profile of visitors to tompkins county
DESCRIPTION
Profile of Visitors to Tompkins County. May 4, 2010. Outline. Background Demographics Trip Purpose Trip Characteristics Trip Activities Satisfaction Questions. Background. Background. Project Began – Fall 2008 Strategic Tourism Planning Board Stakeholders & Focus Group Meetings - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/1.jpg)
Copyright © Chmura Economics & Analytics
Profile of Visitors to Tompkins County
May 4, 2010
![Page 2: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/2.jpg)
Copyright © Chmura Economics & Analytics
Outline
• Background• Demographics• Trip Purpose• Trip Characteristics• Trip Activities• Satisfaction• Questions
2
![Page 3: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/3.jpg)
Copyright © Chmura Economics & Analytics
BACKGROUND
3
![Page 4: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/4.jpg)
Copyright © Chmura Economics & Analytics
Background
• Project Began – Fall 2008– Strategic Tourism Planning Board– Stakeholders & Focus Group Meetings
• Surveys– Intercept Survey – 12 Months– Household Survey – January/February 2009– Student Survey – April/May 2009– Innkeeper Survey – Spring 2009– Visitors Bureau Survey – Apr to Nov 2009
• Other Data Sources4
![Page 5: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/5.jpg)
Copyright © Chmura Economics & Analytics
Background
• Who is a Tompkins County visitor?
A traveler to Tompkins County who does not live, work, or attend school in the county.
5
![Page 6: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/6.jpg)
Copyright © Chmura Economics & Analytics
DEMOGRAPHICS
6
![Page 7: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/7.jpg)
Copyright © Chmura Economics & Analytics
Demographics
Q: How many annual visitors to Tompkins County?
A: 843,000
7
Staying with Family and
Friends19%
Staying in Hotels, etc.
33%Other 11%
Day Trippers
37%
![Page 8: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/8.jpg)
Copyright © Chmura Economics & Analytics
Demographics
8
![Page 9: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/9.jpg)
Copyright © Chmura Economics & Analytics
Demographics
9
![Page 10: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/10.jpg)
Copyright © Chmura Economics & Analytics
Demographics
10
![Page 11: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/11.jpg)
Copyright © Chmura Economics & Analytics
Demographics
11
Tompkins County Visitor Origins
All Visitors New York State 53% US Northeast (Excluding NY) 22% US South 9% US Midwest 5% US West 4% Canada 3%
Other Foreign Countries 3%
![Page 12: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/12.jpg)
Copyright © Chmura Economics & Analytics
Demographics
12
Tompkins County Visitor Origins
All VisitorsTraditional
Overnight Tourist New York State 53% 41% US Northeast (Excluding NY) 22% 28% US South 9% 11% US Midwest 5% 6% US West 4% 4% Canada 3% 8%
Other Foreign Countries 3% 2%
![Page 13: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/13.jpg)
Copyright © Chmura Economics & Analytics
Demographics
13
![Page 14: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/14.jpg)
Copyright © Chmura Economics & Analytics
Demographics
14
![Page 15: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/15.jpg)
Copyright © Chmura Economics & Analytics
Demographics
15
![Page 16: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/16.jpg)
Copyright © Chmura Economics & Analytics
Demographics
16
Age
Traditional
Overnight TouristCampusTourist
Overall Visitor
18-24 6% 2% 9%25-34 12% 10% 15%35-44 24% 9% 15%45-54 24% 43% 33%55-64 25% 28% 21%65+ 10% 9% 7%
![Page 17: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/17.jpg)
Copyright © Chmura Economics & Analytics
Demographics
17
![Page 18: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/18.jpg)
Copyright © Chmura Economics & Analytics
Demographics
18
![Page 19: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/19.jpg)
Copyright © Chmura Economics & Analytics
