product of the year 2016 winners · protecting homes from flies, mosquitoes and a range of insects....

Product of the Year 2016 winnersCategory: Wound CareWinner: Nexcare Blister WaterproofStrips, 3M Consumer Healthcare

Ne:Nexcare Blister

Waterproof Strips area combination of apolyurethane film backingand a hydrocolloid gelpad that absorbs extramoisture from the blisterand provides cushioningfor protection. Edge liftis minimised by the 360° seal. The filmbacking features microscopic holes smallenough to keep germs, water and dirt out,yet big enough to let the skin breathe foroptimal healing.

Category: Chocolate BlocksWinner: Moser Roth MousseAssortment l87.5g,ALDI Australia

ALDI's premiumEuropean Moser RothMousse Assortmentfeatures five individuallywrapped bars that areUTZ-certified in support ofsustainable cocoa farmingand designed by ALDI'sGerman chocolatiers usingonly the finest ingredients.

Moser Roth MousseAssortment comprises extra fine whitechocolate with a lightly whipped, creamymousse filling and a hint of almond;premium dark 85 per cent chocolate witha lightly whipped chocolate mousse andfruity orange filling; and premium dark 85per cent chocolate with a lightly whippedchocolate mousse and spicy, sour cherry-chilli filling.

"We're pleased our Moser Roth MousseAssortment has come out on top in thechocolate category," an ALDI Australiaspokesperson said. "In 2016, we're lookingat expanding our extensive chocolatecategories, which continue to be customerfavourites."

Category: Desserts/PastriesWinner: Specially Selected Desserts inGlass 6og, ALDI Australia

Made in Belgium, ALDI's Specially SelectedDesserts in Glass are manufactured inunique glass jars.

"They're made from premium Europeaningredients andthere's no otherproduct on themarket thatoffers a dessertportion servingof 60g to satisfysweet cravings,"

ALDI Australia said. "We're always on thelookout for new and innovative productsfor our customers and during 2015 wecontinued to extend the Specially Selectedbrand, embracing the trend towards morepremium food and drink options."

Category: Dishwashing LiquidWinner: Green ActionDishwashing Liquid 6OOml,ALDI Australia % v

Made from plant-derivedsurfactants and phosphatefree, this product isbiodegradable, packaged ina recycled PET plastic bottleand safe to use with septictanks. ALDI says that while theproduct has been formulatedto be environmentally friendly, this doesn'tmean shoppers have to compromise onperformance or scent. Available in a varietyof fragrances.

Category: Dishwashing TabletsWinner: Logix Dishwashing Tablets3O-pack, ALDI Australia

Offering theultimate in cleanlinessand shine, ALDI'sLogix CompleteDishwashing Tabletscombine exceptionalperformance with ease of use. The triple-layer tablet with the convenience of adissolvable wrapper contains active enzymesand the power of oxygen technology,delivering superior cleaning, protectionand shine in every wash. The triple-layertablet gives 10 complete actions and isindependently tested against leading brandsfor performance.

Category: Household CleaningWinner: Power Force HouseholdWipes 5O-pack, ALDI Australia

Representingextraordinary value at lessthan 4<t per wipe, ALDI'svariety of householdcleaning wipes areconveniently packaged ina flow pack with resealablelid. The Disinfectant andFlushable Bathroom wipes"kill 99.9 per cent of germs with a powerfulcleaning action. The Glass wipes cleanwithout streaking, are lint free and safe touse on most hard surfaces.

Category: Laundry LiquidWinner: Trimat Advanced LaundryLiquid Sensitive lit, ALDI Australia

This hypoallergenic formula is free from

potential irritants such asdyes, fragrance and enzymes.Dermatologically tested, eachpack contains 25 washessuitable for both top and frontloaders, is phosphate free and •Ahrl

:lAustralian made.

Category: Laundry SoftenersWinner: Ancosoft Fabric SoftenerConcentrated lit - Soft Sensation,ALDI Australia

Australian made, Ancosoftmakes the washing experienceunforgettable. Shopperslove the luxurious fragrance,combining fruit and floralscents of orange blossom,soft jasmine, ylang ylangand Tahitian flowers. Withthe product blended byperfume experts, clothes willbe delicately scented withfragrances that last 21 days. The premiumformula is formaldehyde free and reducesstatic cling, which makes ironing easierwhile leaving clothes feeling ultra-soft andfresh.

