product reviews ase 2014 rae hoffman (that people want to share)
TRANSCRIPT
PRODUCT REVIEWS
ASE 2014
RAE HOFFMAN
(That People Want to Share)
RAE HOFFMAN
@Sugarraehttp://sugarrae.com
http://pushfire.com
TIRED REVIEWS
Just… NO
400 wordsManufacturer product pictures / screenshots
Generic product / Service overviewFeature based
Reads like an ad
WIIFM
FEATURES
BENEFITS
HOW TO USE IT(Features)
NEVER
EVERsell out the TRUST
of your readersto make a commission
NO PRODUCT IS PERFECT(and people don’t expect it to be)
HOW YOU CAN USE IT
(Benefits)
SOLVEPROBLEMS
KILLER REVIEWS
Just… NO
As long as it needs to beReal pictures / screenshots
Features AND BenefitsPros AND Cons
Reads like a “how to”Offers more tutorials
THANK YOU
Awesome advice for bloggershttp://sugarrae.com
Consulting for merchants & businesseshttp://pushfire.com
Kicks in the asshttp://facebook.com/therealsugarrae
Ranting & cursing & football https://twitter.com/sugarrae