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Beginner’s Guide to Online Instructional Design
Summer 2017
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Professional Development in Education
School of Education, Health and Human Performance
University of Charleston, South Carolina
Syllabus
Course Number and Title: Beginner’s Guide to Online Instructional Design
Graduate Hours: 3 graduate credits*
*This course is for professional development credit only. VirtualSC PD courses do not count
towards any type of degree.
Facilitator:
Email:
Phone:
Semester: Summer 2018
Course Dates and Times: 06/18/2018 – 08/06/2018
Communication: This is an online course. There will be no face-to-face meetings; however, the
facilitator will communicate with her students in various ways such as e-mail, Blackboard Ultra,
Skype, and other audio and electronic communication. The facilitator will be available online
daily from 5pm to 8pm, in order to communicate with students via open office hours. Facilitators
will use the following communication guide to ensure all students have a positive experience
with the course. The communication below will serve as a bridge between the teacher and
participant.
Contact each participant at the beginning of the course:
o Send out a welcome e-mail which, includes a welcome letter.
o All contact information for the facilitator will be listed in the e-mail and the letter.
Send out weekly email reminders about work progress and work due. The facilitator will
contact a participant if they miss one week’s worth of work and offer to assist with
catching up.
Host three (3) Blackboard Ultra meetings during the course (one every other week).
Participants are expected to attend. In the event a participant cannot attend, the meetings
will be recorded with a "keyword" at the end of each presentation. All participants, in
attendance or listening to a recording, will enter the “keyword” into an electronic quiz for
credit.
Communication outside of the course (e-mail, phone) will be documented within a
spreadsheet for communication tracking purposes. This spreadsheet can be turned in with
the grade book at the end of the semester.
Text/Materials: All materials in this course are the property of the South Carolina
Department of Education Office of VirtualSC PD. All course materials found
needed/required for the workshop are available online.
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Grading: Pass/Fail. As per the College of Charleston Graduate Catalog, a Pass/Fail course
carries zero (0) credits and thus cannot be converted to a letter grade.
Purpose of the Course and Expected Participation Outcomes: The purpose of this course is to
aid in-service and pre-service teachers in understanding the process of transitioning a course
from a face-to-face (F2F) format to an online format.
Course Description: When teaching in, or designing for, a face-to-face (F2F) classroom,
teachers and curriculum designers typically develop long-range/course plans. The importance of
planning ahead for online courses is no different. As teachers, many of us have experience with
securing or writing content, creating a logical scope and sequence, designing assessments, and
accounting for how students learn and thrive in the process. Even with this experience,
transitioning a course originally designed for F2F execution over to the online environment is
challenging for most. With the increased demand for online course delivery, teachers today are
faced with taking their F2F courses (with little to no resources, at times) and bringing them
“online”. This course is designed to assist with that task by presenting the basics of instructional
design, from both a pedagogical and procedural standpoint, as well as considering learning and
teaching styles, delivery models and instructional methods, communication, engagement, choice,
and accessibility.
This course relates to the CofC conceptual framework and theme of making the teaching and
learning connection since it is a hands-on course, and will allow participants an opportunity to
practice the lessons and implement basic theories of online instructional design from both
practical and pedagogical approaches, allowing for the creation of an enhance online learning
environment through quality course design.
Prerequisites: This is an advanced level course for teachers, technology specialists, curriculum
specialists, professional development specialists, or other school personnel. Participants are
expected to have regular access to computers with Internet access. They will also need speakers
and a microphone (or a headset or telephone) to participate in the Blackboard Ultra Virtual
Meeting sessions. In addition, participants should be proficient with browsing the Internet,
uploading and downloading content, navigating to computer files, and with using word
processing software, email, and attachments.
Goals/Standards/Objectives: All goals and objectives are correlated to the C of C Teaching and
Learning Standards and the National Educational Technology Standards and Performance
Indicators for Teachers.
http://ehhp.cofc.edu/assessment/tl_standards.php
http://www.iste.org/standards/iste-standards/standards-for-teachers
This course will enable participants to demonstrate the ability to:
Discuss Instructional Design, and its importance, thoughtfully.
Define the role of an Instructional Designer.
Identify popular Instructional Design pedagogies and processes.
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Follow the necessary preparatory steps to create an online course.
Develop a plan for building an online course.
Identify types of online courses (fully online, blended, flipped) and align the delivery
model to student learning styles and preferences.
Distinguish accurate and relevant OER resources from non-academic content.
Design an online course using self-created and procured content, including assessment.
Follow best practices for developing a course for the online environment, including
student engagement and communication.
Design and evaluate online courses for differentiation and accessibility.
Demonstrate the ability to obtain credible and reliable resources from the Internet in
order to supplement online course material, where needed, and share with students for
additional learning opportunities.
At the end of this course, participants will be able to:
Define Instructional Design, as well as Instructional Designer.
Distinguish between several methods/models of Instructional Design.
Understand the differences between designing for F2F and online courses.
Evaluate content for inclusion into the online environment.
Distinguish between online delivery models, and determine which is most suitable for the
intended audience.
Utilize a Course Design Planning Matrix as a starting point for online course creation.
Plan the overarching structure of an online course.
Design courses inclusive of appropriate communication tools and techniques.
Design courses that accommodate, and plan accordingly for, multiple intelligences and
learning styles.
Design courses that accommodate, and plan accordingly for, student engagement.
Identify their own teaching style, and how it can affect the way they design courses.
Accommodate for differentiation and choice in the online environment.
Account for basic accessibility considerations in online course design.
