Progression of the star image

Crerar and Ben

MICHAEL JACKSON

How has hiscareer developed?

MICHAEL JACKSON

EARLY MUSIC CAREER

Michael Jacksons music career began with the record label Motown. His band The Jackson 5 became Motown’s best selling group.

The genre of their music was very diverse ranging between: Rock and Roll, Rhythm and blues, soul music, disco, funk and pop rock.

Some of their hits include: ‘ABC’, ‘The love you save’, ‘Ill be there’, ‘I want you back’.

The initial target audience was African Americans, although as they grew in popularity and racial barriers began to break The Jackson five and Motown started to hit mainstream, their target audience was now extremely broad.

SOLO CAREER

Michael Jackson became an extremely successful solo artist with his second solo album ‘off the wall’ released in 1979. It featured a blend of pop and funk with tracks such as "Don't Stop 'til You Get Enough and, ‘Rock with You’. With this album his music became more commercial and synthetic, as opposed to the youthful organic sound he was previously producing.

Michael Jackson became more known as the ‘King of Pop’ once his career took off as a solo artist.

Late career

Michael Jackson’s greatest achievements include: multiple

Guinness World Records; 13 Grammy Awards, as well as the Grammy Legend Award and the Grammy Lifetime Achievement Award; 26

American Music Awards—more than any other artist—including the "Artist

of the Century" and "Artist of the 1980s"; 13 number-one singles in the United States during his solo career, more than any other male artist in the Hot 100 era; and the estimated

sale of over 400 million records worldwide.

Evidently Michael Jackson’s campaign was one of the greatest music campaigns

of all time. Michael Jackson is one of the few artists to have been admitted into the Rock and Roll Hall of Fame twice. He was also

inducted into the Songwriters Hall of Fame

and the Dance Hall of Fame as the first and only dancer from pop and rock music.

HOW HAS HISMUSIC STYLECHANGED?

Jackson 5

late career

30s

20s

R&B Soul

Pop

R&B Funk

Pop

R&B

Pop

RockDisco

FunkNew Jack Swing

Rock

Funk

Pop

R&B

How Keith Negus’sideas apply to this artist

Organic vs SyntheticMichael began his career as an organic artist alongside his brothers forming the ‘Jackson 5’. As Michael Jackson began to emerge as a solo artist in the 1970’s this organic, authentic image, began to shift to a more commercial, synthetic image to appeal to a more world-wide audience.

Absent & presentWhen Michael Jackson was alive he was constantly in the public eye. His whole personal life was always broadcasted and advertised worldwide. This made him seem present to his fans as they were always aware of what he was doing. However, due to his immense popularity he was in fact untouchable, to his fans. His fans could never literally meet him; only in concerts which only gave them the illusion that they were in touch with him and his music.

Examples of Michael Jackson’s work

SNOOP DOGG

Snoop Dogg

How has hiscareer developed?

Early music career

Calvin Cordozar Broadus Jr. better known by the name Snoop Dogg has been in the music industry since 1992. Back then Snoop was discovered by the popular rap group “N.W.A” by Dr.Dre. Since then all members of the group have had several smash albums, especially Dr.Dre, Ice Cube and Snoop Dogg.

Some of his biggest hits in the late 1980s and

early 1990s include: "Nuthin' But a "G" Thang",

"Gin and Juice", "Who Am I (What's My Name)?"

and many more.

CAREER AFTER N.W.A

Snoop Dogg was still extremely successful with his career after N.W.A, he has had several platinum songs. The most notable ones being “Drop It Like It's Hot” and “Sweat”.

His music developed from exclusive hip/hop and rap to a more commercial style.

As his popularity grew, he produced a more globally popular sound, collaborated with pop artists such as Pharrell Williams and Bruno Mars.

How Keith Negus’sideas apply to this artist

Organic vs SyntheticSnoop dogg, like most rappers is a very synthetic artist. His image is a crucial part of his music career. The gangster lifestyle is what makes him likeable by certain target audiences, like teenagers who aspire to have his lifestyle.

Absent & presentSnoop Dogg is very much an ‘absent’ celebrity. Similarly to Michael Jackson, Snoop Dogg is frequently in the public eye as he has such a strong and noticeable image, therefore he appears to be relatable and present to his fans. However, in terms of him actually responding to things like fan mail and social media, are very little. This makes Snoop Dogg an absent celebrity. He also often leaves gaps between releasing albums and singles which distances himself from his fans more so than someone like Michael Jackson.

Examples of Snoop Dogg’s work