progressive legends classic

The Progressive Legends Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com

1 LegendsClassic.com

Summary of Sponsorship Benefits- Outline & Description of Sponsor Benefits ...................................................................................3

Summary of Contents

Event History- Did You Know??? ..........................................................................................................................7- Results & Awards ............................................................................................................................8- Demographics of College Basketball .............................................................................................15- Barclays Center ...............................................................................................................................17

Advertising & Promotion- Summary of Advertising and Direct Marketing .............................................................................19- Samples of Advertisements.............................................................................................................21

Media Exposure- In-Game Television Exposure........................................................................................................23- Commercial Units ...........................................................................................................................44- Supplemental Exposure ..................................................................................................................47

On-Site Exposure & Promotions- Videoboard Mentions .....................................................................................................................50- Customized Promotions .................................................................................................................51- Official Game Program ..................................................................................................................52- Post-Game Awards Presentation ....................................................................................................53

Pre-Game Hospitality- Photos .............................................................................................................................................55

Press Coverage- Summary of Press Coverage ...........................................................................................................57- Press Releases, Samples of Newspaper & Website Articles


Sponsors can create a customized program using a ''menu'' approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.

Sponsorship Benefits

Branding- Category exclusivity.- Use of the Event Logo-Title Sponsor will be incorporated into the event name and logo. Below are several examples where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise

The Indiana Hoosiers defeated Georgetown to win the 2012 Championship.



Television Exposure- In-game commercial units.- Television exposure on the courtside signage system.- Opening and closing billboards.- In-game enhancements.- Court decals.- Entitlement of the television broadcast (including audio, video and promotional mentions.- Logo exposure on the backboard supports.- Logo exposure on the bench chairbacks.

Courtside signage shown in-arena, on ESPN networks and sports highlight shows across the country.

Additional Media Exposure- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. e-mail blasts, press releases, etc.).- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e. television, newspaper, radio and outdoor advertising, e-mail blasts, etc.).- Logo and link on the event website.- Commercial units on a high-profile sports talk radio station. Each commercial is divided into :30 content dedicated to the sponsor message and :30 dedicated to event promotion.



On-Site Exposure- Exposure on the courtside signage system.- Public address announcements in each game.- Scoreboard mentions in each game.- On-site display area in high traffic area inside the arena.

Promotional Opportunities- Opportunity to develop a customized marketing program to leverage the sponsorship (i.e. sweepstakes, retail promotion, sales incentive, etc.).- Opportunity to create a halftime or time-out on-court promotion.- The right to use game footage and photos from the event for promotional purposes.- Opportunity for an employee or customer to deliver the ‘‘game-ball’’ prior to tip-off of one game.- Presentation of a post-game award.



Official Souvenir Program- Name and logo on front cover.- Full-page, four color advertisement in the body of the program.- Full-page, four color advertisement on the inside front cover.- Full-page, four color advertisement on the back cover.- Full-page for ‘‘Welcome’’ and corporate message.- Full-page, black and white advertisement in the body of the program.- Logo on the team and roster center spread.

Pre-game hospitality was held each night of the Event in the Honda Club over looking the court at Barclays Center.

Tickets and Hospitality- Premium location tickets for each night.- Invitations to the VIP pre-game hospitality reception (Championship Rounds).- Promotional tickets to give away to clients or use in retail promotions.


Did You Know???

- There were a series of firsts associated with the 2012 Progressive Legends Classic. It marked the first year that the Classic

was held at the brand new Barclays Center in Brooklyn and it marked the first time that the No. 1 team in the country -

Indiana - participated in the Classic. But, it marked the second time that all four games of the Championship Rounds of the

Classic were nationally televised on ESPN Networks. The championship game was televised on ESPN, one semifinal round

game aired in ESPN2, and the second semifinal game and the consolation game were shown on ESPNU. In addition, two

of the Regional Round games were televised on ESPNU, two were shown on the Pac-12 Network, two were aired on the Big

Ten Network, and one was televised by Fox Sports South.

- ESPN’s top broadcast team of Dan Shulman, Dick Vitale, Bob Knight, and sideline reporter Andy Katz served as ESPN’s

broadcast team for the Championship Round games at Barclays Center.

