-profile press conference announcement at world economic ... · [email protected]. title:...
TRANSCRIPT
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New York City ParisSan Francisco
Tokyo
Toronto
London
Germany
= TerraCycle Markets
= TerraCycle Foundation Markets
is a global platform that enables consumer product companies and retailers to shift from a disposable supply chain to a durable one.
Loop launched in May 2019 with inaugural markets, New York and Paris. Loop will expand to London next, with Toronto, San Francisco, Tokyo, Germany, and Australia coming soon.
🇺🇸
🇬🇧
🇫🇷
🇨D
🇯🇵
🇩🇪A🇺
Australiacoming soon
coming soon
coming soon
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Since Loop’s high-profile press conference announcement at World Economic Forum Annual Meeting on January 24, 2019, there have been 4,400+ media placements and7.4 billion+ impressions, including coverage from CNN.com, Forbes, Associated Press,
Bloomberg, BBC, The Guardian, Wall Street Journal, Vox, Fast Company & more.
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WISDOM FROM THE PASTRefillable durable packaging used to be the norm.
When a package is considered an asset its allocation per fill is the cost divided by the number of uses it can bear. The more
durable the package the lower the cost per fill.
ASSET
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THE CURRENT REALITYDisposability is cheap and convenient.
COGS
When a package is considered a COGS (Cost of Goods Sold) its cost is fully allocated
per fill. The cheaper the package the lower
the cost per fill.
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Glass (Reuse) Aluminum PET Bottle Cartons Pouches
Recycle Rate & Consumer Delight Degradation
% R
ec
yc
led
(U
S D
ata
)
0%
89%
Manufacturers reduce the weight of their packaging to save on costs
and minimize environmental impact. In the process, recycling rates and
consumer delight have deteriorated.
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How do we solve the unintended consequences of
disposability while maintaining its virtues?
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Loop fundamentally changes the ownership of packaging.
Packaging cost
Increasing consumer delightCOGS to Brand Asset to Brand
Cost per use
1 use 100+ uses
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Durability enables
reusability, design & new features.
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The stand-alone e-commerce model is suitable for a low-scale, test-and-learn launch. Loop executes all receiving, outbound + inbound distribution, and cleaning. Manufacturers refill product in packaging they have redesigned for durability and reuse.
Kroger, Carrefour, Tesco and more have enabled durability for their retail environment.
The integrated retail models allow consumers to access Loop in-store and through e-commerce. Any retailer, small or large, physical or digital, can embed the Loop engine into their stores and enable a circular supply chain for their shoppers.
AS AN ENGINE
and many morecoming soon.
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Loop delivers product to
consumer in Loop Tote.
After use,
consumer places
empty packaging
in Loop Tote and
requests pick-up.
Loop DC checks in tote and packaging.
Products set to replenishment are sent
to consumer, who pays only $X (product
price). Deposits are returned for
one-time orders.
Loop cleans packaging and
ships to manufacturer for refill.
Consumer orders online with choice of
one-time or auto-refill when returned
MSRP = $X (product price) + $Y (refundable deposit)
LOOP STAND-ALONE MODEL
Manufacturer
redesigns product for
durability with Loop.
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Consumer receive a return
bag in-store or online.
After use, empty
packaging is
placed in return
bag, which is
picked up by
retailer OR
returned in-store.
Retailer sends
return bags to
Loop.
Loop DC checks in return bags and
packaging. Loop buys back
packaging and returns $Y deposit
to the consumer via the retailer.
Loop cleans packaging and sells to
manufacturer for refill. Retailer then
orders product & packaging
wholesale from manufacturer.
Consumer shops Loop products at retailer.
MSRP = $X (product price) + $Y (refundable deposit)
Manufacturer
redesigns product for
durability with Loop.
INTEGRATED MODEL (IN-STORE & E-COMMERCE)
Compared to stand-alone, integration has:
• Manufacturer distribution to retailer
• Consumer access to Loop products
alongside traditional products
• No replenishment option
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QUESTIONS? CONTACT US
ATTILA TUROSVP Strategic Partnerships
Phone: +31 6 186 777 51