progressive online life insurance purchase
TRANSCRIPT
Project Description
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The goal of Copernicus is to provide the simplest possible on-line purchase path for ACD and AED products, consistent with the deep familiarity the target audience has with the web, on-line buying, and mobile smartphone and tablet usage.
User Experience
• We propose a very simple process that allows the user to interact with a highly visual and smoothly animated transaction path that will translate well to either websites or mobile devices.
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The flow of the application/site, how the user interacts with the sites functionality
Copernicus Wireframes
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Home Page
Features:1. Marketing Copy2. Buy now (one or multiple)3. Contact options
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Copernicus Wireframes
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Product Page
Features:1. Content managed
marketing copy
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Copernicus Wireframes
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Opening Quote Page
Features:1. Marketing Copy to begin
Quote
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Copernicus Wireframes
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Quote Questions Page
Features:1. Questions appear in
groups (see comps) and automatically advance when completed
2. (Option: Main Nav is masked while user completes quote.)
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Copernicus Wireframes
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Get Quote Page
Features:1. Click on answer to edit2. Cancel quote
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Copernicus Wireframes
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Quote Page
Features:1. User can make changes
and see a different premium amount
2. User can view benefit details
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Copernicus Wireframes
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Personal Info Page
Features:1. Copy pre-fills from
previous screens2. Accordion style
transitions
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Copernicus Wireframes
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Error Message
Features:Error message if screen is not completed
Copernicus Wireframes
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Coverage Info Page
Features:1. Amounts pre-fills from
previous screen
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Copernicus Wireframes
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Beneficiary Details Page
Features:1. Reminder that a previous
screen is not complete
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Copernicus Wireframes
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Premium Payment Details Page
Features:1. Premium amount various
depending on frequency of payment
2. Preview policy details pop-up window (not shown)
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Copernicus Wireframes
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Make Payment Page
Features:1. Pre-fills name from
previous screen
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Copernicus Wireframes
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Acknowledgement Page
Features:1. Customer can download
PDF draft policy document
2. Notice that actual policy documents will be delivered via email
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Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options
Copernicus Comps
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Home Page
Features:Marketing CopyBuy now (one or multiple)Contact options