professional business writing
DESCRIPTION
Presentation of my mission as a sales manager for Atelier Creattrait, a french costume jewelry brand.TRANSCRIPT
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Professional Business Writing
Antonio Gokou – Sales Manager
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Summary
Introduction
I. Atelier CréAttrait
II. My assignments
III. Learning through this work placement
Conclusion
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Introduction
Atelier CréAttrait: Young Dynamic Innovative Striving for the French craft industry
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How would you define costume jewelry?
Fashion jewelry, junk jewelry, fake jewelry, or fallalery
Ornamentation to complement a particular fashionable costume or garment
Purpose: look appealing
Made of less valuable materials than fine jewels: Crystal Base metals Glass Wood Synthetic stones Plastic
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The costume jewelry market
Main figuresMain figures Global income: 1.1 billion € in 2010 in France. (Precepta) Annual growth: 4.5%
Why?Why? The recovery of purchasing power More attractive prices
Manifold retailing channelsManifold retailing channels
Costume jewelry specialists (Claire’s, Agatha, Brigitte Bijoux…) Jewelers Hypermarkets Department stores Clothing stores Hair salons / beauty parlors
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I. Atelier CréAttrait
Created in 2007
2009: launch of a new range of jewels made of anodized aluminum
2010: partnership with the Miss France comity
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Atelier CréAttrait
Product design Buying the raw material Making the jewels Distribution channel
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II. My assignments
BtoB mission: Canvassing in the Nord-Pas-De-Calais region
- Clothing stores- Hair salons - Beauty parlors
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II. My assignments
BtoC missons Setting up party plans
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II. My assignments
Promoting the brand on the internet Writing and publishing an article through an online magazine.
http://www.iam.fashizblack.com
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II. My assignments
Other initiatives: Gala ISEG Markets
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III. Learning through this work placement
Drawbacks: Not having a driving license Christmas time not being an appropriate time to canvass
Advantages: Negotiating on a daily basis Being able to take initiatives
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Conclusion