professional event management
DESCRIPTION
TRANSCRIPT
Events Challenge: Favouritism
The same people are always attending our events
MPULL Features:• Guest History
Benefits:• Alerts user that guest is often invited so an
alternative can be picked
Events Challenge: Return on Investment
Not only did we host this person on three occasions, we also gave them a gift and included them in our direct marketing campaign. What is the true cost of acquiring and retaining customers?
MPULL Features:• Cost per head reports• End-to-end marketing system
Benefits:• Easily calculate ROI • All activities, no matter how big or small are
measurable, resulting in more effective marketing campaigns
Events Challenge: Leads follow through
We are not following up on the leads generated at events
MPULL Features:• Lead Nurturing
Benefits:• Take ownership of the leads from events
• Automate communications to guide leads down the path to purchase
• Qualify leads before handing them to your sales team
Events Challenge: RSVP management is time consuming
RSVP management is a full time job, and if there is more than one event happening is confusing when done manually!
MPULL Features:• Guest List Management• RSVP Management
Benefits:• RSVP’s take place online, saving your
employees time• A professional image is portrayed through the
automation of RSVP’s and guest lists
Events Challenge: Communication is not professional
Invitations come from personal email addresses and are not personalised
MPULL Features:• Invitation Wizard
• Event Page Wizard• Reminders and Post-Event Messaging
Benefits:• All event communication is standardised and
meets brand standards• Professional image is portrayed
Events Challenge: Keeping guests updated
We need to keep our guests updated regularly, leading up to, during and after the event
MPULL Features:• Bulk Email and Text Messaging
Benefits:• Design professional and personalised
messages that meet company standards that can be sent to your guest list at any time.
Events Challenge: Post Event Survey’s
We need to get feedback from our guests so we can improve our events
MPULL Features:• Survey Wizard
Benefits:• Build surveys as required and conduct
research on demand• Use feedback to identify leads
• Use feedback to improve future events
Events Challenge: Remembering preferences
We ask the same people the same questions every time we have an event
MPULL Features:• Guest Profiling
Benefits:• Save your guests time, and portray an
innovative image with pre-populated fields such as golf handicap, shirt size and partners details.
Events Challenge: Repetitive Data Capturing
Every time the Marketing team run a campaign or event, they want the same data in a new format!
MPULL Features:• Guest List Management
Benefits:• Save time: capture core data once and
then only “tag” contacts for future events and campaigns
• Simplification, as all lists are in the same format
Events Challenge: Dependency on Developers
Our IT team take so long to create portals for events
MPULL Features:• Webpage Builder
Benefits:• Build your own portals, remove dependency
on IT team• Become an Agile Events Team• Portray a professional image
Events Challenge: Attendance vs. RSVP’s
Some people always RSVP and never attend, while others just turn up without an official RSVP
MPULL Features:• Guest History
Benefits:• Identify patterns in guest behavior
• Plan resource allocation more effectively• Predict return on investment more
accurately
Events Challenge: Team Collaboration
Our team needs to work more closely on events… what is someone is booked off ill on the day!
MPULL Features:• Social Collaboration• Tasks Manager• Workflow and Process Wizard
Benefits:• Teams can easily collaborate• All events follow identical process and comply
to brand standards• Status of events is managed in real time
Simple, step-by-step event management in MPULL
Create Event Activity
•Standard Event Task and Workflow plan created
Build Guest List
• Open Event: Via Registration Page
• Closed Event: Via Sales Team or Defined Segment
Create Event Webpage
Create and Send Initial
Emailer
Create and Send Reminder Emailers and
Text Messages
Check Guests In
Create Post Event
Webpages and Emailers
The MPULL interfaces are highly intuitive
The MPULL Solution
to Marketing Challenges
Challenges Marketer’s face today…
Only a portion of our tactics align to Marketing Objectives
Marketing is not agile enough
Leads generated are not qualified
We have so many un-integrated systems
We diligently track return in spreadsheets, but it is almost impossible to combine all the spreadsheets into meaningful reports
Challenges Marketer’s face today…
We often focus on the incorrect low performing campaigns
Our branded merchandise disappears from our storeroom!
We find more than one of our ads in a magazine
We must do more with less, and headcount is frozen
There is no team collaboration
There is too much internal e-mail!
Challenges Marketer’s face today…
Valuable knowledge is lost when employees leave
Everyone manages campaigns differently
Performance reviews are too subjective!
There is no proof of Marketing performance
Our business units buy the identical stock photography and market reports
I need Market Intelligence to make decisions
End-to-End Solution for Agile Marketing Teams
• Campaign Management (Advertising, PR, Direct Marketing etc)
• Event and RSVP Management
• Research Survey’s• Collateral• Branded
Merchandise• Business Intelligence
Marketing Operations Management
• Project Management• Workflow• Team Performance &
Appraisals• Marketing Calendar
Marketing Resource Management
• Landing Pages• Bulk Email• Bulk Text Messaging• Form Development
Multi-Channel Marketing
• Lead Scoring• Trigger Management• Automated
Messaging
Lead Nurturing
MPULL… where Marketer’s live!
THANK YOU!For more information:
visit www.mpull.com
e-mail [email protected]
Twitter: MPULLmarketing