product spotlight webinar• fundraising email outreach is about growing your audiences and...
TRANSCRIPT
Product Spotlight Webinar
EmailNow powered by Emma:A powerful tool that enables you to reach out to your constituents and grow your organization
Velma HutchinsSales Associate
Network for Good
total funds raised:$640,000,000
total nonprofits served:
66,000
Meet Network for Good
• Enhancing your website presence• Engagement• Education• Communicating with your audiences• Informing• Fundraising
Email Outreach is About Growing your Audiences and Potential Fundraising
Opportunities
Why do I need an email service provider? What’s wrong with using Outlook?: Got Good
Looking Emails and Feedback?
• EmailNow powered by Emma was built by email marketing experts to do the tough stuff for you.
• It allows you to send beautiful email appeals without having to become a designer or a software engineer – or someone who knows HTML or CAN-SPAM laws.
Introducing EmailNow
• Creating your email newsletters and campaigns has never been so user friendly!
• You'll start by opening the blank template and then choosing one of nearly 39 layouts for the content you'll add to it.
• Go one column or two, add images and captions—it's all in your hands.
Can I Really Do This?
• Provides an easy-to-navigate dashboard
• From the dashboard you can manage your audience, create your campaigns, and take a look at responses.
EmailNow: User-Friendly
• User Friendly
• Gather information about your contacts with fields
• Easy import
• Search & segment
• Unlimited signup screens
• Surveys & Forms
• Blank template
• 39 Layouts
• Automatic SPAM Proofing
• Send whenever you want
• Real-time response tracking
• Triggers & Follow-ups
• Unlimited phone & email support
EmailNow’s Finest Features
• In addition to online help we also provide online tutorials that cover Audience, Campaigns, and Responses.
• Personal Onboarding!• Don’t forget that you
also have access to our terrific Customer Support team.
EmailNow: User-Friendly
• For each of your audience groups (lists) we have a number of standard fields such as first and last names, address, city, state and zip.
• You can also create an unlimited number of your own custom fields.
EmailNow: Know Your Subscribers
Three easy ways to add new subscribers:• Import from Excel or CSV format.• Import from a campaign in Salesforce.• Or, add members individually.
EmailNow: Easily Import Your Audience(s)
• Based on your group fields, you can do targeted emails with our Search & Segment feature.
• You can create a search based on your fields (such as city, state, zip).
EmailNow: Send Targeted Messages
• EmailNow enables you to create a web sign-up form or forms.
• By having the form on your website (easy to find) you can grow your list organically.
EmailNow: Gain New Subscribers on Your Website
• Have you used Microsoft Word? Then you can use EmailNow! The options are point-and-click—no HTML required (unless you prefer to go that route).
• Start with a blank template or you can have us create stationery for you (for $99).
• You can use a variety of different layouts (39, actually).
• Editing features enable you to choose fonts, add bullet points, links, etc.
EmailNow: Create Your Campaigns
• EmailNow provides real-time reporting.
• You can see emails sent, bounced and opened.
• You can check out your URL click-throughs and create searches based on those results for targeted follow-up.
EmailNow: Receive Feedback and Learn as You Go
Save the Manatee Club Sign-up Form
Save the Manatee Club: Paddle Tales E-Newsletter
EmailNow Example: Prevention Research Center: Fitting New Orleans Signup Form
EmailNow Example: Prevention Research Center: Fitting New Orleans Custom Stationery
EmailNow Pricing• One-time set-up fee: $49
• $29.95 monthly fee (Additional emails are only $2/per thousand—that's only $0.002 per email)
• Custom stationery: $99
• Includes up to 20,000 emails per month!
Next Steps
• Call me directly at 240-223-2652
• Or, email me: [email protected]
• Visit us: http://www1.networkforgood.org/for-nonprofits
• User Friendly
• Gather information about your contacts with fields
• Easy import
• Search & segment
• Unlimited signup screens
• Surveys & Forms
• Blank template
• 39 Layouts
• Automatic SPAM Proofing
• Send whenever you want
• Real-time response tracking
• Triggers & Follow-ups
• Unlimited phone & email support
EmailNow’s Finest Features
Questions
Thanks for your time!