Mobile Strategy: Path to a mobile site experience

Val Fox Digital Engagement

@valeriefox www.slideshare.net/foxatbentley

Platform Decision

Native App

or

Mobile Web (m.bentley.edu)

70% of college-bound high school students would browse a school’s mobile site on their device browser rather than download a mobile app for that school.

Noel Levitz 2012 report

Platform Decision

Native App

or

Mobile Web (m.bentley.edu)

or

Responsive Design

We know mobile usage is growing

Mobile visits have grown 127% and equals 10% of total site traffic

What mobile devices are visitors using?

O/S Visits Growth

iPhone 100,093 147%

iPad 69,300 230%

Android 57,659 171%

iPod 11,544 10%

Blackberry 9,528 -36%

What are mobile visitors doing?

Mobile visitor behavior

Our mobile visitors’ behavior falls into these buckets:

• Utility: Applying, financial aid, MyBentley, registrar, etc.

• Local/Urgent: Shuttle, events calendar, visiting info (map, etc.), etc.

What are mobile behavior of visitors?

Our mobile visitors’ behavior falls into these buckets:

• Utility: Applying, financial aid, MyBentley, registrar, etc.

• Local/Urgent: Shuttle, events calendar, visiting info

Prospects Current Students

Mobile Roadmap: Phased Approach

• V1: Core mobile site

– Shuttle schedule, map, directory, etc.

• V2: Resources for prospective students

• V3: Resources for current students

– Registration/MyBentley

– Laundry finder

June 2012: Launch m.bentley.edu for smartphones

Fall 2012: Launch responsive Undergrad and Grad Admissions sites

TBD: Based on web services timeline

Mobile Experience V1: June 2012

• Shuttle: Schedule & real-time tracker • Campus map: Google Maps

w/direction capabilities • Directory: Search faculty/staff & call

from mobile device • Athletics: bentleyfalcons.com mobile

site • Calendars: Academic calendar/EMS

(for now) • Library: Library’s mobile site • Social media: Links to FB, Twitter,

and YouTube • Full site: Access to standard site

Mobile Experience: V2 – V3

V2 Fall 2012

V3 TBD

Responsive Site Design

Layout is optimized for multiple screens: • Desktop • Tablet (both orientations) • Smartphone

HFID.bentley.edu launched May 2012

Questions?

Contact Bentley’s Digital Engagement Office:

Val Fox, Director

vfox@bentley.edu

@valeriefox