program - automotive interiors expo...increasing consumer demand for more sustainable and ethical...

12
PROGRAM DISCUSSING AUTOMOTIVE INTERIOR SOLUTIONS FOR THE FUTURE Held alongside: www.automotive-interiors-expo.com/detroit OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN 2019 Headline speakers include: • Next-generation interior design • Improving the occupant environment • • HMI developments • Intelligent UX design • Sustainable and ethical solutions • • Allergen-free, antimicrobial, non-toxic materials • Lightweight fabrics •

Upload: others

Post on 03-Jun-2020

9 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

PROGRAM

DISCUSSING AUTOMOTIVE INTERIOR SOLUTIONS FOR THE FUTURE

Held alongside:

www.automotive-interiors-expo.com/detroit

OCTOBER 22, 23, 24, 2019THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

2019

Headline speakers include:

• Next-generation interior design • Improving the occupant environment • • HMI developments • Intelligent UX design • Sustainable and ethical solutions •

• Allergen-free, antimicrobial, non-toxic materials • Lightweight fabrics •

Page 2: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

2 www.automotive-interiors-expo.com/detroit

The Future of Automotive Interiors is a diverse and broad-ranging conference firmly focused on the key trends shaping current and near-future automotive interiors, as well as the challenges and opportunities presented by a new generation of autonomous vehicles.

The conference will be exclusively dedicated to the study of future interior design, innovative seating, lighting, ergonomics, instrumentation, control systems, new HMI approaches, in-car entertainment and connectivity, onboard wellness and safety challenges, as well as the opportunities and challenges offered by increased vehicle autonomy and ever more sophisticated consumers.

The need for a new generation of materials will be explored, in answer to increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches will also be examined, with an emphasis on ease of use and safety, as well as more inclusive design to meet the needs of a changing, more aged society.

DISCUSSING AUTOMOTIVE INTERIOR SOLUTIONS FOR THE FUTURE

– be part of the conversation!We want to make sure we address your most burning questions. Therefore, we’ll be using a simple audience interaction platform called Sli.doIt’s really easy to take part:1) Take out your smartphone and open the web browser2) Go to www.slido.com and enter the event code: #Futureinteriors3) Freely submit questions throughout the session

Page 3: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

www.automotive-interiors-expo.com/detroit 3

Day 1 Tuesday, October 22

8am - Networking Breakfast

Opening Session - Room 1

Moderator: Dr George Kellie, director, Kellie Solutions Ltd/EDANA, UK

9am - The future of automotive interiorsColin Giles, technical research analyst - interiors and lighting, IHS Markit, USAThis presentation will explore how vehicle interiors, including seating, trim and interior functionality, will be influenced and changed by current automotive trends like electrification and the future that is possible with vehicle autonomy. The information presented will come from primary research conducted by IHS Markit as well as verbatims and survey results from supplier and OEM representatives, and will include analysis of the feasibility, launch timing and facilitators of these disruptive interior trends, plus some of the obstacles.

9:30am - Driving mobility to the consumer and beyond – through human-centric designJeevak Badve, principal and director of strategic growth, Sundberg-Ferar, USAIt’s not business as usual. It’s not just about keeping the immediate next customer happy. Rather, it’s about how you look beyond, down the entire set of real users in the creative supply chain. It’s about how you immerse yourself in robust design research, anticipating users’ needs, wants and desires to choose the correct ideas and solutions in the first place. It’s mandatory – if we really want to be distinctive in today’s sea-of-commodity market and with today’s informed and sophisticated users – that we blend in the correct attributes of functional and emotional needs in our product and service solutions, and intentionally and carefully design for those ideal user experiences. The myriad perceptions of use cases from autonomous vehicle interiors are rapidly evolving. They are constantly moving in all directions. So out of these multiple directions, how does your brand choose the ones in which to invest and mature its offerings? How do you converge on a concept that is not just feasible and viable, but is also truly sought-out and desired by the end consumers? It’s a mess out there and everyone is trying to be ‘all things to all people’, so let’s see how, in today’s market, we can strategize, plan and design to be focused and be ‘somebody to someone’.

