Evidence of planning and Research

Codes and conventions of the soap opera genre

• The soap opera genre can be categorized by the ‘repeated’ (Steave Neale) elements of: 1. Theme tune2. Ident 3. Characters4. Target audience (females)5. Themes (love & conflict)

Eastenders (1985- present)

Eastenders is a British soap opera, it was broadcasted in the United Kingdom on BBC. Eastenders storylines examine the domestic and professional lives of people who live and work in the fictional London borough of walford. This allows them to ‘inform, educate and entertain’.

Age Middle aged

Gender Females

Nationality British

https://youtu.be/QUqmm7RuYn8

Codes and conventions Evidence (verbal, non- verbal, technical)

Impact on the audience (Kat, Maslow, Hartley)

Family relationships and/ or conflict

The Beale family are together Personal identification- families that have lost a child, sibling because of a murderCaregivers- you sympathies for the family

Focus on working class communities

• Graffiti on the walls in the park• Park • Food shops

Social climbers- wanting more from the community, for example want it to look appealing

Multi stranded narrative Trying to pick a suspect for the murder

Explorers- want to gain knowledge and know what the characters do, this will help you figure out who a potential suspect is

Disequilibrium (Todorov) • Lucy’s death • The sound of the gate banging

Personal relationship- hoping that your favourite character isn't one of the suspects or the killer

https://youtu.be/2RRFQoEmP48 Codes and conventions Evidence

(verbal, non- verbal, technical)

Impat on the audience (Kat, Maslow, Hartley)

Romance • “I'm going to ask him to marry me”

• “will you marry me”

Personal identification- a female proposing. This is portraying an anti stereotype as normally it’s the males that propose. Therefore connoting females and males are equal

Family relationships and/ or conflict

“he loves us and we’re going to start a new life together”

Caregivers – people showing their love and affection towards one another, excitement for upcoming events

Focus on working class communities

“court in session” Diversion – escaping reality, and having an insight into another life. As not many people experience being in a court

Multi stranded narrative • Hospital • Trains

Explorers- the audience get to explore the lives of the different characters

Disequilibrium (Todorov) “help me, he’s got a gun” Survivors- audience are hoping for the character to survive and for the villain (Props) to be caught.

• According to Rebecca Feasey in ‘masculinity and popular television’ (2007), the soap opera genre tends to focus on:

• “The home, the family, domestic tribulations and the strong women, and as such, it has long been said to appeal to the female viewers”.

Soap Opera Codes & Conventions Textual Analysis

What is the purpose of a trailer?‘ Trailers consist of a series selected shots from the film/soap opera being advertised. Since the purpose of the trailer is to attract an audience to the film/ soap opera, these excerpts are usually drawn from the most exciting, funny or otherwise noteworthy parts of the film/ soap opera but in abbreviated form and usually without producing spoilers’.Source: https://en.wikipedia.org/wiki/Trailer_(promotion) What are the benefits of Multi- Platform promotion of a media text?1. Increased visibility- a converged media operation can increase the visibility2. Credibility- the combination of all the resources of each medium can only increase

audiences perception of credibility.3. Cross- marketing- TV, radio and newspapers reach different audiences,

convergence allows you to extend the brand

What are the connotations of the indent for the popular channel four teen soap opera Hollyoaks (1995- present)?

The indent appeals more to a more too young teenage audience this is because of the colour scheme and the modernisation of ‘HOLLYOAKS’.

Production Work What is the role of a producer?Oversees all aspects of the production, across the three stages:1. Pre- production2. Production3. Post production They also manage everyone and ensure that everything is going to plan. What is the role of a director?Oversees the creative aspects of the production, they direct people in front and behind the cameras.