Category: Pest ControlWinner: Atlas Enviroshield Fly Spray35Og, ALDI Australia

AUDI'S Atlas EnviroshieldFly Spray is highly effective atprotecting homes from flies,mosquitoes and a range ofinsects. Containing more than90 per cent natural ingredients,including eucalyptus extractsand hypoallergenic fragrance, itis claimed to be less toxic thanmany major branded productsand suitable for people withsensitivities.

Category: PizzaWinner: Casa Barelli Italian RistoranteFlavoured Pizza Bases 2-pack, ALDIAustralia

Casa Barelli Flavoured Pizza Bases areauthentically handcrafted and stone-baked,following a traditional Italian recipe. Toppedwith olive oil, garlic, mixed herbs and a hintof chilli, they can be used as a base - forthose who prefer to add their own toppings- or as a ready-made starter by simply

adding parmesan."We work closely

with our suppliersto meet the qualityspecifications thatAustralians havecome to expect,including taste,texture, nutritional

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value and appearance, and Casa BarelliFlavoured Pizza Bases are a testament tothis," ALDI Australia said. "Our pizza basesare proudly a product of Australia andwe are pleased our consumers have alsorecognised this offering."

Category: SaucesWinner: Specially Selected PastaSauces 4OOg, ALDI Australia

The Specially Selected PastaSauces range is claimed to bethe only pasta sauce rangein the market to offer thetraditional flavour profile offour regions of Italy alongsidethe high-quality ingredientsassociated with each region.

The range comprisesSiciliana (eggplant, basil, tomatoes, onionsand Grana Padano Italian cheese), Calabrese(chilli pepper, olive oil, juicy tomatoes andPecorino Romano Italian cheese), Romana(tomatoes, olive oil, ricotta, Grana Padanoand Pecorino Romano Italian cheeses) andToscana (smoked pancetta and tomatoes,enriched with chilli pepper and red wine).

"With AUDI'S range of Italian goods,shoppers can recreate an authentic mealexperience with family and friends," ALDIAustralia said.

Category: SmallgoodsWinner: Berg Deli Ham off the BoneI75g, ALDI Australia

Exclusive to ALDIStores, Berg DeliHam off the Boneis made using 100per cent Australianpork. Naturallysmoked usingbeechwood, theham is removedfrom the bonebefore being sliced. The packaging isdesigned using minimal print, allowing theproduct texture to be visible to shoppers.

Category: Snacks To GoWinner: Deli Originals Snack 'n' Go8og, ALDI Australia

Deli Originals Snack'n' Go is designed withtravel, convenience andportion control in mind.Customers can choosefrom the dip varietiesof Hommus, Salsa andAvocado, which haveno artificial colours orflavours and are served with Iavosh crackers.

'ALDI's Deli Originals Snack 'n' Go is easyto enjoy at home or when you're out andabout," ALDI Australia said. "Designed withone dining tray, Snack n' Go is convenientand gives everyone an enjoyable eatingexperience."

Category: Cooking ApplianceWinner: Breville Quick Touch CrispInverter Microwave, Breville

The BrevilleQuick TouchCrisp 'knows'the right powerlevel andtime to suitdifferent foodtypes, and switches to grill when this isneeded. It can crisp and brown foods thatnormally become soggy from standardmicrowave reheating, such as pies, quiches,pastries and pizza. When preheated tohigh temperatures, a crisper pan worksin conjunction with the microwave andintegrated grill to deliver the brown andcrispy results - it can even toast sandwichesand roast vegetables.

Category: LiquorWinner: Brown Brothers Grape Tree,Brown Brothers

Brown Brothers grapeshave been crushed andfermented into an easy-drinking beverage thatlooks and tastes a kit likecider. Lighter in alcoholthan a traditional wine,with 5.5 per cent alcohol,this light, effervescentdrink is currently availablein the styles of Originaland Red Berry.

"We're absolutely thrilledto be awarded Productof the Year for our newcider-like drink," BrownBrothers PR Manager andfourth-generation Brownfamily member Caroline Brown said.

"We're so excited for this new product ofours to be acknowledged because Productof the Year is all about pushing boundariesand at Brown Brothers we live by thesame idea. We're always looking to try newthings, listen to what our customers wantand keep innovation at the forefront ofeverything we do."

Category: BeverageWinner: Buderim Ginger Ginger Beer& Pear, Buderim Group

Crafted likeno other, thisinnovativenew flavouredginger beeris made withthe freshestreal Australianginger andthen infused with concentrated pear juiceto give a clean, fresh flavour. Available in a250ml slimline can or a grab-and-go four-pack, Buderim Ginger Beer & Pear contains

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no artificial colours or flavours and isgluten free. This distinctive non-alcoholicproduct is made in Australia.

