product type: grocery unit cost to wfm: $ srp: $1.99 per bar; on promo: $1.49 per bar or 4/$5 gross...
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NEW LÄRABAR CHOCOLATE BROWNIE
Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction with
existing skus Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: April 1, 2014
“Caramel Nut Brownie” is #1 Luna SKU
Brownie is the largest Larabar SKU not in Canada
GLUTEN-FREE
NON-GMO
DAIRY & SOY FREE
KOSHER
1/4 CUP FRUIT
LOW SODIUM
4 g OF FIBRE
VEGAN
PURE NUTRITION
FAIR TRADE CHOCOLATE & COCOA
Dates Chocolate Chips
Almonds Walnuts Cocoa Powder
Sea Salt
6 SIMPLE INGREDIENTS
Tanja Fraser, UNFI Canada (416-319-2242)
NUGO Organic Dark Protein Bars Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program: EDLC Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
A low fat treat made with delicious REAL Dark Chocolate, available in 3 flavors
USDA certified organic Vegan Non-GMO Project Verified 10g of protein, 3g of fiber & 13g of sugar per bar Ingredients (Dark Chocolate Almond):Organic Crunch [organic hexane free soy crisps (organic soy protein, organic rice flour, calcium carbonate), organic brown crisp rice, organic rolled oats], Organic Chocolate (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin, organic vanilla), Organic Tapioca Syrup, Organic Agave Syrup, Organic Isolated Soy Protein, Organic Arabic Gum, Organic Almonds, Organic Tapioca Maltodextrin, Organic Flaxseed, Natural Flavors
Tanja Fraser, UNFI Canada (416-319-2242)
DBL DARK CHOC OR 691535481039DRK CHOC POMGRAN OR 691535483033DARK CHOC ALMOND OR 691535485037
Bounce - Coco-Berry Vitality Burst Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program : 15-20% MCB 4x a year, plus 1 ad Demo Support Program : 4 demos per store/year Channel Strategy of Item: All Manufacturer Launch Date: Available Now
100% Natural, no preservatives High in protein & high in fiber Non-GMO Gluten-Free & Nut-free Dairy free Suitable for vegetarians Ingredients:Dates, Tapioca Syrup, Sunflower Seeds, Dried Cranberries (Cranberries, Apple Juice Concentrate, Sunflower Oil), Crisp Rice (Rice Flower, Rice Bran, Raisin Juice Concentrate, Honey, Salt), Coconut, Rice Protein Concentrate, Raisins, Raspberries, Acai Juice Powder (Acai Juice, NON-GMO Maltodextrin), Goji Berries, Natural Flavors, Citric Acid, Sesame Seeds
Tanja Fraser, UNFI Canada (416-319-2242)
852949003419
Clif Bar Builder Bar – Line Extension Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $1.99 Gross Margin: % Promotional Support Program: In conjunction with
existing skus Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Sept 2013
20g of high-quality protein to help build and repair muscle Carbohydrates to help you sustain your workout Zero grams trans fat and does not contain partially-
hydrogenated oils or high fructose corn syrup Low glycemic Ingredients (Crunchy Peanut Butter)Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant).
