productquest*optima
TRANSCRIPT
Find a More Precise and DiscriminatingAnalysis for Your Sensory Improvement
To help you to have a more actionable and composite output in a “quantifiable” direction, Ipsos
is introducing ProductQuest*Optima, a more precise and discriminating analysis for your sensory
improvement using Intensity Scales.
ProductQuest*Optima offers you the following unique benefits:
• Identify product development opportunity with a clear direction for product modification
• Estimate an “optimal” level of overall liking and the intensity profile needed to achieve it
Ipsos’ product testing offer is built with a well-constructed framework that uses an efficient best
practice approach. With over 50 years of experience and partnering with Statisticians, Sensory
Experts, R&D, and Insights Teams, Ipsos provides a dedicated focus with prescriptive consultation.
“Is my product’s profile acceptable to consumers? If not, how can it be improved?
And, what is expected “upside” in acceptance related to each improvement?”
For more information, please contact: [email protected]
ProductQuest*Optima
SpecificationsFemales
onlyMales &Females(50:50)
IDR 123million
IDR 129million
Type of Study • Unbranded Product Test; Sequential Monadic design
Target Group• Aged 18 - 45 y.o., SES ABC• Decision maker of brand for personal or family consumption / usage• Non-rejector of product category; no brand quota
• CLT (Central Location Test), pre-recruit (face to face, door-to-door)• Recruitment using pen-paper; CLT using netbook• Each respondent will evaluate up to 3 different products sequentially (orders will be rotated)
• 150 random respondents in urban Jakarta
• Product Diagnostics using ProductQuest*Optima
• 3.5 weeks since fieldwork starts
• At Recruitment Stage: Screening and respondents qualification
• At CLT Venue (Unbranded Product Test): - 2 open-end questions: Spontaneous likes and dislikes of product - 6 close-end questions: Overall liking, Sensory aspects (at most 5 aspects)
Methodology
Sample Size
Questionnaire
Format
Main Output
Report Delivery
Cost excludes10% VAT
& product purchase
Optimization solution reveals that modification is required on sweetness, thickness, and amount of cream.
With the modification on those aspects, the overall liking of the product will be significantly higher.
ProductQuest*Optima Main Deliverable:
Product XTotal Effect /Impact (%)
OptimalSolution
ActualIntensity
ModificationDirection
Sweetness 7.25
7.36
7.36
4.63
6.96
7.64
7.08
Increase
Decrease
Increase
4.46
Thickness
Amount of Cream
Overall Liking
32.1%
33.4%
34.5%
statistically significantly higher at 99% confidence level
Example