profitable dynamics 2016-02-29-c (en)

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Profitable dynamics. dynamics during the crisis? The crisis - the time for a smart investments

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Page 1: Profitable dynamics  2016-02-29-c (en)

Profitable dynamics. dynamics during the

crisis?The crisis - the time for a smart

investments

Page 2: Profitable dynamics  2016-02-29-c (en)

If you decide to read this presentation, you agree that all listed and used in its data and calculations are private opinion, and can not be the basis for legal

disputes and prosecution

Page 3: Profitable dynamics  2016-02-29-c (en)

The global entertainment market1

Page 4: Profitable dynamics  2016-02-29-c (en)

The global turnover of the film industry and video games is growing

even in a crisis

Page 5: Profitable dynamics  2016-02-29-c (en)

What do we produce for this market?

And most importantly - why?

Page 6: Profitable dynamics  2016-02-29-c (en)

How to increase the incomes of the cinema?2

+ ?

Page 7: Profitable dynamics  2016-02-29-c (en)

It’s EASY!

+ 50%-100%

Page 8: Profitable dynamics  2016-02-29-c (en)

Dynamic seat DreamSim is created for this

Page 9: Profitable dynamics  2016-02-29-c (en)

A little about the DreamSeat

Only for 3500 EUR*Power

48V/220V, 300W

The slope of the axes to 30⁰

MAX angular velocity

100⁰/сек

Dimensions (L*W*H)

100*80*117 sm

* Rates are for a minimum batch of 30 chairs.

Individual remote control

Page 10: Profitable dynamics  2016-02-29-c (en)

The business model for DreamSeatsBase seatsSide angle of the tilt for the DreamSeat 5 10 5 10 5 10 18The number of films/year for the DreamSeat 25 30 25 30 25 30 35

The base number of seats 35 52 30 45 30 40 35The basic ticket price (EUR) 6 7 8 9 9 10 15Basic occupancy of the cinema (%) 15 12 15 12 17 11 14The basic quantity of spectators per year 11 498 13 666 9 855 11 826 11 169 9 636 10 731Basic Box Office (EUR) 68 985 95 659 78 840 106 434 100 521 96 360 160 965

Cost of 1 chair DreamSeat (EUR) 3 500 3 500 3 700 3 600 4 000 3 900 3 950Initial investment (EUR) 87 500 133 000 96 200 140 400 92 000 120 900 98 750Number of seats DreamSeat 25 38 26 39 23 31 25The added value of the ticket (%) 50 40 60 50 60 50 40The added value of the ticket (EUR) 3 2,8 4,8 4,5 5,4 5 6Occupancy of seats DreamSeat (%) 35 30 40 35 40 30 25Spectators per year at seats DreamSeat 13 125 20 520 15 600 24 570 13 800 16 740 13 125New Box Office (EUR) 118 125 201 096 199 680 331 695 198 720 251 100 275 625

The cost of tracks for films per year (EUR) 5 000 6 000 5 000 6 000 5 000 6 000 7 000The costs of electricity per year (EUR) 1 243 1 598 1 362 1 793 1 276 1 417 1 243EBITDA at first year (EUR) 42 897 97 839 114 478 217 468 91 923 147 323 106 417Payback period (years) 2,04 1,36 0,84 0,65 1,00 0,82 0,93

Standart Medium VIP

Page 11: Profitable dynamics  2016-02-29-c (en)

What is different the DreamSeat from the other options?

What to choose?

Page 12: Profitable dynamics  2016-02-29-c (en)

DreamSeat or fixed seat?Alternative cinema equipment

Usual 2D

Dream Seat

The minimum volume of the conversion - a rowMinimum number of seats for conversion 320 30The cost of conversion (EUR) - 105 000

The basic ticket price (EUR) 3 6,0 6,0The added value of the ticket (EUR) 0,0 2The added value of the ticket (%) 0% 33%New ticket price (EUR) 6 8Occupancy of the seats (%) 15% 35%Converted area / Full area 0% 15%Number of spectators per year at converted area 105 120 22 995Total number of spectators per year 105 120 112 347Calculated Box Office (EUR) 630 720 720 072Growth of Box-Office (EUR) 0 89 352

Possible extra costs per year (estimated, EUR) 0 10 400Extra costs for electricity per year (EUR) 0 3 219Extras EBITDA in the first year (EUR) 0 75 733Payback period (years) - 1,39

Page 13: Profitable dynamics  2016-02-29-c (en)

DreamSeat or fixed seat?