10am - Driver state monitoring to support safety and well-beingBruce Mehler, research scientist, Massachusetts Institute of Technology, USAThis presentation will consider the role of driver state monitoring (situational awareness, cognitive workload, health status, readiness to take control, etc) to support safety and well-being in the context of ADAS and higher-level autonomous vehicle systems.

10:30am - 11:10am - Break

11:10am - Exploring human-in-the-loop voice AI developmentNikhil Gowda, innovation project manager, Renault-Nissan, USABuilding good voice interaction is difficult. It involves components yet to be engineered. Despite the hype around voice agents, the technology is still too young to include in a car. The problems are in different areas of expertise from AI to design to system integration. The bigger issue is that the user is left out of the design process. We need a toolchain and working procedure that can support experiential design – an iterative design process that can bring various contributors to focus on the needs of the user.

11:40am - Servitization in automotive interiorsKimberly Clavin, executive consultant, Connected Technology - Pillar, part of Accenture Industry X.0, USAServitization is the art of creating mutual value by shifting from selling a product to selling an integrated product-service offering. Where’s the value proposition? To sell a product, you need to understand how consumers think, and personalize to derive value. Consumers don’t necessarily want a product, they want the outcome the product brings. Although services can provide outcome-based results, businesses have to balance ongoing customer engagement with revenue streams. Automotive interiors have an immense opportunity to strategically design for PSS. This talk will provide insights into the progression and approach toward servitization.

12:10pm - 2pm - Lunch

Lightweight Fabrics and Sustainable Materials and Solutions

Moderator: Dr George Kellie, director, Kellie Solutions Ltd/EDANA, UK

2pm - The evolving material requirements for automotive interiorsDr Rose Ryntz, president/Carbon Advisory Board member, Ryntz & Associates LLC, USAThis talk will focus on the changing needs of automotive interior materials as the industry evolves toward autonomy. The need for resiliency, heat tolerance and acoustics will be discussed along with the material requirements that may be affected by HMI solutions.

2:30pm - Next-generation non-wovens and related materials for automotive interiorsDr George Kellie, director, Kellie Solutions Ltd/EDANA, UKThe auto industry is in a period of rapid change with a range of demands for different solutions. This includes further requirements for lightweighting, particularly to fit in with the latest generation of EVs, use of recycled and recovered materials, interest in biomaterials and the use of natural fibers. This presentation will cover many of these issues and try to give indications of direction of travel and potential market size and scale. In a period of non-stop change, it will prove to be a very timely update.

Page 4: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

4 www.automotive-interiors-expo.com/detroit

FREE WI-FIusername: visitor2019

3pm - 3:40pm - Break

3:40pm - Strategic analysis of the auto leather value chain and ecosystemBenny Daniel, business unit leader - MOADS (NA); vice president consulting mobility, Frost & Sullivan, USAThis review will focus on the future of the digitized and automated automotive world and its impact on vehicle interiors, structured into four macro sections, including a fresh overview of the global automotive market by region focusing on EV market share and green tech trends; four key trends for vehicle interior design affecting the leather industry (rise of SUV, premium segments, green tech and new mobility services); how digitization dynamics in the car industry will create opportunities and drive the leather industry; and a final strategic recommendation for the market to achieve a new value proposition.

4:10pm - What makes wood attractive for car interiors?Dr Eckart Schmitt, CEO, Danzer Specialty Division, AustriaThere is a long tradition of wood trim parts for car interiors: wood is warm, authentic and extremely versatile. The proliferation of autonomous driving is making people look for more cultivated, sustainable surroundings in their car interiors. In this presentation, hardwood specialist Danzer will show some of the latest ways to use this familiar material in unusual ways in automobiles, including wood that organically follows the geometry of a car’s interior, combinations of wood and metal or other materials, and lighting. Examples include concept cars as well as production vehicles.

