programme name: masters in hotel management … · institution [s mission and vision statement...

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PROGRAMME PROJECT REPORT PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT Institutions Mission and Vision Statement Mission: To offer quality educational services and transforming lives through knowledge. Vision: The vision of the Promoting Body is set-up a University with a difference. It envisages the Proposed University to come up as a centre of excellence for training of management Professional and shaping and molding of Business and Corporate Leaders of tomorrow. Relevance of Program to the Institutions Mission and Goals Committing to continuous improvement through industry relations, and assurance of learning across all programs. To fulfil the knowledge and development needs of the individuals, institutions and society in general, by relating, particularly, the courses, to the needs of the employment and economic development of the state on the basis of its natural and human resources. To provide an innovative system of University level education in regard to the methods and pace of learning, combination of courses, eligibility for enrolment, age of entry, conduct of examinations and operation of the program, with a review to promote learning and encourage excellence in all fields of Knowledge. Objective of the Program To provide competency-driven education, a core component of our growth and success. To build the department as a centre of excellence for imparting high quality education in Bachelors in Hotel Management. Create a blue print to your hospitality career & get exposed to crucial hospitality management concepts. Understand the fundamentals of the Hotel Industry, Commercial Kitchen Operations, Food & Beverage Service and the Wines. Introduction to key principles of Human Resources, Customer Centered Marketing and specific Finance & Accounting for Hotel industry. Focus on delivering superior performance and value to your customer. Nature of Prospective Target Group of Learners Candidates of HSC or any 10+2 passed with a focus on developing their future. Candidates desirous to join service sector will opt for this program because of the unique methodology of

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Page 1: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

PROGRAMME PROJECT REPORT

PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT

Institution’s Mission and Vision Statement

Mission: To offer quality educational services and transforming lives through knowledge.

Vision: The vision of the Promoting Body is set-up a University with a difference. It envisages the

Proposed University to come up as a centre of excellence for training of management Professional

and shaping and molding of Business and Corporate Leaders of tomorrow.

Relevance of Program to the Institution’s Mission and Goals

Committing to continuous improvement through industry relations, and assurance of learning

across all programs.

To fulfil the knowledge and development needs of the individuals, institutions and society in

general, by relating, particularly, the courses, to the needs of the employment and economic

development of the state on the basis of its natural and human resources.

To provide an innovative system of University level education in regard to the methods and

pace of learning, combination of courses, eligibility for enrolment, age of entry, conduct of

examinations and operation of the program, with a review to promote learning and encourage

excellence in all fields of Knowledge.

Objective of the Program

To provide competency-driven education, a core component of our growth and success.

To build the department as a centre of excellence for imparting high quality education in

Bachelors in Hotel Management.

Create a blue print to your hospitality career & get exposed to crucial hospitality management

concepts.

Understand the fundamentals of the Hotel Industry, Commercial Kitchen Operations, Food &

Beverage Service and the Wines.

Introduction to key principles of Human Resources, Customer Centered Marketing and specific

Finance & Accounting for Hotel industry.

Focus on delivering superior performance and value to your customer.

Nature of Prospective Target Group of Learners

Candidates of HSC or any 10+2 passed with a focus on developing their future. Candidates

desirous to join service sector will opt for this program because of the unique methodology of

Page 2: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

the program, where students will get real-life workplace experience and learn simultaneously

through eLearning support.

The Duration of Bachelors in Hotel Management courses shall be of 3 Years. The Program is on

Semester system, thus there shall be six semester Examination. The University has continuous

system on assessment & evaluation of measurement of learning outcomes by students. The

Learning is assessed by blend of quizzes, assignment, Exercise analysis, report submission,

Annual Examination.

Programme Appropriateness in Open and Distance Learning Mode

Appropriateness of Program to be conducted in Open and Distance Learning mode to acquire

specific skills and competence

The application of operations fundamentals shall be nurtured through live practical and

industry trainings. The programme delivery includes theory lecture, tutorials and interactive

sessions, problem solving & practical sessions, research projects and class presentation and

case studies.

Some of the major areas that will be covered: Food & Beverage Service, Rooms Division

Management, Kitchen Operations Management, Fundamentals of Management, Marketing

Introduction, Human Resource Management, Strategic Management and Managerial

Accounting.

The learners learn the theory concepts using eLearning.

‘Learning through working’ model makes them independent at the very beginning of their

graduation.

Various Modes of Education Delivery

Instructional Design: Study focuses on the instructional design process on management,

communication, technology and learning about organizations. Emphasis is given to the

students’ application and evaluation of their learning.

Self-Learning Material (SLM): SLM includes all the instructional design part like graphics

oriented content, every unit contains Introduction, Activity, Notes, Summary, Keywords,

Review Questions, Further reading & Explanatory figures.

e-Learning: eLearning is a way to provide quick delivery of lessons. e-Learning helps in creating

and communicating new training, policies, concepts, and ideas. eLearning enables educators

to get a higher degree of coverage to communicate the message in a consistent way which

ensures that all learners receive the same type of training with this learning mode.

Video Lectures: It produces authentic learning opportunities for students. It inspires and

engages students when incorporated into students centered learning activities through

increased students’ motivation, enhanced learning experience, and enhanced team working

and communication skills.

Dynamic Web-Portal: It provides a resource for locating and navigating to web based

resources that support educational endeavours. It helps to keep up-to-date with new content

and customize information depending on who is visiting the site.

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Learning Management System (LMS): It create multimedia learning content which is

comprehensive and practical, using video, images, audio and text which all serve as great tools

in learning new skills or information.

Dictionaries of Specialized Subjects: An insight into the terminology used subjects specific

words and word origins. Dictionaries provide extra help with words and symbols to build

subject understanding at home and in the classroom.

Instructional Simulations: It is an educational simulation in which simulation of some type of

reality (system or environment), which also includes instructional elements that help a learner

explore, navigate or obtain more information.