- The Progressive Legends Classic sported one the highest attendances among early-season college basketball tournaments in

2012. In excess of 102,000 fans attended the event across the seven hosting venues.

- Over its first six years, the event has featured 14 teams that have gone on to compete in the NCAA Tournament with seven

of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season

in the Classic.

- In addition to Barclays Center, the Progressive Legends Classic has been held at some of the finest home courts in the

country, including Florida, Georgetown, Georgia, Georgia Tech, Indiana, Massachusetts, Michigan, Michigan State, Mis-

sissippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech,

UTEP, UCLA, Vanderbilt, Washington State, and West Virginia.

- One of the benefits of the Progressive Legends Classic is the yearly honoring of the legends who made their marks on col-

lege basketball. Among those who have been honored include:

- Jerry West, West Virginia - Bill Bradley, Princeton

- Calvin Murphy, Niagara - David Thompson, NC State

- Dominique Wilkins, Georgia - Nate Thurmond, Bowling Green

- Bernard King, Tennessee - Don Haskins, UTEP

- A.C. Green, Oregon State - Jamaal Wilkes, UCLA

- Lou Henson, New Mexico State - Greg Kelser, Michigan State

- Brandin Knight, Pittsburgh - Jalen Rose, Michigan

- John Duren, Georgetown - 1953 Indiana National Championship Team


Nov. 12 7:00 PM Nov. 19 North Dakota St. 83, Youngstown St. 80 (OT) 4:30 PMNov. 15 7:00 PM Duquesne 90, James Madison 88 (OT)

Nov. 20 4:30 PM

Nov. 13 11:30 PMNov. 15 11:00 PM Nov. 21 4:30 PM

Nov. 11 6:30 PMNov. 14 7:00 PM MASN Nov. 19 6:00 PM

Nov. 20 6:00 PMNov. 12 7:00 PMNov. 15 8:00 PM South

Nov. 21 6:00 PM

#1 INDIANA5:30 PM

#1 INDIANA 66-53

GEORGIA#1 INDIANA 82-72 (OT)

#13 UCLA8:00 PM

GEORGETOWN 78-70

GEORGETOWN

# 13 UCLA

#13 UCLA 60-56

GEORGIA

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

James Madison 69, Youngstown State 68North Dakota State 57, Duquesne 43

North Dakota State 66, James Madison 44Duquesne 84, Youngstown State 74

UC Irvine 64, Liberty 46

NOVEMBER 19

CHAMPIONSHIP ROUNDS

10:00 PM

7:30 PM

NOVEMBER 20

#13 UCLA 80, UC Irvine 79 (OT)

CHAMPIONSHIP ROUNDSBarclays Center - Brooklyn, N.Y.

Georgetown 68, Liberty 59

Southern Miss 62, Georgia 60 (OT)

Stegeman Coliseum - Athens, Ga.

PITTSBURGH SUBREGIONAL

Palumbo Center - Pittsburgh, Pa.

Sam Houston State 65, UC Irvine 63 (OT)

Sam Houston State 64, Liberty 50

Southern Mississippi 74, Liberty 56

WASHINGTON REGIONAL

Pauley Pavilion - Los Angeles, Calif.

REGIONAL ROUNDS

Youngstown State 68, Georgia 56

#13 UCLA 100, James Madison 70

Johnson Coliseum - Huntsville, Texas

Verizon Center - Washington, D.C.

ATHENS REGIONAL

#1 Indiana 87, North Dakota State 61#1 Indiana 99, Sam Houston State 45

HUNTSVILLE SUBREGIONAL

BLOOMINGTON REGIONAL

Progressive2012

Legends ClassicAll Times Eastern

Southern Miss 61, Sam Houston St. 46

Southern Miss 69, UC Irvine 65

SUBREGIONAL ROUNDS

Georgetown 61, Duquesne 55

Assembly Hall - Bloomington, Ind.