4:40pm - Panel Discussion - With increasing diversification of automotive and autonomous interiors, what role will materials play in future car interiors?Moderator: Dr George Kellie, director, Kellie Solutions Ltd/EDANA, UK

Dr Rose Ryntz, president/Carbon Advisory Board member, Ryntz & Associates LLC, USA

Dr Eckart Schmitt, CEO, Danzer Specialty Division, Austria

Jeevak Badve, principal and director of strategic growth, Sundberg-Ferar, USA

Understanding Autonomous Interiors - Room 2

Parallel Session

Moderator: Prof Thomas Pavlak, founding partner/founder and adjunct professor, Poco Labs/Autonomous Vehicle Alliance/College for Creative Studies, USA

2pm - The biggest design challenges aren’t in front of you – yetProf Thomas Pavlak, founding partner/founder and adjunct professor, Poco Labs/Autonomous Vehicle Alliance/College for Creative Studies, USAWe already know that the technology behind autonomous driving, connectivity and vehicle sharing will change how we experience the interior of the automobile. But we rarely consider what new experiential factors will be presented by new stakeholders. What will their impact be, particularly since those factors and stakeholders are normally outside the boundaries of a typical design brief? This presentation will offer insights from recently completed research conducted on behalf of the Autonomous Vehicle Alliance, and use those to describe a variety of future conditions that interior designers are very likely to encounter and have to accommodate.

2:30pm - The inside game: implications of technological disruption and regulations changeLance Bultena, senior counsel, automotive and mobility industry sector group, Hogan Lovells, USAKatherine Sheriff, knowledge manager, automotive and mobility industry sector group, Hogan Lovells, USAThe automotive industry is changing quickly. Technology will change the vehicles, the business models and ultimately the regulations involved. Governments around the world will help shape the evolution of the markets and impact the vehicles themselves and the business models involved. These combined forces of technology, business model change, consumer preferences and government rules will all reshape the industry and vehicle interiors. We explore those forces and some of the regulatory ‘sacred ground’ that is involved.

3pm - 3:40pm - Break

3:40pm - Safe self-driving cars: Level 4 and dynamic vehicle-driver transitionsShasank Nagavarapu, senior human-centered designer, Lextant, USALevel 4 autonomous driving is around the corner, with our vehicles safely driving for us within an operational domain. But what happens when the driver has to take over? Is it a stop-then-go transition? Imagine dozens of cars pulling to the side of the freeway at off-ramps, waiting for their drivers to take control! Can we avoid that by designing a dynamic transition? How can the vehicle’s interior be designed for the driver to safely take over while the vehicle stays in motion? This talk will discuss how a vehicle interior can enable safe vehicle-driver transition of control.

4:10pm - User experience in an autonomous vehicleKyle Davis, user experience analyst, IHS Markit, USAThe presentation will examine the current landscape of the user

Page 5: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

www.automotive-interiors-expo.com/detroit 5

experience in an autonomous vehicle, and how it will change to accommodate autonomous vehicles. This includes having more displays around the vehicles, different ways in which humans will input information in the vehicle, and the overall user experience. Some of the trends that we will see in the autonomous vehicle are augmented reality head-up displays, virtual personal assistants (VPAs), gesture control, driver monitoring and much more.

PLEASE JOIN ROOM 1 FOR PANEL DISCUSSION

Day 2 Wednesday, October 23

Next-Generation Interior Design - Room 1

Moderator: Manoj Warrier, senior technical manager, TechMahindra, USA

9am - Human body modeling – a better tool, an essential needJohn Combest, chairman/project manager - advanced safety technology, Global Human Body Models Consortium/Nissan Technical Center North America Inc, USAAdvancements in science and engineering come when better tools with more precise measurements become available to the community. Human body finite element analysis has matured to a state allowing dynamic simulation of any possible vehicular event from pre-crash braking – using active muscles – to analysis of brain or internal organ injuries in the event of a rapid deceleration event or crash. A few HBMs (human body models) with these advanced human simulation capabilities have been developed, including a detailed and simplified family of models by the Global Human Body Models Consortium. The state of the art in HBM is presented.