Demographics
19
Table 2.6: Household Income of Tompkins County Visitors
Income BracketStay with
Family/FriendsStay in
Hotels, etcOther
LodgingDay
Trippers AverageLess than $20,000 16% 3% 9% 6% 7%$20,000-49,999 26% 7% 14% 18% 15%$50,000-79,999 22% 14% 27% 27% 22%$80,000-99,999 11% 14% 19% 15% 14%$100,000-149,999 13% 26% 16% 21% 21%$150,000+ 11% 36% 16% 15% 21%Total 100% 100% 100% 100% 100%Note: Numbers may not sum to 100% due to rounding. Source: Chmura Economics & Analytics
![Page 20: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/20.jpg)
Copyright © Chmura Economics & Analytics
TRIP PURPOSE
20
![Page 21: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/21.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
21
![Page 22: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/22.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
22
![Page 23: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/23.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
23
![Page 24: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/24.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
24
![Page 25: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/25.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
25
Table 2.7: Purpose of the Trip
Stay with
Family/FriendsStay in
Hotels, etcOther
LodgingDay
Trippers Average
Business 5% 27% 14% 11% 15%
Leisure 87% 60% 77% 82% 75%
Both 8% 13% 9% 7% 9%
University/College Related 44% 69% 45% 30% 47%
Note: Numbers may not sum to 100% due to rounding. Source: Chmura Economics & Analytics
![Page 26: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/26.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
26
Table 2.8: Motivation for Visit - Percentage Ranking "Important"
Stay with
Family/FriendsStay in
Hotels, etcOther
LodgingDay
Trippers Average
Gorges & State Parks 38% 36% 67% 47% 44%
Downtown Ithaca and the Commons 36% 36% 28% 36% 35%
Dining & Restaurants 31% 33% 29% 38% 34%
Cayuga Lake 23% 25% 32% 26% 26%
Arts, Music, and Theatre 22% 17% 15% 20% 19%
Wineries 17% 20% 31% 14% 18%
Discovery Trail & Museums 8% 10% 11% 17% 13%
B&Bs, Inns, & Resorts 2% 24% 12% 2% 9%Source: Chmura Economics & Analytics
![Page 27: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/27.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
27
Motivation for Visit - Percentage Ranking "Important"
Traditional
Overnight TouristCampusTourist
Overall Visitor
Gorges & State Parks 51% 29% 44%
Downtown Ithaca, including the Commons 44% 31% 35%
Dining & Restaurants 35% 32% 34%
Cayuga Lake 35% 18% 26%
Arts, Music, and Theatre 17% 16% 19%
Wineries 36% 14% 18%
Discovery Trail & Museums 13% 9% 13%
B&Bs, Inns, & Resorts 27% 24% 9%Source: Chmura Economics & Analytics
![Page 28: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/28.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
Visitors Bureau Surveys Primary Motivation
• Cornell/Ithaca College• Natural Beauty/Scenery• Waterfalls/Gorges• Cayuga Lake/Fingerlakes• Family• Outdoor Activities• Wineries
Visitors Bureau Surveys Secondary Motivation
• Proximity/Location• Cornell/Ithaca College• Natural Beauty/Scenery• Waterfalls/Gorges• Dining/Food• Wineries• Recommendations
28
![Page 29: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/29.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
29
Table 2.9: Purpose for University- or College-Related Visitors
Stay with
Family/FriendsStay in
Hotels, etcOther
LodgingDay
Trippers Average
Visiting family/friends who work/attend university/colleges 69% 24% 33% 36% 38%
Touring with prospective student 7% 21% 17% 12% 14%
Attending college event 11% 21% 15% 8% 14%Dropping off/picking up students 5% 12% 12% 6% 9%
Attending conference/camp 3% 6% 5% 0% 3%
Other 5% 16% 17% 38% 22%Note: Numbers may not sum to 100% due to rounding. Source: Chmura Economics & Analytics
![Page 30: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/30.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
30
![Page 31: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/31.jpg)