----------------------

CURRICULUM, DETAILED SYLLABUS & OTHER DETAILS

The Curriculum, Detailed Syllabus & other details are as under:

Name of Program : Masters in Hotel Management

Duration : 2 Years

Examination : 4 Semesters

Semester I

S.No. CODE SUBJECT CREDITS

1 MAHM11 Food & Beverage

production

3

2 MAHM12 Food & Beverage

Management

3

3 MAHM13 House Keeping

Management

3

4 MAHM14 Front Office

Management

3

5 MAHM15P Front Office

Management

Practical

3

6. MAHM16P Project‐Viva 3

TOTAL CREDITS

18

Semester II

S.No. CODE SUBJECT CREDITS

1 MAHM21 Advanced Food &

Beverage

3

Page 4: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

production

2 MAHM22 Economics &

Statistics for

Hotel

3

3 MAHM23 Marketing &

Sales

Management

3

4 MAHM24 Fundamental of

Tourism

3

5 MAHM25P Tourism (Tours &

Travels) Viva

3

6 MAHM26P Tourism (Tours &

Travels)Practical

3

TOTAL CREDITS

18

Semester III

S.No CODE SUBJECT CREDITS

1 MAHM31 Human Resource

Management

3

2 MAHM32 Hospitality Law 3

3 MAHM33 Management

Information

System

3

4 MAHM34 Facility

Management

3

5 MAHM35P Management

Information

System Practical

3

8 MAHM36P Project‐Viva 3

TOTAL CREDITS

18

S.No. CODE SUBJECT CREDITS

1 MAHM41 Nutrition & Food

Hygiene

3

2 MAHM42 Travel Agencies &

Tour Operator

Operations

3

3 MAHM43 Bar Management 3

4 MAHM44 Methods of

Research &

Analysis

3

5 MAHM45P Project Report 6 TOTAL CREDITS 18

Page 5: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

Faculty Details

S.No. Name Designation

1 Mrs.Mousumi G.Dutta HOD

2 Ms.Deepti Rekha Talukdar Associate Professor

3 Ms.Jayita Baruah Assistant Professor

4 Ms. Archana Assistant Professor

Student Support Staff

S.No. Name Designation

1 Ms. Pratyakshi Goswami Incharge-Student Support Division

2 Ms. Anita Das Sr. Student Counsellor

3 Mr. Nimpal Kalita Incharge Grievance Cell

4 Mr. Geeti Gogoi Asst. Incharge Students Activity Cell

Student Support Service System

The Student Support System aims to help students in a variety of ways, including career

development, legal regulation, counseling, psychological support, and special concerns for

international students.

New students receive student handbook, which includes helpful information to acclimate

them to the campus and University community.

Students are surrounded by an extensive support system all the way from orientation through

graduation.

Procedure for Admission, Curriculum Transaction and Evaluation

Counseling session at Campus

Application form submission along with required documents check list – Online or at Campus

Eligibility check from the Admission Section

Documents verification

Payment of Fees

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Issuance of Enrollment Number & ID Card

Issuance of SLM & Academic Kit

Scholarship test

Details of Laboratory Support

Computer Lab Support to aid students with their studies.

The lab can help you with your homework, assignments, difficult course content and test

preparation.

Both experienced students from the program and faculty members themselves volunteer at

the lab, which makes it a key resource for any student.

There is English & Soft Skills lab for students’ development.

Library Resources

We have library at campus which combine more than 10,000+ books for various courses and

400 national and international journals can be accessed by commonly used application.

MGU partners with Excel Books Pvt. Ltd. a renowned publishing house for digital library

access. It is a distinctive group of publishing companies, has a rich history in the book industry.

Facilities Available to Learners

Scholarship: Through this full tution scholarships or other substantial awards being offered to

the high qualifying students, either in the form of need-based or academic scholarships for

university.

Book-lending: An initiative to ensure the academic success of every student funded through

alumni donations. This program provides books for students who could not otherwise afford

to purchase them.

CD/audio/video cassettes: Enhance understanding with a teaching guide for using audio

cassettes or CDs includes suggested teaching tips that engage learners with auditory and

spatial intelligence learning styles.

Internet facility: It opens doorways to a wealth of information, knowledge and educational

resources, increasing opportunities for learning in and beyond the classroom.

Digital Library: Provides access to digital repository or digital collection of e-books and e-notes.

Cost Estimate of the Programme and its Provisions

The Cost estimate for Bachelors in Hotel Management Course on No Profit No Loss comes to Rs.

13000/- Semester. The University has made provision of Rs. 25 Lakh for running of different

course of Hotel Management including the Printing of Teaching Material for the students.

Quality Assurance Mechanisms

Page 7: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

1. Learning Material (Print Media)

The Self Learning Material is designed with the approach of two-way communication between

the learner and content.

It also involves the learner actively through various experience-based activities and

assignments.

The learner gets clear information about the structure of the programme and course.

2. Audio–Video Material

There is adequate consideration of learners’ prior knowledge, skills and attitudes.

Level and style of language shall be appropriate.

3. Online Material

There is description of credit value of each module or unit in the course.

There are clear guidelines on academic integrity and netiquette (internet etiquette)

expectations regarding lesson activities, discussions and plagiarism.

4. Computer-based material

There is lesson’s overview, content and activities, assignments to provide the learning

opportunities for learner to master the content.

5. Curriculum and Pedagogy

The structure of curriculum is defined.

The content is reliable and justifies the learning outcome(s).

There is clear definition of intended outcomes of learning, benchmarked to identifiable stages

of learning.

Program Outcomes

To provide our students with an in depth understanding of the operational aspects and

knowledge of the underlying principles of the International Hospitality Industry.

Allow students to become familiar with the practical aspects of the hospitality industry and the

strategic management issues involved in operating International Resorts and Hotels.