9:30am - How will automotive interiors change in the autonomous era?Carsten Astheimer, CEO, Astheimer Design, UKThe automotive industry is at its most significant crossroads in the last 100 years, as several key issues and the development of key technologies combine to create the perfect storm of change. Autonomy is the technological solution that will solve these issues and create a mobility revolution, enabling myriad new vehicle solutions. Understanding user needs will enable us to generate future scenarios and propose solutions.

10am - Winning the autonomous design innovation raceRoyce Channey, director of design, Harman, USAVehicles are becoming smarter and more connected, introducing new capabilities that improve safety and enhance productivity and convenience. Increasingly, consumers expect automakers and technology companies to deliver seamlessly connected mobility experiences. Automotive manufacturers looking to maintain their competitive edge must stay ahead of this demand curve and quickly adapt to a new generation of diverse transportation needs and scenarios. In this disruptive environment, how can designers connect the human experience within the car to that of everyday life, which spans across an entire ecosystem of locations, devices and platforms? As design moves from hardware-centric to consumer-centric, this

session will outline how design teams and engineers across the automotive industry must rethink their design process to create intuitive connected experiences that don’t just enable a change of place, but a change of state.

10:30am - 11:10am - Break

11:10am - UX for the future of mobilityFederico Ponce, chief innovation officer, Ronin X Design, USAWhat will define an automotive brand when consumers no longer care about fast cars or when they don’t want to own a car? What can car manufacturers do in this bleak future to offer a true service? The answer is that value will come from experience – the mobility experience inside and outside. So our understanding of UI and UX needs to expand beyond the dashboard.

11:40am - Active surfaces for next-generation automotive interiorsManoj Warrier, senior technical manager, TechMahindra, USAAutomotive interior and exterior surfaces are often mundane surfaces without adding bulky electrical/electronic/mechanical components. It serves the purpose of safety combined with look and feel. One will often have to break the aesthetic appeal to introduce a functional element. But not anymore, thanks to the developments in engineering and technology. Now we can have the aesthetic surfaces without a break, and can create complex profiles without worrying about complex tooling and huge cost to manufacture. With the new technologies, a designer can make A’ surfaces functional.

12:10pm - 2pm - Lunch

Moderator: John Combest, chairman/project manager - advanced safety technology, Global Human Body Models Consortium/Nissan Technical Center North America Inc, USA

2pm - In-cabin visuospatial analysis enabled with interior scene understanding AIModar Alaoui, CEO, Eyeris, USAThis session covers the latest advancements and advantages of holistic in-vehicle visuospatial understanding, using state-of-the-art vision AI neural networks with multiple RGB-IR 2D cameras. It will also cover how visual understanding of the entire in-cabin space is critical to enabling optimized safety, comfort and convenience by synchronizing valuable interior vision data with exterior perception. Finally, this session will highlight how the next generation of automotive-grade AI chips will enable in-vehicle efficient inference that is capable of generating new types of data and monetization models in this third living space.

NETWORKING PARTY!Wednesday, October 23, 2019

Free to attend!

Page 6: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

6 www.automotive-interiors-expo.com/detroit

FREE WI-FIusername: visitor2019

2:30pm - Intelligent doors: envisioning next-gen door systems and handleless applicationsMike Maddelein, vice president of global engineering, Inteva Products, USAAidano Nascimento, Design & Innovation Studio manager, Inteva Products, USAAs car interiors continue to evolve, the focus has been on the next generation of cockpits, displays and seating arrangements. But what about door systems and their surrounding applications? Inteva Products has developed InDoor, which provides an intelligent solution for handleless vehicle applications, and incorporates features like smart surface integration, an automatic door presenter and e-latching. This presentation will explore the advancements in door systems and highlight their future in Level 2 vehicles and beyond.

