productivity tools for startups

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Productivity Tools for Startups By Audrey Melnik

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Page 1: Productivity tools for startups

Productivity Tools for StartupsBy Audrey Melnik

Page 2: Productivity tools for startups

Founded 2 Startups (1 B2B, 1 B2C)

Have lived in Silicon Valley for past 4 years

20 Years in Consulting, Technology and Startups

Lived in Melbourne, New York, Tel Aviv and San Francisco

Went through 500 Startups

Audrey Melnik

Page 3: Productivity tools for startups

Fostering Relationships with Startups, Investors, Corporates, Governments and other participants in Startup Ecosystems.

Providing:

• Investor tours and other tours to Silicon Valley

• Go to Market Strategy and other services to Startups looking to enter US Market

• Innovation Consulting and Training

• Productivity Consulting

Funnel Ventures

Page 4: Productivity tools for startups

What is a Productivity Tool?

A tool that helps a non-technical user perform a function or set up an automated sequence of events to handle a business problem

Page 5: Productivity tools for startups

Overview

• What do we need to achieve and how can we do this in an efficient manner?

• So many tools, so little time!

• Don’t distract the developer!

• More information is at our fingertips

• How do we assimilate this information to enhance the user experience and achieve our goals?

• SaaS biased

Page 6: Productivity tools for startups

Remember this?

Page 7: Productivity tools for startups

The Customer Funnel

Page 8: Productivity tools for startups

• Content Marketing

• PR

• Lists (eg. ProductHunt)

• Online Advertising

• SEO

• Lead Generation

• Email Outreach Campaigns

• Landing Pages

• Email Capture

Goal: Get User to Discover your product

Page 9: Productivity tools for startups

• Nurturing Emails

• Email Marketing Campaigns

• Conversion Optimization

• Email List Management

• Retargeting

• Social Media

Goal: Get User to Sign up for Trial or Purchase

Page 10: Productivity tools for startups

• Behavioral Emails

• In App Messages

• Online Chat

• Onboarding

• User Behavior Analytics

• Payment Subscription Management

• Screen Recording

• App Notifications

Goal: Get user to Convert to a Paying Customer

Page 11: Productivity tools for startups

• Knowledge Management

• Contextual Help

• Support Ticketing

• NPS Survey

• Pipefy

• Online Chat

• Screen Recording

Goal: Educate User and Respond to Questions & Issues

Page 12: Productivity tools for startups

• Payment

• Dunning

• Invoice Generation

• Mid Trial Purchase

• Plans & Packages

• Discount Codes

and

• Offer Upgrades/Additional Products to Happy Customers

• Discounts for Upgrades (esp. To Annual Plans)

• Upgrade (and Downgrade) Calculations

Goal: Support Subscription & Payment Goal: Encourage Greater Spend

Page 13: Productivity tools for startups

• Advanced Dunning Emails

• Detecting Inactivity

• Understanding your Ideal Customer

• Screen Recording

• User Behaviour Analytics

and

• Incentives to Refer to Friends

• Affiliate Programs

• NPS Survey

Goal: Retain Customers Goal: Get new Customers from Current Customers and Partners

Page 14: Productivity tools for startups

Growth in Productivity Tools

• Startups are solving their own problems with new tools

• Removing the developer as the bottleneck

• Solving very targeted problems

• Need integration into broader processes

• Need to track with Metrics Tools

Page 15: Productivity tools for startups

Keys to Smart Automation

Customer Behaviour● How they interact● When they interact● How often they

interact● When they stop

interacting

Trigger sequences of actions based on a set of attributes and behaviours

Customer Attributes● Plan● Signed Up Date● Demographics

Page 16: Productivity tools for startups

Integration Tools

• Segment

• Zapier

• The Center by Leadpages (private beta)

• IFTTT

• Relay for Slack

Page 17: Productivity tools for startups

Layers of Execution

Tools

Funnel Stage

Playbook

Page 18: Productivity tools for startups

Playbooks

1. Automating your NPS SurveyBlog Post: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/

2. Discount during TrialBlog Post: http://funnelventures.com/2016/06/trial-discount/

Page 19: Productivity tools for startups

Playbook: Automating your NPS Survey

Page 20: Productivity tools for startups

Wootric

Page 21: Productivity tools for startups

Zapier

Page 22: Productivity tools for startups

Slack

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Drip

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Pipefy

Full playbook defined here: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/

Page 25: Productivity tools for startups

Playbook: Discount during Trial

When coupon is applied

Page 26: Productivity tools for startups

Productivity Tools for Startups

Questions?