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© 2014 InfoPro Learning, Inc.

Case Study

Case Study

Navigational Product Training TomTom (Technology)

Learning for Performance …

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© 2014 InfoPro Learning, Inc.

Case Study

Enhancing Customer Satisfaction and Sales Performance through Product Training

TomTom at a glance:

- A global leader in

navigation and mapping

products.

- TomTom offers three

types of products:

navigation devices,

in-dashboard navigation

and car control services,

and navigation software

for installation on mobile

devices.

About the Customer

TomTom empowers movement. Every day millions of people around the world depend on

TomTom to make smarter decisions. A Dutch manufacturer, TomTom designs and develops

innovative products that make it easy for people to keep moving towards their goal through

automotive navigation systems, including both stand-alone units and software for personal digital

assistants and mobile telephones. TomTom also creates GPS sports watches, as well as state-of-

the-art fleet management solutions and industry-leading location-based products. TomTom’s

business consists of four customer-facing business units: Consumer, Automotive, Licensing and

Business Solutions.

Founded in 1991 and with its headquarters in Amsterdam, TomTom has 3,600 employees

worldwide and sells its products in over 35 countries.

The Customer’s Needs & Challenges

TomTom is the world's leading supplier of in-car location and navigation products. The customer

recognizes the need of continuously marketing the unique value of their products to users, in order

to maintain its market leadership. At the same time, the customer also considers it important to

educate and train its sales workforce on the product features and differentiators.

TomTom needed a product training solution that could address its key needs of educating users

and training sales teams. At this point, TomTom engaged InfoPro to analyze their existing training

model and suggest the most effective and intuitive online training solution for its flagship Ground

Positioning System (GPS) navigation product. The customer wanted InfoPro to:

Conceive and design an internationalized Graphic User Interface (GUI)

Introduce art direction for "eye candy" appeal

Develop instructionally sound visuals

Enable a solution for easy localization in 16 languages

Flexible training duration was another unique need presented to InfoPro. For the convenience of

the learners and time available, TomTom wanted learners and users to have the flexibility of

choosing between four time durations:

15 minutes

30 minutes

60 minutes

120 minutes

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© 2014 InfoPro Learning, Inc.

Case Study

The InfoPro Difference – Learning for Performance

Technologies & Tools

used:

-Flash

-XML

- The content of all sixteen

languages and all four

time durations is

packaged into one

solution. The modules are

rendered dynamically. This

dynamic rendering is

facilitated by programs

through a language

selection option.

The InfoPro Solution:

Analyzing the unique needs of customers, InfoPro set its benchmarks high, to develop a

differentiated product training that could accommodate all customer needs within a single

solution. InfoPro designed this project in two phases:

Visual Design Phase

Development Phase

In the Visual design phase, we developed 5 design concepts and asked the customer to select its

favored two top preferences. Thereafter, we developed proof-of-concepts (prototypes) for the

chosen two designs. Upon acceptance of the prototype by the customer, we started the

Development Phase.

We developed a Flash and XML-based training product solution that is configured for multiple

time durations. Also, the entire textual content is rendered dynamically using XML files to facilitate

the ease of update and localization.

The content for all 16 languages and all four time durations is packaged as one inclusive solution.

The modules are rendered dynamically. This dynamic rendering is facilitated by programs through

a language selection option.

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© 2014 InfoPro Learning, Inc.

Case Study

The reference content shared by the customer is treated with proven instructional design

strategies to chunk it into concise and crisp "info-bytes".

The GUI for the training is designed on the concept of an interactive multimedia solution,

embellished with pop art. Also, the look, feel and design of the GUI are created using TomTom’s

branding so that learners can easily relate themselves to the learning environment. Instructional

strategies used in the product training solution included:

Information mapping

Analogies

Scenarios

Role-plays

Animations

Scenario-based assessments

Training Outcomes

TomTom saw a tremendous change in the overall enthusiasm of the learners leading to enhanced

business efficiency and high business growth. Major training benefits included:

An end product was a highly powerful product training tool.

The ability to offer multiple durations, which increased the training uptake.

Powerful visual messaging transformed product users to product advocates.

Real-world examples, scenarios, role-plays and additional sources that engaged learners and

led to longer and better retention.

- While InfoPro delivers

significant value through

our innovative use of

technologies, our process

excellence doubles the

value delivered to our

customers.

The InfoPro Difference – Learning for Performance

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© 2014 InfoPro Learning, Inc.

Case Study

The InfoPro Difference – Learning for Performance

InfoPro Learning – The Right Choice

InfoPro Learning helps organizations rapidly transform talent by focusing on Learning for

Performance. A global, award-winning learning and training solutions company for almost 20

years, InfoPro provides performance improvement strategies, blended learning solutions and

managed training programs. At InfoPro, performance innovation, cutting-edge technology and a

talented team are combined to deliver successful workforce solutions and business outcomes.

InfoPro Learning is obsessed with helping customers build training capacity, advance their

practices and respond effectively to changing learner needs.

For more information about InfoPro Learning, Inc., visit: www.infoprolearning.com, call (609) 606-9984 or

email us at info@infoprolearning.com

Awards & Recognitions

- 2014 & 2013

TrainingIndustry.com

Top 20 Content

Development Companies

List

- 2014 & 2013

TrainingIndustry.com

Top 20 Training

Outsourcing Companies

List

- 2013 CLO Learning In

Practice Silver Award

- 2012 Brandon Hall

Gold Excellence Award for

Content Development

-2012 Brandon Hall Gold

Excellence Award for Best

Advance in Social Learning

Technology

Learning Framework

Training Delivery & Management

Learning Platforms

Performance Improvement Consulting

Learning & Development