sold in boy, girl and unisex 3 pack combinations in the same colour collection as the MuslinZ muslin squares. Soft, not bulky, quick to dry and hardwearing these are prefect for baby. Designed in UK. 01295 810008 www.merrygorounduk.co.uk

MINI MOO & COThe Baby Shusher is a revolutionary new tool, using an ancient but doctor-tested technique to help soothe a fussy baby. It breaks a crying spell by engaging the natural calming reflex. The rhythmic shush reminds baby of the womb, where there is a constant inundation of sounds. Portable and ready to use anywhere. New to the UK market.08450094405www.sleepytot.com

68-69_General_WN.indd 69 29/04/2015 11:21

Discover LittleLife’s innovative and trusted range of child carriers.

Including two of the lightest back carriers on the market

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HOT?WHAT’S

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.


CATEGORY SUPPLIERS/RANGES COMMENT

Pushchair iCandy/Oyster The iCandy Peach is our best selling pushchair from the iCandy range. Customers are willing to pay top money for this brand. We also do well with the Oyster 2 range.

Car Seat Maxi Cosi Maxi Cosi is such a well-known brand. We sell car seats right across the Maxi Cosi range. Customers seem to like the Pebble Plus.

Furniture BabyStyle The BabyStyle Bordeaux furniture set is really nice and good value for a three-piece set coming in at £800-900.

Changing Bags

Yummy Mummy/Melobaby

The changing bags from Yummy Mummy are practical, look good and sell at a good price. We also do well with the Melobaby bags.

Mandy Ruck, co-owner, Bumps n Babies, BridgendA family-run out-of-town nursery retailer with a large showroom.


Holly Herring, owner, Adamontise Books & Toys, Scunthorpe A former online toy shop, opened a ‘bricks and mortar’ store last September.

Wooden Toys

Fiesta Crafts We sell a lot of wooden toys, they are so popular with our customers. The Animal Threading puzzle from Fiesta Crafts sells well. It comes with five different animals and you can thread them together however you wish. Kids love that they can thread a monkey’s head onto a lion’s body.

Games and Puzzles

Orchard Toys We’ve been really successful with Greedy Gorillas. Spotty Dogs and Alphabet Lotto also sell well. Funnily enough, Shopping List, one of Orchard Toy’s top sellers, doesn’t move so well for us.

Pretend Play Melissa & Doug We do very well with the Melissa & Doug kitchens and cutting food. It’s a well-known brand and all the products are very well made.

Push Along Toys

Fiesta Crafts These push alongs from Fiesta look a bit different from others on the market.

Fiesta Crafts

Melissa & Doug

iCandy

Yummy Mummy

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BEST SELLERS


HOT?WHAT’S

continued


Dolls Our Generation John Crane has expanded the Our Generation range of dolls this year and we are doing incredibly well with this. The dolls and accessories are trendy looking and appealing to customers.

Wooden Toys

Melissa & Doug Melissa & Doug has such a large range of wooden toys, they are all so lovely. The Doorbell House is one of our best sellers, helped by the fact that we have one sitting on the table for kids to play with when they come in store!

Outdoor Toys

Pop It Up This is a new brand for us from Marresa, one of our distributors. They are small play tents in the shape of a fire station, pirate tent, castle; and they’re causing quite a sensation.

Ride-on Toys

Happy Hopperz/ Wheely Bugs

Happy Hopperz are such funky toys and come in a range of colours and animals. Kids just love them. Wheely Bugs are also popular with customers.

Nicola Cooper, owner, Play Inside Out, Teddington, MiddlesexA traditional toy shop in the heart of Teddington.

Holly Duffy, owner, Ladybugs, Poynton, CheshireA high street nursery retailer established in 2000, under new ownership since January. CATEGORY SUPPLIERS/RANGES COMMENT

Pushchair Bugaboo We do well with the Cameleon, but we’ve just started stocking the Buffalo and that is really taking off. Customers like the fact that it is an all-terrain pushchair.

Stroller Silver Cross We don’t tend to stock strollers over winter, so our stock is just starting to come in now. We’ll have the Silver Cross Pop for the first time. Other retailers are doing well with it, so I hope we will too.

Car Seats Maxi Cosi The Maxi Cosi 2wayPearl is very popular with customers. Parents are really engaging with the new legislation that children must be rearward facing until 15 months old.

Furniture Silver Cross All the Silver Cross ranges we stock sell well. Silver Cross are a really good company to deal with. The furniture sets are a good price and Silver Cross will deliver to the customer and assemble.

Toys Lamaze We sell a lot of the Lamaze clip-on buggy toys. They are so bright and colourful and there’s such a big range. They make great gifts as well.

Bugaboo

Lamaze

Maxi Cosi

Happy Hopperz

Pop It Up

71_73_What's Hot.indd 73 29/04/2015 11:27


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