prognosys smm
DESCRIPTION
Social Media Marketing is the Big Buzz word. What are the components and how to sequence them is crucial. Most Important is to understanding the marketing relevance and hence ROITRANSCRIPT
SOCIAL MEDIA MARKETINGInitiate-Implement-Influence
“Your Customer”THINK ABOUT IT!
Are you looking to take advantage of
social media for your business or
organization?
You can decide from the Maze of communities,
platforms, and social media tools, which one to use, and how to use them effectively.
Plan & Implement campaigns intelligently
and then measure results and track
RETURN ON INVESTMENTS
Choose the technological and
marketing tactics most relevant to your campaign goals.
Set specific goals for your campaigns &
evaluate them according to
“Key Performance Indicators”
Blog
Twitter & Microblogging
Social Networking
Media Sharing
Social News & BookMarking
Ratings and Reviews
Forums
Virtual worlds
Strategy, Tactics and Protocol
Measurement
• More consumers are connected than ever before, and every second your company is not engaging them in social media is a wasted opportunity.
• So, get on board.
Using Social Media Strategically
• Social media is a great equalizer:
• big brands can be outsmarted without making huge investments, and small brands can make big names for themselves.
Social Media and You
• Whether you are part of a small, medium, or giant business, or are an individual entrepreneur, your customers are using social media, and there’s no reason you shouldn’t be, too.
• It’s easy to get started, and being cost effective, Social Media Marketing can have an enormous financial impact on your business.
• Your customers and your competition are already involved in social media.
• Why aren’t you?
• Learn everything you need to know to pick the right tools and get started.
Social media – our focus is on the eight most popular:
1. Blogs, 2. Microblogs (Twitter), 3. Social networks (Facebook, LinkedIn), 4. Media-sharing sites (YouTube, Flickr), 5. Social bookmarking and voting sites (Digg,
Reddit), 6. Review sites (Yelp), 7. Forums, and 8. Virtual worlds (Second Life).
Choose the best & Avoid The Rest – of the social web’s unique marketing
opportunities.
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CONTENTCONTENT
CREATIVESCREATIVES
COLLATERALSCOLLATERALS
CONNECTCONNECT
COACHINGCOACHING
CONVERSATIONCONVERSATION
CAMPAIGNCAMPAIGN
Messages that YOUR organization wants to conveyMessages that YOUR organization wants to convey
Enhancing the Message and the Tool through Concepts & Ideas
Enhancing the Message and the Tool through Concepts & Ideas
The tool through which you convey the MessageThe tool through which you convey the Message
Harnessing the Digital Media (Website, Social Media, Establishing Consumer Connect)
Harnessing the Digital Media (Website, Social Media, Establishing Consumer Connect)
Training, Mentoring Coaching, Guiding Personnel Training, Mentoring Coaching, Guiding Personnel
Advertising, PR, Promotions, Direct Marketing, Internet, Events
Advertising, PR, Promotions, Direct Marketing, Internet, Events
ATL, BTL, TTL, CyberTouch, and Other modes of reaching out to target audiences
ATL, BTL, TTL, CyberTouch, and Other modes of reaching out to target audiences
