professional email marketing software

Professional Email MarketingSoftware. Experts. Solutions.

ExpertSender.com © 2014 All Rights Reserved

ExpertSender is an email marketing platform with unparalleled customer support and service, designed with medium-sized and

enterprise clients in mind. We take the hassle out of email marketing, and are focused on growing customer success with our team

of dedicated Experts. ExpertSender helped a diverse portfolio of clients - ranging from e-commerce, brick and mortar shops, online

games, b2b marketers and publishers who sent over 10 billion emails over the last year.

About ExpertSender™

50 50

billion emails annually

RIO DE JANEIRO

NEW YORK BEIJING

GDANSK MOSCOW

MALAYSIA

SINGAPORE

10+

About ExpertSender™

With ExpertSender, you will have a global team

of consultants to help you plan, implement, and improve

your campaigns. A dedicated Expert will be there every

step of the way, providing proactive service that ensures

the highest standards in email marketing and deliverability.

With decades of cumulative experience, there are few

scenarios we haven’t tackled before. ExpertSender

has been an active part of the email community

since inception, with memberships in EEC1 , ESPC2 ,

MAAWG3 and RETURN PATH4.

ExpertSender has worked with many unique customers

that need a precise solution for their marketing.

We are dedicated to finding solutions, and developing

new features that our clients need to stay ahead of the

curve. ExpertSender o�ers many cutting edge tools,

such as social media, web analytics and recommendation

engines integration that can help you pull together all of

your digital marketing e�orts.

Our Expertise Sets Us Apart


01 Rich, Intelligent Features Our Customers Demand

02

1 Email Experience Council - http://www.emailexperience.org/2 Email Sender & Provider Coalition - http://www.espcoalition.org/3 Messaging Anti-Abuse Working Group - http://www.maawg.org/ 4 Return Path - http://www.returnpath.com/


Why Choose ExpertSender™

ExpertSender is the perfect solution for marketers that

need a powerful, easy to use, web based solution, with

top-notch personal support. Regardless of skill level, Expert-

Sender will work with you to create a cohesive

email marketing strategy that you understand and can

implement.

Whether you are looking for a way to increase your

ROI, drive tra�c to your website, or just automate

your marketing strategy, our Experts have worked out

custom solutions for our clients.

Ease of Use 01


ExpertSender is an immediate upgrade for marketers

that need a full-suite of message types, functionality,

and reporting. With all features available no matter

your account size, and an intuitive user interface,

ExpertSender is a premium solution that will give

you access to the tools you need.

Your account will stay on the cutting edge without any

hidden costs or fees. Considering we do not require long

term contracts, ExpertSender is also a perfect option for

short term projects and campaigns. Our month-to-month

pricing gives marketers the flexibility that they need to find

a solution that works.

Advanced Technology


02 Transparent Rules 03

Every ExpertSender account comes with a comprehensive

and complimentary support of our team of Experts,

dedicated to improving your email campaigns, their

deliverability, as well as helping you become comfortable

with the platform. A responsible account manager will be

there to help you every step of the way, as you set up your

unit, integrate data, begin the campaigns, and expand your

business. With a dedicated Expert focused on deliverability

and technical issues, you can zero in on what really matters

- the bottom line.

Proactive Account Management

04


All of our clients’ data is safely stored in two independent

collocation centers (US and Europe). Access to the data-

centers is restricted by customer badges or escort, servers

are installed in closed cabinets, and the server floors are

equipped with temperature/humidity control systems.

No confidential information is stored outside of the server

cabinets. We do not share any personal data with third

parties or individuals from outside of our organization.

There are security policies in place: Software Change

Control Policy, Acceptable Use Policy, Backup Policy,

Security Operation Procedures, and Personal Data

Security Policy. All of the procedures are enforced

and monitored by the Security Manager. All third party

software is examined for security updates once per week.

There are back-out procedures for each and every update

of the system in place.


Highest Data Security Standards

05


Spectrum of Features

Integrate your existing marketing campaigns into Expert-

Sender by using our versatile API for importing subscribers,

sending transactional messages, and retrieving reports. Go

even further and track your leads from start to finish, with

Google Analytics, and social media integration.

Integrate With External Systems

01

Save resources by automating time consuming tasks,

such as scheduling data imports and recurring messages.

Every ExpertSender unit lets you utilize powerful

autoresponder and trigger messages, giving you more

ways to automatically engage your subscribers.

Automate Tasks And Campaigns

02

Use ExpertSender’s powerful segmentation tool to easily

find the subscribers you want to target. With segmentation

expressions defined in natural language, you can find your

recipients without needing any special training. Find the

subscribers that get the results you need based on opens,

clicks, and social sharing.

Segment And Target Subscribers

03

Communicate with the right audience with granular segmentation


Tailor messages to individual recipients using personaliza-

tion and dynamic content. Use an unlimited number of

personalization properties added with your subscriber data

to boost engagement and give all your communications a

personal touch. With dynamic content, you can customize

graphics, messages, o�ers, links and more, so you can

increase relevance and impact.

