www.associationexecutiveservices.com.au

PROGRAM

LEADERS LEADING CHANGE

ASSOCIATION LEADERSHIP CONFERENCE

MELBOURNE CONVENTION AND EXHIBITION CENTRE

6TH SEPTEMBER 2018

GETTING HERE

By Tram: Tram routes 96, 109 and 12 (Stop 124A Casino/MCEC) will all take you to the Clarendon Street entrance.

By Train: The closest station is Southern Cross. Once you exit the station, you can catch the 96, 109 or 12 tram routes and arrive at MCEC in just a few stops.

By Bus: From Monday to Friday, bus route 237 goes via Southern Cross Station to Lorimer Street, which is roughly a five-minute walk to MCEC.

By Car: If you’re being dropped off at the Exhibition Centre, the Clarendon Street entrance is the closest entrance. If you need parking, the car park can be accessed via Normanby Road.

THE CONFERENCE

The not for profit sector, particularly

associations, is facing challenges—not only

in attracting new members, but in retaining

existing members. As such, not for profit

leaders must move away from traditional,

outdated methods of service delivery, to

creating a new organisation that is dynamic,

innovative and sustainable long-term.

LEADERS LEADING CHANGE.

With the theme of Leaders Leading Change,

this exciting one-day seminar will include

an array of case studies presented by some

of Australia’s leading not for profit CEOs.

Our diverse line-up of speakers will share

their experiences, challenges, frustrations

and achievements in managing change

within their own organisations.

Be sure to join us for the last collaborative

session of the day. During this session,

attendees and speakers alike will

participate in a lively discussion, identifying

the most important characteristics of

leadership within the not for profit sector.

This discussion will form the basis of a

best-practice not for profit leadership

model to be shared with, and applied by,

not for profit organisations in Australia.

THE VENUE

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CONTENTS

The Conference ...............................2

Leaders Leading Change ............. 2

The Venue .........................................3

Getting Here ..................................... 3

The Program .....................................4

The Speakers ................................ 10

Nick Koerbin ...................................... 6

Tricia Hughes .................................... 7

Andrew Gosbell ............................... 8

Sally Kincaid ....................................... 8

Robert Lucas ..................................... 9

Lisa Sawatzky .................................... 9

Brendan Watkins...........................10

Andrew Hiebl ..................................11

Andrew Cameron .........................11

Sponsors ......................................... 12

The Melbourne Convention and Exhibition Centre

(MCEC) is the largest convention and exhibition

space in Australia, with a total size of over 70,000

square metres.

Conveniently located on the Yarra River in South Wharf, the MCEC has hosted everything from meetings, conventions and exhibitions, to concerts, tradeshows and gala dinners.

The Melbourne Exhibition Centre has a pillarless floor space of 30,000 square metres, making it the largest pillarless floor space in the southern hemisphere. This building is also known as “Jeff’s Shed”, after a former premier of Victoria.

The Convention Centre consists of a 5,541 seat Plenary Hall that can be divided into three separate theatres, 32 meeting rooms of various sizes, a grand banquet room as well as a Hilton hotel, office, residential and retail space.

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THE PROGRAM8.00AM WELCOME NICK KOERBIN

8.45AM: SESSION 1 NICK KOERBIN CHIEF EXECUTIVE OFFICER

Association Leadership and Managing Change – The First 100 Days

Nick Koerbin is one of the most experienced association management professionals in Australia.

Over the last 25 years he has held significant leadership roles in a variety of NFP organisations both

large and small. He currently consults to the NFP sector providing advice and support to association

boards and staff. In his presentation, Nick will outline how to manage change in the first 100 days of

being appointed as an association President or CEO. He will share examples of best tpractice in

association leadership and, in particular, cover how to manage change in the first 100 days as a new

leader of an association.

9.30AM: SESSION 2 TRICIA HUGHES CHIEF EXECUTIVE OFFICER

Massage & Myotherapy Australia – Leadership Case Study

As a CEO, the President and the PA are two key people you must understand intimately to ensure

trust and understanding. If the playing field is not clear, then this opens a Pandora’s box of problems.

Those elected to Boards are usually active members of the association that care deeply about the

profession. They may not start with text book skills or governance expertise. It is the CEO’s role to

ensure they teach them to make informed choices. This session brings real life scenarios, not just the

periphery of being a servant of the Board.

