AUDIENCE AND

INSTITUTIONAL FACTORS

WHAT INSTITUTIONAL FACTORS DO MAGAZINE

PRODUCERS FACE? - PART 1Producers of magazines have to face many different institutional factors such as: Revenue: Magazine producers need to

raise revenue to keep the production and development

of the magazine going. In the beginning the money

derives from an initial investments into a magazine

companies Latter on, this total revenue

is made up of magazine sales, subscription revenue and advertising revenue.

In turn the initial investment will be refunded, allowing the

company to make a profit. For many magazines,

advertising revenue is a large percentage of the total revenue of a magazine

company. Additionally, merchandising

also allows magazines to increase their revenue

WHAT INSTITUTIONAL FACTORS DO MAGAZINE

PRODUCERS FACE? - PART 2 Although due to the digital technology many magazines are

now distributing it’s content online, though online

magazines. it is through distribution

strategies that we, as an audience, first get to know about a new magazine. The producers of a magazine have to think about who their target audience is and how to attract that audience.

Distribution: In distribution one must

think about: ‘How the magazine will reach their audiences?’

Usually Magazine are distributed through: the mail, through sales by newsstands; bookstores or other vendors

and also through free distribution at selected pick-

up locations. Large magazines often have

large distribution networks, and can be found outside

their normal area.

WHAT INSTITUTIONAL FACTORS DO MAGAZINE PRODUCERS FACE? - PART 3

Online magazines: Online magazine can effect the

sales of printed magazines. It also affects the way magazines distribute their content.

Online magazines decline the circulation of printed media, such as printed magazine. On the other hand online magazines can reaches a wider

audience and can have a significant online presence.

Online magazines can link with social networking sites like Facebook or twitter, increasing their exposure to audiences.

This allows online magazine companies to easily know what

interest their audience. This mean the articles the write will

be related to what the audience is interested in. Allowing the

magazine to gain more attention from the audience.

Additionally digital magazine distribution companies save money on distribution and circulation costs; that paper magazine spend.

MAGAZINE WEBSITES- WHAT ISSUES DO THEY FACE ?

There are some issues online magazines have to face. For example magazines needs to battle online industries

and other digital platform. Such as: The internet – websites and social media, eBooks and Apps.

By linking online magazines to social media, making them more interactive, people 9on social media) can easily put

forward their opinions which aren’t always good. Also dissatisfaction could cause audiences to stop subscribing

to magazines, decreasing the revenue of that magazine. Which in turn could decrease the popularity of magazines, causing in a decrease in sales and revenue: for the magazine.

Therefore, online magazines are more subjected to audience backlash and complaints; compared to printed magazines.

HOW DO MAGAZINES ATTRACT AUDIENCES? - PART

1 Also a magazine can attaching

it’s self to popular reality show. Like the magazine ‘Heat’ attached it’s self to Big Brother. When the magazine was rebranded into a Gossip magazine.

Star images, popular TV Personnel and catchy titles or puffs, on front cover, usually attract the audiences and coheres them into buying the magazine

Audiences: They aim of a magazine is to stay

above the label ‘toilet’ magazine. The use of celebrity stories,

especially famous celebrities, allows magazines to attract the audience and stay above this

label. Another thing that will add to the

popularity of magazines are ‘exclusive’ stories. This compels

audiences to buy that magazine to know what the story is about.

Separating their magazines from other magazines.

For magazines aimed at lower earning audiences, gossip articles

will attract these audiences.

HOW WILL MY MAGAZINE WORK

Revenue: After the initial investment,

in the first few months, my magazine would have to rely on revenues from advertisements.

Audiences: I would Need to use

Distribution: Since my magazine is a

printed magazine, then I need to utilise distribution methods such as: the mail, through sales by newsstands; bookstores, in an efficient way.

This is to reduce costs and maximise revenue.

HOW WILL MY MAGAZINE WORK WITH NEW DIGITAL

TECHNOLOGY?Since technology is a permanent part of peoples life today it allows my magazine to flourish and grow. In the long run I could expand my magazine to include an online version of

the paper back magazine. Creating a significant online presence. Although this could decries the

circulation of my printed magazine. I could us social media not only to advertise my magazine, but to keep in

touch with what events are attracting the attention of my audience. Allowing my magazine to always have content that attract reader’s

attention. Additionally social media can connect my magazine to my readers,

allowing them to identify with the magazine and increase my audience. Creating a loyal group of subscribers to my magazine.