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7/28/2019 Profile Manual OwnFone

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Profle Manual


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Profle Manual.0.0 Directory

1.1 Logo- General Logo- Alternative Logo styles- Colours- Black on white / White on black- Sizes- Spacing around Logo- Font Alwyn New

Bold/Medium/Regular

Light/Light Italic

1.2 Hero Slides- General sizes- Placement o text- Font- Placement o Logo- Models

- Retouching

1.3 Posters and Banners- A4- A3 and Banners- Ads

1.4 Leafets and Flyers- General Look- Graphic elements

- Character styles- Images


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Profle Manual.1.1 Logo

- General Logo

Regular OwnFone Logo- Make sure is the same

size as the top arm o the E- Make sure has the same green

colours as the end o the gradient- The gradient should always have the

coloured arranged in this order

Stacked OwnFone Logo- Make sure has the same Pink as

the end o the top gradient.- The gradient should always have the

coloured arranged in this order

Pantone Process Coated

DS 174-3C

R: 118 G: 82 B: 143

C: 50 M: 70 Y: 0 K: 20


DS 36-1C

R: 245 G: 130 B: 32

C: 0 M: 60 Y: 100 K: 0


DS 2141C

R: 15 G: 125 B: 194

C: 84 M: 44 Y: 0 K: 0


DS 2741C

R: 1 G: 166 B: 79

C: 83 M: 7 Y: 96 K: 0


DS 73-1C

R: 236 G: 33 B: 39

C: 0 M: 99 Y: 97 K: 0


DS 129-2C

R: 214 G: 26 B: 102

C: 11M: 100 Y: 39 K: 0


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- Alternative Logo styles

*Brand name* rom OwnFone- When working with other brands like

1stFone, 2ndFone and WorkFone makesure the OwnFone logo is always at theback with text *brand name* rom

- Make sure has the same pinkcolours as the end o the top row gradient

- The gradient should always have thecoloured arranged in this order

Blog OwnFone Logo- Make sure is the same

size as the top arm o the E- Make sure has the same green

colours as the end o the gradient- The gradient should always have the

coloured arranged in this order- The logo can be used on both white

and black background


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- Colours


DS 2141C

R: 15 G: 125 B: 194

C: 84 M: 44 Y: 0 K: 0


DS 213-1C

R: 25 G: 63 B: 112

C: 100 M: 83 Y: 30 K: 16

Blue

Light and dark


DS 2741C

R: 1 G: 166 B: 79

C: 83 M: 7 Y: 96 K: 0


DS 265-1C

R: 0 G: 115 B: 86

C: 89 M: 31 Y: 76 K: 19

GreenLight and dark


DS 174-3C

R: 118 G: 82 B: 143

C: 50 M: 70 Y: 0 K: 20


DS 178-1C

R: 77 G: 32 B: 122

C: 80 M: 100 Y: 0 K: 20

Purple

Light and dark


DS 73-1C

R: 236 G: 33 B: 39

C: 0 M: 99 Y: 97 K: 0


DS 82-1C

R: 150 G: 27 B: 30

C: 26 M: 100 Y: 100 K: 25

RedLight and dark


DS 36-1C

R: 245 G: 130 B: 32

C: 0 M: 60 Y: 100 K: 0


DS 61-1C

R: 217 G: 59 B: 32

C: 0 M: 90 Y: 100 K: 10

OrangeLight and dark


DS 129-2C

R: 214 G: 26 B: 102

C: 11M: 100 Y: 39 K: 0


DS 137-1C

R: 125 G: 24 B: 63

C: 36 M: 99 Y: 56 K: 33

PinkLight and dark


DS Process Black 55%

R: 35 G: 31 B: 32

C: 0 M: 0 Y: 0 K: 55


DS Process Black

R: 35 G: 31 B: 32

C: 0 M: 0 Y: 0 K: 100

BlackLight and dark



R: 35 G: 31 B: 32

C: 0 M: 0 Y: 0 K: 18



R: 35 G: 31 B: 32

C: 0 M: 0 Y: 0 K: 80

WhiteLight and dark


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- Black on white / White on Black