Category: SpreadsWinner: Macabella Choc'MacadamiaSpread, Buderim Group

This macadamia nut-infused spread is made withonly the highest qualityingredients. The creamyBelgian recipe deliversa luxurious cocoa blendpaired with the crunchof the finest roastedmacadamias, creating apremium taste affair. In addition, the keyingredient cocoa is sustainably sourced(UTZ-certified).

"Buderim Group is honoured to receivethe Product of the Year Award in both theSpreads category for Macabella and theBeverage category for our Ginger Beer &Pear drink," Buderim Group MarketingManager Jacqui Price said.

"We pride ourselves on creativity andinnovative products that stand above ourcompetition, supported by a dedicatedand passionate team who worked hard onthese products to get them to launch lastyear. To win Product of the Year for bothproducts is a huge reward for us and ourloyal fans."

Category: Stock/GravyWinner: Gravox Single Serve Gravy& FinishingSauce, CerebosAustralia

Claimed tobe the firstliquid gravy andfinishing saucein single-servetubs to be offeredin supermarkets, Gravox Single Servesare ready after 20 to 25 seconds in themicrowave. Free from artificial colours,artificial flavours and gluten, they areavailable in Traditional, Roast Chicken andCreamy Mushroom. Each pack containstwo single tubs.

Gravox Marketing Manager DuncanKnight says the innovation is based onresearch that points to the proportionof one-person households in Australiareaching close to 30 per cent by 2021.

"However, one area we focused closelyon was ensuring our heartland MGBswould still find a need for this new rangeextension, and this has been evident inearly sales results," he said. "This winfor Cerebos and Gravox is testament tothe significant hard work behind thescenes over a number of years and thepublic verification of Cerebos' innovationprogress."

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Category: EasyEntertaining - MeatWinner: Coles Grill,Coles

The Coles Grill rangeoffers pre-marinatedmeats in favouriteflavours, such as Tandoori ChickenDrumsticks and Satay Chicken Skewers.They are Australian made and contain noartificial flavours or colours.

Category: Frozen/Ready to Heat - FishWinner: Coles FrozenCrumbed Fish, Coles

Coles Brand HokiFillets are mild tasting,flaky white flesh with agourmet crumb coatingto provide the rightamount of crunch. Therange includes Thai Style,with lemongrass and coconut, and classicSalt and Pepper. MSC-certified, Coles BrandHoki is sustainably sourced from Australianand New Zealand waters.

Category: Meal Solution - MeatWinner: Coles Made Easy SlowCooked Ready to Pull Meats, Coles

The ColesMade EasyReady to PullMeat Rangeis inspiredby authenticsouthernAmerican flavours and cooking techniques.

Made in Australia from sow-stall-freepork and no-added-hormones beef, thepulled meats are slow cooked for hoursin a seasoned rub and sauce for an easy,delicious meal in 30 minutes.

Category: SoupWinner: Coles Brand MicrowavableSoup Pouches, Coles

Coles Brand Microwavable Pouch Soupsare made with Australian produce and comein a microwave-ready pouch, which can bemicrowaved for three minutes before beingpoured to eat. The soups range from classic

favourites such as Creamy Pumpkin andChicken & Corn, to Mexican Black Bean,Corn & Quinoa for the more adventurous.

Category: Skin CareWinner: Neutrogena Hydro BoostWater Gel, Johnson & Johnson Pacific

Neutrogena HydroBoost is formulatedwith hydratinghyaluronic acid, whichretains up to 1,000times its weight inwater, plumping skincells with intensehydration and locking it in. It also containsmineral ions complex, intended to increasethe available pool of metabolic ions andleave skin looking clearer and healthier.

The innovative progressive-release systemin Hydro Boost delivers intense, long-lasting hydration by releasing moisturecontinuously for a full 24 hours anddelivering it to specific areas where it'sneeded most.

Category: Healthy LivingWinner: Vitasoy CoconutMilk Unsweetened, Lion

W ~Vitasey

COCO-NUT,,Vitasoy Coconut Milk

Unsweetened has half thecalories and 95 per centless sugar than 'Lite' milk(based on dairy milk withone per cent fat containing51 calories and 6.1g totalsugars per 100ml [NUTTAB 2010]). It's alsonaturally lactose and dairy free with thegoodness of calcium and has no artificialcolours or preservatives.