3pm - 3:40pm - Break

3:40pm - Digitization and acceleration of design and development of the interiorGraeme Stewart, head of engineering, Tachi-S USA, USAAntonio Islas-Munoz, head of transportation design, University of Cincinnati’s Design School (DAAP), USAThe presentation will discuss the interior of the future, including how to accelerate the design, development, prototyping and production processes to bring complex concept interiors to market more quickly, with increased precision and quality at a lower cost.

4:10pm - Panel Discussion - What does the future of automotive interiors hold and how will technologies and design change for the autonomous era?Moderator: John Combest, chairman/project manager - advanced safety technology, Global Human Body Models Consortium/ Nissan Technical Center North America Inc, USA

Antonio Islas-Munoz, head of transportation design, University of Cincinnati’s Design School (DAAP), USA

Mariano Amezcua, president, Durkopp Adler Americas, USA

Jim Collins, vice president - automotive, Lectra North America, USA

Graeme Stewart, head of engineering, Tachi-S USA, USA

Automation/Digital Printing/Molding - Room 2

Parallel Session

Moderator: Matthew Ferry, automotive division - North America, ITW Dynatec, USA

9:30am - Introduction to augmented reality for interiors manufacturers: automate or augmentMike Koper, senior director, OPS Solutions LLC, USAAugmented reality can provide the leap in productivity that all managers have been seeking for years but have been unable to attain. AR is a blend of advanced technology coupled with human performance. It can improve productivity and reduce or eliminate mistakes. AR can take a good process and make it a best practice, while providing manufacturing innovation and meeting customers’ ever-tightening quality requirements (IAFT-16949). It is also scalable. Case studies include an automotive interiors manufacturer achieving a 30% reduction in training cost and time, throughput up 40% and error reduction of 96% with digital certification.

10am - Customization of automotive interiors by digital printingJean-Francois Vautrin, regional automotive director, Americas, Nakan, A Westlake Company, USAA leader in PVC slush molding compounds, Nakan supplies more than 10 million vehicles per year worldwide with NAKAN DrySol, a specialty paint for in-mold painting technology. It enables two-tone soft skins with respect of the grain, or skins with special-effect pigments. The company also created NAKAN PrintSol, a specialty vinyl ink for inkjet printing, which is compatible with automotive interior requirements, and a robotized inkjet printer to print on curved surfaces. Nakan brings fine decoration to the skin, so precise that it prints on details such as faux stitches. NAKAN PrintSol sets a path to full customization of interiors.

10:30am - 11:10am - Break

11:10am - Interior decoration with metal rear injection moldingJeffrey Bailey, business development - North America, Nolax AG, USAAs automotive interiors become more important and face increasingly demanding requirements, consumers desire high-quality interior materials that create a premium finish. These interiors also require increased levels of durability and unique design effects. Metal rear injection processes allow for the use of durable and stylish metal surfaces, while maintaining the light weight and attachment features of plastic injection molding. This paper will present several options, resin choices and other factors for the design and engineering communities to examine when considering this technology.

11:40am - High-pressure thermoforming for 3D automotive interior parts productionUdo Weustenhagen, director sales and marketing strategy, Niebling GmbH, GermanyThis technology offers high accuracy and repeatability with less distortion than you might know from traditional vacuum or thermoforming. Examples include functional integration in decorative parts (IME – in-mold electronics) and high-

Page 7: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

www.automotive-interiors-expo.com/detroit 7

gloss surfaces with excellent scratch resistance and perfect positioning of symbols and graphics. Attractive, modern automotive interiors like radio bezels, display covers, buttons or 3D touch surfaces with sliders and switches integrated in the film can be produced. Due to a high level of automation and short cycle times, this technology is also suitable for large-volume mass production.