Present to them an avenue to move into range of international organizations in service sector.

To train students for operational and administrative supervisory & management positions.

Prepare graduates for management careers in industry sectors such as Hotels, Resorts, Cruise

Liners, Restaurants and Catering Organisations.

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----------------------

PROGRAMME SYLLABUS AND RECOMMENDED BOOKS

Page 9: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

Details of Program Syllabus & List of Recommended books are given below:

SEMESTER‐I MAHM11 ‐‐‐ Food & Beverage production UNIT I: Menu Planning

Introduction: Types of menus, terms and factors which affect Menu Planning, Development of the

Menu, Compiling Menus, Nutritional Aspect of Menu Planning.

UNIT II: Horsd'oeuvres

Meaning & Types: Single & Horsd'oeuvres Varies, examples for each type, Salads ‐Types of salads ‐ simple & composite ‐salad dressings. Names & recipes for salad dressings only. UNIT III: Sandwiches

Types of bread used. Filling and seasoning used. Points observed while making sandwiches,

storage of S/w different types of S/w.

UNIT IV: Garnishes and Accompaniments.

UNIT V: Basic Bakery and Confectionery

UNIT VI: Confectionary

Types of flour and their uses. Ingredients used in bakery and their role, Yeast goods‐ points

observed while making yeast goods. Reason for faults in yeast dough, Recipes for bread rolls, bun,

baba au rum, savarin and doughnuts. Sugar boiling degrees of cooking sugar and their uses.

UNIT VII: Pastes

Types of pastes recipes for short pastry, Puff pastry, sweet pastry, suet paste & choux paste,

Reasons for faults in above, preparation, Products made from the pastries (only names, no

recipes), Cakes – basics mixture for small cakes, reasons for faults.

UNIT VIII: Sponges

Genoise sponge & chocolate sponge recipes, Reasons for faults.

SEMESTER IV CODE SUBJECT CREDITS

MAHM41 Nutrition & Food Hygiene 3

MAHM42

Travel Agencies & Tour Operator

Operations 3

MAHM43 Bar Management 3

MAHM44 Methods of Research & Analysis 3

MAHM45P Project Report 6

TOTAL CREDITS 18 UNIT IX: Indian Regional Cuisine.

Specialty cuisines such as Mughlai, Awadhi, Hyderabadi and Tandoor, Indian Fast Foods.

UNIT X: Rechauffe’ Cookery.

Introduction, Definition, Concept and Importance.

UNIT‐XI: Basic Culinary Terms: Indian, Western & International

UNIT‐XII: Preparation of Basic Bakery and Confectionery, Biscuit Dough, Bread Dough, Cake batters, Puff

Pastry Dough, Doughnuts.

Reference Books:

1. Food & Beverage Service‐ Lillicrap & Cousins

Page 10: PROGRAMME NAME: MASTERS IN HOTEL MANAGEMENT … · Institution [s Mission and Vision Statement Mission: To offer quality educational services and transforming lives through know ledge

2. Modern Restaurant Service‐ John Fuller

MAHM12 ‐‐‐ Food and Beverage Management UNIT I: Introduction of food and beverage management

Introduction, sectors of food & beverage outlets, food & beverage function.

UNIT II: Responbilities & Objectives

Responsibilities of the food & beverage management, objectives of food & beverage control,

elements of cost, cost group, fundamentals of control.

UNIT III: Merchandising

Purchasing‐ introduction, duties of purchasing manager, purchasing procedure, the selection of a

supplier, the purchasing of foods & beverage, purchase specifications for foods & beverage.

UNIT IV: Storage

Receiving, storing and issuing‐ receiving of food materials, storing and issuing of food, stock taking

of food. Receiving, storing and issuing beverage, stock taking of beverages.

UNIT V: Food & beverage production

Introduction, food production methods, beverage production methods.

UNIT VI: Food & beverage service methods

Introduction, classification of food service methods, beverage service methods classification.

UNIT VII: Food & beverage production control

Introduction, food production control, beverage production control.

UNIT VIII: Food controlling

The essentials of a control system, calculation of food cost, methods of food control, food control

checklist.

UNIT IX: Beverage controlling

Calculation of beverage cost, methods of beverage control, control checklist.

UNIT X: Operating yardsticks

Total food & beverage sales, department profit, ratio of food and beverage sales to total sales,

ASP, sale mix, payroll costs, index of productivity, stock turnover, sales/ waiter and

sales/ sq. foot.

UNIT XI: Sales promotion

Introduction, Food & beverage facilities‐ advertising, merchandising, public relations. UNIT XII: Food menus & beverage lists

basic menu criteria, types of food menus, contents of food menu, beverage lists, menu

merchandising. Food & beverage introduction, mgmt. in hotels and basic politics‐ financial, mastering. Quality restaurants and catering control and performance measurement.

Reference books:

1. Principles of food, beverage and labor cost control‐Paul R. Dittma, Jerald G.Giffin

2. Profitable food and beverage management‐Hodder and Stoughton

MAHM13 ‐‐‐ House Keeping Management UNIT I: House keeping department

Importance & functions of house keeping department, layout of the house keeping department.

UNIT II: Organization

Organization of a house keeping department (small, medium & large establishments). Duties of

housekeeping staff, relationship with other departments, control desk.

UNIT III: Housekeeping equipment

Equipments used in housekeeping, department, selection and care of equipments.

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UNIT IV: Cleaning agents

Selection & uses of cleaning agents. Housekeeping stores‐ functions and record maintenance. Public area cleaning‐ procedure of cleaning. UNIT V: Fabric

Basic types and types of weaves‐ characteristics and uses of usual fabrics.

UNIT VI: Laundry services

Dry cleaning and stain removal, records maintained in laundry, valet services.

UNIT VII: Bed & bedding

Size, care & cleaning of beds‐ bed linen, blankets, bed spreads & mattress covers & pillow

mattresses.

