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Professional Rodeo and
Video Dance Party Series At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Event #1: Launch Party Weekend
Saturday, November 5, 2011 –
Sunday, November 6, 2011
Event #2: New Year’s 2012
Friday, December 30, 2011 –
Saturday, December 31, 2011
This presentation contains information under development by Enhanced Action Sports – a division of JSDC Media. This information is confidential and intended solely for the use of the individual or entity to whom it is addressed. Disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Introduction: An Event Revolution The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario
is a Revolutionary new concept of combining:
• RODEO – Adrenaline-Fuelled, Family-Friendly Entertainment, featuring the
Action Sport of the Wild West! The average rodeo performance lasts 2 and half
hours. Once seated, Rodeo Fans will be exposed to the modern-day Rodeo Arena
and treated to a show that may include Pyrotechnics, High-Energy Music, Rodeo
Clowns, Specialty Entertainers, Drill Teams, Live Music Performers and so much
more!
• The Actual Competition includes the following events:
Bareback Bronc Riding
Steer Wrestling
Junior Steer Riding
Team Roping
Breakaway Roping
Saddle Bronc Riding
Barrel Racing
Junior Barrel Racing
Tiedown Roping
And the World’s Most
Dangerous Event…BULL
RIDING!
• The Video Dance Party is comprised of a 10.5 x 14
foot video screen, plus effect lighting and pounding
DJ Equipment. When the Video Dance Party isn’t
featuring hot country videos, live video from the
Country Cam, and Rodeo Replays and Highlights
will be featured..
• The Video Dance Party host appears larger than
life for all to see as they give away prizes and lead
the fun.
• Video Dance Party – The leading format in Dance Entertainment,
this multimedia innovation provides unparalleled audio and visual sensory
overload for party-go’ers that want to do more than just “bust a move”!
Combining both...The Rodeo transitions almost immediately into a
“Video Dirt Dance” on the Arena Floor, thus a non-stop party!
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Pro Production and Award Winning Talent! The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario
combines two of the biggest names in Rodeo and Action Sports Production!
Joe Scully, Action Sports & ProRodeo MC • One of Two Canadians approved to announce events in the
Professional Rodeo Cowboys Association
• One of Two Canadians signed to Feld Entertainment’s USHRA
Monster Jam Tour
• Announced Monster Jam presented by Partsource at
Rogers Centre January 2009 in front of over 25,000
spectators per performance
• 2007 International Finals Rodeo Contract Act Showcase
Announcer Champion
• Industry Credibility
• Re-known for technology enhancement (promo videos,
social media, multimedia)
• President of the Ontario Rodeo Association
• 3-time Mick Flick Award Winner for the “Cowboy Most
Representative of the Sport” in the Ontario Rodeo
Association
• A prominent liaison for Animal Welfare
• Producer of the 12-Time International Professional Rodeo
Association Outdoor Rodeo of the Year, Ste. Tite, Quebec
• The only-Professionally Sanctioned Producer in Eastern Canada
• The First Producer in the International Professional Rodeo
Association to win World Champion Bareback Bronc, World
Champion Saddle Bronc and World Champion Bucking Bull
awards all in the same year for the “Triple Crown”
• 9 IPRA Stock World Championships and 6 International Finals
Rodeo Stock Championships
• Two-Time Most-Active Rodeo Producer in the International
Professional Rodeo Association (2009-2010)
• Proven Track Record at marquee Fair events, i.e.. Maritime Fall
Fair, Halifax, Nova Scotia; New Year’s Eve @ Western Fair, and
annual Western Fair London, Ontario; plus Attica, New York;
Ellicottville, New York; Goshen, Connecticut
• Producing over 150 Rodeo Performances a year in: New York,
Pennsylvania, Ohio, Virginia, West Virginia, New Jersey,
Connecticut, Massachusetts, Maine, Florida, Ontario, Quebec,
New Brunswick, PEI and Nova Scotia.
Rawhide Rodeo Company
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
State of the Art Technology in a
State of the Art Facility...
THE REGIONAL EQUINE & AGRICULTURAL
CENTRE OF HURON in Clinton, Ontario is a
newly launched facility that features a
massive arena surface (108’ x 211’) with
Heated Seating, Judges Areas, Sound
System, Concessions, Stalls, Training Areas
and more!
Transpiring in Central Huron, The Professional Rodeo
and Video Dance Party Series at REACH Huron in
Clinton, Ontario will draw Rodeo Fans mostly from
within a 20 kilometre radius from the marketing areas
of Goderich, Wingham, Clinton, Seaforth, Mitchell and
Exeter. Over 6,000 Fans will get a chance grab a seat
to enjoy Professional Rodeo Live AND On Screen at
REACH Huron.