10.10AM MORNING TEA

10.30AM: SESSION 3 BRENDAN WATKINS CHIEF EXECUTIVE OFFICER

Achieving Association Strategic Goals through effective Leadership

As the CEO of the Swimming Pool & Spa Association of Victoria for over a dozen years, Brendan

Watkins will present on what made the Victorian peak body more successful than other residential

pool and spa association. Brendan will delve into the challenges of dealing with droughts and bans

on pool filling, pool safety, consumer events, water saving programs, building regulations and

federation versus single entity debates—all on a shoestring budget.

11.00AM: SESSION 4 ROBERT LUCAS CHIEF EXECUTIVE OFFICER

Restructuring the Caravan Industry Association of Victoria – Case Study

Robert is one of the most experienced association CEO’s in Australia with over 26 years of

experience working with and leading industry associations. He has been responsible for

restructuring the Caravan Industry Association of Victoria into one of Victoria’s most vibrant,

relevant and forward-thinking industry bodies.

11.30AM: SESSION 5 ANDREW HIEBL CHIEF EXECUTIVE OFFICER

Repositioning Business Events – Association of Australian Convention Bureaux

AACB is one of the key organisations involved in promoting the value of business events to the

federal government and key stakeholders. Andrew has been the CEO since 2012, and with a small

but dynamic team, he has positioned AACB as one of the critical associations influencing

government to invest in the events industry.

12.10PM LUNCH

1.00PM: SESSION 6 LISA SAWATZKY CHIEF EXECUTIVE OFFICER

Changing an Association to meet the needs of the NDIS

Lisa Sawatzky was appointed Chief Executive Officer (CEO) at Alkira in March 2017. In her

presentation, Lisa will discuss changing an organisation to meet the needs of the National Disability

Insurance Scheme (NDIS).

1.40PM: SESSION 7 ANDREW CAMERON CHIEF EXECUTIVE OFFICER

Supporting Post Graduate Education - University of Melbourne Graduate Student Association

The University of Melbourne Graduate Student Association is the representative body for over

35,000 students enrolled at the University. There some challenges leading an association of this

nature, high turn over of members is one of them. Andrew will share with the audience some of the

initiatives he has instigated while he has been CEO, as well as the lessons he has learned that can

apply to all associations.

2.20PM: SESSION 8 SALLY KINCAID CHIEF EXECUTIVE OFFICER

Australian Society of Medical Imaging and Radiation Therapy – A Case Study

The Australian Society of Medical Imaging and Radiation Therapy ( ASMIRT) is the peak body

representing medical radiation practitioners in Australia. Sally Kincaid was appointed CEO in late

2016 and has been instrumental in changing the culture and focus of the association. In her

presentation, Sally will share her experiences as the new CEO including the relocation of the office

and realigning the organisation to focus on members.

3.00PM AFTERNOON TEA

3.20PM: SESSION 9 ANDREW GOSBELL CHIEF EXECUTIVE OFFICER

An Innovative Approach to Association Governance

General Practice Registrars Australia undertook a significant constitutional reform in 2015 that

enabled a unique approach to governance of the organisation. This reform resulted in the separation of

the Board Chairperson and Association President roles. This was implemented through an

independent director being appointed to the Chairperson role and a member director elected as the

President. The dynamics of the CEO - Chairperson - President relationships, based on role

delineations, clear reporting lines and effective communication has resulted in a successful tripartite

model of organisational leadership. This innovate approach to association governance has brought a

number of benefits and positively influenced recent repositioning of the organisation.

3.50PM PANEL & AUDIENCE DISCUSSION

What is Best Practice in Association Leadership?

During this session, attendees and speakers alike will participate in a lively discussion, identifying

the most important characteristics of leadership within the not for profit sector. This discussion will

form the basis of a best-practice not for profit leadership model to be shared with, and applied by,

not for profit organisations in Australia.

4.15PM QUESTIONS

4.30 – 6.00PM NETWORKING DRINKS AT GOLDFIELDS CAFÉ AND BAR

NICK KOERBIN FSAE

Nick Koerbin is the

Executive Director

of Association

Executive Service

(AES) which is one

of Australia’s

leading

consultancies in the

not for profit

sector.

Nick has over 20

years of hands-on

experience as a

CEO or senior

executive managing

associations. These

include the

Australian Human

Resources Institute,

Financial Planning

Association,

Furniture Industry

Association,

Materials Australia,

Australian Quality

Council.