"Being one of the first brands to launchcoconut milk in this format in Australia,we are so pleased that people have taken aliking to it," Vitasoy Senior Brand ManagerNicholas Bartram said. "It's such a versatileproduct and we've seen that people aregetting really creative, using it in endlesscombinations of smoothies and even intheir cooking."

Category: Ready-to-eat PoultryWinner: Luv-A-Duck Slow CookedDuck For You Duck Legs, Luv-A-Duck

Slow-cooked for convenience to producedeliriously tender meat, Luv-a-Duck's SlowCooked Duck For You Duck Legs can bebaked in just one hour.

Marketing Manager Zara Langley saysinnovation is whatdrives Luv-a-Duckforward, motivatingthe brand tomaintain everydayrelevance with mealchoices by creatingsolutions forconsumers.

"Innovation such

as this enables us to boost the confidenceand positive experience of consumerswhen cooking with duck and enjoy amuch-loved protein in the home moreoften and with ease," she said. "Thisaward will increase the awareness of OurSlow Cooked Duck For You Duck Legs, asbeing just one of our brilliant examples ofmaking duck - easy done and delicious."

Category: Baby CareWinner: Mater Nappies, Mater HealthServices

Outperforming leading brands in thelab and in the home, Mater Nappies aremade from ultra-soft breathable material,dermatologically tested and proven not tocause skin irritation. They are available infive sizes to suit growing babies from birthto their toddler years.

Mater Health Services Director of Brandand Marketing Projects Tania Alves saysMater Nappies had brought innovationto the baby-care category by directlyresponding to mothers' unmet needs.

"We are very proud that Mater is thefirst and only hospital brand in the worldto develop its own range of disposablenappies," she said. "Mater Nappies bringinnovation and exceptional care to thecategory, through our product qualityand unique co-creation process, whichinvolved 3,000 midwives and mums acrossAustralia."

Category: Frozen SidesWinner: McCain Roasts, McCain Foods

McCain Roastsare seasoned roastpotatoes, fluffyinside, crispy andgolden on theoutside and ready in30 minutes. Availablein Traditional andRosemary & Garlic,they are made inAustralia from Australian-grown potatoes.

"McCain Foods is honoured to havereceived Frozen Sides Product of theYear for Roasts, an innovation in potatowhere McCain proudly holds expertise,"McCain Foods Marketing Manager AngelaThorpe said. "Seventy-one per cent ofAustralians [surveyed] make roast potatoesfrom scratch, so the acceptance andsuccess of a convenient, frozen formatis a breakthrough, as is bringing theweeknight roast-dinner occasion to ourconsumers' homes."

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Category: Pet FoodWinner: Nature's Gift CertifiedOrganic Petfood - Dry Dog Food,Nature's Gift

Nature's Gift CertifiedOrganic range isAustralia's first ACO-certified, organic, petfood in Australian grocerystores. The range is madewith carefully selectedorganic meat, wholegrainsand vegetables fromAustralian organic farms.

Category: CoffeeWinner: Nescafe Blend 43Smooth & Creamy, Nestle

Nescafe Blend 43 Smooth& Creamy is a full-flavoured,medium-roast coffee with asmooth finish and creamymouth feel.

Category: Pain ReliefWinner: Voltaren Osteo Gel 12 Hourly,Novartis

Voltaren OsteoGel 12 Hourly is atopical treatmentspecifically formild osteoarthritisof the knees orfingers, whichrequires only one application every 12hours. It can be used to treat the pain andinflammation associated with osteoarthritisfor up to three weeks.

Because the absorption of topical NSAIDsinto the bloodstream is lower than withoral NSAIDs, rubs such as Voltaren OsteoGel 12 Hourly have a lower risk of systemicadverse effects. The use of topical NSAIDs inknee and finger osteoarthritis is supportedby international guidelines and VoltarenOsteo Gel 12 Hourly is the only gel for12-hourly pain relief. The active ingredientis diclofenac diethylammonium 23.2mg/g.

Category: General HouseholdWinner: Platemate L and P Plates,Possibilities Management Group

Platemate is a new design of T and 'P'plates that stick, inside and outside, onglass, plastic bumpers, aluminium, andother surfaces. Nanotechnology and cleversuction cup-pad design act like millions ofvacuums that make them maximum-grip,flexible, non-slip plates. Simply peel off andstore on the storageboard in the originalpackaging envelope.

"Platemate sticks toall surfaces where noother product does,"co-inventor KathiOastler said.