PEANUT BUTTER 722252616487VANILLA ALMOND 722252616456
Baby Gourmet – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $1.99 Gross Margin % Promotional Support Program: in conjunction with
existing skus Demo Support Program: TBA Channel Strategy of Item: Conventional & Natural
Manufacturer Launch Date - March 2014
Organic Baby Food No Thickeners, Fillers, No added Sugar, No added Salt BPA Free Packaging Covers 4 Food Groups Kosher USDA & Organic certification
Baby Gourmet – Nancy Markovic – [email protected] 647-391-2192
Juicy Pear & Garden Greens 62861900058
Banana Apple Fig Oatmeal & Greek Yogurt 62861920001
Fruity Carrot & Greek Yogurt Smoothie 62861920003
Coconut, Kiwi & Mangosteen With Quinoa 62861920009
Yumberries & Plum With Ancient Grains 62861920007
Peachy Pumpkin Spiced Amaranth 62861920010
Gingery Pear, Spinach & Whole Grains 62861920011
Minty Pears Apples & Peas 62861920004
Banana Apple Beet Berry 62861920005
Banana Apple Kale 62861920006
1 Root Veggies & Beef 62861930002
3 Fruity Chicken Tagine-Style Stew 62861930001
3 Veggie Beef Bolognese & Pasta Stars 62861930003
Earth’s Best – Chlorine Free Baby Wipes Tub Product Type: Unit Cost to WFM: $ Suggested Retail Price: $6.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Chlorine-free wipes moistened with natural aloe vera, vitamin E, and water to cleanse and moisturize gently and naturally
Alcohol-free & fragrance-free No synthetic ingredients that may irritate baby’s skin Ingredients:Water, alkyl poly glycoside, glycerine, sodium hydroxymethyl glycinate, aloe vera, vitamin E, citric acid
Tanja Fraser, UNFI Canada (416-319-2242)
769562018549
Healthy Times Original Teddy Puffs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 15% ISF, 2x annually Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Organic Certified Kosher Certified Organic finger food or cereal Special size and shape for little fingers Delicious taste and texture just for toddlers Ingredients:Organic whole grain oats, organic brown rice, organic corn, organic evaporated unrefined cane juice, calcium carbonate
Tanja Fraser, UNFI Canada (416-319-2242)
048685017975
Earth’s Best – Crunchin’ Grahams Product Type: Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Organic Non-GMO No Hydrogenated oils or trans fats No artificial flavors, colors or preservatives Made with whole grains Ingredients:Organic whole grain wheat flour, organic evaporated cane juice, organic wheat flour, organic sunflower oil, organic invert cane juice, organic honey, leavening (ammonium bicarbonate, mono=calcium phosphate, sodium bicarbonate), sea salt, natural flavor
Tanja Fraser, UNFI Canada (416-319-2242)
023923909595
Dishmatic Brush and Refills Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 (Brush)/$3.39 (Refills) Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Convenient, Brush dispenses dish liquid Protects your hands Saves time, scrubs dishes, pots and pans with
ease Eco-friendly, Refills available in Heavy Duty
and Non-Scratch
Tanja Fraser, UNFI Canada (416-319-2242)
Refillable Handle 50 13931 01424 9Heavy Duty Refill 50 13931 01425 6White Non Scratch Refill 50 13931 01426 3
Eco Max Dish Wash Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now
5 sku’s including Baby, effective cleaners Manufactured in Oakville, made from 100% plant-
based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances
EcoLogo Certified, Eco Scale Certification in progress Ingredients: Tea Tree: Water, plant based surfactants,
salt, food grade citric acid, aloe vera plant extract, natural tea tree essential oil, natural lemongrass essential oil, food grade potassium sorbate preservative
TWA Inc, Lainie Kennedy, [email protected] , 905.536.2351)
HYPOALLERGENIC 853907001102LAVENDER 853907001072ORANGE 853907001096TEA TREE 853907001089BABY DISH WASH 853907001379
Eco Max Laundry Wash & Fabric Softener Product Type: Grocery Unit Cost to WFM: $ SRP: 1.05L $8.99, 1.5L $13.99, Fabric Softener $5.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now
Effective laundry wash formula available in 3x Concentrate & 2x Concentrate for Baby
Manufactured in Oakville, made from 100% plant-based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances
