product writeup sample

7/25/2019 Product Writeup Sample

1/6

Terra Vacuum CleanerbyYasemin Ulukan & Senur Design Center

DESIGN NAME:

Terra

PRIMARY FUNCTION:

Vacuum Cleaner

INSPIRATION:The main idea was to create a powerful, low noise vacuum cleaner with strong look and honest

design language. Researches show that buttons on the vacuum cleaners are pressed by foot.

Although the buttons are designed for manual pressing, the users are commanding the vacuum

cleaner with their feet due to ergonomic reasons. All buttons on Terra are designed big-sized,

thereby give the impression of pedals rather than buttons so that the user can immediately

perceive that they can be pressed by foot.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:

Terra is a vacuum cleaner equipped with a helix formed, specially insulated air chamber that

increases suction performance meanwhile minimizing the sound. Thereby presents low energy

consumption-high suction power-minimum sound features all together and in a perfect manner.

With its strong and tough outlook, each detail on Terra contributes to its aesthetic appearance.

Power control lights, dust bag indicator, HEPA filter full indicator details placed on the main frameprovides a more distinguished tone to the product. Furthermore, the hubcaps placed on the

wheels, provide a more dynamic outlook to Terra. The ergonomic handle whereon on/off and

power controls can be made with a single finger stroke is awaiting to receive a patent being

differentiated among its competitors with its formwork and manufacturing process.

OPERATION / FLOW / INTERACTION:

All the details of Terra have been designed as user-friendly preventing the user from making a

mistake. The user simply cannot insert the dust bag or HEPA filter of the vacuum cleaner

incorrectly. All command buttons are big, clear and practical. It is equipped with sensors and

warning lights showing when it is time to change the 3 lt. dust bag or HEPA13 filter. There is a

remote control on the ergonomic handle so that controls can be easily done via the buttons.
https://competition.adesignaward.com/designer.php?profile=106600https://competition.adesignaward.com/designer.php?profile=106600https://competition.adesignaward.com/designer.php?profile=106600https://competition.adesignaward.com/designer.php?profile=106600


2/6

PRODUCTION / REALIZATION TECHNOLOGY:

1350 Watt power version reaches 425Watt suction power. Although Terra possesses a high

performance, thanks to the isolated air chamber it is very quiet. After many prototypes and

researches in R&D department, all parts of the vacuum cleaner are designed so that they can be

assembled quickly and a minimum error rate. As a result of those economical designs, the cost of

the production has decreased. All plastic parts of Terra are made of recyclable material. A sign hasbeen placed on each part that shows the type of the materials used in production of such part

facilitating the recycling.

SPECIFICATIONS / TECHNICAL PROPERTIES:

Product dimensions are 350mm x 480mm x 320mm

RESEARCH ABSTRACT:

Hundreds of vacuum cleaners were tested by the end users letting us to observe their ergonomic

tendencies. After Performants tests, noise test done in our laboratories, we saw that Terra ranked

on the top of the competitors. To ensure the stability and the durability of the product we made

hundreds of prototypes of each part in our 3d printing machines. Our surveys which are based on

the first batches of Terra show that the end users are satisfied with the product which was our top

goal to achieve.

CHALLENGE:

The big challenge was to develop ergonomic control of the product not compromising from

aesthetics and function. The buttons designed in Terra, does not need to be pressed from a

specific spot, since the button will operate in a problem-free manner regardless of whichever spot

thereon it is pressed


3/6

DEFT Converting tools excavatorbyDu Haibin, Hu Haiquan, Zhao Yan & Du ban

DESIGN NAME:

DEFT

PRIMARY FUNCTION:

Converting tools excavator

INSPIRATION:In the actual project work, different working environments demand different tools to deal with.

However, machines in current market cannot meet the above requirements. So they need a

flexible, compact, versatile excavator, which is more suitable for urban construction and

maintenance of local area.


The concept excavator is designed for different demands of work environment. It can convert

different tools when working. The excavator shows intelligent, cute and easy-communication to us.

Which make the city and the residents love it.


When doing different kinds of works, this excavator can change tools itself automatically and

conveniently. The excavator can do the works like excavation, chisel, drilling, crawling in mud.Innovative in structure of the excavator made construction easier than before.