LOS ANGELES REGIONAL

Tournament Bracket


2012 Progressive Legends ClassicChampionship RoundsNovember 20Championship Game#1 Indiana 82, Georgetown 72 (OT)Consolation Game#13 UCLA 60, Georgia 56

November 19Semifinals#1 Indiana 66, Georgia 53Georgetown 78, #13 UCLA 70

All-Tournament TeamJordan Hulls (Indiana) - MVP

Cody Zeller (Indiana)Markel Starks (Georgetown)

Shabazz Muhammad (UCLA)Kentavious Caldwell-Pope(Georgia)

Bloomington RegionalNovember 15#1 Indiana 99, Sam Hosuton State 45November 12#1 Indiana 87, North Dakota State 61

Regional Rounds

Los Angeles RegionalNovember 15#13 UCLA 100, James Madison 70November 13#13 UCLA 80, UC Irvine 79 (OT)Washington D.C. RegionalNovember 14Georgetown 68, Liberty 59November 11Georgetown 61, Duquesne 55

Athens RegionalNovember 15Southern Mississippi 62, Georgia 60 (OT)November 12Youngstown State 68, Georgia 56

Pittsburgh SubregionalNovember 21North Dakota State 66, James Madison 44Duquesne 90, James Madison 88 (OT)November 20James Madison 69, Youngstown State 68North Dakota State 57, Duquesne 43November 19North Dakota State 83, Youngstown State 80 (OT)Duquesne 90, James Madison 88 (OT)

Huntsville SubregionalNovember 21Southern Mississippi 74, Liberty 56Sam Houston State 65, UC Irvine 63 (OT)November 20Southern Mississippi 69, UC Irvine 65Sam Houston State 64, Liberty 50November 19UC Irvine 60, Liberty 46Sourthern Mississippi 61, Sam Houston State 46

Tournament MVP Jordan Hulls drives to the basket during Championship Round action.

Event History


Event History

2011 TicketCity Legends ClassicChampionship RoundsNovember 21Championship GameVanderbilt 64, Oregon State 62Consolation GameNC State 77, Texas 74

November 19Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95

All-Tournament TeamJohn Jenkins (Vanderbilt) - MVP

Jared Cunningham (Oregon State)C.J. Leslie (NC State)

Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)

Austin RegionalNovember 15Texas 100, Rhode Island 90November 13Texas 82, Boston University 46

Regional Rounds

Nashville RegionalNovember 15#20 Vanderbilt 80, Bucknell 68November 13Cleveland State 71, #7 VanderbiltRaleigh RegionalNovember 16NC State 60, Princeton 58November 13NC State 91, Morehead State 61

Corvallis RegionalNovember 16Oregon State 82, Hofstra 72November 14Oregon State 93, West Alabama 60

Lewisburg SubregionalNovember 27Princeton 66, West Alabama 42Bucknell 54, Morehead State 50November 26Morehead State 68, Princeton 56Bucknell 87, West Alabama 50November 25Morehead State 61, West Alabama 52Bucknell 62, Princeton 56

Kingston SubregionalNovember 27Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 64November 26Hofstra 63, Cleveland State 53Boston University 70, Rhode Island 64November 25Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 45

Tournament MVP John Jenkins goes to the basket during Championship Round action

in the 2011 TicketCity Legends Classic.


Event History

2010 Legends ClassicChampionship RoundsNovember 27Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56

November 26SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

All-Tournament TeamRick Jackson (Syracuse) - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

Syracuse RegionalNovember 21#11 Syracuse 63, William & Mary 60November 16#11 Syracuse 66, Detroit 55

Regional Rounds

Ann Arbor RegionalNovember 21Michigan 80, Gardner-Webb 58November 18Michigan 69, Bowling Green 50

Atlanta RegionalNovember 19Georgia Tech 77, Niagara 51November 17Georgia Tech 78, Albany 51

El Paso RegionalNovember 20UTEP 77, Western Carolina 65November 14UTEP 87, Mercer 74

Detroit SubregionalNovember 28Albany 56, Bowling Green 55Detroit 96, Niagara 77November 27Albany 75, Niagara 65Detroit 71, Bowling Green 62November 26Niagara 65, Bowling Green 61Detroit 84, Albany 82 (2OT)

Williamsburg SubregionalNovember 28Gardner-Webb 78, Mercer 65Western Carolina 64, William & Mary 39November 27Gardner-Webb 71, Western Carolina 65William & Mary 57, Mercer 52November 26Mercer 71, Western Carolina 66William & Mary 56, Gardner-Webb 55

Tournament MVP Rick Jackson shoots over a defender during Regional Round action at

the 2010 Legends Classic.


