product spotlight webinar• fundraising email outreach is about growing your audiences and...

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Product Spotlight Webinar EmailNow powered by Emma: A powerful tool that enables you to reach out to your constituents and grow your organization Velma Hutchins Sales Associate Network for Good

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Page 1: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Product Spotlight Webinar

EmailNow powered by Emma:A powerful tool that enables you to reach out to your constituents and grow your organization

Velma HutchinsSales Associate

Network for Good

Page 2: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

total funds raised:$640,000,000

total nonprofits served:

66,000

Meet Network for Good

Page 3: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• Enhancing your website presence• Engagement• Education• Communicating with your audiences• Informing• Fundraising

Email Outreach is About Growing your Audiences and Potential Fundraising

Opportunities

Page 4: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Why do I need an email service provider? What’s wrong with using Outlook?: Got Good

Looking Emails and Feedback?

Page 5: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• EmailNow powered by Emma was built by email marketing experts to do the tough stuff for you.

• It allows you to send beautiful email appeals without having to become a designer or a software engineer – or someone who knows HTML or CAN-SPAM laws.

Introducing EmailNow

Page 6: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• Creating your email newsletters and campaigns has never been so user friendly!

• You'll start by opening the blank template and then choosing one of nearly 39 layouts for the content you'll add to it.

• Go one column or two, add images and captions—it's all in your hands.

Can I Really Do This?

Page 7: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• Provides an easy-to-navigate dashboard

• From the dashboard you can manage your audience, create your campaigns, and take a look at responses.

EmailNow: User-Friendly

Page 8: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• User Friendly

• Gather information about your contacts with fields

• Easy import

• Search & segment

• Unlimited signup screens

• Surveys & Forms

• Blank template

• 39 Layouts

• Automatic SPAM Proofing

• Send whenever you want

• Real-time response tracking

• Triggers & Follow-ups

• Unlimited phone & email support

EmailNow’s Finest Features

Page 9: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• In addition to online help we also provide online tutorials that cover Audience, Campaigns, and Responses.

• Personal Onboarding!• Don’t forget that you

also have access to our terrific Customer Support team.

EmailNow: User-Friendly

Page 10: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• For each of your audience groups (lists) we have a number of standard fields such as first and last names, address, city, state and zip.

• You can also create an unlimited number of your own custom fields.

EmailNow: Know Your Subscribers

Page 11: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Three easy ways to add new subscribers:• Import from Excel or CSV format.• Import from a campaign in Salesforce.• Or, add members individually.

EmailNow: Easily Import Your Audience(s)

Page 12: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• Based on your group fields, you can do targeted emails with our Search & Segment feature.

• You can create a search based on your fields (such as city, state, zip).

EmailNow: Send Targeted Messages

Page 13: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• EmailNow enables you to create a web sign-up form or forms.

• By having the form on your website (easy to find) you can grow your list organically.

EmailNow: Gain New Subscribers on Your Website

Page 14: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• Have you used Microsoft Word? Then you can use EmailNow! The options are point-and-click—no HTML required (unless you prefer to go that route).

• Start with a blank template or you can have us create stationery for you (for $99).

• You can use a variety of different layouts (39, actually).

• Editing features enable you to choose fonts, add bullet points, links, etc.

EmailNow: Create Your Campaigns

Page 15: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• EmailNow provides real-time reporting.

• You can see emails sent, bounced and opened.

• You can check out your URL click-throughs and create searches based on those results for targeted follow-up.

EmailNow: Receive Feedback and Learn as You Go

Page 16: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Save the Manatee Club Sign-up Form

Page 17: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Save the Manatee Club: Paddle Tales E-Newsletter

Page 18: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

EmailNow Example: Prevention Research Center: Fitting New Orleans Signup Form

Page 19: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

EmailNow Example: Prevention Research Center: Fitting New Orleans Custom Stationery

Page 20: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

EmailNow Pricing• One-time set-up fee: $49

• $29.95 monthly fee (Additional emails are only $2/per thousand—that's only $0.002 per email)

• Custom stationery: $99

• Includes up to 20,000 emails per month!

Page 21: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Next Steps

• Call me directly at 240-223-2652

• Or, email me: [email protected]

• Visit us: http://www1.networkforgood.org/for-nonprofits

Page 22: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

• User Friendly

• Gather information about your contacts with fields

• Easy import

• Search & segment

• Unlimited signup screens

• Surveys & Forms

• Blank template

• 39 Layouts

• Automatic SPAM Proofing

• Send whenever you want

• Real-time response tracking

• Triggers & Follow-ups

• Unlimited phone & email support

EmailNow’s Finest Features

Page 23: Product Spotlight Webinar• Fundraising Email Outreach is About Growing your Audiences and Potential Fundraising ... blank template and then choosing one of nearly 39 layouts for

Questions

Thanks for your time!