Expected Time Dedication: This course is expected to take students between 60 and 70 hours to
complete. Times listed below are average dedication times per week/topic:
Orientation Session – 4 hours
6 Weekly Sessions – 42 hours
6 Weekly Discussion Forum Initial Posts and Responses – 18 hours
Blackboard Ultra Virtual Meetings – 3 hours, plus “keyword” quiz completion
Attendance and Late Assignments Policy: Attendance will be determined by completion of
weekly online assignments, discussions, and participation in the three (3) synchronous sessions.
Due dates are posted for each initial discussion post, replies,
assignments/assessments/projects in the online Learning Management System.
VirtualSC PD’s Learning Management System time stamp, given within the assignments,
assessments, and discussions will determine if submissions were completed on time.
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Late assignments will not be accepted without prior arrangement with facilitator.
An assignment calendar, and rubrics for participant, use can be viewed online or
downloaded via the Syllabus link, after the course facilitator has given registered
participants login information for the online course.
Discussion Forum Participation: Participants will be evaluated on the frequency and quality of
their discussion board participation. Participants are required to post a minimum of three
substantial postings each session, including one that begins a new thread and one that responds to
two others threads. Postings that begin new threads will be reviewed based on their relevance,
demonstrated understanding of course concepts, examples cited, and overall quality. Postings
that respond to other participants will be evaluated on relevance, degree to which they extend the
discussion, and tone.
In-Class Course Activities: This course is divided into seven, one-week sessions (one
Orientation Session and six Content Sessions, with the last session including course wrap-up
activities), each of which include readings, activities, and an online discussion among course
participants.
Course Calendar: The outline for the course is as follows:
Session Topic
Orientation Getting to Know Your VirtualSC PD Environment
Session 1 What is Instructional Design?
Session 2 Planning for Success
Session 3 Designing for Delivery Models and Learning Styles
Session 4 Designing for Engagement and Communication
Session 5 Procuring and Designing Basic Content
Session 6 Considerations for Differentiation and Accessibility
Out of Class: Course participants are expected to complete weekly assignments, including active
participation in the online discussion board. In addition, participants will develop and share their
ideas to incorporate tools and strategies presented in the course into their own curricula.
Assessment and Grading: The discussion forum and grade book features, accessed by the user
within the course, will serve as the participant’s portfolio and provide assessment feedback.
Participants will be assessed throughout this course in various ways, including assignments,
initial discussion posts and replies, quizzes, and projects. The grade book will be used to
provide participants with weekly grades of assignments and discussion.
Participants are required to complete readings, activities, discussions, and an
assignment/assessment/project for each session. Below are the criteria to be used for evaluating
successful participation in and completion of this course for 3 hours of graduate credit:
Session Graded Item Points Possible
Orientation Discussion Forum 20
Summative Assessment (Quiz) 17
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Session 1
Discussion Forum 22
Blackboard Ultra Attendance + Keyword Quiz 5
Choosing an Instructional Design Model Assignment 20
Session 2 Discussion Forum 22
Explaining the Instructional Design Process Infographic 20
Session 3
Discussion Forum 22
Blackboard Ultra Attendance + Keyword Quiz 5
Course Design Planning Matrix: Part 1 40
Session 4 Discussion Forum 22
Course Design Planning Matrix: Part 2 40
Session 5
Discussion Forum 22
Blackboard Ultra Attendance + Keyword Quiz 5
Course Design Planning Matrix: Part 3 40
Session 6 Discussion Forum 22
Course Design Planning Matrix: Part 4 20
Participation Overall Course Participation 35
Total xxx
Pass: xxx points or higher
Fail: xxx points or lower
Ongoing Support: Online support is provided in the form of a guided discussion forum used to
discuss and share strategies, challenges, and resources.
Professionalism and Ethics: As a member of the professional development community,
participants are expected to evidence a high standard of personal conduct, respect and honorable
professional characteristics in the presentation of their course assignments and interaction with
class peers.
Disability Statement: If there are participants in this class who have a documented disability
that allows him/her to receive accommodations they are asked to please speak privately with the
course instructor.
Auditing Statement: Some students may have elected to audit this course. If you have selected
to audit, no official record will appear that you have audited the course at the College of
Charleston. Additionally, you may not be added to the class roll after the class has been in
session for more than two (2) weeks.
Obtaining Credits and Transcripts: Beginning November 1st of 2013, all Transcript Requests
received in the mail will be returned. Detailed instructions and information regarding
Transcripts are available in the Transcripts section of the Registrar’s website at, located at
http://registrar.cofc.edu/transcripts/index.php. There are two options for requesting an Official
Transcript:
Online, through the Banner Self-Service in MyCharleston (with a non-Visa credit card
or eCheck.
In person, to pay at the Treasurer’s Office and submit the receipt and request at the
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Registrar’s Office. Payment must be provided at the time of request. We do not accept
requests or payment by fax, email, or telephone.
Coursework: The readings and activities/assessments for each session week are listed below:
Orientation Session: Getting to Know Your VirtualSC PD Environment In this session, you will become familiarized with the Moodle Learning Management system
used by all VirtualSC PD courses. Additionally, you will educate yourself on VirtualSC PD
policy and procedure, as well as participate in professional discourse with your instructor and
other colleagues.
Activities
Getting Started
Interacting in Your Course
Obtaining Renewal Credits
VirtualSC PD Policy and Procedures
VirtualSC PD Acceptable Use Policy
VirtualSC PD Academic Integrity Policy
Assignments
VirtualSC PD Participant Contract
Course participants will complete a contract, agreeing to the VirtualSC PD and College
of Charleston rules and regulations concerning grading, credit, transcripts, and more.
Orientation Quiz
Course participants will complete a quiz on the content they have learned about both
VirtualSC PD and the College of Charleston.