Message content is made easy to manage with our

WYSIWYG editor, automatic image hosting, and zip

uploading. Create and save drafts at any point in their

creation, and add di�erent variations of messages for easy

split testing. Create your custom headers and footers that

you can mix and match on any message with just the click

of a button.

Add Personal Touch


04 Assemble Content 05

MANAGE DATA

MALE FEMALE

UNKOWN GENDER WITH EXTRA SECTION TO SELECT FUTURE PREFERENCES WITH ONE CLICK


Make the management of your data easy, with standard features allowing you to create an unlimited number of subscriber lists

(single and double opt-in), custom fields, custom data tables (RDBMS), seed lists, suppression files, blacklists, and a variety of import

options. Browse your data and easily find individual subscribers with ExpertSender’s easy to use interface.

Manage Data And DrivePowerful Campaigns


06

Segments

Seed Lists Suppression Files

Blacklists

Double Opt-in

Relational Tables

Custom Fields

Single Opt-in

Product Recommendations

Order History

SubscriberInformation

Subscriber Lists


360 degrees of reporting let you see the whole story

about your campaign, with comprehensive feedback

for messages sent, bounced, delivered, opens, clicks,

complaints and unsubscribes. Use our reporting to track

stats on your list sizes, email clients used, and social media

sharing. Further analyze click distribution in your campaigns

with our neat click heat map. Last, but not least, Expert-

Sender has an innovative feature that lets you label, search

for, and segment your messages with tags, helping you to

be more e�ective by adding an extra layer of

granularity.

Deliverability is the key to any email marketing campaign,

and ExpertSender uses the best practices for authenticating

messages with SPF, SenderID, and DKIM. ExpertSender

units come already enrolled in all available feedback loops

for your audience, automatically removing any accidental,

unhappy subscribers. With dedicated IPs available to high

volume senders on all standard setup units, ExpertSender™

puts your reputation in your own hands to ensure optimal

deliverability and rule out any reputation poisoning.

Ease of use is the key, and ExpertSender leads the way with

features that let you predetermine your message throttling,

frequency capping and IP allocation to avoid common

sending mistakes with the click of a button.

Gain Insight

© 2014 All Rights Reserved

07 Stay On Top of Deliverability

08

ExpertSender.com


A preference center comes standard with all accounts,

easily allowing your subscribers the ability to manage their

subscription. Automatic first name based gender appending

in multiple languages allows you to send relevant content

to the right people, right out of the box! ExpertSender is

also integrated with RapLeaf’s real-time data technology

allowing you to append the demographic data from

Facebook into your messages.

Know Your Recipients


09

Do you know how many of your subscribers read emails

on mobile devices? With ExpertSender’s email clients

reporting not only will you gain insight into how your

audience reads your communication, but you will also be

able to specifically target emails at the people that use

portable devices. Additionally, your ExpertSender™ account

manager can advise you on how to create mobile friendly,

responsive messages.

Go Mobile 10


In-depth Look at Selected Features

With a growing number of data available about each subscriber simple custom fields, such as first name, gender or age, are no longer

enough to tackle the potential knowing and understanding the contemporary customer.

That is why ExpertSender™ allows you to define custom data tables (RDMBS), with just a few clicks. This way any complex data sets

may be stored and utilized via ExpertSender™. Thanks to visual segmentation no technical skills are required to leverage complex data,

such as order history and value, travel history, or you name what is relevant to your business! With such technology you are able to

deliver individual content to each user, or reach out only to the ones that will be interested in your particular o�er. To put even more

power in your hands, our Dynamic Content language allows you to access, manipulate and display complex data sets in your emails.

Thus, it is no longer a challenge to create emails that will contain unique discount codes, or to generate order summaries for each of

your subscribers automatically.

Unlocking the potential of big data is possible only with the right tools.

01


An easy to use API can help you automate the most routine

tasks and speed up key marketing processes. A timely

welcome email sent right after opting-in to your list is not

only your first email contact with the subscriber, perfectly

setting the expectations, but also an excellent sales oppor-

tunity. With our API, you can instantly add and remove

subscribers, send mass messages, transactional messages,

and even integrate our statistics into your CRM. Expert-

Sender API follows RESTful architecture principles, and our

support and documentation makes integration a breeze.

Transactional messages, or API triggered messages, allow

you to build custom content and send it on a one-to-one

level. Use this to add another layer of functionality to your

e-commerce site, and convert customers into repeat

customers.

Automating marketing processes saves time and makes money.


