product, platform or service have you made a choice? by ranjan kumar
TRANSCRIPT
Product, Platform or Service
Have you made a choice?By
Ranjan Kumar
About Oyeparty.com(Founded in June’12)
We are a group of party Lovers, enthusiastic to bring some organized value to Nightlife Industry in India. While on one hand, Customers find it very difficult to reach good places matching their requirement; on the other hand Nightlife places – Clubs and Premium Hotels struggle to reach the potential Market. Though the customer is ready to spend and Premium places ready to serve, there’s a gap of information, service, visibility and credibility that needs to be bridged. Oyeparty aims to bridge this gap. Our motto remains –Live. Lounge. Party!
Bangalore
Pune
Mumbai
Chenna
i
Hyderabad
Mr. Ranjan Kumar, B.Tech (Hons) in Chemical Engineering graduated from IIT Kharagpur in 2008. A corporate professional in day and a party freak at night, He has worked with ONGC & ITC and handled various projects .He looks after the Marketing , Investor Relations and Business Development at Oyeparty.
Mr. Burhanuddin Pithawala, B.Tech (Hons) in Mechanical Engineering graduated from IIT Kharagpur in 2009. He began his professional career in management at ITC Limited soon after and worked in various capacities in Projects and Contracts Management. He looks after the Administration and Technical functions at Oyeparty.
Current Operations of Oyeparty.com!
Co-Founder & CEO Co-Founder & Director
Who we are ?
Bangalor
e
Pune
Mumba
i
Chennai
Hyderabad
We are a group of Party enthusiasts aspiring to create an Organized value chain encompassing all stakeholders of Nightlife & Events market so as to ensure delightful Event experience to Clubbers.
Current Operations of Oyeparty.com!(Founded in June’12)
What we are trying to Solve ?
Customers•Lack of Unbiased / genuine info•Middle men involvement •Cover entry charge surprises•Inconvenience•No way to share your clubbing experience specifically with people sharing common interest. •FB, twitter are generic socializing platforms.•Couple / Stag Barrier•Lack of Customized group Party Options
Clubs/ Lounges
•Reach of Info regarding Parties to limited circles•Clubs struggling to make money despite putting huge marketing effort.•Offerings not reaching to right customer •Low Sale & Brand mismatch.
Event Promoters
•No place to Brand and Showcase them•Lack of Dedicated Platform to promote Events.
Artists•Artists have low visibility to event businesses•DJ’s & Other Artists want to reach out to their fans more interactively. As of now everything is happening on FB which is very generic platform.
It’s not about Product or service, it’s about understanding problem and finding best solution
Nightlife Businesses
(Clubs, Lounges)
Event Organiz
ers
Event Promot
ers
Artists
Clubbers Oyeparty
(Web & App Integrated Platform)
Our Business Ecosystem A Win - Win Solution to all
Proposition- A Solution
Neither Product nor service, we would prefer to be called one stop Clubbing Solution Company
Service to a Platform: Our case
Oyeparty.com Beta Version Oyeparty.com Alpha
Transformation- Two way service bridge to a democratic PlatformLeading to rapid business growth with lesser resource.
Why the Transformation ?
More comprehensive solution
Easy to Scale faster
Lesser resource higher output – Playing Efficient
Allows precise monitoring of what’s working & what’s not.
Our story
Started as Service.
Oyeparty Beta – Bridging Club & Clubbers, An event Enlisting website
Oyeparty Alpha – Platform creating opportunity for all stakeholders of Nightlife Industry
Oyeparty so far
• Typical P& L type business•Sustained earning as focus•Established our business model in Bangalore•Served 80000 customers & partner with 115 + Clubs & Pubs till date•Looking to scale fast
Contact Us
•[email protected]•[email protected]
Pho
ne
•RANJAN -9916275955
Addres
s
•31, GR COMPLEX, DOMLUR LAYOUT, 1ST STAGE, BANGALORE - 71
Website - www.oyeparty.comFB - https://www.facebook.com/OyepartyTwitter - @ Oyeparty