product redesign- ogx cherry blossom ginseng
DESCRIPTION
This booklet is a description of the product I chose to redesign.TRANSCRIPT
Cherry Blossom Ginseng
Nila Uriostegui
Redesign Plan
Style Guide
Package Design
Photo Comparison
Advertisement
pg. 1
pg. 2-3
pg. 4
pg.5-6
pg.7-8
Table of Contents
Baby Pink# deb1a9
RGB: 222,177,169CMYK:12,33,27,0Pantone: 7605 C
Black#231f20
RGB: 35,31,32CMYK: 69,69,64,78
Pantone: Neutral Black C
Product:
Audience:
History:
Big Idea:
OGX Cherry Blossom Ginseng Conditioner
The target audience for this product is women. Women care more for their hair. Hence, the design of this product needs to stand out from other similar products.
OGX Beauty was started by Vogue International, which is one of America’s leading manufacturers and distributors of salon-heritage hair care products. OGX has a collection of shampoos, conditioners and styling/treatment items. OGX hair care is an award-winning collection of over 70 items.
The plan is to increase sales by redesigning their label. Each bottle contains a special ingredient that styles and treats the hair. The plan is to show the ingredient through a photo in order to emphasize it; also to eliminate most of the text found on the front.
Maroon# 8e2646
RGB: 142,38,70CMYK: 33,95,58,24
Pantone: 208 C
Style Guide AA AARedesign Plan
Gold# e6c77b
RGB: 230,199,123CMYK: 10,20,61,0
Pantone: 7403 C
Style Guide B
Logo Size Reccommendations: 270 x 120 pixels
Logo Size Placment: Center Bottom
Title Font Name
Body Font Name
Florence Regular
Cambria
Package Design
Heavenly Hydration
Cherry Blossom Conditioner
Why you want it... Revitalize strands with thislightweight, hydrating blend of cherry
blossom extract and green tea for moisturethat won’t weight your hair down.
What you do... After shampooing, apply conditioner generously to hair, working through to ends. Wait 3-5 minutes. Rinse
hair thoroughly.
385 mlREDUCE, REUSE, RECYCLE
Not tested on animalsMade in the USA
Our bottles are eco-friendly, manufactured from materials containing recycled post-consumer resin.
Cherry BlossomCONDITIONER
Ingredients: Water, Cetearyl, Alchol, Behertrimonium Chloride,Cetyl Alchol, Glycerin, Ceteareth-20, Prunus
Serrulata (Cherry Blossom) Flower Extract,Dimethicone, Glycol Stearate,
Isopropyl Alcohol
385 ml e 13 �.oz.
Nila is the best
Boost shine and body by applying the sheer hydration and alluringblend of antioxidant
rich cherry blossom extract.
Photo Comparison
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