02

API


ExpertSender™ o�ers a perfect message type for every campaign. From trigger emails, to follow-up autoresponders, personal transactional

emails, newsletters and recurring emails. With this vast portfolio of email automation methods, marketers can execute complex campaigns

without a need of any extra programming or IT support. ExpertSender™ allows you to setup granularly segmented lead nurturing cam-

paigns as well as behavior-based retention programs. Start with basic newsletters, then add birthday emails, special o�ers for the folks

reading your emails at a particular time, and grow from there. If you come up with a marketing idea, our account managers and the Expert-

Sender™ platform will make it happen. You can also count on our account managers to recommend development paths for your

programs, as we know how to grow email projects.

We transform communication ideas into tangible campaigns.


03

Acquisition Sales Retention

Selected Features

Follow-up autoresponder sequences

(welcome email, product testimonials,

case studies, special discounts)

Web activity-based triggers

Newsletter updates

Abandonment triggers

Abandonment autoresponder follow-ups

Transactional emails

Post-purchase updates with time-based

triggers

Anniversary triggers

Newsletters with product recommenda-

tions, special / exclusive o�ers

Recurring emails for automating

reactivation campaigns


Case Study: What ExpertSender™

Can Do For You

01 How Diverse Systems -a leading Central European apparel brand -matured their email program.

When ExpertSender™ first started working with Diverse,

back in early 2011, their email program was almost

nonexistent. They were sending irregular campaigns via

their in-house resources with simple plain text content,

no tracking, list hygiene or authentication.

For starters, our Experts helped sorting out their lists to

achieve an orderly structure. The subscriber sources

were identified, data entry and processing routines were

examined and modified to comply with the contemporary

legal and opt-in marketing best practices.

Simultaneously, a team of professionals from ExpertSender,

along with customer’s marketing team, developed a brand

new, flexible graphic template.

Case Study: What ExpertSender™ Can Do For You

After streamlining the data processes and implementing

the new templates, the initial sends revealed that some

20% of their database was unusable, due to nonexistent

email addresses that had not been properly removed.

As much as 23% of the original database turned out to

be “void” after having applied ExpertSender’s list hygiene

procedures.

In short, in step 1, our tools helped Diverse to assess the

real potential of their database. It is also the First Step to

plan, manage and measure profitable email campaigns,

which few or no in-house solutions can achieve, unlike

professional email marketing technology.

Next, the ExpertSender™ team guided Diverse to expand

their data collection strategies beyond a fairly standard

loyalty program. The focus was on facilitating subscriptions

on their website and funneling prospects into their e-com-

merce store, and on to converting them to

buyers at Diverse’s real, beautiful stores and boutiques.

To date, the customer’s list has grown by 160% compared

to the early 2011.


Presently, ExpertSender™ is executing all campaigns on

behalf of Diverse, which entails modifying HTML templates,

managing segmentation, executing sends, and providing

detailed performance reporting with further recommenda-

tions.

More new ideas are being developed by our companies

with the objective to make customer’s email marketing

more and more sophisticated.

© 2014 All Rights Reserved

Case Study: What ExpertSender™ Can Do For You


ExpertSender™ can help you take your email marketing

to the next level -- regardless of your email maturity.

Our culture is dedicated to continuous improvement

in the continually developing business reality.

Marketers may be frustrated with the slow set up and steep

learning curve of other ESPs. With ExpertSender,

a dedicated account manager is there with you from the

beginning. We pride ourselves on our support, and are able

to quickly find solutions and answer your questions.

Nothing is too big or too small, and with a global team

you’ll never have to wait long for an answer. A personal

level of support allows us to understand your business,

goals, and strategies, which in turn strengthens the

relationship and increases e�ciency.

ExpertSender™ has strong relationships with industry

leaders, including MAAWG, ReturnPath, and ESPC. We are

able to stay at the forefront of best practices and emerging

techniques. Not only are you gaining our knowledge and

experience, you’re also receiving knowledge straight from

the cutting edge with the strong partnerships we already

have.

Characteristic list structure with in-house email solutions

77%

20%

3%

Other problems

Nonexistent

Usable


How Can We Help You?

01 Try Us

http://www.expertsender.com/virtual-tour?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=virtualtour

http://www.expertsender.com/demo?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=demo

You’re always welcome to talk to our Experts about your

plans and challenges. We are eager to show you our email

delivery technology and services, and discuss how we can

add value to your company.

A picture is worth a thousand words, so please take a few

minutes and go on ExpertSender Virtual Tour:

Request a demo:

Reach out to us via email:

[email protected]

http://www.expertsender.com/virtual-tour?utm_source=marketing-doc2013&utm_medium=PR&utm_campaign=virtualtour

http://www.expertsender.com/demo?utm_source=marketing-doc2013&utm_medium=PR&utm_campaign=demo

02 Contact our local branch

North AmericaPhone: +1-646-328-3919

United KingdomPhone: +44 (0) 203-598-2056

RussiaPhone: +7 (495) 215-19-87

ChinaPhone: +86 (10) 5820 4470

SingaporePhone: +65 83 00 81 48

MalaysiaPhone: +60 17 29 88 616

Poland Phone: +48 58 351 33 30

BrazilPhone: +55 (21) 3496-1427