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1 2017 China Communication Forum (CCF) Building on BRICS: Belt and Road Initiative and A New Global Communication Order? School of Journalism & Communication Xiamen University Fujian, China August 26, 2017 Program Organized by The National Centre for Communication Innovation Studies, Communication University of China School of Journalism & Communication, Xiamen University In Collaboration with University of Tampere, Finland University of Westminster, UK Federal University of Rio de Janeiro, Brazil Lomonosov Moscow State University, Russia University of Hyderabad, India University of Cape Town, South Africa Supported by Universities’ Think Tank Union (UTTU)

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1

2017 China Communication Forum (CCF)

Building on BRICS:

Belt and Road Initiative and A New Global Communication Order?

School of Journalism & Communication

Xiamen University

Fujian, China

August 26, 2017

Program Organized by

The National Centre for Communication Innovation Studies, Communication University of

China

School of Journalism & Communication, Xiamen University

In Collaboration with

University of Tampere, Finland

University of Westminster, UK

Federal University of Rio de Janeiro, Brazil

Lomonosov Moscow State University, Russia

University of Hyderabad, India

University of Cape Town, South Africa

Supported by

Universities’ Think Tank Union (UTTU)

2

August 25

8:00-22:00 Registration

Lobby, First Floor, International Conference Center of Xiamen University (Yifu

Building)

August 26

9:00-9:15: Opening Ceremony

Venue: 401, Nanguang 2 Building

Host Huang Heshui Executive Dean, Professor, School of Journalism &

Communication, Xiamen University

Speakers University leader, Communication University of China

University leader, Xiamen University

9:15-9:30 Group Photo

Location: Front door, Nanguang 2 Building

9:30-10:30 Keynote Speeches

Venue: 401, Nanguang 2

(15 minutes for each speaker)

Chair Lin Shengdong, Vice Dean, School of Journalism & Communication, Xiamen

University

Speakers

1 Hu Zhengrong

President,

Professor,

Communication

University of China

Three Stages of China’s

Global Communication: From

Major Developed Countries

to BRICS to The Belt and

Road Countries

2 Huang Heshui

Executive Dean,

Professor, School of

Journalism &

Communication,

Xiamen University

Bright Future of Media in

BRICS

3 Kaarle

Nordenstreng

Professor,

University of

Tampere, Finland

Media Systems in the BRICS

Countries: Global Order

under Challenge

4 Daya Thussu

Professor,

University of

Westminster

BRI and BRICS:

Contestations and

Complementarities

10:30-10:45 Tea Break

Location: Lobby, First floor, Nanguang 2

3

10:45-12:00 Plenary Session: Media Studies in BRICS Countries and Beyond

Venue: 401, Nanguang 2

(12 minutes for each speaker)

Chair Li Zhan, Associate Professor, School of Journalism & Communication,

Xiamen University

Speakers

1

Raquel Paiva

de Araujo

Soares

Professor,

Federal

University of

Rio de

Janeiro,

Brazil

Approach of Brazilian Journalism

with Fake News

2 Dimitri Gavra

Professor,

Sankt-

Petersburg

State

University,

Russia

Strategic Communications of the

BRICS Countries and the Silk Road

Countries: Eternal Truths and New

Realities

3 B.P. Sanjay

Professor,

University of

Hyderabad,

India

The Legacies and Relevance of the

New World Information and

Communication Order (NWICO) for

the Digital Age:

Indian Perspective in the BRICS

Era

4 Ji Deqiang

Associate

Professor, The

National

Centre for

Communication

Innovation

Studies,

Communication

University of

China

Media Convergence with Chinese

Characteristics

5 Herman

Wasserman

Professor,

University of

Cape Town,

South Africa

China-Africa Media Relations:

What We Know So Far

6 Colin Sparks

Professor,

Hong Kong

Baptist

University

From BRICS to OBOR: New

Challenges for Comparative Media

Studies

4

12:15-14:00 Lunch

International Conference Center (Yifu Building)

14:00-15:30

Parallel Session 1: Media Development in BRICS Countries (in Chinese)

Venue: 102, Nanguang 2

(13 minutes for each speaker; 12 minutes for discussion)