Discussion
For your first discussion forum, please take some time to tell us about yourself. Tell us your
name, location, current position and what it entails, and what you hope to learn from this course.
Tell us about yourself, your kids, whatever you think will help your facilitator and fellow
classmates get to know you better. Remember to keep it professional!
Session One: What is Instructional Design?
As a classroom teacher, you already know what it takes to design instructional content, organize
it according to a logical scope and sequence, and deliver it in the face-to-face classroom.
However, content design for use face-to-face is strikingly different than that of design for online
environments. To learn these differences, you must first understand what it means to design for
online learning—that’s where Instructional Design comes into play. To make the transition from
face-to-face to online course design, you will first need to prepare yourself, your materials, and
possibly gain additional skills in order to incorporate new instructional technologies that you
plan on using. In this session, you will learn some of the basics of Instructional Design,
including an overview of several popular ID models, and its importance. The role of the
Instructional Designer in online course design is discussed as well.
Activities
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Introductory Content
Instructional Design Definitions
Do you know what Instructional Design is? What is an Instructional Designer? Read this
page from Instructional Design Central and discover several definitions for both
Instructional Design, and Instructional Designer. What stands out to you about each of
these definitions?
Why Does Instructional Design Matter?
You may be thinking, “I know what Instructional Design is, but why does it matter?”.
Read this article from eLearning Industry to uncover why it is so crucial to online
learning, and how you will know when you see it.
What Does an Instructional Designer Do?
Now you know what Instructional Design is, who employs Instructional Design, and
why its important, consider the following: what does an Instructional Designer do? As
you watch this video, think about how what you currently do as a classroom teacher
resembles this role.
Design Theories
ADDIE Model
The ADDIE Model of Instructional Design is one of the oldest models to which you can
subscribe. While it has its weaknesses, it is easy to remember, and relatively solid
overall. Consider how you could this model to get started designing an online course.
ARCS Design Process
Dr. John Keller is the innovator responsible for the ARCS Model of Instructional
Design, focusing on motivational design. As you read, think about how student
motivation plays a key role in learning.
Backward Design: Why Backward is Best
Backward design is sometimes referred to as “teaching to the test.” While reading this
article provided by Edutopia, consider if this is an accurate description of this design
model.
Assignments
Choosing an Instructional Design Model
In this week’s readings, you learned about three (3) different models of Instructional Design;
ADDIE, ARCS, and Backward Design. Using the knowledge you already have about good
pedagogy, and what you read about each model, choose the one that you think is best. There
is no right or wrong answer for this essay—this is about connecting previous knowledge to
new—and discovering what may work best for you. Answer each of the follow questions in
a 300-400 word essay to argue your chosen model:
Which model did you choose?
Why do you believe this model is the most sound, pedagogically speaking?
Do you think this model allows you to incorporate what you already know about
innovative teaching?
What pitfalls do you see in this model (if any)?
Support your essay with information found in the week’s resources.
Blackboard Ultra Virtual Meeting #1 Keyword Quiz
Complete the keyword question in the keyword quiz to gain points for attending (or
watching) the Blackboard Ultra Virtual Meeting #1.
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Discussion
Now that you have been introduced to the idea of Instructional Design and the role of the
Instructional Designer, respond to each of the following questions:
What did you learn about Instructional Design that surprised you?
What is significant about the role played by the Instructional Designer in the creation of
online courses?
How is the Instructional Designer different than a Teacher?
What type of time commitment do you think is involved in designing a course from start
to finish?
Using the resources you have read/watched this week, support your response to each of the
above questions.
Session Two: Planning for Success
Before architects begin any construction project, they must first design a blueprint. This plan
details everything that will be built, changed, or torn down altogether. Like architects, teachers
must also plan the structure of any course being built, as well as develop a comprehensive
strategy for creating it. Whether you are faced with building a new course to deliver online, or
repurposing an existing face-to-face course to transition online, many important details must
first be planned. Creating a blueprint of an online course may be more challenging than a face-
to-face one because it requires you to shift your thinking into the online frame of mind. There
are many moving parts to integrate, many of which are not part of building a face-to-face
course. In Session 1, you learned about what Instructional Design is, as well as what an
Instructional Designer does. As you may have guessed, a large part of what Instructional
Designers do is plan—if you are to take on this role, you must know how to plan for your own,
as well as students’ success.
Activities
Bring on the Learning Revolution
Today’s learners enter a classroom with an entirely different set of expectations than
learners from 20, 10, or even 5 years ago. Watch this engaging TedTalk by Sir Ken
Robinson, and consider why planning environments to match today’s learner population
is so crucial to learning success.
A Demonstration of the Process of Instructional Design
Now that you’ve considered how important proper planning is, watch this video to see
how the process of Instructional Design works from start to finish. Consider all the
individuals who are a part of the process, and how each unique role serves to ultimately
deliver quality educational models.
Designing an Online Course
Online education is no longer considered an “alternative” to traditional classroom
learning. This article discusses, in detail, some easy-to-follow steps for getting started
designing an online course. Towards the end there are some references to a specific
Learning Management System, Canvas, that you can skim through (however, make sure
to read all the way to end of the article).
How [not] to Design an Online Course
Now that you’re read about how to plan for online course design, read this article,
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which, details many common pitfalls first time course designers (who have a
background in face-to-face teaching) find themselves facing. Consider how pre-planning
can help you avoid these “course design don’ts”.
Assignments
Explaining the Instructional Design Process Infographic
In this week’s readings and resources, you discovered more about the process of
Instructional Design. Based on those resources, your own experience, and what you know
about infographics, you should create an infographic that addresses each of the follow:
The overall Instructional Design process.