Event History

2009 Legends ClassicChampionship RoundsNovember 28Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68

November 27SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

All-Tournament TeamErving Walker (Florida) - MVPAnthony Gurley (Massachusetts)

Kalin Lucas (Michigan State)Vernon Macklin (Florida)Mike Rosario (Rutgers)

Gainesville RegionalNovember 20Florida 80, Troy 58November 18Florida 69, Georgia Southern 49

Regional Rounds

Amherst RegionalNovember 21UMass 94, Arkansas-Fort Smith 68November 18Cornell 74, UMass 61

East Lansing RegionalNovember 22#2 Michigan State 90, Valparaiso 60November 20#2 Michigan State 75, Toledo 62

Piscataway RegionalNovember 22Vermont 77, Rutgers 71November 20Rutgers 58, Drexel 56

Statesboro SubregionalNovember 29Georgia Southern 80, Troy77Valparaiso 86, Arkansas-Fort Smith 74November 28Georgia Southern 86, Arkansas-Fort Smith 77Troy 80, Valparaiso 64November 27Valparaiso 97, Georgia Southern 89Troy 115, Arkansas-Fort Smith 76

Philadelphia SubregionalNovember 29Cornell 61, Drexel 54Vermont 82, Toledo 49November 28Drexel 69, Toledo 59Cornell 67, Vermont 59November 27Drexel 74, Vermont 61Cornell 78, Toledo 60

Tournament MVP Erving Walker led Florida to the 2009 Legends Classic

Championship over Rutgers.


Event History

2008 Legends ClassicChampionship RoundsNovember 29Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73

November 28Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi State 52

All-Tournament TeamSam Young (Pittsburgh) - MVPKodi Augustus (Mississippi State)

DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

Pullman RegionalNovember 18Washington State 55, Fairleigh Dickinson 33

Regional Rounds

Starkville RegionalNovember 22Mississippi State 54, Fairleigh Dickinson 58November 19Mississippi State 102, North Alabama 61

Lubbock RegionalNovember 22Texas Tech 98, Eastern Kentucky 84November 20Texas Tech 167, (East) Central Oklahoma 115

Pittsburgh RegionalNovember 22#6 Pittsburgh 86, Indiana (Pa.) 60November 21#6 Pittsburgh 86, Akron 67

Akron SubregionalNovember 25Akron 81, Urbana 37

Hackensack SubregionalNovember 30Akron 85, Fairleigh Dickinson 41November 29Eastern Kentucky 69, Akron 57November 28Eastern Kentucky 83, Fairleigh Dickinson 47

Tournament MVP Sam Young dunks during the Championship Game.

Richmond SubregionalNovember 25Eastern Kentucky 91, Thiel College 43


Event History

2007 Legends ClassicChampionship RoundsNovember 24Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61

November 23Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87

All-Tournament TeamD.J. Augustin (Texas) - MVP

A.J. Abrams (Texas)Connor Atchley (Texas)

Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)

Regional Rounds

Las Cruces RegionalNovember 16New Mexico State 100, LeMoyne-Owen 64November 14New Mexico State 75, UC Davis 65

Austin RegionalNovember 18#16 Texas 100, Arkansas-Monticello 52November 16#16 Texas 73, UC Davis 42

Morgantown RegionalNovember 18West Virginia 106, Prairie View A&M 41November 16West Virginia 81, Arkansas-Monticello 53

Davis SubregionalNovember 18UC Davis 71, UC Santa Cruz 49November 11UC Davis 97, La Verne 55

Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.

Prairie View SubregionalNovember 25Prairie View A&M 88, Schreiner 59

Knoxville RegionalNovember 16#7 Tennessee 89, Prairie View A&M 41November 14#7 Tennessee 101, Arkansas-Monticello 53


Basketball Demographics

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND

SERVICES THAN THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


Event Demographics

MALE 72%FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old

EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 18% have a household income of <$50,000INCOME 16% have a household income of $50,000 - $74,000 18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,000 32% have a household income of $150,000+


Barclays Center

Located in the heart of downtown Brooklyn and just five miles from mid-town Manhattan, the 675,000-square-foot, state-of-the-art sports and enter-tainment venue is home to the NBA’s Brooklyn Nets. The Barclays Center will be a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center will sustain a healthy, interactive dialogue with the surrounding streets and neighborhood. The Main Public Concourse is placed directly at sidewalk level - and predominately glazed where it meets the sidewalks to ensure direct accessibility and clear visibility in and out of the building.