Copyright © Chmura Economics & Analytics
Trip Purpose
31
![Page 32: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/32.jpg)
Copyright © Chmura Economics & Analytics
TRIP CHARACTERISTICS
32
![Page 33: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/33.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
33
Table 2.10: Travel Planning
Stay with
Family/Friends
Stay in Hotels,
etcOther
LodgingDay
Trippers Average
Internet 38% 67% 70% 47% 54%None/Previous Experience 28% 21% 16% 34% 27%
Acquaintances 38% 14% 19% 14% 19%
Printed Materials 3% 7% 11% 11% 8%
AAA 0% 4% 7% 1% 2%
Other 2% 5% 3% 4% 4%
Source: Chmura Economics & Analytics
![Page 34: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/34.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
34
![Page 35: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/35.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
35
![Page 36: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/36.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
36
Table 2.12: Modes of Transportation to Tompkins County
Stay with
Family/FriendsStay in Hotels,
etcOther
Lodging Day Trippers Average
Automobile 82% 86% 93% 99% 91%
Air 18% 18% 7% 1% 10%
Bus 5% 2% 1% <1% 2%
Other 0% <1% 2% 1% 1%
Source: Chmura Economics & Analytics
![Page 37: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/37.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
37
Percentage on a Trip with More Than One Destination
Traditional
Overnight TouristCampusTourist
Overall Visitor
27% 19% 22%
Source: Chmura Economics & Analytics
![Page 38: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/38.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
38
![Page 39: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/39.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
39
Table 2.13: Travel Party Size and Length of Stay
Stay with
Family/FriendsStay in
Hotels, etcOther
LodgingDay
Trippers AverageTravel Party Size Adults 1.8 2.6 3.0 2.3 2.4 Children (under 18) 0.4 0.5 0.7 0.7 0.6 Total 2.2 3.0 3.7 3.1 2.9Length of Stay Nights 2.4 2.1 2.7 0.0 1.4 Days 3.0 2.6 3.3 1.0 2.2Note: Figures may not sum due to rounding. Source: Chmura Economics & Analytics
![Page 40: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/40.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
40
![Page 41: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/41.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
41
Table 2.14: Reasons Day Trippers Overnight in Lodging Establishments Outside of Tompkins County (Excluding Those
Staying with Family or Friends)
Lodging Closer to Other Trip Destinations 60%
Free Lodging Available Elsewhere 5%
Everything in Tompkins County Booked 5%
High Cost in Tompkins County 3%
Other 28%
Note: Numbers may not sum to 100% due to rounding.Source: Chmura Economics & Analytics
![Page 42: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/42.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
42
![Page 43: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/43.jpg)
Copyright © Chmura Economics & Analytics
Trip Characteristics
43
Visit Frequency
Traditional Overnight
TouristCampusTourist Day Trippers Overall Visitor
First-Time Visitors 45% 30% 20% 31%Visits in the Last Five Years (including Current Trip) 1 58% 39% 27% 38% 2 14% 12% 9% 10% 3-4 9% 15% 8% 11% 5-9 5% 17% 12% 12% 10+ 14% 17% 45% 28%Source: Chmura Economics & Analytics
![Page 44: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/44.jpg)
Copyright © Chmura Economics & Analytics
TRIP ACTIVITIES
44
![Page 45: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/45.jpg)
Copyright © Chmura Economics & Analytics
Trip Activities
45
![Page 46: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/46.jpg)
Copyright © Chmura Economics & Analytics
Trip Activities
46
Table 2.15: Top Ten Visitor Activities
Stay with
Family/FriendsStay in Hotels,
etcOther
LodgingDay
Trippers AverageCornell 44% 59% 43% 25% 42%
