professor at unesco international chair unaoc unitwin on media literacy and intercultural dialogue...
TRANSCRIPT
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Professor at UNESCO International Chair Unaoc UniTwin on Media Literacy and Intercultural DialogueUniversidad Autónoma de Barcelona
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WHY internet is so disruptive
WHAT are changes and breakups
WHAT are the new scenes
HOW young communicators should achieve new skills
Changes and new scenes in communication
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Three roots of theworld wide web… HYPERTEXTUAL
Hypertext is the root that shapes the web
MULTIMEDIA Texts, pictures, video, audio. Towards a
crossmedia storytelling
INTERACTIVE Interaction between users, creation and
net managing
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…and three springs
INCEASING EXPANSION Nothing can stop making new nodes
UBIQUITY The web is where a phone is
NETWORK BUILDER Web creates new networks that mean
new human relations
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THE BIG CHANGES: a new chance for communication and civilisation
From SCARCITY to OVERABUNDANCE
From “faithful readers” to a GLOBAL CITIZENSHIP in a DIGITAL WORLD
From INSTITUTIONAL JOURNALISM to NETWORKED COMMUNICATION
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NEWS AND NFORMATION ARE ALWAYS AVAILABLE
Breakup of time and periodicity.EVERYTHING AVAILABLE EVERYWHERE
Breakup of space and avalability. INTERACTIVITY
Breakup of one-direction communication.
MULTIMEDIABreakup of the linear and single shaped
storytelling.NETWORKED COMMUNITY
Breakup of the linear relations among partners and media.
FIVE BIG BREAKUPS:
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Why journalism, communications and information businessare being disrupted by the net
Crisis? What crisis?
Big media managers are confused by deep changes while readers fly away. Journalists try to find how to connect with new audiences in new communicational spaces
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Decline of a business model for news industry
Decline of press and conventional media
New concurrence in news dissemination
Lost of prestige
Los cuatr
Four dimensions of the decline of news business
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New scenes, new media, new audiences, new relations NETWORKED MEDIA: websites + web TV
+ public comments SOCIAL NETWORKS: Twitter, Facebook,
Instagram, You Tube BLOGS AND PERSONAL SITES:
Wordpress, Blogger. VIRAL STORYTELLING and SWIFT
CONNECTIONS between audiences MASHUP JOURNALISM and MIXED MEDIA
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New scenes, new media, new audiences, new relations NEW TELEVISION PLATFORMS: Netflix,
interactive documentary, webshows MOBILE DEVICES, MOBILE OPTIMIZED
CONTENT NEW WAYS OF DISTANCE LEARNING NEWS WEBSITES BUIT BY YOUNG
COMMUNITIES TWITTER LEADING YOU TUBE AS A GLOBAL WEB TELEVISION
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A new rule of new characters End of GATEKEEPERS RULE Rise of SMART MOBS and ALCHEMY
OF CROWDS (Please read HOWARD RHEINGOLD and
FRANCIS PISANI) Need of YOUNG TALENT Need of MEDIA LITERACY Fight for CITIZENSHIP of AUDIENCES
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Is based in understanding how:
Telling BETTER STORIES
TELLING stories BETTER
Telling REAL STORIES about REAL PEOPLE
MEET REALPEOPLE where people is
MEET REAL NEEDS of REAL PEOPLE
Put devices to SERVE PEOPLE
The power of new media
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SOCIOTECHNICALis the word and the keynote
Sociotecnical aspects are what really matters
Technology is not magic…
…technology is human
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What really matters: CONTENT
People’s motivation comes from content.
Content should mean interesting things
PEOPLE What’s people interested for? What
other people do
HUMAN RELATIONS THROUGH CONTENT It’s not a computers network but a
brains network. Brains mean people
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So pay attention not to machines but people
CONTENT + PEOPLE +HUMAN RELATIONS THROUGH TECHNOLOGY =
PEOPLE IS RELEVANT. MACHINES ARE NOT Only when machines are related to
people become relevant. What people do with machines = SOCIOTECHNICAL
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How internet is re-shaping old media and how new media are transforming into a global network
New media: trends and changes
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The leading role of social networks
Linking people and exchanging views but much more: SPREADING NEWS
GIVING NEW SPACE TO MEDIABUILDING COMMUNITIESDISSEMINATING NEW IDEAS AND VIEWS
TWITTER, FACEBOOK,BLOGS, YOU TUBE, INSTAGRAM, PINTEREST, TABLETS, SMARTPHONES
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Websites change withsocial networks Websites turn into dynamic webs and
become social media… Change and refresh frequently… Interact with audience and learn from it… Offer top level and useful information…
… or go obsolete and die
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Mixed languages expand new media TRANSMEDIA STORYTELLING VIDEOGAMES AND LEARNING SKILLS MASHUP JOURNALISM JOURNALISM & TRAVELLING:
JOURNALISM FOR TRAVELLERS PHOTOBLOGS, VIDEOBLOGS,
AUDIOBLOGS WIKIS AND MOOCS APPS AND MOBILE TOOLS
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What it takes:
A sharp mindStrong expressionSwift and practical attitudeIdentify what’s interestingImagination and creativityWork for finding audiences through networking
Young communicators, skillsand training
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You should know how to:
Writing for the web Producing video, broadcasting in You
Tube, embedding them in blogs and websites
Producing and broadcasting audio podcasts
Swift production of clips and images Editing websites, blogs, wikis, social
networks managing, community manager Connecting networks, link people
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Something that you could do: Publishing your blog Opening a channel inYou Tube and
broadcasting your own videos Creating a wiki with your learning
materials Broadcasting in Twitter in a regular
basis Opening your Facebook texts and
pictures to professional contents Link it all as a unified network
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One plus one is more than two Make your friends become your
partners Build up powerful teams Imagine and create inside a group Put together what is complementary
and what is opposed, the same and the different
Try to turn your dream in a professional project together with your friends: “What if…?”.
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Work in your personal brand Put your communication skills at work
towards your professional career Create a network shaped around your
personal brand Express yourself, show to the world
what is interesting to you Dialogue with people through social
networks and share views. Build up a professional image of you
through new media
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Personal brand: what is and what is not
Is not marketing, is communication Is not self praising, is self confidence Is not searching costumers, is
connect with interesting people Is not public relations, is making
friends Is not a commercial task, is
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Personal brand: what is and what is not
PERSONAL BRAND IS:Who you are, how do you live in
the world, what are your skills and how do you relate with people
PERSONAL BRAND IS BUILT:By the content, style, aesthetics
and the way your personal digital network i nteracts with people
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Build brand and career together Do not sell yourself, communicate
what you do Let the things you do talk about you Never lie, never cheat, be sincere
and real Say “I don’t know how to” and say
too “I’m really good doing this”
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Foster your talent
Follow your intuition and discover what is you like most
Devote your efforts to your deep motivation(and if you don’t have one, go in quest of one).
Do what you do best and what you like the most
Transform your hobby in a profession Run risks, make mistakes, even fail and
fail again… and learn of it all
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Everyone’s got talent (even if doesn’ know) Write down what you do best. YOUR
STRENGHTS Write down what makes you fail.
YOUR WEAKNESS Put your strengths to work. ACT
FROM WHO YOU ARE Turn your weakness into strenght. BE
WHO YOU ARE AND NO OTHER PERSON
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GABRIEL JARABA
Email: [email protected]
Twitter: @gabrieljaraba
Facebook: facebook.com/gabriel.jaraba
So go out there, be yourself, communicate who you areand live a good life!