Barclays Center Facts:Square Footage: 650,000 sq. ft.Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concertsLuxury Suites: 101Bars/Lounges: 4Clubs: 4 and 40/40 CLUB & RestaurantWebsite: www.barclayscenter.com


Advertising Impressions

ESPN.com

NJ.com

Behavior and Geo-targeted Ads

WFAN.com

BarclaysCenter.com

Facebook

TOTALS

Online Dates Locations Impressions/Day Total Impressions11/5 - 11/20

10/20 - 11/16

10/20 - 11/16

11/4 - 11/21

3/19 - 11/20

1/1 - 12/31

Run of Site

Sports Pages

Internet

Run of Site

Home/Event

Event Page

830,090

766,824

1,480,245

448,798

2,634,749

660,131

6,820,837

Total online advertising impressions: 6,820,837

69,174

29,493

56,933

24,933

10,667

1,804

193,004

ESPN 1050

ESPN 1050 (live read)

WFAN 660 AM

WFAN 660 AM

TOTALS

Radio Station Dates Length # of Units Avg. Audience Total Impact 11/7 - 11/18

11/7 - 11/18

11/7 - 11/21

11/7 - 11/21

60

8

23

15

106

21,897,000

2,919,600

11,678,411

7,616,355

44,111,366

Total radio advertising impressions: 44,111,366

364,950

364,950

507,757

507,757

1,745,414

:60

:10

:30

:15

TOTAL ADVERTISING IMPRESSIONS: 50,932,203


Direct Marketing

Ticketmaster Database2 e-mails to 2,500,000 subscribers

Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers

Travelzoo2 e-mails to 100,000 subscribers

Gazelle Group Database4 e-mails to 12,000 subscribers

Barclays Center Database4 e-mail to 66,000 subscribers

Indiana University Database2 e-mails to 62,000 subscribers

Georgetown Database 3 e-mail to 23,000 subscribers

UCLA Database 2 e-mail to 78,000 subscribers

Georgia Database 1 e-mail to 82,000 subscribers

OVER 6 MILLION IMPRESSIONS


Advertisements


Social Media

The Event Facebook page was 1,366 fans.

The Event twitter page has 382

followers.


Television ExposureChampionship Rounds - Brooklyn

Sponsor

Indianavs.

Georgia

UCLAvs.

Georgetown

UCLAvs.

Georgia

Indiana vs.

Georgetown TotalsProgressive Chairbacks 3:37 2:55 3:17 5:08 15:07Progressive Backboards 1:40 1:38 1:00 3:29 7:47Progressive Basket Arm 38:32 37:38 39:14 48:15 2:43:44

Reese’s Floor Decals 32:31 31:17 30:05 31:48 2:05:41TOTALS 1:16:20 1:13:28 1:13:36 1:28:40 5:11:04

Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage

Minutes of exposure on the courtside signage

Sponsor

Indianavs.

Georgia

UCLAvs.

Georgetown

UCLAvs.

Georgia

Indiana vs.

Georgetown TotalsProgressive 7:51 8:07 8:18 16:20 40:36Wilson 3:42 1:46 3:47 3:19 12:34O’Reilly Auto Parts 3:24 2:55 3:38 4:18 14:15Lucas Oil 7:57 6:32 7:40 9:18 31:27Reese’s 7:08 5:20 5:14 6:24 24:06Ford 3:33 2:01 3:10 3:40 12:242K Sports 3:12 2:47 3:02 4:08 13:09TOTALS 35:59 29:28 34:49 47:27 2:27:43


Television Exposure

Date Game Network Verbal Graphic11/19/2012 Indiana vs. Georgia ESPNU 9 1911/19/2012 UCLA vs. Georgetown ESPN2 11 1511/20/2012 UCLA vs. Georgia ESPNU 8 1711/20/2012 Indiana vs. Georgetown ESPN 9 24

Number of Title Sponsor Graphic and Verbal Mentions During Broadcast

Total: 27 75


Television Exposure

Reese’s Courtside LED signage.