Adds co-inventor Jonathan Oastler: "Beingrelatively new on the market, Platematehas been independently recognised andendorsed by consumers across Australiaas being a quality, innovative solution to acommon problem."

Category: OTC MedicineWinner: Betadine Sore ThroatLozenges, Sanofi ConsumerHealthcare

These lozenges are an antibacterial,on-the-go solution for fast, soothing andeffective relief from the discomfort of asore throat. They come in Soothing Honey& Lemon, Orange, and Fresh Menthol &Eucalyptus and are promoted as a greatcompanion product to Betadine SoreThroat Gargle.

Sanofi Consumer Healthcare GeneralManager Brett Charlton says consumershave embraced Betadine Sore ThroatLozenges since their launch in May 2015.

"Through our Betadine range, includingLozenges and our Sore Throat Gargle,we can offer consumers an all-day treat-and-relieve solution for their sore throats.Betadine is now the number three sorethroat brand for Australian consumers[Aztec data MAT to 29/11/15, total groceryand pharmacy]."

Category: Entertaining/Snacking(gluten free)Winner: SunRice Brown Rice Chips,SunRice

Made withwholegrainbrown rice,these aregluten freeand contain no artificial colours, flavoursor preservatives. SunRice Brown Rice Chipsare available in Wild Rice, Sea Salt, andParmesan & Sundried Tomato flavours.

"SunRice Brown Rice Chips are a uniquesnacking product as they're made withwholegrain brown rice and deliver greattaste, texture and crunch," SunRice BrandManager Snacks Scott Gross said.

"Winning Product of the Year validatesour unique snacking claims and allows usto give consumers yet another reason totry this great product. We look forward tocelebrating this achievement across some ofour marketing materials in 2016."

Category: Heat and Serve - Snacks/SidesWinner: SunRice Street Snack,SunRice

Inspired by authentic street food, SunRicehas captured the flavours of the world in a

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CHICKENSATAY,

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convenient and noveltakeaway box. Ready toheat and eat in just 60seconds, the SunRiceStreet Snack range issealed in a foil pouchfor freshness to lock inflavour and goodnessand contains no preservatives.

"The launch of Street Snacks in the ready-meals category has created a specific focuson the snacking occasion for consumerswho still want something substantial butnot a full-size meal - perfect for a 3pm top-up," Category Manager - Microwave Rice &Ready Meals Jeddah Ryan said.

"Winning POTY is a fantastic boost and willallow us to extend our reach to consumerswho do not currently shop this category,and will drive greater awareness of this greatnew innovation."

Category: DeodorantWinner: Dove Original AntiperspirantDeodorant Aerosol, Unilever

Dove Original /*"Antiperspirant Deodorant,is proven to provide ^Ol,effective 48-hourprotection from sweatand odour with the addedbenefit of skin care. Dove'sunique formula contains 'Amoisturising cream to helpnourish the skin, reducingthe irritation from shaving. Show yourarmpits what they've been missing with lAmoisturising cream, for softer, smootherarmpits with Dove.

Category: Hair CareWinner: Dove Hair Therapy DailyMoisture Shampoo and Conditioner,Unilever

Dove

Dove's expert collection ofshampoos and conditionersis designed to nourish hair,enhancing its shine and giving asilky feel without weighing it down.The fresh, lightweight formulationof the Daily Moisture variant isclaimed to provide fresh dailyhydration for normal to dry hair.

Category: Skin CleanserWinner: Dove Beauty CreamBar, Unilever

Enriched with moisturising DOVCcream, the Dove BeautyCream Bar melts deeply ^m^minto dry skin to help it feelmore supple and nourished.Made from mild cleansers, which are lessdisruptive to the skin's proteins and lipidsthan soap, it also contains skin-naturallipids to replenish what is removed duringcleansing, therefore assisting the skin to

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• F r o m p a g e 2 1

retain moisture and feel nourished, soft andsmooth.

A spokesperson for Dove says the brandis delighted to have won across threecategories.

"Dove is a brand that thrives in helpingwomen feel better about the way theylook and to build confidence in theirappearance," the spokesperson said. "Beingvoted Product of the Year in a survey of14,422 Australians brings us great pleasure."

Category: Ice-Cream Single ServeWinner: Fruttare Smoothie, Unilever

Consumers loveFruttare's real fruitpieces and the uniquesmoothie format.Its smooth, creamytexture has been amassive hit. Availablein strawberry, banana,coconut and mango flavours.