Considerations for different roles that all work within the process.
Tips and tricks to simplify the process of Instructional Design.
How the role of the Instructional Designer is imperative to attaining appropriate
course quality.
If you're not sure what info-graphics are, take a look at a few here related to other topics in
the world of education:
Flipped Classroom Info-graphic
Education by the Numbers Info-graphic
Facts About Arts in Education Info-graphic
Your response should be in the form of a digital infographic created using the Picktochart
online tool (https://picktochart.com). You will need to create an account on this site in order
to use the tool (it is free). The facilitator is not looking for a professional quality, highly-
skilled graphically designed infographic. But, the infographic should display that you've
been creative in synthesizing the information that you've learned in this topic about the
Instructional Design process.
Discussion
It is estimated to take 40 hours of planning for every hour of instruction in a brick and mortar
classroom environment. For designing an online course, that figure can be doubled (at least).
While this may seem terribly daunting to you right now, consider that development efforts can
vary greatly depending on your delivery approach (which, you will learn about in Session 3) and
the types of materials you are creating (which, you will earn about in Session 5). Regardless,
building an online course is a large undertaking. As one of this week’s resources, you watched
the brief video entitled A Demonstration of the Process of Instructional Design. Consider what
you saw in that video and respond to the following questions:
What surprised you the most about the Instructional Design process?
What did you expect as part of the process of Instructional Design?
Does Instructional Design just seem like “common sense” to you, or are you beginning
to see the “process behind the madness”?
Using the resources you have read/watched this week, support your response to each of the
above questions.
Session Three: Designing for Delivery Models and Learning Styles
Online courses can follow several delivery models; fully online, blended, or flipped. Each
model identifies how much of the course content (and engagement) happens either in the online
environment or face-to-face. A course can be fully online (i.e., there is no face-to-face
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instruction), or follow a blended or flipped approach (i.e., some parts of the course are online,
others are face-to-face). While this approach may have been predetermined (you were given a
mandate to “flip” your course, or put it all online), one of the most important things to consider
when you’re deciding how to deliver your online course is your students and their learning
styles—the delivery approach that best matches the learning styles of the participants will
always be more successful than one that does not. In Session 2, you learned the importance of
planning your online course before diving in head first, and even learned some things from
which to steer clear. Now that you’re ready to start designing, you must first consider your
content and your learners, and how they should interact one with the other.
Activities
Learning Styles and Strategies
This article, authored by two North Carolina State University faculty, does an excellent
job of breaking down learning styles beyond the typical “visual, auditory, kinesthetic”
types, and discusses strategies for how learners can help themselves. As you read,
consider how you can support these multiple types of learners in your online course
design.
Everyone is Smart: TEDEd Example
This great little PowToon video by Bradley Lands demonstrates how different learners
think about themselves, and compare themselves to others. As you watch this video,
think about the precedent you can set in your online course concerning student
confidence in their own learning, and the growth-model mindset.
Why, What, and How to Move to Online Courses
Fully online courses are some of the most popular courses available today—they’re
everywhere. But, is this delivery method right for all courses? Consider if the courses
you currently teach would make for effective fully online courses as you read this
article.
What is Blended Learning?
This page, published by Blended Learning Toolkit, gives a good introduction to Blended
Learning. The 4th
paragraph in the article links you to the National Center for Academic
Transformation’s page on “The Replacement Model” for Blended Learning. Make sure
to click this link, and read this page, after reading the initial page. As you read, think
about the blended class model and if it might be right for your students.
7 Things You Should Know About… Flipped Classrooms
The Flipped Classroom model is another delivery approach that you may want to
consider as you begin your journey to taking your course online. Maintaining face-to-
face time with students, this model is quite popular for K-12. Consider if your students
might be ready for this type of online course as you read.
Assignments
Course Design Planning Matrix: Part 1
This session, you will begin the final project for the course. While you are learning to
get started working on/building online courses, you may/may not have access to an
appropriate learning environment in which to build said course. For that reason, the
intention of this final project is devoted more to the planning stage, rather than
execution, and forces you to think about how/why you would design for your audience
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and content. For this session, you will need to complete the following components of the
Course Design Planning Matrix template:
Course Designer
Target Audience
Prerequisite Skills
Course/Unit Description
Course/Unit Outcomes
Delivery Model Choice, including:
o Student Learning Styles
o Availability of Technology
o Administrative Concerns
Blackboard Ultra Virtual Meeting #2 Keyword Quiz
Complete the keyword question in the keyword quiz to gain points for attending (or
watching) the Blackboard Ultra Virtual Meeting #2.
Discussion
The choice to use one online model of course delivery over the over is not just about personal
preference—it envelops consideration for student learning styles, technological availability, and
school- or district-level expectations. Consider what you read and watched about learning styles
and online delivery models in order to answer each of the following questions:
How can online course design accommodate for multiple learning styles (and
intelligences for that matter)?
Prior to this session, were you aware of the different online course delivery models? If
so, what did you learn that was new; if not, reflect on the most surprising thing you
learned about the different delivery model options (fully online, blended, flipped).
Which delivery model that you learned about seems to best fit student learning
styles/intelligences, the availability of technology in both school and how environments
of your students, and the expectations of your building or district administrators?
Using the resources you have read/watched this week, support your response to each of the
above questions.
Session Four: Designing for Engagement and Communication Your style of teaching will greatly impact the way your students learn. Sometimes we don't
even realize we have a particular style or preferred method. In a virtual environment, where
many of the cues available in a face-to-face classroom are not existent, it becomes more crucial
to be aware of our methodologies and practices. Reflection on your own teaching style, and
ways to adapt it for the virtual classroom, are imperative to student engagement in the course.