In result

DreamSeat Fixed seat

Drive!Additional sensations No

From 4 EUR/dayAdditional

revenue 0

25% - 40%Occupancy of the

seats 10% - 17%

From 8 months Payback ∞

Page 14: Profitable dynamics  2016-02-29-c (en)

DreamSeat or Platform?Alternative cinema equipment

Platform х4

Dream Seat

The minimum volume of the conversion a hall a rowMinimum number of seats for conversion 180 30The cost of conversion (EUR) 4 862 069 105 000

The number of films/year (approx.) 3 31 52The basic ticket price (EUR) 6,0 6,0The added value of the ticket (EUR) 2,8 2,8The added value of the ticket (%) 47% 47%New ticket price (EUR) 8,8 8,8Occupancy of the seats (%) 23% 35%Converted area / Full area 100% 15%Number of spectators per year at conv. area 90 666 22 995Total number of spectators per year 90 666 112 347Calculated Box Office (EUR) 797 861 738 468Growth of Box-Office (EUR) 167 141 107 748

Possible extra costs per year (estimated, EUR) 9 300 10 400Extra costs for electricity per year (EUR) 42 311 3 219Extras EBITDA in the first year (EUR) 115 530 94 129Payback period (years) 7,46 1,12

Page 15: Profitable dynamics  2016-02-29-c (en)

DreamSeat or Platform?

In result

DreamSeat Platform х4This is my armchair. Under my control.

Sensations of spectator

Airport shuttle

From 1 seatto full hall

The size of conversion

Full hall

From 10 000 EURMinimal

investment From 860 000 EUR 4

From 8 months Payback From 7,5 years

Page 16: Profitable dynamics  2016-02-29-c (en)

DreamSeat or competitors?Alternative cinema equipment

Any Name

Dream Seat

The minimum volume of the conversion a row a rowMinimum number of seats for conversion 30 30The cost of conversion (EUR) 4 204 720 105 000

The number of films/year (approx.) 3 22 52The basic ticket price (EUR) 6,0 6,0The added value of the ticket (EUR) 4,5 4,5The added value of the ticket (%) 75% 75%New ticket price (EUR) 10,5 10,5Occupancy of the seats (%) 35% 35%Converted area / Full area 15% 15%Number of spectators per year at conv. area 22 995 22 995Total number of spectators per year 112 347 112 347Calculated Box Office (EUR) 777 560 777 560Growth of Box-Office (EUR) 146 840 146 840

Possible extra costs per year (estimated, EUR) 6 600 10 400Extra costs for electricity per year (EUR) 3 219 3 219Extras EBITDA in the first year (EUR) 137 020 133 220Payback period (years) 1,49 0,79

Page 17: Profitable dynamics  2016-02-29-c (en)

DreamSeat or competitors?

In result

DreamSeat AnyName

Large amplitude and velocity

Mobility of the seat

Less the dynamic potential

Economy of 50% Cost More expensive in 2 times

Economy from 40%Cost of 1 movie

track More expensiveFrom 8 months Payback From 7,5 years

Page 18: Profitable dynamics  2016-02-29-c (en)

DreamSeat or IMAX?Alternative cinema equipment IMAX

Dream Seat

The minimum volume of the conversion зал рядMinimum number of seats for conversion 250 30The cost of conversion (EUR) 5 1 300 000 105 000

The number of films/year (approx.) 6 27 52The basic ticket price (EUR) 6,0 6,0The added value of the ticket (EUR) 4 4The added value of the ticket (%) 67% 67%New ticket price (EUR) 10 10Occupancy of the seats (%) 22% 35%Converted area / Full area 78% 15%Number of spectators per year at conv. area 118 260 22 995Total number of spectators per year 118 260 112 347Calculated Box Office (EUR) 1 182 600 766 062Growth of Box-Office (EUR) 551 880 135 342

Possible extra costs per year (estimated, EUR)5 152 859 10 400Extra costs for electicity per year (EUR) 8 176 3 219Extras EBITDA in the first year (EUR) 390 845 121 723Payback period (years) 3,33 0,86

Page 19: Profitable dynamics  2016-02-29-c (en)

DreamSeat or IMAX?