UNIT VIII: Floor finishes

Points to be considered in floor finishes and types of floor finishes.

UNIT IX: Carpeting

Purpose and points considered while selecting a carpet, cleaning of carpet.

UNIT X: Soft furnishing Curtains, blinds, loose covers and cushions. Flower arrangements principles and types of flower

arrangements.

UNIT XI: Amenities provided in standard, superior & deluxe rooms.

UNIT XII: Planning a weekly cleaning schedule.

Reference Books:

1. Strategic questions in food and beverage management‐Roy and wood

2. The management of food and beverage management‐Jones and erricks. 3. The food and beverage manager‐Paul Culler

MAHM14 ‐‐‐ Front Office Management UNIT I: Introduction to Hotel and Catering Industry

Evolution of Hotel Industry in India & Abroad, Growth and development of Hotels in India,Inter

relationship between Travel, Tourism and Hospitality, Role of Travel Agents and Airlines, Types of

Hotels, Lodging – Ownership, affiliation & management contracts, Classifying hotels and levels of

service

UNIT II: Organizational chart of Hotels

Hotel Organizational chart of small, medium and large hotels, Hierarchy chart of front office

department of small, medium and large hotel, Role & functions of front office, Guest Cycle

UNIT III: Classification of Hotels

Star classification, Classification based on size, Clientele and Location

UNIT IV: Accommodation as a product

Types of rooms & guests, Product selling tools – Brochures, tariff cards, Basis of charging – Fixed

Time basis, 24hrs basis, night basis, food plans, Room Tariff, Rates, Discounts

UNIT V: Layout and equipment

Layout of the front office, F.O. Equipments

UNIT VI: Feedback.

UNIT VII: Cancellation & Amendments.

UNIT VIII: Identification of Vouchers.

UNIT IX: Manual Tabulation; Ledger and Billing.

UNIT X: Mechanical Ledger, Billing.

UNIT XI: Computerized Ledger, Billing.

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UNIT XII: International Hotel Regulations.

Reference Books:

1. Principles of Front Office Operations – Sue Baker

2. Front Office Management – S.K. Bhatnagar

3. Front Office Procedures – Michael. L. Kasavana

4. Hotel Front Office Management – James. A. Bardi

MAHM15P ‐‐‐ Front Office Management Practical

UNIT I: Types of Hotels

UNIT II: Functions of front office

UNIT III: Classification of Hotels

UNIT IV: Product selling tools – Brochures, tariff cards

UNIT V: Front office customer dealing

UNIT VI: Feedback.

UNIT VII: Cancellation & Amendments

UNIT VIII: Identification of Vouchers

UNIT IX: Manual Tabulation; Ledger and Billing.

UNIT X: Mechanical Ledger, Billing.

UNIT XI: Computerized Ledger, Billing.

UNIT XII: International Hotel Regulations.

MAHM16P ‐‐‐ Project‐Viva SEMESTER II

MAHM21 ‐‐‐ Advanced Food & Beverage production UNIT I: International Cuisine

Introduction to influences of cultures on regions; Special features with respect to ingredients,

methods, presentation styles in the following countries ‐ Asian , European (continental), North &

South American & Mexican.

UNIT II: Nouvelle Cuisine

Evolution & history, Salient features, Difference between Haute Cuisine & Nouvelle Cuisine,

Service Style – points to be considered, preparing plated service.

UNIT III: Larder / Garde Manger

Functions of larder department and Duties & responsibilities of larder chef; Common terms used

in larder department; Specific essential tools & equipment in the larder; Pates, Mousses,

Galantines, Ballotines.

UNIT IV: Salads

Classification; Composition; Principles of making a salad; Classical salads.

UNIT V: Sandwiches‐I Parts / composition of sandwiches; Types of bread used in sandwich making; Types of sandwiches;

Fillings – basic principles of sandwich spread making & fillings, Precautions to take while

preparing

sandwiches, Storing of sandwiches for health & safety.

UNIT VI: Cold Cuts and Sauces

Forcemeat ‐meaning, uses, types and recipes, Panada ‐meaning uses, types and recipes,

Compound butters ‐meaning, uses types recipes and examples, Marinades ‐different types and

uses, Brine ‐types & uses, Aspic Jelly ‐used and preparation, Chaud froid ‐ uses and preparation,

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Cold preparation ‐galantine, ballotine, tenine, pate, quenelles mousses, mousselines,souffles ‐ recipes of above.

UNIT VII: Kitchen Stewarding

Importance of kitchen stewarding, Hierarchy & staffing in kitchen stewarding department,

Equipment found in kitchen stewarding department

UNIT VIII: Garbage Disposal

Introduction, Ways of accumulation, Segregation, Disposal methods, Importance and maintenance

of garbage bins.

UNIT IX: Garde Manger

Definition, Functions, Importance of Garde manger and Butchery, lay‐out, Staff organization, Storage points, SPS of meat products, Yields test calculations and portioning.

UNIT X: Buffet preparations

Principles of Buffet, Presentation, Types, Themes, Buffet Setups, typical dishes, smorgasbord

UNIT XI: Cold Cuts

Farcis, terrines, pates, galantines, ballotines, mousses, quenelles, ‐types, preparation, menu

examples. Cold sauces, dips, chondroid, aspics, methods of preparations, examples, chacutiere,

sausages, types, preparation, popular sausages, SPS , cooking methods.

UNIT XII: Advanced Bakery Preparation

Sugar craft, chocolate confectionary, cold puddings and sweets.

Reference books:

1. The Larder Chef – M.J. Leto & W.H. K.Bode

2. Garnishes‐ Lyn Rutherfold

3. Larousse Gastronomique – Cookery Encyclopedia‐ Paul Hamlyn

MAHM22 ‐‐‐ Economics & Statistics for Hotel UNIT I: Demand

Meaning of Demand, Law of Demand, Extension and contraction of Demand, Increase and

decrease in Demand, Survey of Buyers intention.

