profiting from a strong local social media presence

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Local Online Marketing Tips Profiting With Local Social Media

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Page 1: Profiting from a Strong Local Social Media Presence

Local Online Marketing TipsProfiting With Local Social Media

Page 2: Profiting from a Strong Local Social Media Presence

Not Using Social Media?

YOUR BUSINESS HAS A MAJOR

PROFIT LEAKTHAT NEEDS TO BE PLUGGED

Page 3: Profiting from a Strong Local Social Media Presence

As a Business Owner…GROWTH is Likely Your #1 Priority:

Generating NEW Customers

Holding on to EXISTING Customers

Maintaining Cash FLOW

Increasing PROFITS

Page 4: Profiting from a Strong Local Social Media Presence

What is a Profit Leak?

DEFINITION:

Inefficiencies within a business that

consistently hinder your ability to

INCREASE profits

Page 5: Profiting from a Strong Local Social Media Presence

In Other Words…

Profit Leaks Are:

Missed Opportunities to Generate New

Customers

Missed Opportunities to Retain Existing

Customers

Anything That Simply Leaves Money on the

Table

Page 6: Profiting from a Strong Local Social Media Presence

What are the Consequences of Ignoring Profit Leaks?

•You Don’t See the REAL Problem

•You Only See the END Result

•In the End, They Can KILL Your Business

Page 7: Profiting from a Strong Local Social Media Presence

Why is Social Mediathe Perfect Plug?

Page 8: Profiting from a Strong Local Social Media Presence

1.1 BILLION on Facebook, 500 MILLION on Twitter, 500 MILLION on Google+, and 238

MILLION on LinkedIn

Social Media usage is growing and is not expected to slow down anytime soon

FACT:

What Does This Mean?

Page 9: Profiting from a Strong Local Social Media Presence

Facebook, Twitter, and Google+ are the top 3 social media sites used by

marketers

Your business should at least have a presence on these 3 sites

FACT:

What Does This Mean?

Page 10: Profiting from a Strong Local Social Media Presence

72% of adult internet users in the U.S. are now active on at least one social

network

Most of your target audience is using social media, but you’re not there

FACT:

What Does This Mean?

Page 11: Profiting from a Strong Local Social Media Presence

68% of consumers check companies out on social networking sites before

buying

If you do not have a social media presence, some potential customers

will by-pass you

FACT:

What Does This Mean?

Page 12: Profiting from a Strong Local Social Media Presence

FACT:78% of small businesses attract new

customers through social media

Without a social media presence, you are missing out on an opportunity to

generate more customers

What Does This Mean?

Page 13: Profiting from a Strong Local Social Media Presence

80% of business executives said social is “important” or “somewhat

important”

Businesses are realizing the importance of social media and getting

involved – which means your competitors are too

FACT:

What Does This Mean?

Page 14: Profiting from a Strong Local Social Media Presence

Why is Social Mediaa Necessity Today?

Exposure Helps you connect and stay connected with more

local consumers

Consistent customer engagement and relationship building… turning them into loyal, repeat customers

Solid branding & exposure

Page 15: Profiting from a Strong Local Social Media Presence

Fixing Your Social Profit Leak Will Boost…

Exposure

Credibility

Exposure

Leads Sales

PROFITS!

Page 16: Profiting from a Strong Local Social Media Presence