In result

DreamSeat IMAXFrom 10 000 EUR

Minimalinvestment About 1 200 000 EUR5

From 1 seatto full hall

The size of conversion Full hall

In order of magnitude lower

Current additional expenses

More in 15 times 5

From 8 months Payback From 3 years5

Page 20: Profitable dynamics  2016-02-29-c (en)

Variants of conversion for cinema hall

Alternative cinema equipment 2DDream Seat IMAX

Dream Seat

Platf. х4

Dream Seat

Any Name

Dream Seat

The minimum volume of the conversion - a row a hall a row a hall a row a row a rowMinimum number of seats for conversion 320 30 250 30 180 30 30 30The cost of conversion (EUR) - 105 000 1 300 000 105 000 862 069 105 000 204 720 105 000

The number of films/year (approx.) 52 52 27 52 31 52 22 52The basic ticket price (EUR) 6,0 6,0 6,0 6,0 6,0 6,0 6,0 6,0The added value of the ticket (EUR) 0,0 2 4 4 2,8 2,8 4,5 4,5The added value of the ticket (%) 0% 33% 67% 67% 47% 47% 75% 75%New ticket price (EUR) 6 8 10 10 8,8 8,8 10,5 10,5Occupancy of the seats (%) 15% 35% 22% 35% 23% 35% 35% 35%Converted area / Full area 0% 15% 78% 15% 100% 15% 15% 15%Number of spectators per year at conv. area 105 120 22 995 118 260 22 995 90 666 22 995 22 995 22 995Total number of spectators per year 105 120 112 347 118 260 112 347 90 666 112 347 112 347 112 347Calculated Box Office (EUR) 630 720 720 072 1 182 600 766 062 797 861 738 468 777 560 777 560Growth of Box-Office (EUR) 0 89 352 551 880 135 342 167 141 107 748 146 840 146 840

Possible extra costs per year (estimated, EUR) 0 10 400 152 859 10 400 9 300 10 400 6 600 10 400Extra costs for electricity per year (EUR) 0 3 219 8 176 3 219 42 311 3 219 3 219 3 219Extras EBITDA in the first year (EUR) 0 75 733 390 845 121 723 115 530 94 129 137 020 133 220Payback period (years) - 1,39 3,33 0,86 7,46 1,12 1,49 0,79

Page 21: Profitable dynamics  2016-02-29-c (en)

DreamSeat

- The best indicators of financial risks and return on investment.

- The minimum investment amount.- The absence of a fundamental

restructuring of the hall and communications.

- Minimum terms of the conversion of the hall.

- The minimum power consumption.

Page 22: Profitable dynamics  2016-02-29-c (en)

Recommendations for installation of dynamic seats DreamSeat

- The main target audience - with an income above average.

- One row in each hall better than all rows in one hall.

- Low-voltage power supply of each seat - the key to electrical safety of spectators.

Page 23: Profitable dynamics  2016-02-29-c (en)

And, you can install the latest attractions

+

DreamGo + 5D DreamStart

Page 24: Profitable dynamics  2016-02-29-c (en)

Connect them to the network and run the COMPETITIONS!

DreamStart

Page 25: Profitable dynamics  2016-02-29-c (en)

Business model for the simulators DreamSimType of equipment (DreamStart/ DreamGo + 5D) DS DS DS DS DS

DG + 5D DG + 5D

Installation (alone / network) - - LAN LAN LAN LAN -

Number of seats 1 1 1 1 1 1 2

Capsule - Yes - - Yes Yes Yes

TV 55" (instead base) - 3 - 3 1 1 1

Number of purchased simulators 1 1 2 2 2 2 1

The total cost of the set 6 420 12 668 12 840 15 978 19 940 32 920 17 960 The average cost of a session (EUR) 3,0 3,0 3,0 2,5 3,0 3,0 4,0

Workload of the simulators (%) 20% 15% 25% 25% 20% 30% 25%

Revenue per year (EUR) 19 710 14 783 49 275 41 063 39 420 59 130 49 275 Extra costs for electricity per year (EUR) 675 659 1 380 1 380 1 349 1 410 767

Rent charges (EUR) 8 400 8 400 16 800 16 800 16 800 42 000 21 000

Personnel costs (per year, EUR) 7 680 5 400 18 000 18 000 14 400 21 600 9 000

Costs for 5D-movies from the second year 0 0 0 0 0 2 000 2 000

EBITDA per year (EUR) 2 955 323 13 095 4 883 6 871 -7 880 16 509

Payback (years) 2,2 39,2 1,0 3,3 2,9 NO 1,1

Page 26: Profitable dynamics  2016-02-29-c (en)