UNIT II: Elasticity of Demand

Meaning of income elasticity of Demand, Cross elasticity of Demand, Price elasticity of Demand.

UNIT III: Production Function

Managerial use of production functions, Law of variable proportions.

UNIT IV: Cost of Production

Cost concepts‐ TFC‐TVC, TC‐AC and MC factors influencing cost of production, opportunity cost, cost and output relation.

UNIT V: Supply

Meaning – Law of supply, Determinants of Law of Supply, Elasticity of Law of Supply, Influence on

cost of production.

UNIT VI: Revenue Analysis

Average revenue, Marginal revenue, Total revenue.

UNIT VII: Pricing Policy

General considerations involved in formulating pricing policy, Objectives of Price policy.

UNIT VIII: Pricing Methods

Cost plus or full cost pricing, going rate policy, Pricing for a rate of return.

UNIT IX: Budget estimates of revised budgets.

UNIT X: Marketing & hotel sales statistics.

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UNIT XI: MIS and related graphs / Segmentation.

UNIT XII: SWOT Analysis and action plan.

Reference books:

1. Economics of hotel and hospitality management by D. K. Singh.

2. Economics for Hotel and Catering Students by H. Hughes.

3. Economics by Roger A. Arnold.

4. Business Statistics by Levine.

MAHM23 ‐‐‐ Marketing & Sales Management

UNIT I: Concept of marketing, introduction of hospital marketing.

UNIT II: sales and marketing cycle, hospital industry, structure of industry, marketing definition.

UNIT III: Identifying customer needs, selling and promotion, hospitality products.

UNIT IV: Marketing and sales function

Stages involved in planning sales and marketing activity, market segmentation( concept, relevance

to hospitality industry), market segment groups.

UNIT V: Market research and methods‐ advertising‐ meaning, methods. UNIT VI: Types of media, public relations, sales promotions, telephone selling, direct sales

concept.

UNIT VII: Customer care, role of merchandising.

UNIT VIII: Sales‐ methods, concepts, modes, Sales techniques, strategies. UNIT IX: Marketing information system (definition, component and use).

UNIT X: Marketing plan.

UNIT XI: Planning for effective marketing.

UNIT XII: Advantages and disadvantages of strategies marketing planning.

Reference books:

1. Marketing And Sales Management by Sundara Rajan S.

2. Sales And Marketing Management by Prakash Mathur.

3. Marketing And Sales Management by Sundara Rajan S

MAHM24 ‐‐‐ Fundamental of Tourism UNIT I: Introduction to tourism‐Definition and meaning or concept of tourism and tourist. UNIT II: Importance or significance of tourism ‐ Growth of tourism, role of various agencies in

growth of tourism like central and state government and private players.

UNIT III: Positive and negative impact of tourism with reference to economical, social and

environmental, and geographic etc.

UNIT IV: Domestic and international tourism.

UNIT V: Types or forms of tourism‐ heritage and historical, adventure, sports, conference, Convention, etc.

UNIT VI: Tourist product‐ meaning or concept, how they are different from other consumer

products.

UNIT VII: Components of tourist product

Attractions‐tourist destinations or places & tourist spots having tourist value from heritage or

historical point of view or sports and recreational point of view, dance, fair festivals, trade fair,

conferences and exhibitions etc.

UNIT VIII: Religion based‐ Hindu, Muslim , Sikh, Buddhist, Jain and Christian. UNIT IX: Wild life sanctuaries‐ national parks, adventure, eco tourism destinations.

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UNIT X: Facilities‐ hotels, transport‐ air, rail, road, water. UNIT XI: Travel lingo‐ technical terminology of tourism. UNIT XII: Tour operators‐ inbound and outbound and immigration companies. Reference books:

1. Fundamental Of Tourism And Travel by L.K. Singh.

2. Tourism impacts, planning and management by Peter Mason.

3. Tourism and welfare by Derek R. Hall, Frances Brown.

MAHM25P ‐‐‐ Tourism (Tours & Travels) Viva

MAHM26P ‐‐‐ Tourism (Tours & Travels) Practical UNIT I: Introduction to tourism‐Definition and meaning or concept of tourism and tourist. UNIT II: Importance or significance of tourism ‐ Growth of tourism, role of various agencies in

growth of tourism like central and state government and private players.

UNIT III: Positive and negative impact of tourism with reference to economical, social and

environmental, and geographic etc.

UNIT IV: Domestic and international tourism.

UNIT V: Types or forms of tourism‐ heritage and historical, adventure, sports, conference, Convention, etc.

UNIT VI: Tourist product‐ meaning or concept, how they are different from other consumer

products.

UNIT VII: Components of tourist product

Attractions‐tourist destinations or places & tourist spots having tourist value from heritage or

historical point of view or sports and recreational point of view, dance, fair festivals, trade fair,

conferences and exhibitions etc.

UNIT VIII: Religion based‐ Hindu, Muslim , Sikh, Buddhist, Jain and Christian. UNIT IX: Wild life sanctuaries‐ national parks, adventure, eco tourism destinations.

UNIT X: Facilities‐ hotels, transport‐ air, rail, road, water. UNIT XI: Travel lingo‐ technical terminology of tourism. UNIT XII: Tour operators‐ inbound and outbound and immigration companies. SEMESTER III

MAHM31 ‐‐‐ Human Resource Management UNIT I: Introduction— ‐Definition of personnel Management

UNIT II: Role of the Personnel Manager ‐Challenges of Modem Personnel Management

Organizational and Job Design— Organizational objectives.

UNIT III: Organization Structure Controlling the personnel unit‐ Strategic control prints Personnel unit‐ The Personnel audit. UNIT IV: Job analysis & Human‐ Job analysis process Job Description Role analysis Job

Specification.