12:10pm - 2pm - Lunch

Surfacing and Integrated Solutions

Parallel Session

Moderator: Matthew Ferry, automotive division - North America, ITW Dynatec, USA

2pm - Distinct, contextual user interfaces on smart surfaces by polymer transducersDr Daniel Haefliger, CTO, Sateco AG, SwitzerlandWe demonstrate how silicone stack transducers can be used to create seamless haptic feedback and alter the surface texture on demand in order to guide the user and provide a distinct interactive experience. The transducer technology offers a unique combination of high force and long stroke and is in the process of being industrialized. The presentation will discuss the technical background of silicone transducers, industrialization roadmap, implementation of transducers, use cases including local active feedback on seamless surfaces, and morphing controls.

2:30pm - Cromatipic: in-line technology for metalization on plastics, with high productivity and performanceChinmay Trivedi, process manager, IHI Hauzer Techno Coating BV, NetherlandsDecoration in the automotive industry is evolving quickly. Weight reduction and environmental aspects are just two of the several significant properties. However, overall quality

standards should be maintained with current modernized design elements in automotive decoration. The presentation will introduce Cromatipic, an in-line technology to metalize plastics. It will highlight the simple two-layer decorative coating design based on a lacquer and thin PVD (physical vapor deposition) layer. Alongside it is an environmentally friendly and Cr(VI)-free technology that can achieve different surface finishes based on OEM requirements. The speaker will discuss a few specific OEM standards that can be fulfilled with Cromatipic.

3pm - 3:40pm - Break

3:40pm - Mosaic: shaping the future of laser marking in automotive interiorsDr Faycal Benayad-Cherif, business manager, FOBA, USAFOBA Mosaic is a newly developed laser-marking technical innovation for automotive interior components, which eliminates the need for custom tooling. The invention drastically reduces production costs while speeding up manufacturing processes. Mosaic also includes a built-in monitoring process that validates the part identity, aligns the laser content according to the position of the automotive component and finally inspects the quality of the laser marking. Early feedback on the innovation has shown a 50% improvement in the marking process and a major reduction in the cost of production tooling.

4:10pm - Sabic silences BSR with lubricated LNP thermoplastic compoundsEd Williams, product manager, Sabic Specialties, USASabic Specialties’ LNP LUBRICOMP and LUBRILOY internally lubricated compounds provide wear and friction solutions for a wide variety of mobility applications. The panel and trim pieces that make up the various components of vehicle interiors are prone to noise generation whenever two parts come into contact with each other. With an increased focus on electrification resulting in a quieter automotive cabin, reducing buzz, squeak and rattle (BSR) becomes critical. Sabic’s complete offering of traditional and proprietary technologies can help improve the driving experience by enabling minimized friction and unwanted noise, better surface finish, paintability and in-mold color.

Day 3 Thursday, October 24

Intelligent UX/HMI Design - Room 1

Moderator: Kyle Davis, user experience analyst, IHS Markit, USA

9am - Don’t just see through, but see with: in-vehicle multimodalityDr Carie Cunningham, senior UX researcher, Cerence Inc, USAThis presentation will discuss UX research results around in-vehicle experiments. How do drivers use all five senses? What combinations of interactions add value to the car? Which alerts calm drivers and which ones stress them out?

9:30am - Comparison of visual appearance and checkerboard contrast ratio measurements of high-contrast displaysDr Vyacheslav Birman, expert, Continental, USAThe goal of this study is to estimate the value of noise in the human eye and the measuring instrument during observation and measurement of high-contrast-ratio displays with checkerboard image. It will allow the following questions to be answered. What contrast can be appreciated by a human observer? What range of contrast ratio can be measured directly by imaging photometers? A proposal for measurement method improvement will be formulated and an alternative method of crosstalk measurement will additionally be proposed.

Page 8: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

8 www.automotive-interiors-expo.com/detroit

FREE WI-FIusername: visitor2019

10am - Validation of driver and occupant monitoring systemsWerner Streich, managing director, CMORE Automotive US Inc, USADriver monitoring systems (DMS) usually consist of a driver camera and can detect the driver’s head pose, gaze, eyelid opening, identity, facial expressions, etc. Occupant monitoring systems (OMS) usually consist of cameras to observe either the driver and co-driver or passengers on the rear seat. There are applications such as gesture detection that can only be done with an OMS, applications such as head pose detection that can be done by an OMS and a DMS, and applications such as eyelid opening that can be done only by DMS. This talk gives an overview of similarities and differences in DMS versus OMS validation.