Black Logo on white- Make sure is the same

size as the top arm o the E- Make sure black is 100% K

White Logo on black- Make sure is the same

size as the top arm o the E- Make sure black is 100%W


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- Sizes

3 cm/ 30 mm- minimum size or Ownone

Logo or best readibility.(Including )

3 cm/ 30 mm- minimum size or Ownone


3 cm / 30 mm- minimum size or Ownone


3 cm / 30 mm- minimum size or Ownone



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- Spacing around Logo

Magenta area:Spacing between logo and other elements. Usethe F in Logo or reerence. (This also apply orBlack and White logos)


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Profle Manual.1.2 Hero Slides

- General sizesBold/Medium/Regular

Alwyn NewBold

AaBbCcDdEeFGgHhIiJjKkLlMmNnOoPpqQrRssTtUuVvWwXxYyZz0123456789

Alwyn NewMedium

AaBbCcDdEeFGgHhIiJjKkLlMmNn

OoPpqQrRssTtUuVvWwXxYyZz

0123456789

Alwyn New

RegularAaBbCcDdEeFGgHhIiJjKkLlMmNn

OoPpqQrRssTtUuVvWwXxYyZz

0123456789


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- General sizesLight/Light Italic

Alwyn NewLight


Alwyn NewLight italic



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- General sizes

985 px

585 px

72 pdiRGBSaved or Weband Devices.


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- Placement o text

4.7 cmTop Text

2.1 cmText start aerquotation marks


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- Font

Alwyn NewBold28.12 pt(Can be 28 pt)

985 px

585 px


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- Placement o Logo*

1.2 cmquotation marks

4.7 cmTop o O

2.1 cmLogo starts

Make sure logo has at least an Fsdistance to any part o the image.(please see 1.1 Spacing around logo.)

* This will also apply iyou are a partner usingyour own Logo.

F


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- Models

When using Models:- Use elderly models- Smile- Interested in the Phone

- show the ront or back o the phone- Show designs- make sure ngers are not blocking any part o the phoe design- Colour match model and phone


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- Retouching

When retouching images:- Adjust levels to brighter/Sample grey spot- Bring in Blacks- Adjust Hue and Saturation or more accurate colours

- Adjust saturation or more vibrant colours- I studio shots: Make sure all White space is entirely white- I outdoor shoots: Less noise in the background as possible- Make sure the correct phone is being used, i not; photoshop in preerredphone design and use brun/dodge tool + add noise or a more realistic ima


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ge.

Profle Manual.1.3 Posters and Banners- A4 Posters

Its ast, efcient and easy to order the1stFone. You decide what it looks

like and who it calls; we make it or

you in the UK and deliver ready to

use within a week.

The 1stFone is a brand new design

o phone that connects your child

with the people they need - thats

it! To make a call on a 1stFone, all

you have to do is press a name. You

can have up to twelve names on the

1stFone and it recieves calls too.

Theres no text or internet - just good

old-ashioned voice calls and you

decide who the phone can call. Peace

o mind or you and a rst phone or

your child.

Layout Example- Logo at the top- Intro Alwyn New Bold, ont size 17- Use Graphic Banner Element (suitable

colour to match image;)**- Make sure there is no

breaks within the text.- Make sure there is no rivers

between words due to bad tracking.- Text Alwyn New Light, ont size 12.

(I possible try and alignt text andgraphical elements to make itlook better visually.)

*This layout has included bleed, so it does notlook like a proper A4 layout atm

*

**


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Profle Manual.1.3 Posters and Banners- A3 Posters and Banners

1stFone connects your child instantly

with the most important people in

their lives - and thats it.

Layout Example- Logo at the top- Intro Alwyn New Bold, ont size 42*- Use Graphic Banner Element (suitable

colour to match image;)**- Make sure there is no

breaks within the text.- Make sure there is no rivers

between words due to bad tracking.- Text Alwyn New Light, ont size 42.

* When doing banners; try and stay withinthese examples and the layout will have thesame look as A3/A4 posters.

**


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Profle Manual.1.3 Posters and Banners- Ads

Layout Example- Logo at the top either regular or stacked- Intro Alwyn New Bold- Use Graphic Phone/Banner Element

(suitable colour to match image;)- Make sure there is not too much text- Save or web and devices as either jpegs

or pngs. (72 dpi and RGB.)

