production print news from your production print specialist

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Go to www.ricohinplant.com/winter2008 to request your copy.

Production Print News From Your Production Print Specialist

Visit www.ricohinplant.com/winter2008 to view the full articles in this newsletter.

Winter 2008

Happy New Year and welcome to our first issue of the In-Plant Production Print Newsletter for 2008. It promises to be an exciting year full of change and growth both in the industry and PPBG. In Carl’s article you’ll read about some new products. In Greg’s, you’ll get ideas about how to market your in-plant operation.

We’re particularly excited about our upcoming in-plant Smart Business Seminars in Atlanta, Los Angeles, New York, Washington and Houston. These half-day seminars will provide information, raise thought-provoking questions, and give you some tools to get started working towards strengthening your in-plant. Knowledge and tools supplied at these interactive sessions will include:

1. Key principles of strengthening an in-plant operation

2. An innovative applications and workflow-based cost analysis tool

3. Strategic positioning exercises and helpful writing tool

4. Exposure to contemporary printing and workflow technologies

Please use these newsletters and the online resource center, along with our Smart Business Seminars and webinars to expand your knowledge on how to strengthen your in-plant. Feel free to contact me at 877-212-6064 to set up an appointment at any time to discuss other ideas on how we can help your business.

Sincerely,Your Production Print SpecialistRicoh Americas [email protected]

Also in this Issue:

Doing More, More Easily

Marketing Your In-Plant (part 1)

f you’ve been following along with our series and implementing the suggestions, you now view your in-plant operation as a

business, understand your competition, and can clearly articulate the services you provide. The next phase of our series focuses on three important areas for marketing your operation:

• MarketingMotherhood–keyconceptstobearinmindwhiledeveloping and implementing your marketing programs

• MarketingChannels–severalideasonwaysyoucanmarketyour services

• Preparation–Somebasictasksyouneedtoperformbeforeyou start.

The article on your resource center explores the first two areas: MarketingMotherhoodandChannels.Goon-linenowtogetsomeinsightsonmarketingyourin-plant–ortocatchuponthearticlesyou missed.

…continued on www.ricohinplant.com/winter2008

I


M E s s a g E f R o M t h E V P – C a R l J o a C h I M

t’s a new year and a good time to take stock of what

was accomplished last year and to share some of our direction for 2008.

looking Back2007 was full of major milestones for Ricoh Americas Corporation’s Production Printing Business Group (PPBG). We built up our sales, marketing,

and production engineering staff with highly skilled and tenured production experts; officially launching our group at GraphExpo. We created numerous alliance partnerships with production software and finishing partners. We announced a new relationship with Kodak’s Graphic Communication group to resell the NexPress full color digital presses. And, of course, we had numerous customer successes as we placed production solutions into in-plants, data centers and graphic arts accounts.

New Products in 2008Last year at GraphExpo we also shared our Future Color Strategy with a select group of attendees. I’m excited to let you know we’re on track to implement that strategy with two new color products: The Aficio MP C7500 and C6000.These two multifunction color systems address some of the key needs that in-plant operations demand: performance, flexibility, and productivity.

Performance: TheMPC7500printscolordocumentsat60images per minute and monochrome documents at 75ipm. TheMPC6000runsat55color ipmand60monochromeipm. And, both machines have very fast warm-up times. The results are production jobs that start faster and run faster.

flexibility: In-plant color jobs demand a wide range of media. These two new color printers rise to the task supporting auto-duplexing media weights from 14lb bond to 80lb cover through all paper trays. The bypass tray media supports weights up to 140lb index. These are ideally suited for covers, mailings and other typical in-plant color work.

Quality: Ricoh color quality has always been excellent, but the bar keeps being raised as in-plants try to apply the power of digital to more and more traditional offset work. The new PXP chemical toner used by these systems expands the range of documents they can produce by minimizing haloing, banding and streaking effects. It also delivers better coverage with less toner. Another key quality need, consistent color reproduction across long print runs, is now possible due to an additional development auger.

