productcamp austin summer 2010- how to be a product marketing [...]
DESCRIPTION
Thanks to everyone that attended and voted us Best Session at Product Camp! - Josh Duncan and Bertrand Hazard. Session Topic: There has never been a more rewarding, yet challenging time for Product Marketers to engage with customers. The social media world has opened a new land of opportunities to tell your story. The question however is where one should focus its efforts given limited time/resources to be the most effective? Led by two Product Marketing practitioners, this Town Hall discussion, will focus on the what’s working today and what to look for in the future. The presenters will give examples from the industry and their experience while highly encouraging audience participation.TRANSCRIPT
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How to be a Product Marketing [...]
Joshua Duncantwitter.com/joshua_d
Bertrand Hazardtwitter.com/productmarketer
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sponsors
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WE ARE NOT SUPERHEROES
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1. Forget your product
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2. Lead with the story
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Product Is The New Marketing
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3. Be Social
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4. Be Relevant
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HOW TO BE A PRODUCT MARKETING [SUPERHERO]1. Forget Your Product 2. Lead With The Story 3. Be Social 4. Be Relevant
HOW TO BE A PRODUCT MARKETING [SUPERHERO]1. Forget Your Product 2. Lead With The Story 3. Be Social 4. Be Relevant
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sponsors
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Credits and Links:
Super Heros - http://www.flickr.com/photos/aloha75/4571410233/sizes/l/Crowd - http://www.flickr.com/photos/mac-ash/4336459095/sizes/l/in/photostream/Jeff Bezos on Charlie Rose - http://www.charlierose.com/guest/view/2618Embrace Life Video- http://www.youtube.com/watch?v=h-8PBx7isoM&feature=player_embedded
Cake - http://www.flickr.com/photos/_sk/3245367176/sizes/o/Web - http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/in/photostream/Cree Lighting - http://www.creeledrevolution.com/Cree Video - http://www.youtube.com/watch?v=nbMyY59x8CsLegos - http://www.flickr.com/photos/angelinawb/266143521/Toilet Video - http://www.youtube.com/watch?v=o5ul7prwoiM&feature=player_embedded