He is actively

involved in assisting

boards and staff of

associations and

other not for profit

organisations

manage change and

grow their

organisation.

THE SPEAKERSSome of Australia’s leading not for profit CEOs will share an

array of case studies, highlighting their experiences, challenges,

frustrations and achievements in managing change

within their own organisations.

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TRICIA HUGHES

Tricia Hughes has been the CEO of Massage & Myotherapy Australia for the past 15 years. Over this time, she has seen the association and profession grow at an amazing rate, particularly as the public’s demand

and expectations for qualified massage and myotherapists has increased.

Tricia’s career has included the governance of not for profit associations at both the international and national levels for over 35 years. Tricia also worked in policy development when appointed to the Board of the Adult and Community Further Education Board in Victoria. She has been involved in industry competency

development with

the Australian

National Training

Authority.

With qualifications

in social science

and community

development,

human resources

and strategic

management and

investigations,

Tricia also has

experience in

representation and

unionism at RMIT

and Victoria

University, as well

as the management

of adult and

community learning

centers.

Tricia is a member

of the Australian Institute of Management, the Australian Institute of Company Directors and the Australian Society of Association Executives.

With a focus on assisting others to achieve their goals and identify common ground, Tricia believes that professions are built and enriched by active and informed members, and that associations provide a framework for that passion.

Speakers continued on page 8

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ANDREW GOSBELL

Andrew Gosbell is

the CEO of General

Practice Registrars

Australia (GPRA),

the association

representing

doctors training to

become general

practitioners. He

was recruited to this

role, in early 2017,

to lead and

reposition GPRA as

a dynamic national

peak body. He has

extensive

experience in health

and working with

medical

practitioners in the

context of their

professional

associations,

including recent

experience in a

range of senior roles

in the medical

colleges.

In the context of

healthcare, Andrew

has broad

experience in

education, research,

advocacy and corporate governance, and has worked in private, universities and not-for-profit sectors in Australia. Andrew holds a PhD, BAppSc, GAICD, FIML, with his area of research being in vision science, and a Bachelor of Applied Science. He is a Fellow of the Institute of Management and Leadership, Graduate Member of the Australian Institute of Company Directors

and has governance

experience,

currently as Deputy

Chair of EACH

Social and

Community Health.

Passionate about

improving outcomes

for our community,

Andrew is

enthusiastic about

working for GPRA,

and with the range

stakeholders in the

primary healthcare

sector, in

supporting the

future of general

practice so as to

ensure high quality

health care for all

Australians.

SALLY KINCAID

Sally Kincaid is the

Chief Executive of

the Australian

Society of Medical

Imaging and

Radiation Therapy

(ASMIRT). ASMIRT

is the peak body

representing

medical radiation

practitioners in

Australia. Its aim is

to empower

medical radiation

practitioners for

the health of all

Australians. She is

also a member of

the Allied Health

Professions

Australia Board of

Directors.

Sally has had a long and varied career in the health sector, commencing her career in factual publishing, with six years working on health, science and general documentary television production with BBC TV in London.

Since then, she has held several senior management roles within the health

sector, including

Chief Executive

Officer of General

Practice Registrars

Australia (GPRA),

Head of Marketing

and Communications

at the Medical

Indemnity

Protection Society

(MIPS), and

National Manager

Products and

Services at the

Royal Australian

College of General

Practitioners

(RACGP).

ROBERT LUCAS

Robert Lucas is the CEO of the Caravan Trade & Industries Association of Victoria being appointed to this role in March 2011.

He has had a mixed and varied working life, having started his working life as an apprentice in the building and construction industry.

He has gone onto

have an extensive

senior executive

level management

career in a number

of private industry

sectors including

construction,

manufacturing,

education and

training as well as

industry

associations and

business groups.

He has over 26

years’ experience

working within and

leading industry

associations. He has

extensive

experience and a

proven track record

in turning around

poorly performing

associations and

growing them into

sustainable, relevant

organisations. He is

known for his deep

knowledge of

contemporary

business issues and

being a straight

shooter in getting

things done.

He is acknowledged

within the caravan

industry nationally

for his long term

strategic planning

and execution,

innovative ideas and

restructuring the

industry’s

association into one

of Victoria’s most

vibrant, relevant and

forward thinking

industry bodies. He

is a strong and

passionate business

advocate and has

placed the caravan

industry in the

forefront of

Government and peoples thinking.