EcoLogo Certified, Eco Scale Certification in progress Ingredients (Baby): Water, polyglycosides (from coconut oil and corn sugar), sodium citrate (food grade), gum thickener (food grade), citric acid (food grade), and potassium sorbate (food grade)
TWA Inc, Lainie Kennedy, [email protected] , 905.536.2351)
3X HYPO WASH 1.05L 8539070011573X LAVENDER WASH 1.05L 8539070011643X ORANGE WASH 1.05L 8539070011883X HYPO WASH 1.5L 8539070014303X LAVENDER WASH 1.5L 8539070014473X ORANGE WASH 1.5L 853907001454HYPO FABRIC SOFTNR 853907001195LAVENDER FABRIC SOFTNR 8539070013172X NATURAL BABY WASH 1.05L 8539070013482X NATURAL BABY WASH 1.5L 853907001355NATURAL BABY FABRIC SOFTNR 853907001362
Method Laundry Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $23.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Patent-pending, biodegradable formula Outstanding cleaning with ¼ the dose of the leading national
brand No-mess, precision-dosing pump, eliminating the traditional
laundry cap Plant-based formula uses 95% renewable ingredients Ultra concentrated (8x) formula 35% lower carbon footprint than conventional 2x detergents Recyclable bottle made from 50% post-consumer recycled
plastic Dye-free & hypo-allergenic, Never tested on animals 50 loads per bottle, 85 loads per refill pouch
Tanja Fraser, UNFI Canada (416-319-2242)
Free & Clear 81793901134Fresh Air 81793901135Lavender Cedar 81793901130Beach Sage 81793901355Free And Clear Refill 81793901168Fresh Air Refill 81793901169Lavender Cedar Refill 81793901310
Method Smarty Dish Tabs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Non-toxic + biodegradable Better for waterways: no phosphates, no bleach DfE recognized Removes tough grease + baked-on food Leaves glasses sparkling clean without residue 3rd party tested to clean + rinse as effectively as the
leading brands Pre-measured doses fit into all dishwasher dispensers Never tested on animals
Tanja Fraser, UNFI Canada (416-319-2242)
20 ct Grapefruit 8 17939 00924 620 ct Free & Clear 8 17939 00923 9
Method Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now
Sleek bottle with smaller pump provides more squirt control with one-handed convenience
Redesigned pump uses 30% less plastic, saving more than 140,000 lbs of plastic per year
Recyclable bottle made with 100% recycled plastic (PCR)
Never tested on animals Made with all natural dyes / Basil is dye-free Kitchen-inspired, phthalate-free fragrances Ginger Yuzu and Basil skus are exclusive to the Natural
Channel
Tanja Fraser, UNFI Canada (416-319-2242)
Ginger Yuzu 8 17939 00737 2Basil 8 17939 00736 5Beach Sage 8 17939 01348 9
Method Specialty Cleaners Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now
Daily Granite Restores granite, marble + stone to their natural shine and
glow Gentle on sealed stone Streak-free, biodegradable formula Wood for Good No-wax formula that leaves no residue Gently polishes and conditions wood Fresh almond scent Steel for Real Non-abrasive formula that cleans and polishes without
streaking Removes smudges and fingerprints
Tanja Fraser, UNFI Canada (416-319-2242)
Granite Spray 81793900088Wood Polish Spray 81793900086Stainless Steel Cleaner 81793900084
Seventh Generation Disinfecting Wipes Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.99 Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Tanja Fraser, UNFI Canada (416-319-2242)
Kills 99.99% of household germs botanically Effective against Influenza A Virus Made from botanically pure plant extracts No rinsing or wiping required (even on food contact surfaces
or children’s toys) 100% Post-Consumer Recycled Spray Bottle Can be used around kids, pets and food Ingredients:Aqua (water), sodium lauryl sulfate (palm kernel or coconut-derived cleaning agent), copper sulfate pentahydrate (bluestone) (mineral derived water mineralizer), citric acid and sodium citrate (cornstarch derived water softeners), essential oil fragrance† (origanum vulgare (oregano) oil, cymbopogon nardus (citronella) oil, cymbopogon schoenanthus (lemongrass)) oil
732913229178
Seventh Generation – Natural Lunch Napkins Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
100% recycled napkins 500 count per unit Made with at least 50% post-consumer content,
from the paper we all recycle every day at home, school and work!