10:30am - 11am - Break

11am - Interior LEDs make autonomous vehicles a stronger realityKimberly Peiler, senior application engineering manager automotive, Osram Opto Semiconductors, USAThe right lighting at the right time and place can help passengers in semi- and fully autonomous vehicles feel more comfortable by providing a clear understanding of what their vehicle is encountering on the road at any given moment. Peripheral-vision stimuli can be used to alert passengers when their attention has shifted, for instance, to warn them of a hard turn or sudden stop. Thousands of tiny, full-color LEDs embedded throughout a vehicle offer visual cues and critical warnings, as well as functional and welcoming space lighting for passengers. In addition, the design of LED lighting affects human moods, concentration and performance.

11:30am - Seamless integration of automotive interior displays using high-performance hard-coated filmsNeil Bolding, technical manager, MacDermid Enthone Industrial Solutions, USAAs innovation in the automotive industry reaches new levels, and interest in electric vehicles grows, the need for sleek, integrated touchscreen film technology is rising. Manufacturers must be ready to respond. Trends indicate a dashboard with a continuous matte surface – with embedded displays that are often lit only on demand – which is harmonized with the rest of the interior. This requires homogeneous, hardwearing and aesthetically pleasing surfaces. We will talk about our formable automotive-compatible gloss and anti-glare films that allow design flexibility to meet this requirement. They are achieved via our established XtraForm process and successful XMAPP QPS service.

12pm - 2pm - Lunch

2pm - Enabling a revolutionary change in automotive HMI with conformable OLCDsSimon Jones, commercial director, FlexEnable, UKThe trend toward greater connectivity and automation in the car is placing increasing focus and value on HMI. We are already seeing an increase in surface area devoted to displays in vehicle interiors, which is unsustainable unless displays and touchscreens become fully integrated into the curved and shaped surfaces of the interior. This talk will describe how a new flexible organic LCD (OLCD) technology can meet these requirements. It will also cover how the advent of conformed and shaped displays may impact the relationship between the display makers, the Tier 1s and the OEMs.

2:30pm - Panel Discussion - How will we interact with autonomous vehicles and how can we exploit interior cameras? How do we feel within the autonomous vehicle environment – do we trust it? Do we feel comfortable in this environment doing the things we want to do?Moderator: Kyle Davis, user experience analyst, IHS Markit, USA

Dr Carie Cunningham, senior UX researcher, Cerence Inc, USA

Dr Vyacheslav Birman, expert, Continental, USA

Kimberly Peiler, senior application engineering manager automotive, Osram Opto Semiconductors, USA

Please note that this program may be subject to change.

If you wish to unsubscribe from receiving marketing material from us please email [email protected]. For more information about our GDPR compliant privacy policy, please visit www.ukimediaevents.com/policies.php#privacy. You can also write to UKi Media & Events, Abinger House, Church Street,

Dorking, RH4 1DF, UK to unsubscribe from receiving marketing material or request a copy of our privacy policy.

Page 9: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

OCTOBER 22, 23, 24, 2019 THE SUBURBAN COLLECTION SHOWPLACE, NOVI, MICHIGAN

www.automotive-interiors-expo.com/detroit 9

SEE SPEAKERS FROM THESE COMPANIES

For full details, latest speaker updates and to register for your place, visit the website.

NETWORKING PARTY!Line-up will include stand-up from Jim Tavare,

drinks party, three simultaneous aerial acts, plusdinner followed by a quiz and live-fun casino!

Wednesday,

October 23, 2019

Page 10: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

October 22, 23, 24, 2019 The Suburban Collection Showplace, Novi, MI, USA

www.automotive-interiors-expo.com/detroit www.automotive-interiors-expo.com/detroit

FREE EXHIBITION ENTRY INCLUDED WITH YOUR DELEGATE

PASS!