Being an effective online teacher requires a set of skills that is similar to, yet different from,
those required in the face-to-face classroom. The online or blended learning teacher must be
able to build community while having little to no face-to-face contact, offer clear and
informative feedback, communicate effectively in a medium that lacks body language and voice
tone, as well as use instructional strategies that are independent of time and space to support
student learning. In Session 3, you learned about models for online course delivery as well as
accommodating and designing for student learning styles. Just as important as your student’s
learning styles is your own teaching style, and how it affects engagement and communication in
the online classroom.
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Activities
Using Technology to Engage Learners
Pay Attention
Since most of today's students can appropriately be labeled as "Digital Learners," why
do so many teachers refuse to enter the digital age with their teaching practices? Isn't it
time we incorporate instructional practices in the medium(s) that reach these students?
Watch this video that was created in an effort to motivate teachers to more effectively
use technology in their teaching.
A Vision of K-12 Students Today
This project was created to inspire teachers to use technology in engaging ways and help
students develop higher level thinking skills. Additionally, the video strives to motivate
district level leaders to provide teachers with the tools and training to do so. As you
watch the video, consider which of the percentages presented you fall into.
Communicating in Online Courses
Teaching Style Survey
An important part of crossing over into the role of Instructional Designer (from Teacher)
is accounting for your own teaching style, and not falling prey to designing around how
you prefer to teach—remember, the online environment should be student-focused—
you’re moving to the role of “Guide on the Side” more that ever before (most likely).
Complete this survey, and save your results to use later.
Can You Hear Me Now? Communicating in Your Online Course
This article by OnlineCollege.org is written from the perspective of a new online
student, and what he/she should expect in terms of online communication. As you read,
consider the opportunities an online class affords for enhanced and frequent
opportunities for synchronous and asynchronous means of communication.
Effective Communication in Your Online Courses
A common myth about online learning is that it is not interactive, or doesn’t provide
opportunities for communication and/or collaboration. Quite the opposite, online
education requires that students have the best communication techniques (to be
successful). As you read, consider how you can support your current students to become
better communicators with the tips provided.
Assignments
Course Design Planning Matrix: Part 2
This session, you will continue working on the final project for the course. For this
session, you will need to complete the following components of the Course Design
Planning Matrix template:
Strategies for Engagement and Communication, including:
o Engagement Strategies:
Strategy 1
Strategy 2
Why they should prove effective
o Communication Tools/Techniques
Strategy 1
Strategy 2
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Why they should prove effective
Discussion
The level of engagement provided within an online course, and the opportunity for
communication are both paramount to the overall success of the learner. Engaging content keeps
students involved, and having multiple avenues for communication between teachers and
students (as well as between students) makes for a community that flourishes. Considering this
course (the one you’re currently taking) as an example, answer each of the following questions:
Deconstruct the course’s overall design, based upon how it encourages engagement and
communication.
How could engagement and/or communication in this course be better
If you could change one thing concerning engagement and/or communication in this
course, what would it be?
Using the resources you have read/watched this week, support your response to each of the
above questions.
Session Five: Procuring and Designing Basic Content
Designing an effective online course requires more than just uploading files from a face-to-face
course into an online environment. The creation of engaging online learning requires us to
rethink content, and instructional strategies. As you probably already know, developing content
is typically the heaviest workload for creating any course. If a F2F course already exists, this
step is typically easier; however, as you design each resource and activity in your course, you
will need to create content to support it—or, you can be resourceful and find existing resources.
When you are on the search for online content, make sure you are validating its accuracy and
following copyright. As you probably know, not everything on the web is true or free to reuse!
In Session 4, you learned about designing for student engagement, based on the needs of today’s
changing learner population, and providing for communication in the online classroom. A major
key to providing opportunities for authentic engagement is in the design and curation of the
course content.
Activities
White Paper: Open Educational Resources-Breaking the Lockbox on Education
The William and Flora Hewlett Foundation is committed to openness and transparency.
This is a long article, but if you are going to serve as an Instructional Designer who also
curates content for your own course, you must understand the premise of OER and why
it works. As you read, consider how OER can benefit, or hinder, your online course
design.
Taking the Leap: Moving from In-Person to Online Courses
This quick read is designed to get you thinking about the content you already have for
your F2F course, and how it should be changed/edited/chunked/removed in order to
facilitate the most engaging type of online learning opportunities for students. As you
read this blog, consider some of the content you have, and how you could effectively use
it in your new online classroom.
Finding Credible Sources on the Web
At times, determining the types of resources that are appropriate for differing levels of
participation (in educational events or learning opportunities) can be difficult. The
Beginner’s Guide to Online Instructional Design
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teacher in this video breaks down the differences between popular and scholarly
resources, and when to rely on each. She also walks through several great examples of
how to use Google to search for content, and how to determine which is best used for
what types of learning opportunities.
Top 10 Rules for Developing Your First Online Course
While this blog covers a couple of topics (outside of considerations for content), it’s a
great one to continue your thinking of transitioning content from F2F to online. As you
read, pay close attention to Rules 1, 3, 5, 7, 8, 9, and 10.
Assignments
Course Design Planning Matrix: Part 3
This session, you will continue working on the final project for the course. For this
session, you will need to complete the following components of the Course Design
Planning Matrix template:
Content Design, including:
o Open Educational Resources:
OER 1
OER 2
What makes them reliable and credible
o Self-Created (or Re-Purposed) Content Items:
Content Item 1
Content Item 2
Why these content items will provide effective eLearning
opportunities, and are appropriate for your chosen online delivery
model
Blackboard Ultra Virtual Meeting #3 Keyword Quiz
Complete the keyword question in the keyword quiz to gain points for attending (or
watching) the Blackboard Ultra Virtual Meeting #3.
