product style guide

Redesign Plan Product Name: Target Group: Brief History: Big Idea: Western Family Spring Water Mothers ages 23-40 According to the Broulim’s website, “Broulim's has devel- oped a reputation for combining world-class service with the very best products, stores and quality.” Over the past90 years or so, when Broulim’s first opened business in Rigby, Idaho, the store has continued to grow and has met the expectation that so many people desire. One of the most beneficial products that Broulims has within its store is the Western Family products-which run at a lower price, but still provide the quality the consum- ers need. This is a great way to ensure customer loyalty because they have a cheaper, but great product to start off buying, and once more income begins to flow within the family, so too will Broulis grow as they begin purchasing those name brand products. The Big Idea for this product is “Easy Water.” As of right now the water bottle which Western Family uses is a very generic water bottle with a difficult cap to open and no shape to allow the comfortable fit within someone’s hand. People want water that is fashionable looking, but also a water bottle that makes drinking the water within it easy and quickly. The water bottles indus- tries have gone extremely visual with their products. It ranges from the design that’s printed upon their wrap- per, to the design and shape of the actual bottle and the cap. Broulims needs to jump on board with this if it is to increase the Western Family water bottles sales. Moms want a product that they can give to their child that will be easy to access. If we provide a sports cap for the children’s benefit, the mothers will buy it because it is a product that runs at a lower price and gives not only them, but their children the experience everyone should deserve while using a water bottle. This will be a successful rebranding of Western Family’s water bottle sales. Through our Big Idea “Easy Water” we will redesign the look and feel of the water bottle so it is more appealing to those mothers and to others out there.

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This is a revised version of my product style guide

TRANSCRIPT

RedesignPlan

Product Name:Target Group:

Brief History: Big Idea:

Western Family Spring Water

Mothers ages 23-40

According to the Broulim’s website, “Broulim's has devel-oped a reputation for combining world-class service with the very best products, stores and quality.” Over the past90 years or so, when Broulim’s first opened business in Rigby, Idaho, the store has continued to grow and has met the expectation that so many people desire. One of the most beneficial products that Broulims has within its store is the Western Family products-which run at a lower price, but still provide the quality the consum-ers need. This is a great way to ensure customer loyalty because they have a cheaper, but great product to start off buying, and once more income begins to flow within the family, so too will Broulis grow as they begin purchasing those name brand products.

The Big Idea for this product is “Easy Water.” As of right now the water bottle which Western Family uses is a very generic water bottle with a difficult cap to open and no shape to allow the comfortable fit within someone’s hand. People want water that is fashionable looking, but also a water bottle that makes drinking the water within it easy and quickly. The water bottles indus-tries have gone extremely visual with their products. It ranges from the design that’s printed upon their wrap-per, to the design and shape of the actual bottle and the cap. Broulims needs to jump on board with this if it is to increase the Western Family water bottles sales. Moms want a product that they can give to their child that will be easy to access. If we provide a sports cap for the children’s benefit, the mothers will buy it because it is a product that runs at a lower price and gives not only them, but their children the experience everyone should deserve while using a water bottle. This will be a successful rebranding of Western Family’s water bottle sales. Through our Big Idea “Easy Water” we will redesign the look and feel of the water bottle so it is more appealing to those mothers and to others out there.