proftiable leaders trusted canadian knowledgeable … · qualification period march 1 to february...

Royal LePage Leadership Awards & Recognition Program

PROFITABLE LEADERS TRUSTED CANADIAN KNOWLEDGEABLE SERVICE EXCELLENCE COMMUNITY MORE PRODUCTIVE PASSION THE VOICE OF CANADIAN REAL ESTATE

G U I D E L I N E S • 2 019

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3 A.E. LePage Award Brokerage of the Year

7 Manager of the Year

11 Lead Manager of the Year

15 Momentum Award

19 Recruiter of the Year

23 Questions?

ROYA L L E PAG E LE A D E R S H I P AWA R D S & R EC O G N I T I O N PRO G R A M

Table of Contents

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AWA R D LO G O R EG I O N A L AWA R D LO G O S


A.E. LePage Award: Brokerage of the Year

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C R I T E R I A

■ Growth: % net agent growth (March 1 to February 28).†

■ Productivity: Average ends per agent for the current award year (closed transactions).‡

■ Broker/owner who best lives our “Helping you is what we do™” Value Proposition:‡

■ Community involvement and contribution. ■ At the brokerage level (i.e. helping your agents, developing and maintaining a “Helping You” culture).

■ Shelter Foundation support.

■ Leadership

■ Active participation in Royal LePage meetings and events.†

■ Broker and Agents’ usage of Royal LePage products and services.‡

■ Participation in organized real estate associations.‡

†Criteria will be determined by Royal LePage Canada. ‡Criteria will be submitted by each submitter/nominee. To qualify, a Broker/Owner must be in good standing.

FR EQ U E N CYAnnual

Q UA LI F I CAT I O N PE R I O DMarch 1 to February 28/29

AWA R D E D TOBroker/owner or designate

AWA R D SOne award each for five regions (British Columbia, Prairies, Ontario, Quebec, East Coast), plus one National award selected from the regional winners (6 awards total).



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AWA R D B E N E FI T S & R EC O G N I T I O NAward winners will:

■ Each receive one (1) complimentary registration to the current year’s National Leadership Conference

■ Be announced and receive an award during the annual National Leadership Conference

■ Be announced/profiled in various marketing/communication vehicles, i.e. Leading Edge Online, Network communication, REM

PRO C E S S

■ Email sent to all brokers on February 22, requesting submissions (includes submission form).

■ Completed submission forms to be received by Royal LePage Canada by March 10.

■ Submissions reviewed by Royal LePage Canada Senior Leadership Team, and winners determined the week of March 20.

■ Winners are notified and awarded a complimentary National Leadership Conference registration.

■ Awards are presented at the annual National Leadership Conference.

I N S I G N I A S O N M A R K E T I N G M AT E R I A L S : If a broker receives an award for a particular year and region, the year and region should be indicated wherever the award is referenced, i.e. in marketing materials.

D OW N LOA DrlpNetwork.com/leadershipawards



http://rlpNetwork.com/leadershipawards

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LO G O U S AG E G U I D E L I N E S

Logo ClearanceKeep a minimum distance of one quarter the logo’s height clear on all sides.

Two Colour Logo

One Colour Logo

Examples of Improper Usage

Recolouring Distorting Rotating

Year Font & StyleHelvetica Neue

35 Thin

Pantone Black C: 0 M: 0 Y: 0 K: 100R: 0 G: 0 B: 0HEX #000000

Pantone Red 185cC: 1 M: 100 Y: 92 K: 0 R: 234 G: 0 B: 42 HEX #E00034

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AWA R D LO G O S FI N A LI S T AWA R D LO G O


Manager of the Year

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C R I T E R I A

■ Recognizes the Manager who best lives our "Helping you is what we do™" value proposition.

■ A manager who sets, reaches and exceeds goals in per-person productivity, market-share, recruiting growth, and brokerage profitability.

■ A manager who effectively promotes Royal LePage branding and marketing, and the business tools and services to their agents.

■ A manager who understands that giving back to our industry, and to the communities in which we live and work, is a privilege and a duty.

■ May actively volunteer in organized real estate. ■ Support the Royal LePage Shelter Foundation, as a means of building a positive, constructive and generous culture within their firm.

■ A manager who supports the company's mission, vision and values by nurturing the Royal LePage way in everything they do professionally, in the people they recruit, and their personal conduct.



AWA R D E D TOBroker/Managers, Broker/Owners, and Selling Managers

AWA R D LE V E L SOne national award, and two finalists.


Manager of the Year

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■ each receive one (1) complimentary registration to the current year’s National Leadership Conference.

■ be announced and receive an award during the annual National Leadership Conference.

■ be announced/profiled in various marketing/communication vehicles, i.e. Leading Edge Online, Network communication, REM.