Installation recommendations for the DreamSim

- Maximizing of the number of visitors- Network from 2 DreamStart - the perfect

solution for entertainment, attraction and risks- Program of group and package discounts- Changing the routes in games is not more than

1 time per day- Bonuses for champions

Page 27: Profitable dynamics  2016-02-29-c (en)

Stable high income brings DreamSim 5D

Page 28: Profitable dynamics  2016-02-29-c (en)

Advantages of DreamSim 5D- Scalability of Hall - from 1 chair and to the

limits of your imagination.- The best video quality on the market.- Power base configurations - from the usual

outlets in 220V.- Low-voltage power supply of each seat -

48V.- The most rapid seats at the market.

Page 29: Profitable dynamics  2016-02-29-c (en)

Business model for the DreamSim 5D

Number of seats 3 4 5 6 7 8 9The total cost of the set (EUR) 31 080 47 040 54 180 61 320 68 460 75 600 82 740The average cost of a session (EUR) 3,0 2,5 2,0 2,5 3,0 2,5 3,0Workload of the simulators (%) 35% 30% 25% 20% 15% 25% 25%Workload of the hall (average) (%) 90% 85% 80% 75% 70% 65% 60%Revenue per year (EUR) 74 504 67 014 52 560 59 130 57 947 85 410 106 434Extra costs for electricity per year (EUR) 3 577 4 088 4 599 5 110 5 621 6 132 6 643Rent charges (EUR) 16 800 18 900 25 200 28 000 33 600 36 400 39 200Personnel costs (per year, EUR) 12 096 12 240 12 000 10 800 8 820 15 600 16 200Costs for 5D-movies from the second year (EUR) 2 000 2 000 2 000 2 000 2 000 2 000 2 000Expenses from the second year (EUR) 36 473 39 228 45 799 47 910 52 041 62 132 66 043EBITDA for 1 year (EUR) 38 031 27 786 6 761 11 220 5 906 23 278 40 391EBITDA from 2 year (EUR) 38 031 27 786 6 761 11 220 5 906 23 278 40 391Payback (years) 0,8 1,7 8,0 5,5 11,6 3,2 2,0

Page 30: Profitable dynamics  2016-02-29-c (en)

Installation recommendations for the DreamSim 5D

- The optimum set - with 3-4 chairs- Integrated ticketing (+ 5D cinema with

discount at 30%)- Advertising of the next week 5D-movies

before a session- Special price for 1 movie in 5D weekly- Weekly rotation of films

Page 31: Profitable dynamics  2016-02-29-c (en)

Lots of fun at home! The minimum area and the cost

+

Virtual RealityDreamStart

Page 32: Profitable dynamics  2016-02-29-c (en)

Are you impressed?

Page 33: Profitable dynamics  2016-02-29-c (en)

Our solutions are made for your business and pleasure.

We are ready to help you earn and save more. Especially in a crisis!

The decision is yours!

Page 34: Profitable dynamics  2016-02-29-c (en)

This presentation is based on information from the following sources:

:•1 "World review of the entertainment industry and the media: the forecast for 2012-2016“. PWC2 http://www.nashgorod.ru/news/news42506.html

3 "Review of the Russian film market. Results of 2013 ". NEVAFILM RECEARCH4 http://www.thewrap.com/four-d-theaters-buck-jerk-spray-their-way-into-america/

5 http://www.secuteck.ru/newstext.php?news_id=66442&format=printer-friendly

6 https://prezi.com/dk3ljmuhs3fz/imax/

7 ANNUAL REPORT IMAX Corporation for 2013

Page 35: Profitable dynamics  2016-02-29-c (en)

We express our gratitude NEVAFILM RESEARCH and

personally to Ksenia Leontieva and toPricewaterhouseCoopers for the opportunity to use the results of

their research in this presentation!

Page 36: Profitable dynamics  2016-02-29-c (en)

We'll reply for all questions FREE!!!

• by Skype: Dream Sim

• by e-mail: [email protected]

• by phone: +(371) 2 9237495

• In office : Latvia, Riga, Maskavas iela, 322b

Page 37: Profitable dynamics  2016-02-29-c (en)

Profitable dynamics.For income.For home.