Productivity:ProductionmeansvolumeandtheMPC7500and C6000 can handle it with options like a 2,000-sheet air-assisted paper deck and a wide variety of in-line finishing peripherals.

As exciting as these new products are, they are just the first steps in implementing our strategy. Stay tuned throughout the year for more news and announcements.

2008 smart Business seminar seriesAnother key focus area for us in 2008 involves education. We are planning 16 educational seminars across the country and numerous webinars to help our customers become stronger, more efficient and more profitable. Our belief is simply that as your operation becomes stronger, you will print higher digital volumes requiring contemporary products with more sophisticated solutions. Everyone wins.

2008 promises to be an exciting year full of change and opportunity. We look forward to working together with you to understand your needs, provide expert guidance, and deliver workable solutions that make it a success for both of us.

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Doing More, More EasilyAll too often articles are written about how large in-plants solve complex problems with sophisticated solutions. While this is exciting and interesting – what about the rest ofus? I invite you to go online and read our interview with Tim Breitmeyer with the Jervis B. Webb Company. He has a very small in-plant with a tall order to deliver a full range

of engineering manuals and other documents. His story of reliability, automation and solutions that scale to small operations as well as large is inspiring to all of us.


C u s t o M E R s u C C E s s

R I C o h I N t h E N E w s

Ricoh americas Corporation Named to Informationweek 500 for the third Consecutive YearInformationWeek Magazinehas included Ricoh Americas Corporation in its InformationWeek 500, a prestigious listing of the most innovative information technology companies in the United States, for the third consecutive year. Ricoh is ranked number 144 on the 2007 list, a significant rise from last year’s position of 179 and a testament to Ricoh’s continued success using innovative technology products and solutions in its operations.

For the past 19 years, the InformationWeek 500 has tracked the technology practices of the nation’s most innovative companies, documenting the business-technology strategies, investments and administrative practices of America’s top IT organizations. Unique among corporate rankings, the list spotlights innovation in business technology as opposed to just identifying the biggest spending companies.

are You a Marketer or a Manufacturer?Ask yourself this question; what is more important to the success of your business, your customer or your customer’s customer? Your answer places your business model in one of two camps. If you answered “customer” you are a print manufacturer. If you answered “your customer’s customer” you are a print marketer. The difference for the future of your business can be huge.


Call 877-212-6064 to discuss your personal business needs

u P C o M I N g E V E N t s


Visit www.ricohinplant.com/winter2008 to learn more about Ricoh.

Production Print News from your Production Print Specialist877-212-6064

Nl-0208-IP

Ricoh smart Business seminarssmart solutions for Creating a stronger In-PlantIs your in-plant strong? Perceived as strategic by your management? These interactive educational seminars will provide tools and knowledge you need to take your in-plant to the next level. Participants will gain critical, and often overlooked, insights on how to improve their operations and the perception ofthevaluetheybring.FarbeyondaPowerPointpresentation–thesesessionsinclude hands-on exercises with take-away tools to use back at work.

on Demand Conference & ExpoOn Demand Conference & Expo is the world’s leading Digital Printing & Automated Production event, which encompasses all the technologies that are used to create, manage, personalize, print and deliver content. Ricoh’s PPBG will be there ready to discuss how we can help you succeed.

annual association of College and university Printers Conference (aCuP)The 44th Annual Association of College and University Printers Conference (ACUP), co-hosted by Florida State University and the University of North Florida will deliver educational opportunities and enjoyment this coming spring(May4–8,2008) inbeautifulFlorida.Ofcourse,RicohPPBGwillbeparticipating.

March 3 – 6, 2008Boston Convention & Exhibition Center

Boston, Massachusetts

www.ondemandexpo.com

february 20 - atlanta, gaMarch 19 - Philadelphia, Paapril 16 - los angeles, Ca

May 14 - New York, NY

www.ricohsmartbusiness.com

May 4-8Clearwater, fl

printing.fsu.edu/ACUP/index.html

production print news from your production print specialist

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