profitable website projects - the oreo cookie strategy
TRANSCRIPT
![Page 1: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/1.jpg)
PROFITABLE WEBSITE DEVELOPMENT THE OREO COOKIE STRATEGY
WORDCAMP SACRAMENTO 2016
![Page 2: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/2.jpg)
CHANGE YOUR THINKING
A website is not advertising — it’s a complex piece of application software
2
![Page 3: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/3.jpg)
CHANGE YOUR THINKING
Planning is not nice to have, it’s key — plan for success and success will come
3
![Page 4: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/4.jpg)
THE OREO COOKIE STRATEGY
It’s not an Oreo without the crunchy outsides
Put as much thought into planning and development as you put into design
4
![Page 5: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/5.jpg)
PLANNING…
Projects don’t fail at the end, they fail at the beginning
5Jeff Christiansen — Toon Town / Magic Kingdom
![Page 6: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/6.jpg)
DISCOVERY
Use Discovery to document everything before you start
1. What’s the objective?
2. Functional requirements
3. Technical requirements
4. Determine the architecture (sitemap)
5. Present everything in an annotated wireframes
6
![Page 7: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/7.jpg)
HOW DESIGN CONTRIBUTES
The tasty center is important — but it is often where the budget goes off the rails
7
![Page 8: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/8.jpg)
HOW DESIGN CONTRIBUTES
Review the wireframes with the developers — early and often
Provide designs for all pages and functionalities
Understand the technology — include the developers in the design process
8
![Page 9: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/9.jpg)
HOW DESIGN CONTRIBUTES
Mobile first — responsive or adaptive, know the difference
Provide mobile designs and consider mobile navigation
9
![Page 10: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/10.jpg)
LET THE DEVELOPERS DRIVE THE BUILD
Give them clear design direction
Follow the review process
Mange changes/accept that there will be changes
Let the dev. team drive — it’s their turn
10
![Page 11: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/11.jpg)
THE BUDGET
Clients: don’t bring a knife to a gun fight
Agencies: charge for your work
11
![Page 12: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/12.jpg)
PageProject Name
Charge for Discovery — it’s worth a lot
A solid foundation saves everyone money
Equally important, Discovery makes projects go smoother — this saves money
12
![Page 13: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/13.jpg)
PageProject Name
Ask for the budget and get a deposit — money up front, ideally in the bank, helps keep it serious
13
![Page 14: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/14.jpg)
PageProject Name
Charge for Project Management and set boundaries — some clients need a lot of hand-holding
14
![Page 15: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/15.jpg)
PageProject Name
Charge for training and documentation — it takes time and draws on your IP
15
![Page 16: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/16.jpg)
PageProject Name
Change orders are your friend — repeat after me…
“Anything can be done with enough time and budget.”
16
![Page 17: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/17.jpg)
PageProject Name
Document the scope (Discovery) and use this for the phase one budget
Changes — there will be changes — become change orders or get parked for inclusion in phase two
17
![Page 18: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/18.jpg)
PageProject Name
Track time, even if it’s fixed bid — do you really know how long it takes?
18
![Page 19: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/19.jpg)
PageProject Name
Define the post launch grace period in the SOW and then charge for support — WordPress websites require regular support and maintenance
19
![Page 20: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/20.jpg)
PageProject Name
Charge for content entry — you can do it faster than the client can, this is worth something
20
![Page 21: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/21.jpg)
THE OREO COOKIE STRATEGY
What you need for a profitable website development project:
• A clear and documented understanding of the website’s functional and technical requirements;
• A site map and wire frame to communicates the site’s structure and functional requirements;
• A solid, thought through design;
• An efficient build, and
• Charge for what you do
21
![Page 22: Profitable Website Projects - The Oreo Cookie Strategy](https://reader031.vdocuments.us/reader031/viewer/2022021921/58f9b353760da3da068bd4fe/html5/thumbnails/22.jpg)
THE OREO COOKIE STRATEGY
Like an Oreo, all the layers are important. Without the crunch, the planning and the build, the tasty bit, the design, is just a gooey mess
22