Chair Shi Dongdong, Associate Professor, School of Journalism &

Communication, Xiamen University

Speakers

1 Bi Yuming Xinhua News

Agency

The Formation and Development

of Media Collaboration

Mechanism in BRICS

2 Long

Xiaonong

Institute of

Communication

Studies,

Communication

University of

China

An Empirical Comparative

Analysis of the International

Discourse Power of BRICS in

Africa

3 Su Junbin

School of

Journalism and

Communication,

Xiamen University

BRICS and Its Internal

Relations in the Eyes of

Western Media: A Content

Analysis of Reports of BBC and

CNN in 2011-2016

4 Zhao

Ruiqi

Institute of

Media and

Politics,

Communication

University of

China

Discourse Balance and the

Building of Internet Security:

The Challenges and Inspirations

of the USA to BRICS

5 Zhang Lin

Jincheng College,

Sichuan

University

Research on the Communication

Strategies of Mainstream Media

of BRICS

6 Wang

Shimiao

Jincheng College,

Sichuan

University

The Formula of Micro-Video on

Mainstream Social Media in

BRICS

Discussants

Long Yun, Deputy Director, Professor, The National Centre for

Communication Innovation Studies, Communication University of China

Wang Runjue, Associate Professor, The National Centre for

Communication Innovation Studies, Communication University of China

5

Parallel Session 2: BRICS Media and the Geopolitics of International Communication

(in English)

Venue: 107, Nanguang 2

(13 minutes for each speaker; 12 minutes for discussion)

Chair Ji Deqiang, Associate Professor, The National Centre for

Communication Innovation Studies, Communication University of China

Speakers

1 Li Zhan

School of Journalism

and Communication,

Xiamen University

Local Imagination of the

BRICS - A Content Analysis

of Xiamen Press Coverage

of Brazil, Russia, India

and South Africa

2

Zhang

Yanqiu;

Simon

Matingwina

Africa Communication

Research Center,

Communication

University of China

The Promotion of

Constructive Journalism

for Better Understanding

of China-Africa Relations:

A Comparative Study of the

Two Best Reporting Awards

in China and in South

Africa

3 Gu Li;

Wu Yongde

Southwest University

of Political Science

and Law; Beijing

Foreign Studies

University

Toward a Cultural

Community for All Mankind:

Notes on the Success of

Dangal

4

Petras

Shelton-

Zumpano;

Zhou Lei

BRICS FUTURES;

University of

Melbourne

Brazil-China agricultural

relations: understanding

Weiji (Crisis and

Opportunities) in a World

Risk Society

5 Zeng Wenna;

Colin Sparks

Hong Kong Baptist

University

Localization as Power

Negotiation: Producing a

Korean Format in

Contemporary China

6

Buddhi

Prasad

Sharma

Institute of

Communication

Studies,

Communication

University of China

Geo-Political Dimensions

of BRICS: An Emergent

Requirement of

Strengthening New World

Information Order in A

Changing Global Landscape

to Rebalance the Global

Communication Order

Discussant Kaarle Nordenstreng, Professor, University of Tampere

6

Parallel Session 3: Media Development in China, Russia and Brazil (in Chinese)

Venue: 109, Nanguang 2

(15 minutes for each speaker; 15 minutes for discussion)

Chair Zhang Lei, Professor, The National Centre for Communication

Innovation Studies, Communication University of China

Speakers

1 Jing Xuemin

Institute of

Political

Communication,

Communication

University of

China

How to Enter into A New

Realm? Political

Communication in China in the

Age of New Media

2 Yan Gongjun

School of

Journalism and

Communication,

Sichuan

International

Studies

Summarizing Paradigms and

Rethinking Strategies: The

Past, Present and Future of

Sino-Russian Media

Collaboration

3

Jia Lerong;

Anastasia

Sukhoretskaya

Institute of

Communication

Studies,

Communication

University of

China

From “Social Media

Politics” to “Politics on

Social Media” : Russia’s

Policy Adjustment and

Effectiveness Assessment of

Social Media’s Policy Since

2012

4 Fu Qiong;

Huang Li

Center for

Development

Research, China

Central

Television

The Present and Future of

Micro-Video Industries in

China

5 Li Wei

School of

Journalism and

Communication,

Xi’an

International

Studies

University

China in Brazilian Social

Media

Discussant Zhou Ting, Professor, The National Centre for Communication

Innovation Studies, Communication University of China

Parallel Session 4: BRICS Media and the Belt and Road Initiative (in English)