CNC machining, rapid stamping melding


3000mmX3000mmX2500mm CNC machining, rapid stamping moulding

RESEARCH ABSTRACT:

DEFT has a tool changer library below the operating room, by rotating the tool library the tool can

be quickly replaced, so they can do multiple works just like excavation, chisel, drilling, crawling in

mud etc. DEFT achieves a muti-purpose machine-oriented design intent. This flexible, compact,versatile excavator is more suitable for urban construction and maintenance of local area.


4/6

CHALLENGE:

In the actual project work, different working environments demand different tools to deal with.

However, machines in current market cannot meet the above requirements. This design own

different tools, it can change tools quickly and conveniently, which is the biggest challenge in

design. In addition, how to eliminate the original impression of the machine, and increase emotion

between machines and users, which are important to design, too.


5/6

DESKA Board - The City Cruiser Multifunctional

Cruiser BoardbyCsaba Tlgyesy

DESIGN NAME:

DESKA Board - The City Cruiser

PRIMARY FUNCTION:

Multifunctional Cruiser Board

INSPIRATION:

As my dream board was not available on the market, I decided to build it myself. I made Deska for

those who love extreme sports just like me. Deska Board blends the experience of skateboarding,

longboarding, snowboarding and windsurfing into a single piece of equipment, with the addition a

breaking function. It is far from being an ordinary skateboard or a longboard - it is an experience

you have never had before. It's Deska. Enjoy The Ride!


1, Disk Brake System (DBS): A powerful system designed to allow the rider to stop quickly under a

variety of circumstances 2, The Strap System: As an optimal feature, the Strap System makes

jumps easier and more safe, and can complement the emergency braking process. 3, Windsurf Sail

Connectivity (WSC): A custom sail can be attached to the board, turning it into a fully functional

wind skate. 4, Convex Carbon Shape (CCS): Lightweight (1603 grams), hand-made, custom deck.


DESKA is a three-wheeled board with wheels that are 200mm in diameter, letting it ride smoothly

through treacherous cracks and cobblestones in the city. With the unique disk-brake system, the

rider can stop safely and effectively in all conditions. The board has a bent shape, which allows for

a low centre of gravity and a more stable ride. Also, the strap system helps the rider to jump and

perform high-speed turns. To give you even more thrills, the board can be equipped with a

windsurfing sail.


All parts are hand-made to meet the highest industry standards. Body parts: Made of vacuum

suctioned Carbon fibre, Glass fibre, Kevlar composites. The exact layer-plan is based on the

prototypes and material tests, and is kept in secret. Metal elements: CNC milled lightweight


6/6

aluminium, and stainless steel with copper sleeves. The graphics on the bottom of the board are

made with Marbling Technology, and are protected by a wear-resistant layer.


Dimensions of the board (with wheels): (W) 306,2 mm x (D) 1082,8 mm x (H) 200mm

Dimensions without wheels: (W) 1012,6 mm x (D) 240 mm x (H) 71,2 mm Total weight of the

carbon deck (Size M): 1603 grams / Max. Weight of rider: 95 kg Total weight of the carbon deck(Size L): 2100 grams / Max. Weight of rider: 105 kg Total weight with suspensions, wheels, brake

system and strap system: 4603 grams (M) / 5106 grams (L) Package: (W) 1120mm x (D) 280mm

x (H) 80mm wood (pine) box.

RESEARCH ABSTRACT:

After spending 15 years on various boards (windsurf, snowboard, longboard) I realised that there

is not a single board on the market that has safe brake system and a possibility to attach a

windsurf sail. As an ID designer, I decided to build one. The first model was built in 2010, but the

experience I was aiming for came only with the 6th version in 2012. After this, there was no way

back. In 2014, I built the 10th version with very good results. Now I would like to put the final

version (12th) on the market.

CHALLENGE:

The hardest part was that to build the different versions in real. I mean working prototypes, with

lightweight composites. At the point where imagination and real materials meets, well it's always

tricky. The other difficulty was finding the perfect team to work with. The low budget represented

a serious challenge at the beginning: before the success of the crowdfunding campaign I had to

sell a lot of my belongings to finish the project. In spite of all the challenges, the unforgettable

feeling of actually riding on your own design makes it clear that it was worth every effort.

product writeup sample

Documents