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Team 8Aiswarya Lakshmi S

Rasic Ahamed R

Ragul Dharmaraja D

Sasikala JSowmya N

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Shampoo is a hair care product. It is available in

various types of packing and quantities.

Shampoo is generally a thick, viscous liquid Which

contains chemicals for viscosity, preservative and

fragrance.

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Used for the removal of oils, dirt, skin particles,

dandruff, environmental pollutants and other

contaminant particles that gradually build up in hair.

The goal is to remove the unwanted build-up

without stripping out so much sebum as to makehair unmanageable.

Followed by the use of conditioners which easecombing and styling.

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NATIONAL LEVEL Hindustan Unilever Ltd ITC

Dabur P & G Cavin Kare Products

INTERNATIONAL LEVEL

L Oreal, World wide Healthy Solutions, USA HMC Ltd, UK Ellisons, UK Duoruafeo Industry Limited Company, Russia

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The Top leading shampoo producing companies in

India:

Hindustan Unilever Ltd

ITC P & G

Dabur CavinKare Pvt. Ltd

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Size of shampoo market Rs. 3000 Cr

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SUNSILK

Primarily aimed at women.

Selling at 80 countries with different names in

market.

Strongest in Asia, Latin America, Middle east.FIAMA DI WILLS

Best seller of men products. Good seller of anti-dandruff shampoos.

Affordable price serves as a key factor of attraction.

They use a 360 degree promotional strategy.

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Sunsilk Stunning Black Shine

Sunsilk Damage Hair

ReconstructionShampoo & Conditioner

Sunsilk Lusciously Thick & LongShampoo & Conditioner Sunsilk Hair Fall Solution

Shampoo & ConditionerSunsilk Dream Soft & Smooth

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Colour damage repair systemAnti-Hair fall system

Made from Nut oils

Gives 6X stronger hair11/20/2013 Team 8 - Product Research 10

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PDF

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http://localhost/var/www/apps/conversion/tmp/scratch_7/Balance%20Sheet.pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_7/Balance%20Sheet.pdf

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Spending heavily on advertising and promotions

and distribution

Go-to-market strategyseems to be the new

mantra for the FMCG major ITC

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ITC carried its branding activity with lan, using one

of the leading stars in Indian cinema, Deepika

Padukone

Fiama Di Wills Shine in Style Hannah Montanapack has a 360 degree promotional strategy

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The present shampoos do their work in different

category and they did not do specialization in other

areas

Also there are some disadvantages such as overdose, chemical side effects, etc

The Future manufactured shampoos should

concentrate on the production and chemicalcomposition

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