UNIT V: Uses of job analysis information Human Resource planning Work‐force Analysis‐ Absenteeism Turnover.

UNIT VI: Recruitment

Internal & External Recruitment, Recruitment evaluation The Hiring Procedure‐ Types of interviews Principles of interviewing Approval of Supervisor Physical Examination Introduction.

UNIT VII: Operative Training

On‐ the ‐job training, Vestituce, Schools, Apprenticeship programmes, Special Courses.

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UNIT VIII: Executive Training Executive Development Executive needs & Developmental

programme Decision making skills, interpersonal skills, Job Knowledge, Organizational Knowledge,

General Knowledge Organizational Development.

UNIT IX: Performance Appraisal

Performance Appraisal Systems The appraisal programme Nature of Carriers Carrier anchors

Carrier Development Programme Compensation.

UNIT X: Factors affecting Compensation policy Equity & compensation Job evaluation and job

evaluation systems Fringe Benefits.

UNIT XI: Principles of Employee Benefits Programs, payment for time not worked ‐guaranteed

annual wage ‐life insurance –medical services ‐recreational programs ‐cafeterias & housing ‐legal & financial.

UNIT XII: Nature of human resources

Importance of human relations ‐nature of human needs ‐motivation theories if Abraham Maslar , MC Gregor & Hezberg The start of labour unions – ‐Nature of Labour unions, types of unions, start

of unions Seperation process, seperation process ‐retirement, mandatory vs. voluntary, etirement, retirement programmmes. lay‐ off out‐ placement discharges. Reference books:

1. Human Resource Management by Robert L. Mathis, John H. Jackson.

2. Human Resource Management by Ivancevich.

3. Human resource management: theory and practice by John Bratton, Jeffrey Gold.

MAHM32 ‐‐‐ Hospitality Law UNIT I: Indian Contract Act 1872;Definition of a contract ‐kinds of contract‐ The arrangements, offer, acceptance, consideration accord and satisfaction ‐Flaws in contract. UNIT II:

UNIT III: Sale of Goods Act1930: Contract of sale of goods Act‐ sales and agreements to sellformation

of a contract of sale‐subject matter of sales goods ‐ Price and Warranties. UNIT IV: The Companies Act 1956: Types of Companies‐ formation of a company‐Memorandum

articles of association and it's contents‐ Incorporation. UNIT V: Raising capital through issue of shares ‐Debentures and accepting public deposits‐ General

body and it's meetings ‐ Directors, Board of Directors and Director's Meetings. UNIT VI: The Indian Partnership Act 1932: Definition and nature of Partnership‐ formation of

partnership‐ Rights, Duties, power and liabilities of partners. UNIT VII: Minor and a partner‐ Duration, Termination ,Dissolution and winding up of partnership‐

Registration ‐ Contents of partnership deed. UNIT VIII: Hotel/Restaurant ‐License ‐Registration ‐Controls‐ License under the bye ‐laws of relevant corporation.

UNIT IX: Municipality or local authority ‐Insurance law: Fire and General Insurance. ‐The standards

of weight and measures Act 1956 ‐Prevention of food adulteration Act 1954. UNIT X: Labour laws overview: Basic knowledge of relevant labour laws‐ Registration

maintenance

of records and documents submission of returns and statements.

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UNIT XI: The payment of Wages Act 1948 The minimum Wages Act 1948 Payment of Bonus Act

1965 Employees Provident Fund and miscellaneous Payment of Gratuity Act 1972 Workmen

Compensation Act 1948.

UNIT XII: Direct and Indirect Taxes

Registration ‐Payment of Taxes ‐maintenance of books of accounts and documents ‐Submission of

returns and statement ‐assessments under the provisions of the following: Indirect Taxes: Commercial/Sales Tax Act ( State) Tax on Luxuries ( Hotels & Lodging Houses) Hotel Receipts Tax

Act 1980 (Central) Profession Tax Act ( State) Direct Taxes: The Indian Income ‐tax Act,1961

(Special reference to deductions in newly set up hotel).

Reference Book:

1. Hospitality law: managing legal issues in the hospitality by Stephen C. Barth, David K. Hayes.

2. Principles of Hospitality Law by Michael Boella, Alan Pannett.

3. Hospitality Law by Jack P. Jefferies

MAHM33 ‐‐‐ Management Information System UNIT I: Introduction to M.I.S. –Meaning and Role MIS ‐Objectives of MIF ‐ Elements of MIF ‐ characteristics of MIS ‐ Application of MIS ( Briefly). UNIT II: Accounting and Finance Management –Marketing Management ‐Materials Management.

UNIT III: Production Management –Personnel Management ‐Role of Computers in MIS ‐Data base

concepts ‐Decision support system. UNIT IV: Introduction to Power Point ‐Power point Terminology ‐Getting into Power Point ‐

Creating Opening and Saving Presentations ‐ Types of Views ‐Outline View slide Sorter View Notes

Pale View, Master Views ‐ Quitting Power Point ‐Creating Presentation the easy way ‐Using Auto

Content Wizard ‐working with Blank Presentation. UNIT V: ‐Using the Templates ‐Using the Slide Master ‐Working with Colour Schemes ‐working

with slides ‐Making a new slide ‐ Move, Copy or duplicate slides ‐ Delete a Slide ‐Copy a slide from

one presentation to another ‐Go to a specific slide. UNIT VI: Change the layout of a slide Zoom in or out of slide ‐Working with Text in Power Point ‐

Working with Text ‐Cutting. Copying and Pasting ‐Formatting Text ‐changing Font & size

Shadowing, Embossing ‐Aligning the Text ‐Left, Center, Right and Justify ‐ Power of Graphics in

Power Point –Working with Clip ‐Art Picture. UNIT VII: Database Management System‐ Learning Microsoft ACCESS 97‐ kinds of DBMS packages

–Data base definition ‐problems with Manual Data base ‐Advantages of using computers for

Database getting started with Microsoft Access.

