program of work: 2014-15 fbla national officers
DESCRIPTION
Preview the Program of Work from your 2014-15 FBLA National Officer TeamTRANSCRIPT
2014-15 FBLA P.O.W.
National Program of WorkSam
Meet The Team!
Sam
Customer ServiceRelationships
ResourcesImage and Awareness
Goals
Customer ServiceTo be responsive to the needs of students,
advisers, and business customers
Sam
OBJECTIVE
To increase membership by 2%
(4,082)
Retain membership
Sam
Recruitment Strategy Guide
• Located in revamped E-Learning Center• Curated by National Officer Team• Reach out to Big Ten• Includes:– School Background– Key contacts– User-submitted documents
Sam
FBLA Middle Level Internships
• One shadow per National Office– Upcoming Freshman– Applications and recommendations from local
chapter advisers
Sarah
Home State Advantage
• Each officer is assigned a Host State along with their own– Regional VPs are responsible for following up with
chapters in their presiding region– Monthly reports must be sent to the National
President (part of monthly report form)
Sabrena
Social Media
• Promote National Programs through the use of social media– Distribute packet of programs – Utilize State Officer Boardroom on Facebook
Ian
FBLA State-opoly
• Promote FBLA State-opoly to states– State Officer Boardroom on Facebook– NFLC State Officer Track
NIck
Chapter Challenge Categories
• Super Sweeps– Membership recruitment
• Non Stop November – Membership Involvement
• Action Awareness– Publicity
Ruben
Chapter Challenge
• Chapters will be required to complete tasks for a specific goal (recruitment, involvement, publicity)
• Chapters will receive a certificate at NFLC after successfully completing the specific challenge– Ribbons at both the NFLC & NLC
• Social media/national website recognition
Ruben
Seven Up
• Local chapters increase membership by 7 members over last years total – Top 7 states with largest percentage of chapter
involvement will be recognized at the NLC– Chapters will receive ribbons at the NLC
Sarah
Community Service Award
• Individual program which recognizes members for their involvement in community service– Has three levels: Community, Service and Award – Members can record hours from August 1, 2013
(since the program began)– Winners will receive a certificate after completion• Award winners will be awarded a pin at NLC
Hiral
BAAttle of the Regions
• Each region will compete for highest participation in BAAs – Based on weighted scale of four levels and the
total numbers of chapters
Sabrena
Good Neighbor
• Members are encouraged to recruit/reactivate chapters
• Successful members receive “Good Neighbor” Ribbons at NLC
Ian
OBJECTIVE
To provide 2+ coupons per TBL issue
Sarah
TBL Coupons
• Place membership benefit coupons throughout Tomorrow’s Business Leader
• Use sponsorships/current benefits to source coupons
Sarah
RelationshipsTo have the most effective partnerships of any
career and student organization!
Madisyn
OBJECTIVE
To promote and help raise funds for the March of
Dimes for an 11% increase (total of $500,000)
Madisyn
March to the Top
• Program recognizing chapters with outstanding contributions to the March of Dimes
• Local chapters that donate $5,000 or more will receive a breakfast with the National Officers for all chapter members in attendance at NLC
Madisyn
Fundraising Guide
• Curate an online guide for chapters to utilize to help fundraise and spread awareness for charities
• Found in E-Learning Center, same format as recruitment guide
Hiral
OBJECTIVE
Expand internal relationships with positive
feedback
Sabrena
NFLC State Officer Track
• Expand on last year by making things more interactive and hands-on
• Pair officer positions together• Host pin-trading exhibition at track kickoff• Give a wrap-up evaluation to all attendees
Sabrena
OBJECTIVE
Connect with State Presidents quarterly
Sam
Quarterly Google Hangouts
• Hangouts for each region moderated by Regional VP– Town hall – State Presidents deliver a 3 minute
“State of the State” Report• Follow-up hangout with National Officer Team
for discussion/synthesis of the regional hangouts
Sam
OBJECTIVE
Expand partnerships with sponsors and learn from real business leaders (1+ sponsor-run workshop at
two national conferences)
Annika
Sponsor Workshop Pilots
• All officers will work towards getting sponsors to deliver pilot workshops at the following national conferences
• 1 workshop at D.C. NFLC• 1 workshop at Chicago NLC
Annika
ResourcesTo focus on obtaining business and corporate
sponsorships for our competitive events, membership, and scholarship programs
Nick
OBJECTIVE
To continue scholarship program
Nick
Merit-Based Scholarships
• Continue a merit-based scholarship program to aid members toward attending conferences
Nick
OBJECTIVE
To increase Marketplace sales by 5%
Hiral
Marketplace Promotion
• Promote merchandise through Twitter account
• Post new or sale products with pricing and links
Hiral
OBJECTIVE
To secure 10 items for the silent auction
Annika
Silent Auction Donations
• Contact celebrities and corporate businesses• Ask each state for a state-themed basket• Have a National Officer basket ($5 item from
every officer)
Annika
OBJECTIVE
To have 2 exhibitors secured by the National
Team
Sarah
Securing Conference Exhibitors
• Secure exhibitors by reaching out to companies with a history of collaborating with CTSOs
Sarah
OBJECTIVE
To secure 2 new competitive event
sponsorships
Ruben
Competitive Event Sponsorships
• All officers use personal connections to secure potential competitive event sponsors
Ruben
Image & AwarenessTo be the best known career and student
organization in the country!
Madisyn
OBJECTIVE
To double followers and likes on our social media
Madisyn
Refine & Expand Social Media
• Refine and expand social media presence• Facebook – “the story” with logistics, winners,
and in-depth news• Twitter – “the headline” with fundraising,
interactions, anything short• Instagram – “the window” with pictures of
conferences, meetings, community service, social activities
Madisyn
OBJECTIVE
To create videos for a variety of purposes
Sam
Officer Videos
Video topics:• National programs• Get to know your officers• Updates• Program of Work• Presidential Addresses– Semester– Quarterly
Sam
“I meant what I said, and I said what I meant”
-Dr. Seuss
On behalf of the entire team: