program overview - boston · examples of successful past on-site activations include customized ......
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NIGHT 1THE CUE: 2ND ANNUALDATE/TIME: AUGUST 11, 2015LOCATION: CRUISEPORT BOSTONEST. GUESTS: 1,000 (Ticketed Event- VIPs, select media, local celebrity chefs, clients from the restaurant community, and extreme foodies)
This smoking hot event brings BBQ back to Boston. Before the event, top local mixologists will face off against each other on bostonmagazine.com, competing for the public's top vote. The ten finalists will be mixing cocktails at The Cue, where a select group of leading BBQ chefs in the Boston area will feature their famous dishes. While at the event, guests will place their final vote for best mixologist and taste other summer classic foods like grilled shrimp and corn, clam chowder, and the ever-popular ice cream bar.
HOW DOES THE PROGRAM WORK?PHASE 1:PRE-PROMOTIONDuring the months of April, Boston magazine runs a restuarnts/publicist media blitz, inviting mixologists to sign up for the competition and chefs to sign up for the program. While doing so, we will start pre-promotion for the program through print, digital and social media efforts.
PHASE 2:VOTINGStarting in May and running through the July 4th weekend, the public will vote for their favorite cocktail on bostonmagazine.com. All are invited to vote once a day and check the rankings in real time! Plus, all featured chefs will be showcased on the site with information on their delicious dishes.
PHASE 3:THE EVENTAfter voting ends in early July, the top 10 mixologists have one month to get ready to compete! The Cue takes place on August 11th, where 1,000 guests will be able to eat all the BBQ they can handle, sample the cocktails in person, and place their one vote for the best cocktail in Boston. At the end of the night, the winner is awarded the trophy, a profile in Boston magazine, and will be sent to a music festival in Texas.
To become part of this exciting program, please contact your Account Executive or
Kristen Standish at 617.262.7442 or [email protected].
GET YOUR APPETITE GOING.WATCH LAST YEAR'S EVENT VIDEO:http://bit.ly/Cue2014
PROGRAM OVERVIEWIn its second year, this fully integrated print/digital/event program will invite chefs and mixologists from the area to create their best dishes and drinks live for one night. While the restaurants are showcasing their best BBQ bites, the remaining mixologists will be serving up their finest cocktails for the guests’ vote. Only one mixologist will be named the champion! This five month program provides sponsors extended exposure with a multi-media marketing campaign, wrapping up with on-site promotion through custom integration at the event.
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TESTIMONIALS RESTAURANT ACCOLADES:
“You did such an amazing job yesterday! That was the most organized, well executed event I have ever been to. Hands down a stellar job! Thank you for letting us be a part of it.”KATIE ECONOMIDESBLACKSTRAP BBQ
COMPETITOR PRAISE:
“The event was fabulous and it was such a good experience to be apart of it all. I just wanted to say thank you again so much for everything and making it easy to participate. I look forward to seeing or possibly working with you in the future!”LEAH FAMULAROBURTONS GRILL
To become part of this exciting program, please contact your Account Executive or
Kristen Standish at 617.262.7442 or [email protected].
THE COOKOUT NIGHT 1
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2014 EVENT PHOTOS
To become part of this exciting program, please contact your Account Executive or
Kristen Standish at 617.262.7442 or [email protected].
THE COOKOUT NIGHT 1
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CUE
2 N D A N N U A L B B Q C L A S S I C
B O S T O N M A G A Z I N E P R E S E N T S
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OVERVIEWOVERVIEW
To become part of this exciting program, please contact your Account Executive or
Kristen Standish at 617.262.7442 or [email protected].
EVENT ACTIVATION
Boston magazine events can provide your brand with a customized on-site activation organically connecting our audience with your brand. The Cue can serve as your platform to test new products, collect data, and get in front of our valuable audience. Examples of successful past on-site activations include customized lounge experiences, photo booths with social share technology, sweepstakes, and playful tastings such as ice cream bars, coffee bars, and candy bars. As an exclusive sponsor of The Cue, we can feature your brand in any of the following outside of the box ideas that would tie in seamlessly with the event and engage guests:
Summer lawn games such as ping pong and corn hole on artificial turf Branded sunglasses Roving performers Sweepstakes with a prize to visit the competition winner’s restaurant or bar Branded picnic tables with umbrellas Branded buckets with wet wipes throughout venue “Juice Bar” charging station for cell phones Spice Bar featuring product for guests to collect and take home Mint dispensers Customized entry banners Path on the floor guiding guests to an activation Branded microphone for event emcee Branded bar with lemonade and refreshing non-alcoholic drinks or water Italian ice or popsicle station Balloon drop in front of stage after winner is announced Carnival games Branded station to pick up Tums or Zantac as guests depart
THE COOKOUT NIGHT 1
THE
CUE
2 N D A N N U A L B B Q C L A S S I C
B O S T O N M A G A Z I N E P R E S E N T S