Venue: 202, Nanguang 2

(13 minutes for each speaker; 12 minutes for discussion)

7

Chair Chen Xiaoyan, Associate Professor, School of Journalism &

Communication, Xiamen University

1 David Feng

Communication

University of

China

Connecting BRICS and the

Belt and Road with China

Discourse with High Speed

Rail as A Topic of Research

2 Wu Minsu

Faculty of

Journalism and

Communication,

Communication

University of

China

Investigative Journalism as

Media Framing of Brazil: The

Life History of Liu and His

International News Reports

3

Zhou Xiang;

Daria

Shulpina

School of

Journalism and

Communication,

Wuhan University

Framing the Belt & Road

Project in Online Versions

of Mainstream Russian Media

4

D. Beybin

Kejanlıoğ lu;

Moldiyar

Yergebekov;

Zhanar

Temirbekova

Giresun

University;

Suleyman Demirel

University

Representation of “The Belt

and Road Forum” in Russian,

Kazakh and Turkish Media

5 Qian Jingjing

University of

International

Business and

Economics

Constructing A More Open and

Balanced Business News

Agenda:

International Narratives of

China’s Belt & Road

Initiative Forum

6 Mahdi Yousefi

Shanghai

International

Studies

University

Communication Across

“Belt”: Perspectives on

China-Iran Media Cooperation

and Its Importance for OBOR

Initiative of P.R. of China

Discussant Daya Thussu, University of Westminster

15:30-15:45

Tea Break

Location: Lobby, First floor, Nanguang 2

15:45-17:15

Parallel Session 5: Theoretical Innovations in International Communication (in

Chinese)

8

Venue: 102, Nanguang 2

(15 minutes for each speaker; 15 minutes for discussion)

Chair Li Jidong, Professor, The National Centre for Communication

Innovation Studies, Communication University of China

Speakers

1 He

Guoping

School of

Journalism and

Communication,

Guangdong

University of

Foreign Studies

Paradigmatic Shifts in

International Communication

Studies and the Reconstruction

of Global Communication Order

2 Luan

Yimei

School of

Journalism,

Renmin Uiversity

Micro-Platform based

Communication Strategies in the

Perspective of Public Diplomacy

3 Zhu

Zhenming

Institute of

Communication

Studies,

Communication

University of

China

Reflection on The New World

Information and Communication

Order:A Genealogical

Perspective

4 Zhao Mei

School of

Journalism and

Communication,

Xiamen University

Cultural Awareness and the

Respect of Pluralism in Cultural

Inclusiveness

5 Li Ying

Institute of

Communication

Studies,

Communication

University of

China

B&R Initiative Impels the

Transition of China’s

Communication:

From International Communication

to Global Communication

Discussant Su Junbin, Associate Professor, School of Journalism &

Communication, Xiamen University

Parallel Session 6: The Global and the Local of China’s Development (in English)

Venue: 107, Nanguang 2

(13 minutes for each speaker; 12 minutes for discussion)

Chair Xiong Hui, Assistant Professor, School of Journalism &

Communication, Xiamen University

Speakers 1

Gianluigi

Negro

Università

della

Svizzera

italiana

The Rising Role of China in the

Promotion of the Multilateral

Internet Governance

2 Liu Guangdong “Four in one”:Diasporic Media,

9

Kangjie University of

Foreign

Studies

Global Media, Social Media, and

Media in China?

3 Piao

Jingwei

Xiamen

University of

Technology

Exploring How the Financial

Headlines Are Framed in Covering

Chinese Companies ‘Going Out’

4 Xiang Yu University of

Westminster

The Third World as Method Towards a

Transcultural Political Economy of

Global Communication – Case Study

on Chinese discourse in Africa

5 Rehana

Munawar

Communication

University of

China

Western Media Portrayal of China: A

Typology of Literature Review

Discussants Colin Sparks, Hong Kong Baptist University

Xu Peixi, Communication University of China

Parallel Session 7: The International Perception of the Belt and Road Initiative:

A Perspective of Others (in Chinese)

Venue: 109, Nanguang 2

(15 minutes for each speaker; 15 minutes for discussion)