DISCOVER NEW INTERIOR MATERIALS, TECHNOLOGIES AND CONCEPTS!

See the latest specialist plastics finishes including chrome effects, mood and task lighting technologies, touch-sensitive switches,

fabrics and leathers, stitching, hole punching and adhesives, sound-absorbing materials and noise-reduction materials, touch and feel enhancement materials and finishes, fasteners and ties,

headliners, composite and lightweight materials… and more!

CO-LOCATED WITH

EXPO 2019Novi - Michigan

Page 11: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

EXHIBITING COMPANIES See the website for the latest updates and to register

3Con • A.J. Rose Manufacturing • ABC Technologies Sales & Engineering • Addev Materials • AES Moldes • ALLFI Robotics Inc • American Flock Association • Argent International Inc • AVERY DENNISON RFID • BASF Corporation • BECHEM • Berry Global Inc • BordArte • Brother International Corporation • Bruno Associates • CG Automation + Fixture Inc • China Certification Corporation • CIE Automotive • Cultraro Automazione Engineering Srl • Danzer Deutschland GmbH • DAP America Inc • Dovercourt • Dow Chemical • DuPont PVAM • Edison Opto USA Corp • Emerald Corporation • Felton Incorporated • FET Engineering Inc • Foam Expo • Freeman Schwabe • FRIMO • FTS Technologies • Gemini CAD Systems • Geronne North America • Greidenweis Maschinenbau GmbH & Co KG • Grupo Antolin North America Inc • GTO Automotive • Hassan Tekstil AS • Hefei Quickly Electric Co Ltd • ICO SYSTEM International Coating GmbH • IHI Hauzer Techno Coating BV • IHI Ionbond Inc • Inabata America Corporation • JBC Technologies • JBR Precision Industry Product • Jowat Corporation • JUKI AMERICA INC • Kleiberit Adhesives USA • KURZ Transfer Products • Lectra USA • Lydall Thermal Acoustical Solutions • Macauto USA Inc • MacDermid Enthone Industrial Solutions • Mactac North America • McCarthy Group - GR • Mold-Tech • Muller Textiles North America • Multicraft International • Nagase America LLC • NAKAN • NECAL Corporation • Niebling GmbH • North Pacific International Inc • Oshino Lamps UK Ltd • PAK-LITE • Plasmatreat • Plastic Plate LLC / Lacks Enterprises • Portland Products Inc • Proell Inc • R + S Automotive USA LLC • RECTICEL Automobilsysteme GmbH • Red Spot • Reell Precision Manufacturing Corporation • Royal Technologies Corp • SABIC Specialties - LNP • Sandler AG • Schap Specialty Machine Inc • Serigraph • SG Electronics Inc • Shin-Etsu Polymer America Inc • Şiteks Dış Ticaret ve Tekstil Sanayi AS • Snaptron Inc • Syn-Tech Ltd • Synergeering Group LLC • Tachi-S • Taiyo Technology of America Ltd • Techno-UMG America • TESEO • Texel Materiaux Techniques Inc • Thierica Equipment Co • TPS Korea • U ACE INC • UFP Technologies • Uniroyal Global Engineered Products Inc • VaporTech • Velcro USA Inc • Vergason Technology Inc • Viking Plastics • Weber Manufacturing Technologies Inc • Zund America Inc

Your delegate pass also gives you access to Automotive Interiors Expo, Novi, Michigan, where you can see the latest materials, technologies and

concepts from the following companies:

www.automotive-interiors-expo.com/detroit

Page 12: PROGRAM - Automotive Interiors Expo...increasing consumer demand for more sustainable and ethical solutions that are allergen-free, antimicrobial and non-toxic. The latest HMI approaches

The Future of Automotive Interiors Conference 2019 | Contact: Nick MollerUKi Media & Events, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK

Tel: +44 1306 743 744 • Email: [email protected]

9

Held alongside:

2019