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Professional Practice

Working with Case Studies in Business

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Aims of the session

To be able to understand the issues in an organisationthrough the analysis of a case study.

To be able identify and use specific models to investigate& analyse a case study

To relate the analysis of a case study to assessmentcriteria

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The Use of Case Studies

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What is a case study A description that relates to an organisation or

departments in that organisation.

A thorough study of that organisation

It may relate to a group of people, an incident, a project,a problem solving activity

A collection of detailed information

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What is a case study

Looks intensely at a group

Provides evidence of the activities undertaken in anorganisation

Can contain archival material related to charts, budgets,surveys.

Could contain documents such as letters progressreports, agendas

Could contain research activity data from interviews,

observations or questionnaires

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The Use of case studies

To build critical thinking skills for management andbusiness practices.

To identify real world information inside a controlled

environment of a classroom whereby a range ofdiscussions and activities could take place.

Understand the decision making process and their

intended outcomes.

We will discuss the methods and approach you shouldtake to Case Study Research

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The use of case studies

To build theory about management themes.

Case studies can provide Framework for discussion.

Test theory/Generate theory

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The Use of case studies

To illustrate alternative managerial choices.

To allow groups to discuss complex problems through asimulated example when they do not have sharedexperiences of the processes.

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The use of case studies

Case studies facilitate the teaching of business issues.

When cases are generated out of participants

experiences, the content is focused and specific to theirsettings

Cases allow participants to process material andexperiences with groups of peers.

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Case Study Research

Provides a rich understanding of a real lifecontext.

Uses and triangulates multiple sources ofdata.

Uses a systematic process

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Your systematic case study

process

oncludeDiscussReport

Investigate Gee/Moon/Johnstone Pyramidof the Case Study Process

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Investigate search multiple

sources Approaches can include

Printed sources

Searching tertiary literature sources

Obtaining relevant literature

Scanning and browsing secondaryliterature

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Investigate search multiple

sources

Using the Internet

Databases

Scanning and browsing online

Searching onlineSaunders et al. (2009)