THE PRODUCT THINKING CONFERENCE

Lisbon Congress Centre, 19-21 October

Raitis Linde

Coffeepot for masochists

“Don't ask a designer to design you a bridge, instead ask her to deliver the best way to cross the river.”

Day 1 Full-day workshop

Teresa Torres

Sixth Sense Design: Blink + Logic

Kai Halsinger

Day 2 Half-day workshops

“Make Better Product Decisions”

Alexis BrionAccelerating UX: A design process for startup accelerators

Day 3Talks

• Video personas to convince stakeholders

• Less design-savvy clients need higher fidelity deliverables

• User Story Map as vision tool for team

https://www.producttalk.org/

Day 1 Full-day workshop

Teresa Torres

“Make Better Product Decisions”

What You want to do with Design?

Output Outcome

Create presentations Design mockupsProduce videos

Assemble a prototypeGenerate ideas

Develop mobile app

Raise awarenessStart conversationsChange mindsTest solutionsTake actionDrive change

1. Desired Outcome

2. Opportunities

3. Solutions S

4. Experiments E

O ...

S S …

E …

It looks ugly. Let’s redesign it.

We have to make it look better.

These buttons are off.

Let’s uncluttered this.

How the hell anybody can use this?

You should trigger WOW effect!

OMG!!!

• Since 1995

• Present in 50 countries

• 30+ employees

• 60 million users

• 80 million posts per month

craiglist.org

What was the last time when you used a useless or

unusable app because it’s beautiful?

“If the only tool you have is a hammer, you tend to see every problem as a nail.”

1. Define desired outcome

MeasurableCustomer Focused

“Create a […] mobile app” is not an outcome

Users –

"We want dislike button!"

Facebook –

“How might we increase user engagement with timeline?”

2. Explore Opportunities

People want dislike button because they want more ways

to express themselves on Facebook

People vote – Like vs Comment.

They use stickers to show emotions.

People comment their reactions in comments.

They like the simplicity of Like button.

People share stories as a way to express emotions.

Decide opportunities to focus on.

Emotions should be extension of Like button.

3. Create SolutionsHypothesis

Trust your instincts!

People are better at generating ideas

individually. ** Teresa Torres

People are better at evaluating ideas in

groups. ** Teresa Torres

4. Experiments

Don’t settle on obvious.

Look d e e p e r.