UNIT VIII: Loading & Quitting Ms‐ Access‐ Exploiting the Database Tables, Forms, queries,

Reports‐ Create a Database‐ Display or change the structure of a database Rename, Delete copy of Move a

database‐ Working in the Database Window. UNIT IX: Creating Tables Opening, Copying, Saving, Renaming and Deleting‐ working with data‐ Adding or Editing data ‐Display or change the structure of a Table selecting. Copying, Moving and

Deleting Data‐ Finding and Replacing Data‐ Managing Duplicate Records‐ Working with Primary

keys and lndexes‐ Working with Queries .

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UNIT X: Role of personal Computer in Office Automation‐ Introduction Information system

activities ‐Word Processing. UNIT XI: Desk top Publishing ‐Image Processing ‐ Electronic Spread sheets ‐Interactive Video

‐Electronic Communications System ‐ Electronic Meeting systems ‐Telecommuting ‐ Internet ‐ Office Support System ‐ Management Implications of Office Automation. UNIT XII: A Case Study

Through a Hotel Management System Package ‐Daily Operation Report, Occupancy Room

Revenue analysis ‐Hotel Statement of Income, Room Division Income Statement, Room Division

Budget, Reports, Operations Ratio and Ratio Standards ‐ Analysis the package and Give a report on

Features of the Package Drawback of the Package Measures to be taken to overcome the demerit

Merits & Demerits of Computerizing a Hotel.

Reference Book:

1. Management information systems by Terence Lucey.

2. Management Information Systems by Effy Oz.

3. Management Information System by Versha Mehta.

MAHM34 ‐‐‐ Facility Management UNIT I: Introduction Space planning and cost control Operational services Life cycle costing.

UNIT II: Health and safety Current good practice User needs evaluation Outsourcing Managing

people.

UNIT III: Building Management Space planning Space planning and cost control Operational

Services.

UNIT IV: Building Management Life cycle costing Health and safety Maintenance.

UNIT V: Catering Management Principles of risk & security management.

UNIT VI: Risk profiles External and Internal audits.

UNIT VII: The range of customers and their needs.

UNIT VIII: Organization of risk & security function Security products.

UNIT IX: The internal relationships within accommodation providers.

UNIT XI: The role of the Facilities Manager, core business, range of services, strategic functions,

inhouse

and out‐sourced methods of service delivery, benchmarking, compliance with legislation.

UNIT XII: Methods of procurement, principles, systems and processes.

Reference Book:

1. The facility management by David G. Cotts, Kathy O. Roper.

2. Facility management: risks and opportunities by Bev Nutt, Peter McLennan.

3. Facility management by Edmond P. Rondeau.

MAHM35P ‐‐‐ Management Information System Practical

UNIT I: Introduction to Power Point ‐Power point Terminology ‐Getting into Power Point ‐Creating

Opening and Saving Presentations ‐ Types of Views ‐Outline View slide Sorter View Notes Pale

View, Master Views ‐ Quitting Power Point. UNIT II: Creating Presentation the easy way ‐Using Auto Content Wizard ‐working with Blank

Presentation.

UNIT III: Using the Templates ‐Using the Slide Master ‐Working with Colour Schemes ‐working

with slides ‐Making a new slide.

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UNIT IV: Move, Copy or duplicate slides ‐ Delete a Slide ‐Copy a slide from one presentation to

another ‐Go to a specific slide. UNIT V: Change the layout of a slide Zoom in or out of slide ‐Working with Text in Power Point ‐ Working with Text –Cutting.

UNIT VI: Copying and Pasting ‐Formatting Text ‐changing Font & size Shadowing, Embossing ‐

Aligning the Text ‐Left, Center, Right and Justify ‐ Power of Graphics in Power Point –Working with

Clip ‐Art Picture. UNIT VII: Loading & Quitting Ms‐ Access‐ Exploiting the Database Tables, Forms, queries. UNIT VIII: Create a Database‐ Display or change the structure of a database Rename, Delete copy

of Move a database‐ Working in the Database Window.

UNIT IX: Creating Tables Opening, Copying, Saving, Renaming and Deleting‐ working with data‐

Adding or Editing data ‐Display or change the structure of a Table selecting. UNIT X: Copying, Moving and Deleting Data.

UNIT XI: Finding and Replacing Data‐ Managing Duplicate Records. UNIT XII: Working with Primary keys and lndexes‐ Working with Queries. MAHM36P ‐‐‐ Project‐Viva SEMESTER IV

MAHM41 ‐‐‐ Nutrition & Food Hygiene

UNIT I: Introduction to nutrition‐ food as a source of nutrient‐ functions of foods‐ definition

of nutrition and nutrients.

UNIT II: Food groups‐ basic five groups. UNIT III: Carbohydrate‐ sources, functions. UNIT IV: Lipid‐ sources, functions. UNIT V: Proteins‐ sources, functions. UNIT VI: Minerals‐ calcium, phosphorous, sodium, iodine, fluorine‐ sources and functions. UNIT VII: Vitamins‐ classification, sources, functions. UNIT VIII: Concept and principles of diet therapy‐ factors to consider in planning the

therapeutic diets.

UNIT IX: Classification of therapeutic diets‐ routine hospital diets‐ special feeding methods‐ pre

and post operative diet‐ role and responsibilities of a dietician. UNIT X: Diet counseling.

UNIT XI: Diet in obesity and underweight, diarrhea, constipation, peptic ulcer, fevers.

UNIT XII: Diet in diabetes mellitus, liver disease, disease of kidney‐ cardiovascular disease. Reference Book:

1. Nutrition and food hygiene by Philippa Hudson, Catherine Symonds.

2. Food and nutrition by Sari Edelstein.

3. The new public health by Theodore H. Tulchinsky.

MAHM42 ‐‐‐ Travel Agencies & Tour Operator Operations UNIT I: Meaning of travel agency and tour operator. Distinction or difference between the

two. Classification or type of travel agency‐ GSA, PSA, Stock holder. UNIT II: Tour operators‐ inbound and outbound and immigration companies.