Tanja Fraser, UNFI Canada (416-319-2242)
732913137053
Seventh Generation – 2 Ply Facial Tissues Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Made from 100% recycled paper, minimum 80% post-consumer
Hypo-allergenic Whitened without chemicals containing chlorine No added dyes No added fragrances Attractive box designs to match any décor
Tanja Fraser, UNFI Canada (416-319-2242)
732913137121
Seventh Generation – Lavender Floral & Mint Dish Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Non-toxic & biodegradable Hypo-allergenic, free of phosphates Not tested on animals Safe for septic systems Kosher-certified Bottle contains 90% post-consumer recycled plastic Ingredients:Aqua (water), sodium lauryl sulfate, lauramine oxide, decyl glucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), essential oils and botanical extracts* (citrus aurantifolia (lime), lavendula angustifolia (lavender), mentha spicata (spearmint), mentha piperita (peppermint), cananga odorata (ylang ylang)), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives). *d-limonene is a naturally occurring component of these ingredients
Tanja Fraser, UNFI Canada (416-319-2242)
732913227488
Dragon Towels Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014
One roll of Dragon Towels will replace 6 months of paper towels
Made primarily from bamboo, a renewable and eco-friendly resource
20 sheets per roll Machine washable at least 25 times, becomes more
absorbent after each wash 100% Biodegradable Fragrance-free
Tanja Fraser, UNFI Canada (416-319-2242)
876791000068
AspenClean – Bathroom Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Made with organic lavender and lime essential oils 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Bathroom Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural
ingredients derived from plants, minerals, and organic essential oils
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – Kitchen Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Made with organic bergamot and grapefruit essential oils
100% Natural, Vegan & ECOCERT Certified Matched with color-coded Kitchen Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural
ingredients derived from plants, minerals, and organic essential oils
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – All Purpose Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Made with organic grapefruit and lavender essential oils
100% Natural, Vegan & ECOCERT Certified Matched with color-coded All Purpose Microfiber
Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural
ingredients derived from plants, minerals, and organic essential oils
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – Glass Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Made with organic lime essential oil 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Glass Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural
ingredients derived from plants, minerals, and organic essential oils
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Made with organic geranium and orange essential oils Free from dyes, SLS, SLES, Preservatives, Ethoxylated
Alcohols, Fragrance and Petroleum Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – All in One Concentrate Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $28.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
Makes 40 bottles of All Purpose Cleaner or can be used as is, safe and effective on all washable surfaces
Made with organic grapefruit and lavender essential oils
Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum
Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada
Tanja Fraser, UNFI Canada (416-319-2242)
AspenClean – Super Scrub Powder Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now
For all those tough cleaning challenges around the house such as sinks, pots and pans, stoves, toilet bowls. Even safe for the oven
Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum
Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada
Tanja Fraser, UNFI Canada (416-319-2242)
Silk N’ Soft Bathroom Tissue Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $12.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014
Super soft, 3-ply bathroom tissue Uniquely strong and dependable Made primarily from bamboo, a renewable & eco-
friendly resource Saving trees for our future generations Safe for septic, RV and marine use Biodegradable Fragrance free 12 rolls per unit
Tanja Fraser, UNFI Canada (416-319-2242)
876791000044
Karma Water Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: % Promotional Support Program : TBA Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q4 2013
Current offering of vitamin water are pre-mixed: Vitamins deteriorate in water, causing premixed vitamins to lose their strength over time