"Fruttare's unique frozen-fruit smoothieformat is a first of a kind in-market," StreetsIce Cream Assistant Brand Manager AlisonSilver said. "Our innovation responded toconsumer demand for an indulgent, real-fruit, frozen delight and has subsequentlygrown the refreshment ice-cream categoryas a whole. We love the product and, clearly,so do our consumers."

Category: Ice-cream TubsWinner: Blue Ribbon Golden GaytimeClassic 1.25lt tub, Unilever

Each scoop is a perfect union of creamyBlue Ribbon Vanilla and Gaytime biscuitcrumbs with that unique Gaytime toffeeflavour.

"2015 was a massive year for our iconicGolden Gaytime range," Streets Ice CreamBrand ManagerScott Mingl said."The success of ourlaunch into tubsproves what we'vealways known:Gaytime is Australia'sfavourite ice-cream."

Category: MoisturiserWinner: Vaseline Intensive Care SprayMoisturiser, Unilever

Vaseline Intensive CareSpray Moisturiser in AdvancedStrength contains twice asmany moisturisers as theVaseline Spray MoisturiserDeep Restore and is fragrancefree, making it perfect forextra dry, sensitive skin. The360-degree spray is designedfor quick and even all-overcoverage and is deliveredusing only compressed air,

• I

which means it has no net impact on theenvironment.

Each spray contains micro-droplets ofVaseline's original product, Vaseline Jelly,which penetrate deeply within the skin'ssurface to restore the appearance of dryskin, but without leaving skin feeling greasyor sticky.

Category: Entertaining/SnackingWinner: Woolworths Gold SavouryBiscuits, Woolworths

These biscuits are made using a traditionalall-butter pastry recipe withDutch Gouda and Edamcheese. They are made inthe Netherlands by a family-owned bakery that has beenbaking pastries since 1898.This traditional, light andcrispy pastry is achieved byfolding the puff pastry intomore than 480 layers. Therange comprises pretzels,straws, palmiers, bites and twists.

"Our Gold Entertaining Biscuit range takeseasy entertaining to a new level," GeneralManager Brand Marketing Peter Hathawaysaid. "The all butter pastry means these meltin your mouth. Customers tell us they areirresistible."

Category: CerealWinner: Woolworths Reduced SugarCereal 3OOg, Woolworths

Containing less than half the sugar ofother leading flake, nut, fruit and clustercereal blends, Woolworths Reduced SugarCereal is a blend of corn and bran flakes,crunchy clusters, cashews and sunflowerseeds. It provides25 percent of therecommended dailyintake of wholegrainand has a Health StarRating of four.

"Our cereal rangereally hits the markon taste, quality andvalue for money," MrHathaway said.

Category: DipsWinner: Macro Thai Style Carrot Dip2OOg, Woolworths

These chunky, orange dips are a blend ofsteamed sweet young carrots, chickpeasand onions withlemongrass,coriander, kaffirlime and chillies.

"We are veryproud of ourMacro Dip range,"Mr Hathaway said. "Our customers love thatwe can provide them with a healthy optionfor entertaining - that tastes great."

Category: Gluten Free BakeryWinner: Free From Gluten Bread55Og, Woolworths

Free From Gluten White Bread is glutenand dairy free with a three-star Health StarRating. Free From Seeds& Grains Bread is glutenfree, dairy free and agood source of fibre,with a four-star HealthStar Rating.

"This is a greatdevelopment where wecan offer our gluten-freeshoppers a tasty solutionto traditional bread," Mr Hathaway said.

Category: Heat and Serve - FreshVegetable SidesWinner: Woolworths Gold VintageCheddar Cauliflower Cheese 595g,Woolworths

The hand-cut cauliflowerflorets, cookedin an indulgentbechamel sauce,are finished withGold VintageFarmhouse Cheddar cheese. They containno artificial colours or flavours, and have aHealth Star Rating of 35.

"Fresh not frozen, this cauliflower cheeseis amazing," Mr Hathaway said, "makingit effortless to serve up something sodelicious ... Some people even claim it astheir own creation."

Category: Meal KitsWinner: Created with JamieLemon Bombay Chicken Meal Kit,Woolworths

Made withAustralian,RSPCA-approvedchicken, thismeal for twocan be cooked in five easy steps.

"Our Created with Jamie meal kits area real first in the Australian market," MrHathaway said. "We provide you with theingredients and flavours. All you need todo is follow simple instructions to get to afantastic result. It's all about conveniencefor busy Australians." •

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