UNIT III: Operational modalities of travel agency and tour operator restricted to air tickets,

airlines and routings and itinerary making.

UNIT IV: Immigration Companies, Operation Modalities of Travel Agency and Tour Operator

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restricted to air tickets. Routing and Itinerary.

UNIT V: Travel trade organizations/ associations: IATO, IATA, ASTA, PATA, TAAI, Ministry of

Tourism.

UNIT VI: ravel Formalities: Passport, Visa, Health requirements, taxes, customs, currency, travel

insurance, baggage and airport information.

UNIT VII: Travel Agency and Tour Operation Business: History, Growth, and present status of

Travel Agency. Definition of Travel Agency and differentiation between Travel Agency and Tour

Operation business.

UNIT VIII: Travel Agency and Tour Operators: Linkages and arrangements with hotels, airlines

and

transport agencies and other segments of tourism sector. Public and Private sector in Travel

Agency Business and Tour Operation Business: Organisational Structure and various Departments

of a Travel Agency.

UNIT IX: Approval of Travel Agents and Tour Operators: Approval by Department of Tourism,

Government of India.

UNIT X: Functions of a Travel Agent

Understanding the functions of a travel agency ‐ travel information and counselling to the tourists,

Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages,

handling

business/corporate clients including conference and conventions. Sources of income: Commission,

Service Charges.

UNIT XI: Travel Terminology

Current and popular travel trade abbreviations and other terms used in preparing itineraries.

UNIT XII: Functions of a Tour Operator

Market research and tour package formulation, assembling, processing and disseminating

information on destinations, Liasioning with principles, preparation of Itineraries, tour operation

and post tour Management. Sources of income for tour operation.

Reference Book:

1. Management Of Travel Agency by L.K. Singh

2. Travel Agency Management by Mohinder Chand

MAHM43 ‐‐‐ Bar Management UNIT I: A brief history of the Bar & Beverage business in India ‐in U.S.A. UNIT II: Types of Bar Upscals bars, down scale bars 'Repairs' Bar. 'Walk in' Bars.' Airport' Bars.

Sports. Bar, 'Pramo' Bars(Karoake).'Service' Bars, 'Mobile' Bars(airplanes & parties)minibars(

room) Recreational Bars( gulf course). Specially Bar.

UNIT III: Difference between Bar & Lounge‐Definition of Lounge‐ Purpose of Large Social Concerns

a few definitions like abstainer.

UNIT IV: Tight drinker, moderate drinker ,heavy drinker ,alcohol dependence, alcohol abusers,

alcoholism.

UNIT V: The three primary legal concerns with regard to alcohol service Off‐hour service The

service of alcoholic beverages to minor. The service of alcoholic beverages leading to intoxication.

UNIT VI: The physical effects of alcohol on our bodydefining Blood alcohol concentration ( BAC)

Blood Alcohol effects on our body systems‐ Effect of alcohol on other drugs –serving alcohol with

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care.

UNIT VII: Architecture & Interior Design. The four view points of planning‐pemits‐licenses‐ Regulatory compliance's Interior design‐ Establishing & theme. UNIT VIII: Planning for space allocation‐planning for traffic flow‐floorswindowswalls & wall coverages‐ceilings‐furniture and equipment‐planning for colour‐Air control & conditioning ‐sound

control‐lighting control‐Exterior design. UNIT IX: Basic Bar Managements. The Front Bar Definition‐the back bar, under bar, under ( equipment's like speed rack, ice bin ,glass etc.

UNIT X: Service and Selling Techniques: A guest‐oriented approach to service‐How it works ‐ establishing service standards for Successful service & selling ( the techniques & strategies).

UNIT XI: The Bartender‐his role as a psychologist, his role as a sales person, his role in alcohol

awareness. Building drink method shako blend drink method‐desk station setup for effective

service. Selection and Training of Human Resources‐Job analysis‐job description job specification‐ Recruitment & selection ‐Training. UNIT XII: Bar Control System What is beverage control ‐Consists of 3 elements Product Control –

What is it? Cash Control ‐What is it? Product Control ‐Establishing standards of operations

Standards recipes Portion control Glassware used Prices Preventing pilferage & fraud ‐ highlight

some methods bartenders of services staff use to steal Sales & profitability control.

Reference Book:

1. The professional bar & beverage manager's by Amanda Miron, Douglas Robert Brown

2. Practical bar management by Eddie Clarke

3. Bar Management And Control by B.K. Chakravarti

MAHM44 ‐‐‐ Methods of Research & Analysis

UNIT I: Different types of Research

UNIT II: Export factor, field experiments

UNIT III: Survey, Historical Descriptive, Experimental ‐Case studies‐ Action Research other from

explorative studies.

UNIT IV: Formation of research Designs ‐Types of variables. UNIT V: Formulation of Hypothesis –Types of characteristics ‐uses. UNIT VI: Sampling techniques, Establishing Random.

UNIT VII: Matching groups; Methods of data collection ‐Different types. UNIT VIII: Data processing and analysis.

UNIT IX: Interpretations, conclusion, Association, correlation.

UNIT X: Regression; testing of hypothesis‐chi‐square, t‐tests and other tests. UNIT XI: Experimental Designs ‐Analysis of variance.

UNIT XII: Analysis of covariance, multiple correlation; regression; cluster analysis, factor analysis,

canonical correction, content analysis ‐role of computer in Educational Research. Reference Book:

1. Research methods in service industry management by Nick Johns, Darren Lee‐Ross

2. Cultural Tourism Research Methods by Greg Richards, Wil Munsters.

MAHM45P ‐‐‐ Project Report