The Wow Factor and Opportunities
By bringing these elements together, the
Professional Rodeo and Video Dance
Party Series at REACH Huron in Clinton,
Ontario will feature Big VIDEO, Big
AUDIO and Big Production together for a
STADIUM-LIKE experience in a more
interactive and intimate environment!
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Rodeo Fans... Where the Money Is!
GENDER
53% are female
47% are male
AGE
73% are 18-49
68% are 25-54
27% are 50+
TRENDS
40% of rodeo fans said a sponsor was
important to an event when choosing to attend
51% more likely to purchase a product
because it was a rodeo sponsor
55% more likely to use the Internet for a radio
station site
53% more likely to use the Internet for a local
TV station site
41% more likely to have a home security
system
40% more likely to shop for hardware than the
national average
73 % more likely to engage in construction and
home renovation
TECHNOLOGY
78% own a cell phone
74% own a computer
73% have accessed the Internet in the past 30
days
TRAVEL
82% stayed at a hotel or motel (past 12
months)
258% more likely to stay in an Economy hotel
96% more likely to stay in a Moderate hotel
40% more likely to stay in a bed & breakfast
78 % of attendees took two overnight trips
(past 12 months)
Flights
133% more likely to take an average of 10 or
more domestic air roundtrip
29% more likely to buy airline tickets on the
Internet
Ground Transportation
65% more likely to have traveled 1,000 or
more total miles in
the past 7 days
40% rented a car in the past 12 months
69% more likely to rent a car
HOUSEHOLD INCOME
76% earn $35,000+ annually
56% earn $50,000+ annually
36% earn $75,000+ annually
29.8 billion Aggregate income among rodeo
fans
EDUCATIONAL TRAINING
67% attended college
28% graduated from college
21% participate in adult continuing education
FAMILY UNIT
61% are married
51% have children in the household
72% own their home
OTHER LEISURE ACTIVITIES (past twelve
months)
308% more likely to downhill ski
182% more likely to water-ski
131% more likely to cross country ski
49% more likely to participate in team sports
(soccer, softball, etc.)
47% more likely to participate in extreme
sports (bungee jumping, sky surfing, etc.)
47% more likely to go jogging or running
38% more likely to golf
ATTENDING SPORTS EVENTS (past twelve
months)
272% more likely to attend a high school
football game
100% more likely to attend an NFL game
85% more likely to attend a Major League
Baseball game
ENTERTAINMENT
321% more likely to attend a country music
concert
114% more likely to attend a home & garden
show
89% more likely to attend an auto show
85% more likely to visit Las Vegas
70% more likely to attend a state fair
32% more likely to participate in casino
gambling
24% more likely to attend a
rock concert
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Corporate Partnership Strategy The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario is a multi-media
marketing vehicle that will allow Corporate Partners to not only “Brand” and “Advertise” to a highly affluent
hard-to-reach audience, but also to interact and engage with these consumers!
Our team is prepared to work with each Corporate Partner to custom-tailor a campaign that is partner-
specific. In addition, Partners may begin designing their campaign by selecting the components most
desirable to their needs with the “A La Carte” menu, or simply select one of the pre-packaged Partnerships.
Corporate Partnership: Screen Advertising Replay Screen Ownership
• Full Length 30 Second Commercials before Show,
during Intermission and Following each Performance
• Logo ahead of each Slow Motion Replay
• PA mentions, referring to the “PARTNER” Replay Screen
• Chute Banner (3’ x 6’)
• Large Logo on “Day Sheet Program”
• 4 Weekend Passes
(Both Events - $10,000 Total) (or each event $6,000)
Major Advertisement –Event-Discipline Sponsorship
• Full Length 30 Second Commercial before Show, during Intermission and Following each
Performance
• 15 – Second Commercial before Event Discipline (i.e.. Team Roping) via LOGO & PA
Announcement
• Chute Banner (3’ x 6’)
• Large Logo on “Day Sheet Program”
• 2 Weekend Passes
(Both Events - $5,000) (or each event $3,000)
Replay Screen Advertisement
• Full Length 30 Second Commercial before
Show and at Intermission
• Ring Banner (2’ x 4’)
• Medium Logo on “Day Sheet Program”
• 2 Weekend Passes
(Both Events - $2,000) (or each event $1,250)
Logo on Screen
• Logo on Screen for 10 Seconds at scheduled time
with PA Announcement twice per performance
• Ring Banner (2’ x 4’)
• Logo on “Day Sheet Program”
• 2 Weekend Passes
(Both Events - $1,000) (or each event $750)
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Corporate Partnership: Production Spectator Engagement
Event attendees will be directed a mobile website that will almost,
“one-click” allow them to “like”/”follow” partners on social media
***No Charge for Partners
Production Costs
Have a commercial? Perfect. If not, we’ll make you a perfect one
for this venture and for web/social media.