Progressive Courtside LED Signage.


Television Exposure

2K Sports LED Signage.

O’Reilly Auto Parts LED Signage.

Ford LED Signage.


Television Exposure

Progressive Backboard Support Decals (above left). Progressive Basket Arm and Court-side LED Signage (above right).

Progressive Chairbacks (left, below).


Television Exposure

Center Court Event Decal.

Reese’s Court Decal.


Television Exposure

BILLBOARDS

Progressive and Chevrolet Billboards at the opening and closing of the broadcast.


Television Exposure

IN-GAME ENHANCEMENTS

Chevrolet Player of the Game

Progressive Starting Line-Ups


Television Exposure

IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS


Television Exposure

IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS

Championship Round promotion during the Regional Round games on ESPN Networks.


Regional Round ExposureBloomington, Ind.

Event Decal (above).

Exposure on the centehung scoreboard (left).


Regional Round ExposureBloomington, Ind.

The Progressive logo and Event logo appeared on the press backdrop (above). Wilson was mentioned on the centerhung scoreboard during PA Announcements (below).


Regional Round ExposureLos Angeles, Calif.,

Date Game Sponsor Time11/13/2012 UCLA vs. UC Irvine Progressive 9:1211/15/2012 UCLA vs. James Madison Progressive 9:02

Minutes of exposure on courtside LED Signage

Total: 18:14

Sponsor

UCLAvs.

UC Irvine

UCLA vs.

James Madison TotalsEvent Decal 39:19 28:17 1:07:36Progressive Backboards 1:03 1:17 2:20TOTALS 40:22 29:34 1:09:56

Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage


Regional Round ExposureLos Angeles, Calif.

Progressive courtside LED signage during each regional game at UCLA.

Event Twitter LED signage (right).


Regional Round ExposureLos Angeles, Calif.,

Backboard support decal (left) and Event Decal (below).


Regional Round ExposureWashington, D.C.

Date Game Sponsor Time11/11/2012 Georgetown vs. Duquesne 2K Sports 2:31

Minutes of exposure on courtside signage

Sponsor

Goergetownvs.

DuquesneEvent Decal 33:02Progressive Backboards 0:47TOTALS 33:49

Minutes of exposure for floor decals and backboard support

Mention

Goergetownvs.

DuquesneGraphic 8Audio 57TOTALS 65

Number of title sponsor mentions during the broadcast



Sponsor

Goergetownvs.

DuquesneEvent Decal 33:02Progressive Backboards 0:47TOTALS 33:49

NBA 2K13 on the courtside signage and Event court decals during tip-off (above). The Event and Progressive logos appeared on the press backdrop (below).



Event Decals on each side of the court (above) and Event Decal on the backboard support (below).


Regional Round ExposureAthens, Ga.

Sponsor

Georgiavs.

Youngstown StateEvent Decal 35:36Progressive Basket Arm 38:01Progressive Backboards 1:30TOTALS 1:15:07

Minutes of exposure for floor decals and backboard support

Sponsor

Georgiavs.

Youngstown StateProgressive 5:55Lucas Oil 5:252K Sports 2:44Prudential 4:30TOTALS 18:19

Minutes of exposure on the courside LED signage

Mention

Georgiavs.

Youngstown StateGraphic 9Audio 51TOTALS 60

Number of title sponsor mentions during the broadcast



Event Decals on each side of the court (left) and Event Decal on the backboard support

(below).



Jack Link’s diplays outside of the arena (above) and inside the concourse (below) for sampling. Two

lucky fans also won a Lucky Seat Prize Pack cour-tesy of Jack Links (left).