OwnFone is a brand new design of phone which

just makes calls to the people you choose and

comes personalised for your

Tom, Dick or Harriet.

Peace of mind for you.

Independence for your child.To design and order yours go

to www.myownfone.com


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Profle Manual.1.4 Leafets

- General Look

Layout Example- Logo (1stone og OwnFone) big at the ront- Use ront image with correct phone designs- Headers Alwyn New Bold (see ollowing spreads)- text Alwyn New Light (see ollowing spreads)- Use Graphic Phone/Banner Element

(suitable colour to match images on page)

www.cycell.com 2012CyCellLimited. AllRightsReserved. Patent Pending. CyCellandOwnFoneare registeredtrademarksof CyCellLimited. The Ownfone isforuse in the UnitedKingdom andNorthern Ireland.

Any information you supply to uswill be processedandstoredin compliance with the DataProtection Act. We willuse the information you provide,in conjunction with ourpartners,to fulfilyourorder,collect payment andmanage your account. By purchasing an OwnFone from Cycellyou are consenting that Cycellmay share with ourpartnersonly such data asisnecessary to fulfilyourorder,collect payment andmanage youraccount. Cycell,ourpartnersandsome carefullyselectedthirdpartiesmay wish to contact you in the future with information regarding newproducts,offersorpromotions.

The Ownfone ispersonalisedforyou in the UK by CyCellLimited.CyCellLimited,3rdFloor, WalkdenHouse,10Melton Street,London,NW12EB. Company No 05831748VAT No 932749892

Its fast, fun and easy to order your 1stFone.

You decide what it looks like and who it calls; we

make it for you in the UK and deliver ready to use

within a week.

www.cycell.com 2012 CyCellLimited. All RightsReserved. Patent Pending. CyCellandOwnFoneare registeredtrademarksof CyCellLimited. The Ownfone isforuse in the UnitedKingdom andNorthern Ireland.

Any information you supply to uswill be processedandstoredin compliance with the DataProtection Act. We willuse the information you provide,in conjunction with ourpartners,to fulfilyourorder,collect payment andmanage youraccount. By purchasing an OwnFone from Cycellyou are consenting that Cycellmay share with ourpartnersonly such dataas isnecessary to fulfilyourorder,collect payment andmanage youraccount. Cycell,ourpartnersandsome carefullyselectedthirdpartiesmay wish to contact you in the future with information regarding newproducts,offersorpromotions.

The Ownfone ispersonalisedforyou in the UK by CyCellLimited.CyCellLimited,3rdFloor, WalkdenHouse,10Melton Street,London,NW12EB. Company No 05831748VAT No 932749892

Its fast, fun and easy to order your OwnFone.

You decide what it looks like and who it calls; we

make it for you in the UK and deliver ready to use

within a week.


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- Character Styles

Font- Headers Alwyn New Bold 22 pt- Smaller headings Alwyn New Bold 14 pt- General intro text Alwyn New Light 11.6 pt- General Text Alwyn New Light 9 pt- Make sure colour o header matches colour

o graphic element/elements and image/images

Header Alwyn Bold 22 pt

Smaller headings Alwyn Bold 14 pt

Intro text Alwyn New Light 11.6 pt

General text Alwyn new Light 9 pt


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Banner- Banner should be used to highlight important

inormation like quotes, mail, web addressand phone numbers.

- When scaling a banner, please use WHITEARROW and scale rom the right end o the

fag, only selecting the three points. (Failureto do so will scale the fag into a weird ormatnot similar to the other fags.)

- Banner can also work as a divider.


- Graphic elements

Example:


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- Images

OwnFone- Use images o elderly people, men and women- Always happy in images- Colour match phones and clothes- Indoor shoots in studio/outdoor

Use Bill Waters (amazing photographer)

1stFone- Use images o children between 4 and 13, boys

and girls- Make sure aces is not in ocus due to this can

been seen as ofensive and inaprorpsiate.- Focus on hands and phones- Colour match phones and clothes- Indoor shoots in studio/outdoor

Use Bill Waters (amazing photographer)


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Graphic Design; Linn Ellingsen, Photographs; Bill Waters & Linn Ellingsen, Cycell Limited 2013

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