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viaMAXI GmbH & Co. KG i.G.
mobility consulting & interim management
Andreas Nelskamp – Managing Director
Nick Brooks –Passenger Railway Consultant
Contact us:
www.viamaxi.com
GLOBAL MEGA TRENDS PUSH NEW
MOBILITY IN ALL AREAS OF LIFE:• Sharing is the new owning
• Smartphone always „on“
• New technologies
• Urbanisation
THIS EFFECTS MANY INDUSTRIES• Fleet-/Leasing companies, car manufacturers,
financing organisations & insurance companiesneed to integrate & offer new mobility products
• Mobility startup companies encounter increasedcompetition & professionalisation
• New infrastructure & mobility service providersoffer more choice & increase complexity
• Cities demand solutions for parking, congestion & pollution
New mobility as a chance for you
viaMAXI – mobility consulting & interim management May 2015
THE CHANCE
• Launch new mobility products & services.
• Improve your market position (get profitable, grow, expand).
• Turn potential negative effects on your business into chances.
GREAT – BUT …
• How to define a profitable newbusiness, product or service concept?
• How to best launch & operate it?
• Already strong market position andfunding of some competitors.
• Proven operational benchmarks raisecustomer expectations.
• High investments needed.
• No or low profitability at the start.
• Not every first mover was successful. Better be a follower?
Corporate
Station based
CARSHARING
Free float
MOBILITY APPS
P2PLuxury
CORPORATE MOBILITY
TECHNOLOGY
Telematics
Bikesharing
Interfaces
Parksharing
Taxi
Ridesharing
Long-haul buses
In megacities
NEW SERVICES
Multimodal
Electric
Payment
Ecological
Cost pressure
Chauffeur
NEW
MOBILITY
From chance to success
viaMAXI – mobility consulting & interim management May 2015
• How to grow my business?
• First mover or follower?
• How to (re-)define a new, profitable business model, product or mobility solution?
• How to set-up an operational business from zero or integrate it into an existing business?
START DEFINED & AGREED:
"We drive you to success"
✓ We analyse your status, market, customers & competitors
✓ We evaluate chances & risks ✓STRATEGY &
CONCEPT -
DEFINED &
APPROVED
Press your buttons to start !Press your buttons to start !
viaMAXI – mobility consulting & interim management May 2015
GET READY:
"Preparation is everything"
Regardless of the scope, thorough
preparation is a big step towards
success:
• Acceptance from customers, staff & other stakeholders
• Launch on-time
• Secure financial planning & funding
• Minimise risks
✓CONSULT: We consult you to manage this phase on your own OR
✓MANAGE: We work as Project Manager in your organisation
PRODUCT/
SERVICE DEFINITION
Customer insights
ORGANISATIONAL
& IT SET-UP
Process set-up
BUSINESS
CASE
CUSTOMER
SERVICES, OPERATIONS,
TAX, ACCOUNTING,
LEGAL, …
PRJob
definitions
Financial reporting
Coop partners Hiring
Supplier selection
P & L
Specifi-cations
Training
Front-/backend
Interfaces
Sales
SLAs
Marketing plan
COMMUNI-
CATION
Board approval
Stakeholder involvement
Cross-deparmentalignment
viaMAXI – mobility consulting & interim management May 2015
Task Responsible Timing Status
LAUNCH: „You only have one chance
to make a good impression“.
• What applies in job interviews is also true with launches.
• Expectations of the board, staff, customers & competitors range from being sceptics to full-blown converts
✓We don’t stop at a good-looking Power Point presentation.
✓From launch support to full projectmanagement – we will present your company successfully in the market
viaMAXI – mobility consulting & interim management May 2015
OPERATE:
„After the game is before the game“.
• Whether you start with a „soft launch" or a „big bang“, there arealways a learning curve & unplanned challenges.
• Great start ! Now lets´ launchfurther products, services, new countries or target groups.
✓We can support you on a consulting basis or
✓ fill a temporary gap as anInterims Manager.
viaMAXI – mobility consulting & interim management May 2015
2012-2015: Head of Sales & Bus. Dev., HKX Express (long-distance passenger rail operator)
2010-2011: Railway Consultant, Page & Moy travel group, UK
2008-2010: Co-Founder Mercury Healthcare
2006-2008: Ancilliary Revenue Manager, Frontier Airlines USA
1999-2006: Product Manager, TUI Group
NETWORK PARTNERS
Proven, international
EXPERIENCE & NETWORK
ANDREAS NELSKAMPFounder & Managing Director
NICK BROOKSPassenger Railway Consultat
2014-2015: Commercial Director CiteeCar GmbH
2012-2014: Business Development Manager car2go (Daimler)
2010-2012: Interims Manager E-Commerce
2007-2010: Founder & Managing Director automotive start-up
2003-2007: Senior Operations Manager TUI Shop
1996-2003: Marketing & Sales, TUI Group
www.clickutility.it
Mobility expert and organiserof mobility events in Italy.
www.edicos.de
IT consulting & implementation. viaMAXI – mobility consulting & interim management May 2015
REFERENCES
Fair „New Mobility World" on IAA.
Concept, sales, operation
Launch car2go Milan & Rome.Project Mgt., Marketing, Operations
CiteeCar Carsharing.
Corporate sales & concept
HKX (private railway).
Sales & Business Development
Partnerwww.gpsm.de
Memberwww.nimo.eu
Project Development Partnerwww.newmobilityworld.com
viaMAXI – mobility consulting & interim management May 2015
Our VISION for your MISSION
We don´t stop at a good lookingPower point presentation
Coming from (own) start-upcompanies and P&L units we wantto increase value.
Entre-peneurial
With proven operational know howwe start or (re-)define yourbusiness.
Operative
Pragmatic
viaMAXI – mobility consulting & interim management May 2015
CONTACT US
Andreas NelskampManaging Director
Consultant & Interim Manager
Mobile +49(0)177 5220524
Nick BrooksPassenger Railway Consultant
Consultant & Interim Manager
Mobile +49(0)151 57604043
Phone +49(0)177 5220524
Fax +49(0)511-21938163
www.viamaxi.com
Office Berlin: c/o building10 Beteiligungs-gesellschaft mbH
Zossener Str. 55-58
D-10961 Berlin
viaMAXI
GmbH & Co. KG i.G.
Weinkampswende 12
30539 D-Hannover
viaMAXI – mobility consulting & interim management May 2015