Discussion
Let’s face it, whether for the F2F or online environment, content curation and creation can be
really hard. In this session, you learned about ways to take existing content and repurpose it
appropriately for the online environment, and how to carefully procure reliable and credible
OER content. With what you’ve learned in mind, answer each of the following:
What do you perceive as the main value of utilizing OER content over the creation of
your own content?
Do you think that teacher-created content and OER content should be balanced in the
online environment?
How do you plan to repurpose or create from-scratch content that is usable in your
online course? Describe one piece of content you currently have in your F2F course, and
how you would use it in an online environment.
Using the resources you have read/watched this week, support your response to each of the
above questions.
Session Six: Considerations for Differentiation and Accessibility
Differentiated instruction is the process of teaching students at their current levels of ability,
rather than taking a more standardized approach to teaching. It is the process of creating
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multiple paths so that students of different abilities experience equally appropriate ways to
absorb, use, develop, and present concepts as a part of the daily learning process. Differentiated
instruction allows students to take greater responsibility and ownership for their own learning,
and provides opportunities for individuals to develop skills in other areas that may not be their
forte. In addition to students possessing differing ability levels, some students may face
additional learning challenges, making accessibility an important topic in online design as well.
In Session 5, you learned about designing and curating course content in such a way that it
appeals to the online learner, and provides engaging learning opportunities. But, even good
content can have its pitfalls—you must consider student choice and physical limitations to
consumption as well.
Activities Differentiating Content, Process, Product, and Learning Environment
Many teachers know what Differentiated Instruction looks like in a face-to-face classroom
setting; but what about in the online environment? As you read this document, consider how you
currently differentiate instructional content, process, product, and the overall learning
environment—and how that will translate into your online course design.
Accessibility Basics
Accessibility standards focus on how individuals with disabilities (low or no vision, deafness,
etc.) interact within an online environment. Accessibility is a mandatory premise on which
to base your online course design. While this page is certainly only an introduction to some basic
Accessibility rules for online design, the website it is on is a great reference to bookmark and
peruse at your discretion (http://www.usability.gov/).
Best Practices in Online Course Design and Delivery
Provided by the Southern Oregon University Distance Education Center, this handy guide for
design and delivery in the online environment can be downloaded, and touches, briefly, on every
subject covered in this course. Read this guide as a review of what you’ve learned, and make
sure to download it, so you have it for future reference (of special importance is the section on
Accessibility).
Assignments
Course Design Planning Matrix: Part 4
This session, you will finalize your final project submission for the course. For this
session, you will need to complete the following components of the Course Design
Planning Matrix template:
Making Room for Choice and Differences, including:
o Differentiation of:
Content
Process
Product
o Accessibility Considerations:
Consideration 1
Consideration 2
Why these two items stand out to you as important to focus on as
you begin your online course design journey
Discussion
Now that you’re nearly finished with this introductory course on the topic of Instructional
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Design for the online environment, please reflect on everything you’ve learned, read, and
watched as you answer the following questions:
What is your current “comfort” level in online course design?
Do you think what you’ve now learned provides you with a good foundation of how to
plan, organize, and deliver content based on a chosen delivery model?
What would you like to know/learn more about?
If you could ask the facilitator one question about Instructional Design, what would it
be?
Using the resources you have read/watched this week, support your response to each of the
above questions.
Rubrics for Assessment: Each discussion forum, assignment, and/or assessment (other than the
summative quiz) are assessed using rubrics. Below, each of those rubrics can be found.
Attendance and Participation Rubric
Participants are expected to contribute to, and attend, each weekly content course session (six (6)
in total). This is demonstrated through the completion of course activities, readings, and posting
to the discussion forum. Points awarded for the completion of the End-of-Course Survey in
Moodle are either all or none (participants either earn 5 points, or no points at all).
Dimension Points Available
Points Possible 5 2 0
Completion of
Course
Activities
The participant
actively
participated in the
course session,
including timely
assignment
submission and
discussion forum
participation. The
participant’s work
reflected his/her
time investment in
reading the week’s
content.
The participant
partially
participated in the
course session,
including timely
assignment
submission and
discussion forum
participation. The
participant’s work
partially reflected
his/her time
investment in
reading the week’s
content.
The participant
did not
participate in the
course session,
including timely
assignment
submission and
discussion
forum
participation.
The
participant’s
work did not
reflect his/her
time investment
in reading the
week’s content.
30
Completion of
the End-of-
Course Survey
The participant
completed the end-
of-course survey
(provided in
Moodle) at the
The participant
did not complete
the end-of-
course survey
(provided in
5
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completion of the
course.
Moodle) at the
completion of
the course.
Discussion Forum Rubrics
Includes Original Reply and Replies to Other Participants
Participants are required to post a minimum of 3 postings during each course session. The
postings must include one original thread, and two threads that respond to an existing thread
created by another participant. Original thread postings will be reviewed based on their
relevance, demonstrated understanding of course concepts, examples cited, and overall quality.
Response postings will be evaluated on relevance, the degree to which they extend the
discussion, and positive tone.
Blackboard Ultra Attendance Rubric
Participants are expected to attend (either live-time or by listening to the recording and e-
mailing the facilitator the keyword at the end of the meeting) 3 Blackboard Ultra meetings
throughout the course. This is an all or none activity.