Commercial Units

Date Game Network Airtime (EST) Sponsor11/11/12 Georgetown vs. Duquesne ESPNU 6:44 pm Progressive11/11/12 Georgetown vs. Duquesne ESPNU 6:52 pm 2K Sports11/11/12 Georgetown vs. Duquesne ESPNU 7:11 pm Progressive

11/11/12 Georgetown vs. Duquesne ESPNU 7:23 pm Lucas Oil11/11/12 Georgetown vs. Duquesne ESPNU 7:27 pm Progressive

11/11/12 Georgetown vs. Duquesne ESPNU 7:31 pm Progressive

11/11/12 Georgetown vs. Duquesne ESPNU 7:40 pm Chevrolet

11/11/12 Georgetown vs. Duquesne ESPNU 8:04 pm Chevrolet11/11/12 Georgetown vs. Duquesne ESPNU 8:15 pm Chevrolet

Regional Rounds - Georgetown University

Commercial Spots: 9

Date Game Network Airtime (EST) Sponsor11/12/12 Georgia vs. Youngstown State ESPNU 7:08 pm Progressive11/12/12 Georgia vs. Youngstown State ESPNU 7:16 pm 2K Sports11/12/12 Georgia vs. Youngstown State ESPNU 7:36 pm Progressive

11/12/12 Georgia vs. Youngstown State ESPNU 7:54 pm Lucas Oil11/12/12 Georgia vs. Youngstown State ESPNU 7:58 pm Progressive

11/12/12 Georgia vs. Youngstown State ESPNU 8:12 pm Progressive

11/12/12 Georgia vs. Youngstown State ESPNU 8:19 pm Chevrolet11/12/12 Georgia vs. Youngstown State ESPNU 8:35 pm Chevrolet11/12/12 Georgia vs. Youngstown State ESPNU 8:47 pm Chevrolet

Regional Rounds - University of Georgia

Commercial Spots: 9


Commercial Units

Date Game Network Airtime (EST) Sponsor11/19/12 Indiana vs. Georgia ESPNU 5:40 pm 2K Sports

11/19/12 Indiana vs. Georgia ESPNU 5:49 pm Progressive11/19/12 Indiana vs. Georgia ESPNU 6:12 pm 2K Sports

11/19/12 Indiana vs. Georgia ESPNU 6:13 pm Reese’s11/19/12 Indiana vs. Georgia ESPNU 6:29 pm Lucas Oil

11/19/12 Indiana vs. Georgia ESPNU 6:33 pm Progressive

11/19/12 Indiana vs. Georgia ESPNU 6:33 pm 2K Sports

11/19/12 Indiana vs. Georgia ESPNU 6:36 pm Lucas Oil11/19/12 Indiana vs. Georgia ESPNU 6:44 pm Progressive

11/19/12 Indiana vs. Georgia ESPNU 6:44 pm Proegressive11/19/12 Indiana vs. Georgia ESPNU 6:49 pm Fathead11/19/12 Indiana vs. Georgia ESPNU 7:12 pm 2K Sports11/19/12 Indiana vs. Georgia ESPNU 7:22 pm Reese’s

11/19/12 UCLA vs. Georgetown ESPN2 8:19 pm 2K Sports11/19/12 UCLA vs. Georgetown ESPN2 8:19 pm Reese’s11/19/12 UCLA vs. Georgetown ESPN2 8:29 pm Progressive11/19/12 UCLA vs. Georgetown ESPN2 8:38 pm Reese’s11/19/12 UCLA vs. Georgetown ESPN2 8:47 pm 2K Sports11/19/12 UCLA vs. Georgetown ESPN2 9:00 pm Lucas Oil

11/19/12 UCLA vs. Georgetown ESPN2 9:05 pm Progressive11/19/12 UCLA vs. Georgetown ESPN2 9:06 pm 2K Sports11/19/12 UCLA vs. Georgetown ESPN2 9:09 pm Fathead11/19/12 UCLA vs. Georgetown ESPN2 9:17 pm Lucas Oil11/19/12 UCLA vs. Georgetown ESPN2 9:17 pm Progressive11/19/12 UCLA vs. Georgetown ESPN2 9:29 pm Progressive

11/19/12 UCLA vs. Georgetown ESPN2 9:33 pm 2K Sports

11/19/12 UCLA vs. Georgetown ESPN2 9:43 pm Chevrolet11/19/12 UCLA vs. Georgetown ESPN2 9:52 pm Chevrolet

Championship Rounds - Semifinals, Brooklyn

Commercial Spots: 28


Date Game Network Airtime (EST) Sponsor11/20/12 UCLA vs. Georgia ESPNU 7:41 pm Progressive