Currently he sits on the Caravan Industry Association of Australia’s National Advisory Council, the Victorian Manufacturing Skills Advisory Group and a number f not for profit boards.

He has graduate and post graduate tertiary qualifications in business administration, management, human resources, and education and training.

LISA SAWATZKY

Lisa Sawatzky was

appointed Chief

CEO at Alkira in

March 2017. Lisa

has brought a

wealth of

knowledge and

experience to Alkira

having worked in

various disability

services. She has

performed a

number of senior

management roles

at Burke and

Beyond; was

Regional Business

Manager at

Australian Home

Care; has taught

Aged Care and

Disability through

TAFE. Lisa has also

held the role of

Director of Services

and Chief Executive

Officer at EDAR.

Her career to date

has focused on the

provision of quality

supports to adults

who have an intellectual disability.

Lisa is passionate about the opportunities provided by the National Disability Insurance Scheme (NDIS), and is presently leading an organisation through this significant change.

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BRENDAN WATKINS

Brendan has over 20 years’ experience in the small-to-medium size enterprise, member-based organisation and association sectors.

He was CEO of the Swimming Pool & Spa Association of Victoria (SPASA) for 12 years, from 2006 to 2018. At both most recent permanent roles (SPASA & 3RRR-FM) he oversaw the doubling of paid memberships and gross revenue.

During that time he managed significant change within SPASA and also the swimming pool and spa industry. In recognition of his efforts he was inducted into the SPASA Hall of Fame in 2018 which is the highest recognition for an individual contribution to the industry.

The Swimming Pool & Spa Association of Victoria (SPASA) is the peak body of the pool and spa industry. It represents both SPASA members and the broader swimming pool and spa industry to the general public, government and relevant statutory bodies. The association strives

to enhance its

profile as a means

of promoting the

significant health

and social value of

pool and spa use.

Brendan is a highly

successful

government and

stakeholder

influencer, media

spokesperson and

public presenter.

He has a national

profile and

experience in

domestic building,

regulation

advocacy, safety

promotion,

large-scale events,

business and

government

strategy

development.

He is also

experienced as a

CEO, project leader

and company

secretary.

Specialties include:

> strategic development > project management > crisis management > policy research and development > membership growth > major events > communications > governance and > sponsorship

Brendan has assisted the Australian Driver Trainers Association, 3RRR-FM, Lottery Agents Association of Victoria, Australian Centre for Contemporary Art, Dan Rose Music and SoundClass Productions.

He is a strategic leader, and is known as a practical problem solver.

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ANDREW HIEBL

After graduating

from La Trobe

University with a

Bachelor of

Business in Tourism

and Hospitality,

Andrew entered the

business events

arena, managing

events and

operations at the

Albury Convention

and Performing Arts

Centre (now Albury

Entertainment

Centre).

With five years of

venue-based event

management skills under his belt, the world of destination marketing called through “convention bureaux” and Andrew took on the challenge of heading up the Albury Wodonga Convention Bureau for Destination Albury Wodonga in 2005.

In 2008, Andrew was lured to the calls of the Great Ocean Road where he established the Convention Bureau, Business Events Geelong, for the award-winning regional tourism organisation, Geelong Otway Tourism (now Tourism Greater Geelong and The

Bellarine). With a vision of improving Regional Victoria’s reach into the business events market, he was appointed Chair of the Regional Victoria Conference Group the following year, were he led the rebrand to Business Events Victoria and the successful campaign calling on the Victorian Government to invest in the Regional Victoria Business Events Program.

After securing “Hall of Fame” status for Business Events Geelong at the National Meetings and Events Industry Awards in 2012, Andrew reconfirmed his

commitment

to the

industry by

taking on the role

of CEO for the

Association of

Australian

Convention

Bureaux where he

holds a position on

the Business

Events Council of

Australia board.

Andrew also

represents the

business events

industry on the

long-standing

Tourism Visa

Advisory Group,

convened by the

Department of

Home Affairs, and

has most recently

joined the board of

Australian Regional

Tourism Ltd.

ANDREW CAMERON Andrew Cameron is the CEO of the University of Melbourne Graduate Student Association, the representative body for the 35,000 graduate students enrolled at

the university. Andrew has 14 years of experience leading organisational change initiatives for federal government service delivery agencies, in the charitable

and education

sectors and for

associations with

expertise in

improving

engagement with

early career

membership

cohorts.

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