Design for the features of tomorrowImprove the KPIs of today

István IgnáczProduct Manager @ ingatlan.com (FSBO)

Real estate listing(?)30k+ FSBO listingsFreemium product

Visionof market transformation

Realityas a Service

CashflowEstablished processesSatisfied usersWorking code

Futureof Real Estate

Public, Online DBDigital MarketplaceB2B & B2CFull service

Waitingfor the trigger

Long-long-long pageYou can’t draw it“We can hack it somehow”

How?

Design for retentionGrab their handsLet them discoverWhite space is the king

Change is hard, change is slow

Wait for it, but not too much

Let them discover

TL;DR

Thanks!Questions?