Dimension Points Available
Points Possible 5 0
Attendance for
1st Session
The participant attended
the Blackboard Ultra
session (live or recording)
The participant did not
attend the Blackboard
Ultra session (live or
5
Dimension Description Points Possible
Original Reply
Professionalism The participant’s thread was posted by Wednesday
midnight of the session week 2
Relevance The participant’s thread directly responded to the
questions or directions specified in the assignment. 2
Understanding The participant’s thread showed evidence that he/she
read and understood the assigned reading selections. 2
Examples The participant’s thread included 3 or more examples
and/or specific ideas in regard to the topic listed. 2
Quality The participant’s thread demonstrates outstanding
professional depth and quality. 2
Replies to Other Participants
Professionalism
The participant’s response was professional, positive in
tone specific to the concepts discussed in the original
message.
6
Extension of
Discussion
The participant’s response extended the discussion by
introducing new ideas or adding to the ideas introduced
in the original message.
6
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and submitted the
Keyword Quiz.
recording) and did not
submit the Keyword
Quiz.
Attendance for
2nd
Session
The participant attended
the Blackboard Ultra
session (live or recording)
and submitted the
Keyword Quiz.
The participant did not
attend the Blackboard
Ultra session (live or
recording) and did not
submit the Keyword
Quiz.
5
Attendance for
3rd
Session
The participant attended
the Blackboard Ultra
session (live or recording)
and submitted the
Keyword Quiz.
The participant did not
attend the Blackboard
Ultra session (live or
recording) and did not
submit the Keyword
Quiz.
5
Rubric for Session 1 Essay
This rubric is designed for use with the Essay submission required for Session 1. It is worth 20
points total.
Dimension Points Available
Points Possible 5 3 0
Content
The participant's
essay was wholly
positive and
reflective.
The participant's
essay was partially
positive and
reflective.
The participant's
essay was not
positive and
reflective.
5
Length
The participant's
essay met the
minimum length
requirement of 300
words, and did not
exceed 400.
The participant's
essay was more
than 250 words
(and less than 400).
The participant's
essay was less
than 200
words(and less
than 400).
5
Timeliness
The participant's
essay was
submitted on or
before the assigned
due date.
The participant's
essay was
submitted no more
than 1 calendar day
late.
The participant's
essay was
submitted more
than 1 calendar
day late.
5
Relevance and
Evidence
The participant's
essay directly
responded to the
assignment
directions, and
included 2 or more
appropriate
The participant's
essay partially
responded to the
assignment
directions, and
included 1 or more
appropriate
The participant's
essay did not
respond to the
assignment
directions, and
included no
appropriate
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Beginner’s Guide to Online Instructional Design
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citations to support
their argument.
citations to support
their argument.
citations to
support their
argument.
Rubric for Session 2 Infographic
This rubric is designed for use with the Infographic submission required for Session 2. It is worth
20 points total.
Dimension Points Available
Points Possible 5 3 0
Content
The participant's
infographic
addressed all 4 of
the items required
in the assignment.
The participant's
infographic
addressed 3 of the
items required in
the assignment.
The participant's
infographic
addressed 2 or
less of the items
required in the
assignment.
5
Graphics Usage
The participant's
infographic used
appropriate graphic
content, along with
balanced
whitespace.
The participant’s
infographic used
inappropriate
graphic content, or
unbalanced
whitespace.
The
participant’s
infographic did
not use graphics
or whitespace.
5
Timeliness
The participant's
essay was
submitted on or
before the assigned
due date.
The participant's
essay was
submitted no more
than 1 calendar day
late.
The participant's
essay was
submitted more
than 1 calendar
day late.
5
Relevance and
Evidence
The participant's
infographic directly
responded to the
assignment
directions, and
made use of the
required tool
(Picktochart).
The participant's
infographic
partially responded
to the assignment
directions, and
made use of the
required tool
(Picktochart).
The participant's
infographic did
not respond to
the assignment
directions, and
did not make
use of the
required tool
(Picktochart).
5
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Checklist for Session 6 Final Project Submission
This checklist is designed for use with the Final Project submission required for Sessions 3-6. It is worth 160 points total, and each item is all or
none. Each submission is worth 40 points.
Dimension Points Available
Points Possible 5 0
Session 3 Components
Course Designer The participant provided his/her name and current
teaching certification area.
The participant did not provide his/her name and
current teaching certification area. 5
Target Audience
The participant provided the target audience, with
details about group size, age, grade level, and any
other pertinent information.
The participant did not provide the target
audience, with details about group size, age,
grade level, and any other pertinent information.
5
Prerequisite Skills
The participant provided a list of any prerequisite
skills and/or courses that the Target Audience
needs to possess in order to have success in the
planned online course/unit.
The participant did not provide a list of any
prerequisite skills and/or courses that the Target
Audience needs to possess in order to have
success in the planned online course/unit.
5
Course/Unit
Description
The participant provided a clear and concise
description of the topic covered by the planned
course/unit.
The participant did not provide a clear and
concise description of the topic covered by the
planned course/unit.
5
Course/Unit
Outcomes
The participant provided a minimum of 3
goals/outcomes covered by the planned
course/unit.
The participant did not provide a minimum of 3
goals/outcomes covered by the planned
course/unit.
5
Delivery Model
Choice
Identification
The participant chose either fully online, blended,
or flipped as their chosen delivery method, and
well as a justification of why the model was
selected.
The participant did not choose either fully online,
blended, or flipped as their chosen delivery
method, and well as a justification of why the
model was selected.
5
Student Learning
Styles
The participant detailed the student learning
styles being taken into account when designing
this online course/unit.
The participant did not detail the student learning
styles being taken into account when designing
this online course/unit.
5
Availability of
Technology
The participant detailed the availability of
technology being taken into account when
designing this online course/unit.
The participant did not detail the availability of
technology being taken into account when
designing this online course/unit.
