progress to date: implementing cape town's rt policy

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Advances in Responsible Tourism in Cape Town: Local Government Taking Responsibility Ms Nombulelo Mkefa Director of Tourism, City of Cape Town

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Presented by Nombulelo Mkefa at the launch of the Cape Town Responsible Tourism Reporting Pilot Project Launch, 29 September 2011

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Page 1: Progress to date: implementing Cape Town's RT Policy

Advances in Responsible Tourism in Cape Town: Local Government Taking Responsibility

Ms Nombulelo Mkefa Director of Tourism, City of Cape Town

Page 2: Progress to date: implementing Cape Town's RT Policy
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Cape Town as a destination faces many challenges to realising its potential

Page 5: Progress to date: implementing Cape Town's RT Policy

Tourism expected to make a difference

Page 6: Progress to date: implementing Cape Town's RT Policy

Crossing the Chasm

RT becomes the norm in the destination

Adoption and implementation of Responsible Tourism

Page 7: Progress to date: implementing Cape Town's RT Policy

Why is the City involved?

Page 8: Progress to date: implementing Cape Town's RT Policy

Responsible Tourism Potential

Improved quality of

life for residents

Growth of tourism

Page 9: Progress to date: implementing Cape Town's RT Policy

City’s six “levers” to achieve sustainability in managing the destination:

1. Planning

2. Regulation

3. Use of buildings

4. Contracts for funding

5. Supply chain

6. Performance management

Page 10: Progress to date: implementing Cape Town's RT Policy

RT is not a policy in isolation:

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Cape Town Declaration

RESPONSIBLE TOURISM IN DESTINATIONS

Shaping sustainable spaces into better places

We, representatives of inbound and outbound tour operators, emerging entrepreneurs in the tourism industry, national parks, provincial conservation authorities, all spheres of government, tourism professionals, tourism authorities, NGOs and hotel groups and other tourism stakeholders, from 20 countries in Africa, North and South America, Europe and Asia; having come together in Cape Town to consider the issue of Responsible Tourism in Destinations have agreed this declaration…

Cape Town: Best Destination 2009 Impumelelo Sustainability Award 2010

IOC Sport and Environment Award 2011

SANS 1162:2011 National Standard for Responsible Tourism

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The journey to date The City of Cape Town has formally supported the principles of RT since the 2002 Cape Town Declaration.

2004 the City includes RT as a founding principle of its Tourism Development Framework.

2009 the City adopts RT Policy and Action Plan.

2009 the RT Charter signed by the tourism industry and the City of Cape Town.

2010 Launch of RT Action Team (Steering Committee)

2010 Charter signatories develop RTIPs and RT Policies

2011 RT in Cities Conference and Pavilion at Indaba driven by the City of Cape Town

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RT Awareness and Training Workshops

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www.ResponsibleCapeTown.co.za

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Destination RT image library

Page 20: Progress to date: implementing Cape Town's RT Policy

RT Booklet:

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RT How-To Guide:

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RT Charter:

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RT Pilot:

Cape Town

Accommodation

Tour Operators

Experiences & Attractions

Food & Beverage

Service Providers

Transportation

Venues & Facilities

Local Government

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RT Barometer:

Image: flickr.com/dnnya17

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RT in Cities 2013 10 years after the Cape Town Declaration

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THANK YOU - DANKIE - ENKOS’