Chair Sun Huiying, Associate Professor, School of Journalism &

Communication, Xiamen University

Speakers

1 Zhou

Ting

The National

Centre for

Communication

Innovation

Studies,

Communication

University of

China

Analysis of the Communication of

the Belt and Road Initiative in

Global Multilingual Media

2 Xie Fei

School of

International

Studies,

Communication

University of

China

Analysis of Russian Mainstream

Media Reporting the Belt and Road

Summit in China

3 Wang

Runjue

The National

Centre for

Communication

Innovation

Studies,

Communication

University of

The Perspective of Other: The Belt

and Road Initiative in the Eyes of

Indian Think Tanks

10

China

4 Zhu

Ruijuan

Institute of

Communication

Studies,

Communication

University of

China

American Mainstream Think Tanks’

Researches on the Belt and Road

Initiative

5

Xiang

Yaqin;

Yang Yu

Institute of

Communication

Studies,

Communication

University of

China

Analysis of South African Media’s

Reports on Relevant Issues of the

Belt and Road Initiative

Discussant Qiu Hongfeng, School of Journalism & Communication, Xiamen

University

Parallel Session 8: The Belt and Road Initiative and International Communication

(in Chinese)

Venue: 202, Nanguang 2

(15 minutes for each speaker; 15 minutes for discussion)

Chair Long Yun, Deputy Director, Professor, The National Centre for

Communication Innovation Studies, Communication University of China

Speakers

1

Tao

Hong;

Chen Yin

Southwest

University

On the Role and Function Transition

of China 's Mainstream Web Media

2

Wu

Weihua,

Gao

Yinfeng,

Ding Hao

Faculty of

Journalism and

Communication,

Communication

University of

China

The Silk Road as Cultural Community:

On the Evolution, Restructuring and

Innovation of Communication

Discourse

3 Zhong

Xin

School of

Foreign

Languages,

Hubei

University

Genre and China’s Image: Analyzing

the Britain-China Trade Discourse in

The Times

4 Guo Ming

Macao

University of

Science and

Technology

Building the People-to-People Bond

in the Belt and Road Initiative: A

Case Study of Digital Visual

Communication

5 Wu Qian Institute of

Communication

From Monopoly to Symbiosis: the

Positive Impact of Online Citizen

11

Studies,

Communication

University of

China

Diplomacy in the Era of Social Media

Discussant Zhang Lei, Professor, The National Centre for Communication

Innovation Studies, Communication University of China

Parallel Session 9: Graduate Students’ Roundtable (in Chinese)

Venue: 307, Nanguang 2

(10 minutes for each speaker; 30 minutes for discussion)

Chair Ji Deqiang, Associate Professor, The National Centre for

Communication Innovation Studies, Communication University of China

Speakers

1 Gao

Yuwei

Institute of

Communication

Studies,

Communication

University of

China

Globalization: A Community for

Consensus

2 Gao

Zexian

School of

Communication,

Fujian Normal

University

Analysis of Negative Reports on the

Belt and Road Initiative in Indian

English Media and China’s Strategic

Solutions

3 Shi

Ruonan

Guizhou Minzu

University

Research on the Transformation of the

Transmission Mode of Minority Culture

in the Process of Foreign

Communication under the Belt and Road

Initiative: Take Guizhou Province in

China as An Example

4 Sun Nan

School of

Television,

Communication

University of

China

China’s Image in Mainstream Media in

Bangladesh against the Background of

the Belt and Road Initiative: A

Framing Analysis of China-related

Reports between 2008-2015 by UNB

5 Yin

Xinyue

School of

Journalism and

Communication,

Anhui

University

From Community to Communitas:

Frameworks and Approaches of BRICS

Media Collaboration – A Comparative

Analysis of Reporting BRICS by

Chinese and Russian Mainstream Media

6 Yu

Wufei

School of

International

Studies,

Peking

University

Born to Challenge A Discourse

System:An Analysis on RT Reporting

Subway Blast in St. Petersburg

12

Discussant Li Zhan, Associate Professor, School of Journalism & Communication,

Xiamen University

17:15-17:30

Closing Ceremony

Venue: 401, Nanguang 2

Host Ji Deqiang

Associate Professor, The National Centre for

Communication Innovation Studies, Communication

University of China

Speakers

Long Yun

Deputy Director, Professor, The National Centre for

Communication Innovation Studies, Communication

University of China

Li Zhan Associate Professor, School of Journalism &

Communication, Xiamen University

6:00-7:30

Dinner

Venue: International Conference Center (Yifu Building)