Downtown Ithaca and the Commons 49% 44% 43% 36% 42%
Parks, waterfalls, and gorges 48% 33% 54% 37% 39%Wineries 20% 19% 26% 12% 17%Ithaca College 9% 17% 12% 9% 12%Cayuga Lake 16% 12% 16% 8% 12%Farmers Market 17% 7% 9% 6% 9%Johnson Art Museum 7% 5% 7% 4% 5%Moosewood Restaurant 7% 4% 4% 4% 4%Plantations 6% 3% 9% 2% 4%Source: Chmura Economics & Analytics
![Page 47: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/47.jpg)
Copyright © Chmura Economics & Analytics
Trip Activities
47
Locations/Attractions Visited
Traditional
Overnight TouristCampusTourist Overall Visitor
Cornell 26% 70% 42%Downtown Ithaca and the Commons 49% 48% 42%Parks, Waterfalls, and Gorges 54% 33% 39%Wineries 39% 14% 17%Ithaca College 4% 28% 12%Cayuga Lake 14% 13% 12%Farmers Market 9% 10% 9%Johnson Art Museum 2% 7% 5%Moosewood 7% 2% 4%Plantations 3% 3% 4%Source: Chmura Economics & Analytics
![Page 48: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/48.jpg)
Copyright © Chmura Economics & Analytics
Trip Activities
48
Table 2.16: Average Spending Per Visitor Per Trip in Tompkins County
Stay with Family Friends
Stay in Hotels
Other Lodging
Day Trippers
Average All
Visitors
Average Overnight Visitors
Food & Drink $86 $99 $81 $19 $65 $92
Lodging $0 $136 $71 $0 $52 $83Shopping $59 $71 $43 $21 $47 $63Local Transportation $15 $20 $17 $3 $12 $18
Entertainment & Attractions $8 $5 $5 $3 $5 $6
Other $3 $3 $0 $5 $4 $3
Total $172 $335 $216 $51 $185 $265Note: Numbers may not sum due to rounding. Source: Chmura Economics & Analytics
![Page 49: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/49.jpg)
Copyright © Chmura Economics & Analytics
Trip Activities
Q: What is the total annual spending of visitors to Tompkins County?
A: $156 Million
49
![Page 50: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/50.jpg)
Copyright © Chmura Economics & Analytics
SATISFACTION
50
![Page 51: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/51.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
51
![Page 52: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/52.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
52
Satisfaction
Traditional
Overnight TouristCampusTourist Overall Visitor
Overall Satisfaction
Very Satisfied 87% 87% 88%
Somewhat Satisfied 13% 12% 11%
Somewhat Dissatisfied 0.0% 0.8% 0.5%
Very Dissatisfied 0.0% 0.4% 0.2%
Source: Chmura Economics & Analytics
![Page 53: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/53.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
What aspects did you most enjoy?
• Natural Scenery• State Parks, Waterfalls,
and Gorges• Cornell• Downtown• Dining, Restaurants, and
Food• Friendly People
What aspects did you not enjoy?
• Roads and Traffic• Weather• Accommodations• Parking• Downtown and the
Commons• Construction
53
![Page 54: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/54.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
54
![Page 55: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/55.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
55
Table 2.19: Possible Return in the Next Five Years for a Leisure Trip
Stay with Family Friends Stay in Hotels
Other Lodging
Day Trippers Average
Definitely 76% 48% 59% 76% 65%
Probably 13% 21% 17% 12% 16%
Might/Might Not 7% 18% 13% 10% 12%
Probably Not 2% 11% 7% 2% 5%
Definitely Not 1% 2% 4% 0% 2%
Note: Numbers may not sum to 100% due to rounding. Source: Chmura Economics & Analytics
![Page 56: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/56.jpg)
Copyright © Chmura Economics & Analytics
Satisfaction
56
Table 2.20: Possible Return in the Next Five Years
Business Leisure BothCollege/University
Related
Definitely 32% 73% 68% 53%
Probably 23% 14% 12% 19%
Might/Might Not 29% 8% 15% 18%
Probably Not 13% 4% 3% 8%
Definitely Not 3% 1% 2% 2%
Source: Chmura Economics & Analytics
![Page 57: Profile of Visitors to Tompkins County](https://reader035.vdocuments.us/reader035/viewer/2022062501/56815d22550346895dcb1e7d/html5/thumbnails/57.jpg)
Copyright © Chmura Economics & Analytics
QUESTIONS
57