product naming & brand guidelines
TRANSCRIPT
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&Product Naming Brand Guidelines
, .LG HausysAmerica Inc
Surfaces Division
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LG Hausys Surfaces Product Hierarchy
Company Name
Brands
Surface categories
Accessory products
ClassicEden Plus
Lucent
Galaxy
Volcanics
Lovello Stainless Steel Sinks Solid Surface Sinks Adhesives Stainless Steel Grates
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-The HI MACS Acrylic Solid Surface Logo
-The HI MACS Acrylic Solid Surface logo is-to be used to represent the entire HI MACS.product portfolio of products When a piece
is product category specific such as the, -back of a product sample the HI MACS
product category logo should be used with.the respective category See next page for
.reference
olor BuildsPMS 207 Red: , : , : , :C 0 M 100 Y 40 K
20: , : , :R 1 9 7 G 0 B 6 1
- :elow are incorrect usages of the HI MACS logo
PMS 431 Gray: , : , : , :C 65 M 65 Y 65 K 65: , : , :R 89 G 89 B 89
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-The HI MACS Acrylic Solid Surface Product CategoryLogos
When a piece of collateral is product category specific such, -as the back of a product sample the HI MACS product.category logo should be used with the respective category
olor BuildsPMS 207 Red
: , : , : , :C 0 M 100 Y 40 K20: , : , :R 197 G 0 B 61
PMS 431 Gray: , : , : , :C 65 M 65 Y 65 K 65: , : , :R 89 G 89 B 89
roduct sample logo usage:xamples
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The Viatera Quartz Surfaces Logo
The Viatera Quartz Surfaces logo is to beused to represent the entire Viateraproduct.portfolio of products
olor BuildsPMS 654 Blue: , : , : , :C 100 M 70 Y 0 K
40
- :elow are incorrect usages of the HI MACS logo
PMS 431 Gray: , : , : , :C 65 M 65 Y 65 K 65: , : , :R 89 G 89 B 89
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&Acceptable Company Logo Product Brand PlacementExamples
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&Acceptable Company Logo Product Brand PlacementExamples
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Acceptable Graphic Examples
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, ,Acceptable Company Logo Product Brand Placement andGraphic Examples
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Typography Styles
A mix of theHelvetica Neuefont
family is acceptable, -for headlines sub
, .heads and body copyBody copy should
appear in Gray PMS.431 For color
,builds reference.PMS 431
Headline inHelvetica Neue Lt
Std MedSubheads should be inHelvetica Neue Lt Std
LtBody copy is in Helvetic NeueLt Std
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:Brand Changes Product Sample Screen printing
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:Brand Changes Viatera Product Samples