Karma’s vitamins and nutrients are stored in the cap until you release them, assuring you maximum potency and freshness
Holds 2-4 times the amount of competitive caps…3-6 times more potent
User friendly….just peel, push and shake Hermetic seal (air tight) maximizes quality, consistency and
performance Made with spring water, 100% Natural and Whole Food compliant Available in 5 formulas, each with a unique blend of vitamins and
herbs (refer to next slide for individual details)
Tanja Fraser, UNFI Canada (416-319-2242)
Body – Rasp. Guava Jackfruit 8 54651 00326 8Mind – Orange Mango 8 54651 00328 2Balance – Acai Pomberry 8 54651 00330 5Spirit – Passionfruit Green Tea 8 54651 00334 3Vitality – Pineapple Coconut 8 54651 00332 9
Steaz Energy Superfruit Product Type: Grocery WFM Cost: $ SRP: $2.49 Gross Margin % Promotional Support Program: 10% to 15% off, 6 times a
year & Whole Deal in Q3 Demo Support Program: Yes, all stores Exclusivity: None Channel Strategy of Item: Natural & Grocery Manufacturer Launch Date: January 2014
Organic, Fair Trade, Kosher, Low Carbon Foot Print Best selling Energy Drinks in Natural Sector in Canada Green Tea Based 120mg Antioxidants per can Aluminum cans
Nico Guinoiseau [email protected] 604 340 3058
Perrier Slim Cans Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $1.19(unit)/$34.99(case) Gross Margin: % Promotional Support Program: Q4 TBA Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional &
Natural Manufacturer Launch Date: March 2013
Zero calories, all natural Cans retain carbonation & cold the best Convenient “Fridge-Friendly” pack makes it
easy to carry, store and dispense Entire package is 100% Recyclable Smaller, On-the-Go format = Less Waste/More Value Contemporary Packaging
Tanja Fraser, UNFI Canada (416-319-2242)
Hubert’s Lemonade Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $3.49 Gross Margin: % Promotional Support Program: 20% MCB x 2 (in summer
months) Demo Support Program: TBC Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: April 2014
Free of preservatives and without artificial flavors or colors
Made from real California lemons Made with cane sugar No caffeine No preservatives 473ml glass recyclable bottle
MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– [email protected]
Fiji Mini Mobile 6-pack Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2014
For people who have lighter premium water needs, ideal for small children and pack lunches
330mL is just right for mini-refreshment because it is petite enough to fit into small spaces, provides easy satisfaction and gives you the option to sip or guzzle
For the routine consumer who likes to stock up for convenience
Merchandised in 6-pack format
Tanja Fraser, UNFI Canada (416-319-2242)
632565000432
S. Pellegrino 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml
S.Pell Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014
Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer,
while a large percentage see the benefits of going to plastic
Target consumer is the “Discerning Food Enthusiast”, is seeking a high quality mineral water to enjoy in convenient packaging
Tanja Fraser, UNFI Canada (416-319-2242)
Perrier 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml
Perrier Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014
Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water
with Natural Fruit Essence No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer,
while a large percentage see the benefits of going to plastic
Tanja Fraser, UNFI Canada (416-319-2242)
True Lemon – Lemonade & Raspberry Lemonade Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
100% natural, fresh-squeezed essence from cold-pressing and crystallizing the essential lemon oils & juices
Convenient powdered mix, just add water 100% RDA of Vitamin C No artificial colors & no preservatives No artificial sweeteners Ingredients (Raspberry Lemonade):Crystallized Lemon [Citric Acid, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C)], Sugar, Natural Raspberry Flavor, Stevia Leaf Extract*, Beet Juice and Turmeric (For Color)*100% Natural Sweetener from the Stevia plant
Tanja Fraser, UNFI Canada (416-319-2242)
ORIGINAL LEMONADE 810979004509RASPBERRY LEMONADE 810979006404
Santa Cruz Half & Half Iced Tea Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now
Certified Organic Non-GMO Project Verified A refreshing new flavor, innovative addition to the
Santa Cruz Lemonade line The perfect combination of brewed black tea mixed
with our traditional lemonade, a great beverage for summer
Ingredients:LEMONADE (FILTERED WATER, ORGANIC SUGAR, CONCENTRATED ORGANIC LEMON JUICE [6% AS RECONSTITUTED ORGANIC LEMON JUICE], ORGANIC LEMON JUICE [<1%], ORGANIC NATURAL FLAVOUR), BREWED ICED TEA (FILTERED WATER, ORGANIC SUGAR, ORGANIC BLACK TEA)
Tanja Fraser, UNFI Canada (416-319-2242)
036192127829