programmatic video trends across eu5 by hervé brunet stickyads.tv

#ProgrammaticMC14Programmatic Master Class 2014

PROGRAMMATIC VIDEO TRENDS ACROSS EU5Hervé BRUNETCEO & Co-founder

StickyADS.tv


TV ADVERTISERS MOVED TO PROGRAMMATIC TO GET MORE REACH AND ACCESS ADDITIONAL CONTENT

OC

TOB

ER 2

01

4

NO

VEM

BER

20

14

36%18%

14%17%

15%

FMCG

Financial & Insurance

TelecomAutomotive

Health & Beauty

23%12%

10%10%

8%

FMCG

TV ChannelsAutomotive

Health & Pharmaceutical

Financial & Insurance


HIGH QUALITY CONTENT MEANS HIGH VTR84%

OF VIDEO ADS ARE VIEWED ON PUBLISHER WEBSITES RELATING TO TV

71% MOVIES

70% MUSIC

69% VIDEO & COMPUTERGAMES

84% OF VIDEO ADS ARE VIEWED ON PUBLISHER WEBSITES RELATING TO HOBBIES & INTERESTS

Stats: October 2014


ADVERTISERS ENGAGE BETTER WITH THEIR AUDIENCE IN FRANCE & GERMANY

72.02%AVERAGE COMPLETION RATE ACROSS EU5

1 2 3 3

Stats: October 2014


CLEARING PRICES VARY ACCORDING TO INVENTORY QUALITY & PROGRAMMATIC MARKET MATURITY

OC

TOB

ER 2

01

4

NO

VEM

BER

20

1423.16€

6.79€

4.29€

12.41€

16.18€14.08€

4.83€

12.10€

6.77€

22.41€


A COMMON TREND ACROSS EUROPE:

PRIVATE MARKETPLACES


PRIVATE MARKETPLACES ARE LIKE SWIMMING-POOLS

• Preventing from inventory dilution

• Avoiding premium and poor quality content to be mixed

• Chosing who and how one can buy inventory

• Making publishers’ scarce inventory shine

PMPs give publishers and buyerscontrol through:


SSP IS THE GATEKEEPER OF PUBLISHER’S INVENTORY

Publishers Buyers

Your own privatemarketplace

Floor Price

Blacklist

Yield

Reporting

Business Analytics

#ProgrammaticMC14Programmatic Master Class 2014PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON

@StickyADStv | www.stickyads.tv

SMART. AGILE. BUSINESS-DRIVEN.

Upload our full version infographicsOctober issue: http://www.stickyads.tv/wp-content/uploads/2014/10/StickyADStv_VideoProgrammaticInfographic_Oct14_Light.jpg

November issue: http://www.stickyads.tv/wp-content/uploads/2014/11/StickyADStv_VideoProgrammaticInfographic_Nov14.jpg

programmatic video trends across eu5 by hervé brunet stickyads.tv

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