productivity apps

Social Media for Events: Engaging Participants Before, During and After

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Page 1: Productivity Apps

Social Media for Events: Engaging Participants Before, During and After

Page 2: Productivity Apps

Jessica Levin, CMP


7 Degrees Communications

Midori Connolly, Chief AVGirl

Pulse Staging and Events

(and 7D!)

Jessica and Midori creating their “No Fear Zone” at a recent Social Tech Clinic!


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Social Media Event Timeline


Awareness Listening Serving

Serving Listening


Listening Serving


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Choose Your Platform

•  Facebook •  Twitter •  Pinterest •  Blog •  LinkedIn •  YouTube •  Other

You  can  have  TOO  many  places  to  

connect.    Select  your  pla6orm  

and  use  it  well!  

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Why are you using Facebook for your Organization or



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Human Behavior

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Three Ways to Connect

Feature   Personal  Profile   Business  Page   Group  

Timeline   Yes   Yes   No  

Connec8on   Friend    Closed)  

Like  (Open)  

Invite  (Open  or  Closed)  

Events   Yes   Yes   Yes  

Updates   Owner   Admin   Member  

Write  on  Wall   Full  control   Full  Control   Full  Control  

Apps   Games,  ac8vity   Drive  custom  tabs  


Docs   No   No   Yes  

Photos  Tagging   Yes   Yes   Yes  

Chat   Yes   No   Yes  

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How Can You Tell YOUR Event Story?

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Like pages of interest to your audience.

Visit the history of your organization or event.

When were you founded? Celebrating an anniversary?

Timeline makes the past accessible!

Display custom tabs for better engagement!

Pin a post to the top of the page for better visibility.

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YOUR Story: Cover Picture

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YOUR Story: Cover Picture

•  851 × 315 pixels •  Different for Profile Picture

•  Change/Rotate (Before, During and After) •  No Promotion/Contact Info

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Facebook Events

Tip: If you use EventBrite for your

event, it is integrated to automatically

create a Facebook event!

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• • • •

Example of Visit Salt Lake City using ShortStack to create a customized contest.

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Targeted Messaging

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Facebook Ads

Promote Your Page With Facebook Ads

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Live Stream

Even Facebook uses Livestream to bring their

event to remote attendees!

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Social Point TM

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Coming Soon: Facebook Offers

Soon you will be able to give discounts via Facebook Offers

Offer will be sent to email addresses connected to Facebook account.

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Case Study #1: #SoMeT

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Case Study #1: #SoMeT

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Case Study #1: #SoMeT

Photo  Tagging  =  A  Great  Way  to  Create  Engagement  

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Case Study #1: #SoMeT

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Case Study #1: #SoMeT

Voting powered by:

OfferPop (Freemium service)

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Case Study #2: Capital Hoedown


Cross-promoting similar event

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Case Study #2: Capital Hoedown

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Case Study #2: Capital Hoedown

Elaborate contest powered by Ourstage app.

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Case Study #2: Capital Hoedown

Simple custom page communicates this

fun contest!

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EdgeRank and Engagement

“How does News Feed determine which content is most interesting?

The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of

content, who posted the content, and what type of content it is (e.g. photo, video, or status update). ���

���If you feel you are missing stories you'd like to see or

seeing stories in your News Feed that you don't want to see, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”

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Generating Awareness

(…while Listening!)

Today’s  Special!  

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Awareness/Listening: Hashtags

•  Reference tag •  Depicted by # •  Establish a hashtag for your

event or organization. •  Communicate hashtag on all

materials. •  “Backchannel” •  Collect Twitter handles. •  Handles on badges.

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Listening: Twitter Lists

Segment people so you can read tweets that are RELEVANT to you.

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Listening, then Awareness:

Twitter Chats

• •  Twitter Chat Schedule

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Awareness: Promos/Specials

•  Shhhhh:  today’s  secret  code    •  =  


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Listening: Reporting

•  Twilert •  Search Hash •  TweetDoc

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Listening: Aggregation

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Listening/Serving: Crowd Sourcing

You (or your clients) could go to the library You (or your clients) could surf the web

Or, you can ask 100’s of your “followers”

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Engagement Tool: Twitter Display

•  TwitterFall •  Wiffitti •  Tweet Wall Pro •  Visible Tweets

Make sure you know WHY you’re displaying tweets!

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Engagement Tool: Polling

•  Twtpoll •

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Engagement Tool:

Tweetups (or even Live Chat?)

•  Twtvite •  Tweetvite

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Awareness: Storify

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Twitter Mobile Applications

iPhone •  Twitter •  TweetDeck •  HootSuite

Blackberry •  UberTwitter •  Seesmic •  Twitter

Android •  Twitter •  Seesmic •  Tweetdeck •  HootSuite

iPad •  Twitter •  Hootsuite •  Tweetdeck

Windows 7 •  Twitter •  Seesmic •  Birdsong

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Keeping the Flame Lit

•  Deep-dive into content


•  Hashtag consistency

•  Feedback

•  Announcements

•  Content themes


Build  a  community,  not  just  a  hashtag!  

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Keep ‘Em Involved

Session  leaders  and  speakers  make  great  moderators!  Add  it  to  your  contracts!  

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A few ideas..

•  USE your content! •  “Recognize”

– Awards: Best Tweet, Best Ideas, Best Pictures, Twitterati, etc.

•  Speaker Evaluations – Qualitative – Honesty and no Anonymity

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Awareness: Pinterest

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Awareness: Pinterest

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Awareness: Pinterest

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Awareness: Pinterest

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Awareness: YouTube/Video

Video  can  be  a  great  way  to  create  content  to  

populate  mulEple  event  social  networks  

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Listening: Video

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Awareness/Serving: Blog

Blog  contributors  can  be  staff,  speakers,  sponsors,  

aTendees  or  industry  leaders!  

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Awareness/Serving: Blog

Live  blogging  from  an  event  

provides  instant  updates  

to  remote  aTendees  and  a  great  content  


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Listening, then Awareness:

Social Reporters


•  During awareness phase, ID leaders and empower!

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“The Speakers Who Won’t Leave”

Jessica  L.  Levin,  MBA,  CMP,  CAE  President  and  Chief  Connector  Seven  Degrees  Communica8ons  


[email protected]  908-­‐912-­‐4418  


Midori  Connolly  Chief  AVGirl  

Pulse  Staging  and  Events  (AND  7D!)  @AVGirlMidori  [email protected]