11/20/12 UCLA vs. Georgia ESPNU 7:42 pm 2K Sports11/20/12 UCLA vs. Georgia ESPNU 7:53 pm Progressive

11/20/12 UCLA vs. Georgia ESPNU 8:08 pm Lucas Oil11/20/12 UCLA vs. Georgia ESPNU 8:22 pm Fathead

11/20/12 UCLA vs. Georgia ESPNU 8:29 pm Progressive

11/20/12 UCLA vs. Georgia ESPNU 8:40 pm Lucas Oil

11/20/12 UCLA vs. Georgia ESPNU 8:43 pm Progressive11/20/12 UCLA vs. Georgia ESPNU 8:44 pm Chevrolet

11/20/12 UCLA vs. Georgia ESPNU 9:02 pm Chevrolet11/20/12 UCLA vs. Georgia ESPNU 9:12 pm Chevrolet

11/20/12 Indiana vs. Georgetown ESPN 10:21 pm 2K Sports

11/20/12 Indiana vs. Georgetown ESPN 10:31 pm Fathead11/20/12 Indiana vs. Georgetown ESPN 10:32 pm Progressive11/20/12 Indiana vs. Georgetown ESPN 10:41 pm Progressive

11/20/12 Indiana vs. Georgetown ESPN 10:56 pm Lucas Oil11/20/12 Indiana vs. Georgetown ESPN 10:56 pm 2K Sports11/20/12 Indiana vs. Georgetown ESPN 11:00 pm Progressive11/20/12 Indiana vs. Georgetown ESPN 11:04 pm Progressive11/20/12 Indiana vs. Georgetown ESPN 11:15 pm 2K Sports11/20/12 Indiana vs. Georgetown ESPN 11:16 pm Progressive

11/20/12 Indiana vs. Georgetown ESPN 11:23 pm Lucas Oil

11/20/12 Indiana vs. Georgetown ESPN 11:24 pm Progressive11/20/12 Indiana vs. Georgetown ESPN 11:29 pm Chevrolet11/20/12 Indiana vs. Georgetown ESPN 11:35 pm Chevrolet

11/20/12 Indiana vs. Georgetown ESPN 11:46 pm Chevrolet

Championship Rounds - Semifinals, Brooklyn

Commercial Spots: 26

Commercial Units


Supplemental Exposure

Television - The Progressive Legends Classic was featured in ESPN’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.- Championship Round coaches participated in interviews on WNBC-TV’s popular “Mike’d UP” program.

Radio - Championship Round coaches participated in interviews on ESPN Radio.

National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.


On-Site Exposure

The Event was displayed on the matrix board outside of Barclays Center as well as above the entrance to the arena and box office.


On-Site Exposure

Sponsor logos and messages appeared on the center-

hung scoreboard during PA Announcements.


On-Site Exposure

Fans were chosen to participate in promotions during each game at Barclays Center.

Ford Drive and Dribble.

Reese’s Perfect Seat Upgrade. A great game from a great view,

the perfect combination.


On-Site Exposure

CRASH THE BOARDS!OTHERWISE, NO CRASHING.

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Sponsor advertisements appear in the Official Event Program sold at

each site.

OFFICIAL EVENT PROGRAM


Post Game Awards

Indiana defeated Georgetown in the Championship Game of the 2012 Progressive Legends Classic.


Pre-Game Hospitality

The Pre-Game Hospitality Reception was held at Barclays Center’s Honda Club overlooking the court prior to the start of

the games each night.


Press Coverage

As one of the nation’s premier early-season college basketball events, the Progressive Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Brooklyn, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive Legends Classic was featured in articles in, but not limited to, the following media:

- USA Today- SI.com- Yahoo.com- ESPN.com- CBSSports.com- NBCSports.com- FoxSports.com- SportingNews.com

- Los Angeles Times- Los Angeles Daily News- Washington Post- Orange County Register- Atlanta Journal Constitution- Indianapolis Star- Bloomington Herald Times- ESPNLosAngeles.com

In all, over 140 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2012 Progressive Legends Classic.

- New York Times- New York Daily News- New York Post- Newark Star-Ledger- Newsday- ESPNNY.com- SNY.com- Wall Street Journal

progressive legends classic

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