PRO C E S S


■ Completed submission forms to be received by Royal LePage Canada by March 10.

■ Submissions reviewed by Royal LePage Canada Senior Leadership Team, and winners determined the week of March 20.



I N S I G N I A S O N M A R K E T I N G M AT E R I A L S : If a broker receives an award for a particular year and level, the year and level should be indicated wherever the award is referenced, i.e. in marketing materials.



Manager of the Year


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YEAR YEAR

YEAR YEAR YEAR

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Pantone Red 185cC: 1 M: 100 Y: 92 K: 0 R: 234 G: 0 B: 42 HEX #E00034 YEAR

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Year Font & StyleTitling Gothic

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Manager of the Year


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Lead Manager of the Year

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AWA R D E D TOBroker/Owner or designate, Manitoba and Quebec are not eligible

AWA R D LE V E L SOne national award, two finalists



C R I T E R I A

■ Smart Leads Distributed Leads close rate as of February 29, 2020

■ Calculated as the number of leads closed from March 1, 2019 to February 29, 2020, regardless of when the lead was generated, as a ratio of the number of leads received during the same period*

*To qualify, a broker/owner must be in good standing.


■ each receive one (1) complimentary registration to the current year’s National Leadership Conference

■ be announced and receive an award during the annual National Leadership Conference

■ be announced/profiled in various marketing/communication vehicles, i.e. Leading Edge Online, Network communication, REM

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PRO C E S S


■ Completed forms to be received by Royal LePage Canada by March 15.

■ Submissions reviewed by Royal LePage Canada’s Smart Leads Team, and winners determined the week of March 25.

■ Verification of the brokerage’s close rate with tracking data (i.e. trade records sheets and lead reports), will be requested.





I N S I G N I A S O N M A R K E T I N G M AT E R I A L S : If a broker receives an award for a particular year and region, the year and region should be indicated wherever the award is referenced, i.e. in marketing materials.



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YEARYEAR

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One Colour Logo




Pantone Red 185cC: 1 M: 100 Y: 92 K: 0 R: 234 G: 0 B: 42 HEX #E00034 YEAR

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Normal Regular




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Momentum Award

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C R I T E R I A

■ Awarded to the brokerage that achieved the greatest momentum and growth through mergers and acquisitions, and recruiting during the award year.†

†Determined by Royal LePage Canada








AWA R D LE V E L SOne national award, and two finalists.


Momentum Award

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PRO C E S S



I N S I G N I A S O N M A R K E T I N G M AT E R I A L SIf a broker receives an award for a particular year and level, the year and level must be indicated wherever the award is referenced, i.e. in marketing materials.

D OW N LOA D rlpNetwork.com/leadershipawards.


Momentum Award


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YEAR


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Thin Compressed



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Momentum Award


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YEAR

YEAR YEAR

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YEARYEARD I V I S I O N 5

YEARD I V I S I O N 5

AWA R D LO G O S D I V I S I O N AWA R D LO G O S


Recruiter of the Year

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C R I T E R I A

■ Largest net agent gain by a company, from beginning to end of award year:

■ Includes all growth: recruiting and acquisition, residential and commercial

■ Excludes all inter-company growth ■ Based on paying agent count

■ Award winners and finalists must be in good standing.

■ The company must be with Royal LePage for at least 6 months of the award year.






Q UA LI F I CAT I O N PE R I O DMarch 1 to February 28/29.

The division placement is based on paying agent count on March 1.


AWA R D STop three (3) brokerages in each of the following four categories:

■ Division 1: 1-24 agents ■ Division 2: 25-49 agents ■ Division 3: 50-99 agents ■ Division 4: 100-249 agents ■ Division 5: 250+ agents

Top brokerage is the winner. Second and third place brokerages are finalists. (Award will say “Finalist”).



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PRO C E S S

■ Beginning of award year (March 1), determine the brokerages in each Division and communicate this information to each broker.

■ Share quarterly results via leaderboard with brokers.

■ By March 31, after the close of the preceding award year, identify the top 3 brokerages in each Division.

■ First week of April, after the close of the preceding award year, notify the top 3 brokerages in each Division that they are finalists, and award each a complimentary National Leadership Conference registration.

■ Standing of the finalists will be announced, and awards presented at the annual National Leadership Conference.

I N S I G N I A S O N M A R K E T I N G M AT E R I A L SIf a broker receives an award for a particular year and Division, the year and Division should be indicated wherever the award is referenced, i.e. in marketing materials.





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Two Colour Logo

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Year Font & StyleHelvetica Neue

Ultra Light



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Questions?Please contact:

Nelia LuisManager, Recognition & [email protected](416) 446-7974


mailto:nelia%40royallepage.ca?subject=


proftiable leaders trusted canadian knowledgeable … · qualification period march 1 to february...

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