5
Administrative
Considerations
The participant detailed the administrative
concerns being taken into account when
designing this online course/unit.
The participant did not detail the administrative
concerns being taken into account when
designing this online course/unit.
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Session 4 Components
Engagement
Strategy 1
The participant provided an appropriate
engagement strategy for implementation in the
planned course/unit.
The participant did not provide an appropriate
engagement strategy for implementation in the
planned course/unit. 5
Engagement
Strategy 2
The participant provided an appropriate
engagement strategy for implementation in the
planned course/unit.
The participant did not provide an appropriate
engagement strategy for implementation in the
planned course/unit.
5
Proven
Effectiveness
The participant provided justification for his/her
choice of engagement strategy (in relation to why
it will be effective).
The participant did not provide justification for
his/her choice of engagement strategy (in relation
to why it will be effective).
5
Communication
Strategy 1
The participant provided an appropriate
communication tool/technique for
implementation in the planned course/unit.
The participant did not provide an appropriate
communication tool/technique for
implementation in the planned course/unit.
5
Communication
Strategy 2
The participant provided an appropriate
communication tool/technique for
implementation in the planned course/unit.
The participant did not provide an appropriate
communication tool/technique for
implementation in the planned course/unit.
5
Proven
Effectiveness
The participant provided justification for his/her
choice of communication tool/technique (in
relation to why it will be effective).
The participant did not provide justification for
his/her choice of communication tool/technique
(in relation to why it will be effective).
5
Session 5 Components
OER 1
The participant provided a well-vetted and
appropriate OER content item for use in the
planned course/unit.
The participant did not provide a well-vetted and
appropriate OER content item for use in the
planned course/unit.
5
OER 2
The participant provided a well-vetted and
appropriate OER content item for use in the
planned course/unit.
The participant did not provide a well-vetted and
appropriate OER content item for use in the
planned course/unit.
5
Reliability/
Credibility
The participant provided a justification for his/her
choice of OER content items, and why they are
reliable/credible.
The participant did not provide a justification for
his/her choice of OER content items, and why
they are reliable/credible.
5
Content Item 1
The participant provided an idea for a new or re-
purposed content item of their own creation for
use in the planned course/unit.
The participant did not provide an idea for a new
or re-purposed content item of their own creation
for use in the planned course/unit.
5
Content Item 2 The participant provided an idea for a new or re-
purposed content item of their own creation for
The participant did not provide an idea for a new
or re-purposed content item of their own creation 5
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use in the planned course/unit. for use in the planned course/unit.
Proven
Effectiveness
The participant provided a justification for his/her
choice of self-created or repurposed content
items, why they are appropriate for the chosen
online delivery model, and what makes them
effective eLearning opportunities for students.
The participant did not provide a justification for
his/her choice of self-created or repurposed
content items, why they are appropriate for the
chosen online delivery model, and what makes
them effective eLearning opportunities for
students.
5
Session 6 Components
Differentiated
Content
The participant provided one way he/she plans to
differentiate content in the proposed course/unit.
The participant did not provide one way he/she
plans to differentiate content in the proposed
course/unit.
5
Differentiated
Process
The participant provided one way he/she plans to
differentiate process in the proposed course/unit.
The participant did not provide one way he/she
plans to differentiate process in the proposed
course/unit.
5
Differentiated
Product
The participant provided one way he/she plans to
differentiate product in the proposed course/unit.
The participant did not provide one way he/she
plans to differentiate product in the proposed
course/unit.
5
Consideration 1
The participant provided a logical consideration
for accessibility in his/her first attempt at online
course creation.
The participant did not provide a logical
consideration for accessibility in his/her first
attempt at online course creation.
5
Consideration 2
The participant provided a logical consideration
for accessibility in his/her first attempt at online
course creation.
The participant did not provide a logical
consideration for accessibility in his/her first
attempt at online course creation.
5
Reason for Focus
The participant provided a justification for why
he/she believe these particular considerations are
of such importance in online course design.
The participant did not provide a justification for
why he/she believe these particular considerations
are of such importance in online course design.
5
Timeliness of Submissions
Session 3
Submission
The Session 3 Submission of the Course Design
Planning Matrix was submitted on or before the
published due date (the second Monday of the
Session 3 week by midnight).
The Session 3 Submission of the Course Design
Planning Matrix was not submitted on or before
the published due date (the second Monday of the
Session 3 week by midnight).
5
Session 4
Submission
The Session 4 Submission of the Course Design
Planning Matrix was submitted on or before the
published due date (the second Monday of the
Session 4 week by midnight).
The Session 4 Submission of the Course Design
Planning Matrix was not submitted on or before
the published due date (the second Monday of the
Session 4 week by midnight).
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Session 5
Submission
The Session 5 Submission of the Course Design
Planning Matrix was submitted on or before the
published due date (the second Monday of the
Session 5 week by midnight).
The Session 5 Submission of the Course Design
Planning Matrix was not submitted on or before
the published due date (the second Monday of the
Session 5 week by midnight).
5
Session 6 (Final)
Submission
The Session 6 Submission of the Course Design
Planning Matrix was submitted on or before the
published due date (the second Monday of the
Session 6 week by midnight).
The Session 6 Submission of the Course Design
Planning Matrix was not submitted on or before
the published due date (the second Monday of the
Session 6 week by midnight).
5
Incorporation of Instructor Feedback
Feedback Inclusion
The participant thoughtfully included the
feedback comments from the instructor based on
Sessions 3, 4, and 5 submissions into the final
product.
The participant did not includ the feedback
comments from the instructor based on Sessions
3, 4, and 5 submissions into the final product. 5