*** no charge – logo conversion
*** no charge – on-site live-to-tape “promo video”
$400.00 – 30 second commercial using pictures,
web video and voice over
$1,200.00 – 30 second commercial using footage
from on-site of business, pictures,
web video and voiceover
Official Event Footage DVD
DVD of all Screen Content
Orders taken at the Event
Shipped within 5 days of Event
$20.00 per Day *** no charge for Partners
$30.00 for Both *** no charge for Partners
Corporate Partnership: Standards Buckaroo Partnership
• Chute Banner (3’ x 6’)
• Medium Logo on “Day Sheet Program”
• PA Announcements
• 2 Weekend Passes
(Both Events - $900 Total) (or each event $500)
Greenhorn Partnership
• Ring Banner (2’ x 4’)
• Medium Logo on “Day sheet Program”
• PA Announcement
• 2 Weekend Passes
(Both Events - $400 Total) (or each event $250)
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Additional Customization Options Just on the cusp...there’s so many opportunities to integrate Corporate Partners into the
events even further!
• Licensed Area
• Announcer Stand
• Autograph Area
• Free Parking Area
• VIP Seating Area
• Kid’s Activities
• Program “Day sheet”
• Stalling Area
• Display Booths
• Product Sampling
• Demo Areas
• Conference/Training
• Block of Tickets
• Catered Dinner on the Dirt
• Hotel/Motel/Bed and
Breakfast Shuttle
• Video Dance Party DJ Booth
• And many more!!!
As Featured on National Television!
This concept with these personnel was just featured on Former CBC
Dragon’s Den Dragon, Brett Wilson’s new Television Project RISKY
BUSINESS TV, airing this Fall on Slice Network. Enhanced Action Sport’s
venture (production elements complementing an event) will air Monday
October 17th @ 9pm. Take advantage of the National Buzz!
Booking Information Let’s get rolling! We’re awaiting your confirmation to Engage, Interact and Brand!
Joe Scully, CEO
Enhanced Action Sports
416-931-2502
Julie Forrest, Partnerships
Professional Rodeo and Video Dance Party Series
519-851-4702
Professional Rodeo and Video Dance Party Series
At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!
Agreement Details
The Professional Rodeo and Video Dance Party Series at REACH Huron is proud to partner with your
company on this venture. Your support is greatly appreciated, and we’re excited to begin delivering on your
investment!
DETAILS
(Circle all
that apply):
Replay Screen Ownership30 second commercials before, during and following, logo before replays, PA mentions, Chute
Banner, Logo on Daysheet, 4 passes
$10,000 - Both Events
$6,000 - EVENT 1 or EVENT 2
Major Advertisement-Event Discipline30 second commercials before, during and following, 15-second commercial before Event, Chute
Banner, Logo on Daysheet, 2 passes
$5,000 - Both Events
$3,000 - EVENT 1 or EVENT 2
Replay Screen Advertisement30 second commercial before show and intermission, Ring Banner, Logo on Daysheet, 2 passes $2,000 - Both Events
$1,250 - EVENT 1 or EVENT 2
Logo on ScreenLogo on Screen with PA Announcement, Ring Banner, Logo on Daysheet, 2 passes $1,000 - Both Events
$750 - EVENT 1 or EVENT 2
Buckaroo PartnershipChute Banner, Logo on Daysheet, PA Announcements, 2 Passes $900 - Both Events
$500 - EVENT 1 or EVENT 2
Greenhorn PartnershipRing Banner, Logo on Daysheet, PA Announcement, 2 passes $400 - Both Events
$250 - EVENT 1 or EVENT 2
Production Full30 second commercial: onsite footage, and pictures $1,200 - one time
Production30 second commercial: website footage, pics, voiceover $400 - one time
Total Amount:Please make cheques payable to:
Rawhide Entertainment
70349 Parr Line,
Crediton, ON
N0M 1M0
Company Name:
Address:
Phone:
Contact info:
Total Amount Enclosed:
Notes: